The APAC smart display market is expected to grow from US$ 833.83 million in 2022 to US$ 5,669.14 million by 2028. It is estimated to grow at a CAGR of 37.6% from 2022 to 2028.
The adoption of smart signage enables a variety of content to be displayed and scheduled multiple times in a day or week. The context-aware smart signage provides active and real-time information. For instance, it can provide information related to weather; during the rainy season, it can show advertisements for umbrellas, or in summer, it can display advertisements for sunglasses. It can also provide information, such as user location and physical items obtained with the help of locating system. This smart signage does not require any centralized server. The increasing number of malls, retail stores, and hotels lead to the growing competition in providing better facilities, increasing the use of context-aware signage, thereby driving the market across the region.
With new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the APAC smart display market at a good CAGR during the forecast period.
The APAC smart display market is segmented on the basis of size, type, resolution, industry, and country.
Based on size, the market is segmented into up to 12 inches, above 12 inches - up to 32 inches, above 32 inches - up to 52 inches, and above 52 inches. The above 32 inches - up to 52 inches segment dominated the market in 2022.
Based on type, the market is segmented into signage, display, and mirror. The display segment dominated the market in 2022.
Based on resolution, the market is segmented into full high definition, ultra-high definition, and others. The full high definition segment dominated the market in 2022.
Based on industry, the market is segmented into consumer & home appliances, automotive, healthcare, retail, and others. The consumer & home appliances segment dominated the market in 2022.
Based on country, the market is segmented into China, India, Japan, South Korea, Australia, and the Rest of APAC. China dominated the market in 2022.
Alphabet Inc.; Amazon.com, Inc.; BenQ Corporation; Lenovo Group Limited; LG Electronics; Magna International Inc; NEXCOM International Co., Ltd.; Panasonic Corporation; Samsung Electronics Co., Ltd.; and Sony Corporation are the leading companies in the APAC smart display market.