Extreme and bitter winters with low temperatures and increasing demand for heated products such as electric blankets with unique features are some of the notable drivers influencing the demand for electric blankets in frosty regions. Electric blankets are more cost-effective than room heaters and have low running costs compared to heaters. This factor has gained the popularity of electric blankets in many icy countries and is expected to continue through the forecast period. Electric blanket suppliers focus on launching new products and boosting their sales potential in icy nations. For instance, in June 2021, Aldi Australia announced the launch of new heated electric blankets which can also be used in cars.
The aged population is increasing across the region, and this trend is most prominent in Australia and Oceania. Aged people are sensitive to changes in weather, and extreme cold or heat can create further complications in health. An increasing focus on elderly care is expected to drive the sales of electric blankets over the next few years. Hotels and homestays in various Polar Regions with extreme cold emphasize on comfortable customer service, thereby surging the demand for electric blankets. The increased investments in infrastructure development of the hotels and other lodging services fuel the demand for electric blankets in this region.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the electric blankets market growth at a good CAGR during the forecast period.
Asia Pacific Electric Blankets Market Segmentation
The Asia Pacific electric blankets market is analyzed on the basis of size, type, and distribution channel. Based on size, the market is segmented into single, double, and others. Based on type, the market is segmented into electric under blankets and electric over blankets. Based on distribution channels, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. Geographically, the market is segmented into Australia, China, India, Japan, South Korea, and the Rest of APAC.
Asia Pacific Electric Blankets Market - Companies Mentioned
Beurer GmbH; Morphy Richards; Slumberdown Company; Silentnight Group Limited; Glen Dimplex; Bedshe International Co., Ltd.; and Odessey Products are the leading companies in the Asia Pacific electric blankets market.