Increasing awareness among males regarding personal skin care, hygiene, and grooming drives the demand for men’s skin care products. At a macro level, factors such as rising disposable income among consumers. The expansion of distribution channels is strengthening the growth. Moreover, the rising number of men’s skin care products sourced from sustainable materials is a key factor bolstering the skin care market. Prominent well-known brands within the industry are increasingly focusing on green formulations in response to the growing demand for products made with organic ingredients. For instance, Brickell Men’s Product and Organic OM4 companies develop, manufacture, and offer a wide variety of natural and organic skin care and other grooming products for men. The average modern man is becoming increasingly conscious about his skin, thereby encouraging many skin care product manufacturers to enter the men’s category. With relatively tougher, oilier, and thicker skins than women, men face countless challenges, distinct from that of women when it comes to skin health. Hence, the growing demand for skin care products from men is expected to fuel the market growth across the region during the forecast period.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the APAC skin care products market in the coming years. The market is expected to grow at a good CAGR during the forecast period.
APAC Skin Care Products Market Segmentation
The APAC skin care products market is segmented based on product type, category, end user, distribution channel, and country. Based on product type, the APAC skin care products market is segmented into creams & lotions, cleansers, serums, and others. The creams & lotions segment dominated the market in 2020 and serums segment is expected to be fastest growing during forecast period. Based on category, the APAC skin care products market is segmented into organic and conventional. The conventional segment dominated the market in 2020 and organic segment is expected to be fastest growing during forecast period. Based on end user, the APAC skin care products market is segmented into men, women, and others. The women segment dominated the market in 2020 and men segment is expected to be fastest growing during forecast period. Based on distribution channel, the APAC skin care products market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. The others segment dominated the market in 2020 and online retail segment is expected to be fastest growing during forecast period. Based on country, the APAC skin care products market is segmented into China, India, Japan, South Korea, Australia, and the rest of APAC.
Avon Products; Beiersdorf; Himalaya Wellness Company; Johnson & Johnson Services, Inc; L’Oréal Groupe; Lotus Herbals; Procter & Gamble; Shiseido Co.,Ltd.; Unilever; and VLCC Wellness are among the leading companies in the APAC skin care products market.