North America and Europe Car Audio Market to 2025 - Regional Analysis and Forecast by Component Type (Speaker, Head Unit, Audio Visual, Amplifier, and Others), by Technology (Voice Recognized and Non-Voice Recognized), by Accessibility (Smartphone Controlled and Manual Controlled), and by Make Type (Branded/Premium audio system and Non-branded audio system)

The Car Audio Market is expected to grow from US$ 4.64 Bn in 2017 to US$ 6.43 Bn by 2025 at a CAGR of 4.2% between 2017 and 2025.

Automotive industry throughout the globe is evolving and adopting advanced technological developments and innovations, along with increased focus on driver’s comfort and safety. The car audio market is also witnessing several developments in the technology such as voice-enabled audio systems and smartphone controlled audio systems. Further, with the development of ADAS and connected cars technology, the car audio market is experiencing a drastic change with companies focusing on their product development to efficiently compete with their rivals.

Car Audio Regional Markets

Market Insights
Voice recognized market in North American region is expected to grow with the highest CAGR
Demand for superior driving experience with advance voice controlled assistants such as Siri and Cortana while driving is fueling the demand for voice recognized car audio system. However, in coming years the voice recognized car audio technology would enable the system to ignore intrusive off-axis suspension or speakers, which would further enable the passengers to communicate simultaneously with the system as well as other passengers without any worry. However, market is still in emerging stage and have comparatively less market size than non-voice recognized audio devices. All these factors are expected to create more demand for voice recognized car audio system and fuel the growth of car audio market. Car audio system manufacturers are looking at voice recognized audio system as the most lucrative feature to add in the car audio system during the forecast period.

Smartphone controlled market expected to blossom at a rapid pace and fuel the growth of car audio market
Smartphones over the year have become a key integral of our lifestyle and therefore, most of the technologies discovered go hand in hand with the growth of smartphone penetration across the globe. Most of the company fitted audio system these days comes with bluetooth and other wireless controlled stereo system. Most vehicles manufactured after 2013 allowed drivers to communicate with smart phones after connecting audio devices via Bluetooth. Streaming audio via internet radio application on both iPhone and Android devices have become very common, and the product aftermarket gear is pushing the envelope beyond that in addition. This trend is expected to complement the growth of car audio market.

Car Audio Market by Make Type

Strategic Insights
Market initiative was observed as the most adopted strategy in global car audio market. Few of the recent strategies by some of the players in car audio market landscape are listed below-

2017: Acura NSX choose Clarion Corporation of America to build its high-end audio systems.

2017: Panasonic was selected by Volkswagen to provide Panasonic’s Fender Premium Audio System in Volkswagen Tiguan SUV.

2017: HARMAN partnered with CANTON, Germany to provide custom-made High-End Audio Solution for ŠKODA Kodiaq.

2017: HARMAN collaborated with Conexant Systems, Inc. to provide high-end comprehensive audio and voice solutions for voice-enabled devices manufacturers.

Global Car Audio- Market Segmentation

• Speaker
• Head Unit (including Audio Visuals)
• Amplifier
• Others

• Voice Recognized
• Non-Voice Recognized

• Smart Phone Controlled
• Manual Controlled

• Branded
• Non-Branded

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Italy
  • Spain
  • U.K

• Alpine Electronics, Inc.
• Clarion Co., Ltd.
• HARMAN International
• JVC Kenwood Corporation
• Panasonic Corporation
• Pioneer Corporation
• Sony Corporation
• Delphi Automotive PLC
• Bose Corporation
• JL Audio Corporation
• Blaupunkt GmbH

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• Examine the political, economic, social and technology impact of the five regions namely: North America, Europe, Asia Pacific, Middle East & Africa and South America.