Market Introduction
A set-top box (STB), also referred to colloquially as a cable box, is an information system that typically includes a TV tuner input and shows the output of a TV set and an external signal source, converting the source signal into material in a format that can then be shown on a TV screen or other display device. They are found in, among other applications of, cable television, satellite television, and over-the-air television networks. A device that connects to your TV makes it possible for you to use a telephone line or cable to access the Internet and exchange electronic mail on your TV. In order to implement technologically advanced solutions across different sectors, including broadcasting industry, rapid technological developments, digitalization of economies, and adequate government support are contributing to the smooth evolution of these economies from the developing stage to the developed stage. Major advances in digital technology, coupled with rise in adoption of broadband services, are driving the market in the region. In addition, the market growth is positively influenced by the introduction of motion sensors and cameras into STBs. Moreover, leading players are launching smart remotes using gesture control for running STBs. To detect hand movements, these remotes use ultrasonic sensors and infrared light-emitting diodes to relay decoded signals to the STB. Market players also collaborate with content and internet service providers to raise STB sales in the countries.
Furthermore, in case of COVID-19, APAC is highly affected specially India and China. The sudden closedown of all economic activities across all countries in the region has highly impacted the entertainment industry thereby not allowing them to telecast new episodes. This has influenced the huge population of the developing countries like India and China to adopt OTT platforms for fresh entertainment and on-demand videos. For instance, Netflix increased its user base from about half that number in May to about 5 million, while in August, Disney+ Hotstar announced about 9 million subscribers In India. Moreover, China being the manufacturing hub of the globe has also experienced major downfall in the manufacturing of the set-top boxes during the pandemic. However, the cable operators across the region are taking several initiatives to reduce the impact on the market. The DTH providers have floated several deferred payment options to influence the adoption of the same in the region and expected to increase the adoption by 7-8% post the pandemic era. Thus, the above-mentioned factors are expected to moderately influence the growth of the set-top box market owing to the outbreak of the corona virus pandemic.
Market Overview and Dynamics
The APAC set top box (STB) market is expected to grow from US$ 7,516.7 million in 2019 to US$ 10,292.9 million by 2027; it is estimated to grow at a CAGR of 4.1 % from 2020 to 2027. Mounting technological transformations in set-top box (STB) is expected to accelerate the market growth. Technological advancements have led to the introduction of a wide variety of STBs exhibiting different characteristics. This has eventually led to fierce rivalry among the set-top box providers. Digital video capture is one of the most desired functionality of set-top boxes as it allows audiences to record their favorite shows and watch them later as per their convenience. A standalone set-top box that allows viewers to transmit and record TV programs is an over-the-air digital video recorder (DVR) system. Apart from DVRs, subscription-based TV service providers also sell STBs to consumers. Companies are integrating features such as voice command with the help of technologies such as natural language processing (NLP) to simplify searching channels and shows. Interactive features such as video-on-demand and electronic program guide are also increasingly being incorporated in satellite STB units. In addition to basic features, the set-top box units also include a range of interactive and multimedia facilities directly via a consumer television device, such as internet browsing, email, and instant messaging. The DVR feature is also included in cable and satellite set-top boxes, enabling viewers to enjoy content at their convenience. Using MPEG-4.10 (H.264) and SMPTE 421 M (VC-1) allows more content sources and decreases the risk of early product obsolescence. Thus, the abovementioned technological advancements are contributing to the growth of the APAC set top box (STB) market.
Key Market Segments
In terms of product, the cable segment accounted for the largest share of the APAC set top box (STB) market in 2019. In terms of content quality, the standard definition (SD) segment held a larger market share of the APAC set top box (STB) market in 2019.
Major Sources and Companies Listed
A few major primary and secondary sources referred to for preparing this report on the APAC set top box (STB) market are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Advanced Digital Broadcast SA; Altech UEC; CommScope; COSHIP; Huawei Technologies Co., Ltd.; Humax; Kaonmedia Co., Ltd.; Sagemcom; Skyworth Group Co., Ltd.; Technicolor SA; Zinwell Corporation.
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APAC Set Top Box (STB) Market Segmentation
APAC Set Top Box (STB) Market - By Product
APAC Set Top Box (STB) Market - By Content Quality
APAC Set Top Box (STB) Market - By Country
APAC Set Top Box (STB) Market - Company Profiles