Key factors such as artificial intelligence driving the adoption of social trading platforms and increasing benefits of integration of chatbots with trading platforms are propelling the social trading platform market growth. However, the stringent rules and regulations and lack of awareness about online trading hamper the market growth.
The surging adoption of artificial intelligence (AI) is taking the future of online trading platforms to a whole new level. Therefore, several companies use AI technology to automate trading functions in their in-house products. Such AI-based online trading platforms enable users to execute practices at an optimal price and monitor millions of trading data pointers. The platform helps trading organizations efficiently mitigate risks to provide returns. Some companies implemented AI technology and its applications with trading platforms. Further, in March 2022, according to the article published by Yahoo Finance, EQONEX Limited and Capitalise.ai joined forces to provide crypto traders with enhanced trading tools to analyze and automate execution. The Capitalise.ai platform removes barriers for traders that may not have technical or coding skills by enabling them to create and test trading scenarios using simple English text commands. It also delivers alerts and insights on the go, provided by Capitalise.ai's engine. Similarly, in November 2021, Paytm Money (the wholly-owned subsidiary of Paytm) launched an AI-powered voice, trading powered by AI. AI-powered voice trading allows users to place a trade or get information about stocks via single voice command. This voice command feature uses neural networks and natural language processing to allow instant processing. According to Paytm Money's efforts to offer next-gen and AI-driven tech to elevate user experience, this service has been launched. Thus, AI technology's benefits to social trading platforms create future demand for more online trading.
The Asia Pacific social trading platform market is segmented into platform, end-user, asset class, and country. On the basis of the platform, the market is bifurcated into PC and mobile. On the basis of end-user, the market is segmented into individual traders and professional traders. Based on asset class, the market is segmented into equity, commodity, derivatives, crypto, and others. Geographically, the market is divided into India, China, Japan, Australia, South Korea, and the Rest of Asia Pacific.
eToro, MetaQuotes, Assetgro Fintech Pvt. Ltd (Stockgro), Octa Markets Incorporated, and Snowball X are among the leading companies operating in the Asia Pacific social trading platform market.