Asia Pacific Teeth Whitening Kit Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Product Type (Whitening Toothpaste, Whitening Gels and Strips, Powders, Teeth Whitening Kits Device, and Others) and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others)

The APAC teeth whitening kit market is expected to grow from US$ 1,193.60 million in 2021 to US$ 1,923.28 million by 2028; it is estimated to grow at a CAGR of 7.1% from 2021 to 2028.

The misleading advertising of teeth whitening kits results in sluggish growth of the overall market. The Australian Dental Association research confirms that a few product manufacturers and non-dentist teeth whitening service providers make statements that appear to be misleading or irrelevant. For example, some manufacturers categorize their products as "all-natural" and safer; however, their products often contain chemicals such as sodium chloride or sodium perborate. Therefore, the Australian Dental Association has informed that the ACCC and its partner—state and territory consumer protection agencies are responsible for monitoring such misleading advertisements on teeth whitening kits and services. Further, these regulatory bodies, such as the Australian Dental Association, are also responsible for preventing the sale of teeth whitening kits that do not meet the regulatory frameworks pinpointing misleading advertisements.

With new features and advanced technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the APAC teeth whitening kit market at a notable CAGR during the forecast period.

APAC Teeth Whitening Kit Market Revenue and Forecast to 2028 (US$ Million)

APAC Teeth Whitening Kit Market Segmentation 

The APAC teeth whitening kit market is segmented based on by product type, by distribution channel, and country. Based on product type, the APAC teeth whitening kit market is segmented into whitening toothpaste, whitening gels and strips, powders, teeth whitening kits device, and others. The whitening toothpaste dominated the APAC teeth whitening kit market in 2020. Based on distribution channel, the APAC teeth whitening kit market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment dominated the APAC teeth whitening kit market in 2020. Based on country, the APAC teeth whitening kit market is segmented into China, India, Australia, Japan, South Korea, and the Rest of APAC. The China segment dominated the market in 2020.  

BRODIE & STONE; Colgate-Palmolive Company; Johnson and Johnson Services, Inc; Unilever PLC; GlaxoSmithKline plc; Procter & Gamble; Henkel AG & COMPANY, KGAA; and Church & Dwight, Inc by Altair are among the leading companies operating in the APAC teeth whitening kit market.

1. BRODIE & STONE
2. Colgate-Palmolive Company
3. Johnson and Johnson Services, Inc
4. Unilever PLC
5. GlaxoSmithKline plc 
6. Procter & Gamble
7. Henkel AG & COMPANY, KGAA
8. Church & Dwight, Inc

• Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the APAC teeth whitening kit market.    
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