Consumers are actively seeking health benefits from the food products they consume. Moreover, they have become more health-conscious amid the COVID-19 pandemic. Such consumers analyze the nutritional value of bakery products, putting a greater emphasis on fibers and probiotic content, plant proteins, and lower sugar content. Many consumers increase their fiber intake to manage their weight and support digestive health. Therefore, the manufacturers of bakery products are using fiber-rich ingredients such as whole grain flours to meet the rising demand for high-fiber bakery products. As a result, the popularity of products such as digestive biscuits, high-fiber cookies, and whole wheat bread is growing significantly. The demand for natural sweeteners such as honey, coconut sugar, and maple syrup has also surged in the last several years, as these sweeteners have low calorific value than table sugar and offer similar flavor and texture to bakery products as offered by conventional sweeteners. Nowadays, consumers are concerned about their daily intake of nutrients and seek products that may supplement their diet with additional vitamins, minerals, and proteins. DSM, one of the leading ingredient companies, offers ingredients such as omega-3 powder and vitamin D powder, which can be employed in a broad range of bakery applications, including bread, cookies, rolls, cakes, muffins, bagels, and waffles. With the burgeoning importance of gut health, people have begun including probiotics in their diets to ensure good gut health. Bakery manufacturers are also experimenting with probiotics to develop innovative products with digestive health claims.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely
to drive the APAC baking ingredients market. The APAC baking ingredients market is expected to grow at a good CAGR during the forecast period.
APAC Baking Ingredients Market Segmentation
The APAC baking ingredients market is analyzed based on type, application, and country. Based on type, the market is segmented into baking powder & mixes, emulsifiers, enzymes, starches, colors & flavors, oils, fats & shortenings, and others. The others segment dominated the market in 2022 and emulsifiers segment is expected to be fastest growing during forecast period. Based on application, the market is segmented into breads & rolls, biscuits & cookies, cakes & pastries, and others. The breads & rolls segment dominated the market in 2022 and cakes & pastries segment expected to be fastest growing during forecast period. Based on country, the APAC baking ingredients market is segmented into China, Japan, India, South Korea, Australia, and the Rest of APAC.
AAK AB; ADM; Associated British Foods plc; British Bakels; Cargill, Incorporated; Corbion; Dawn Food Products Inc.; International Flavours & Fragrances; Kerry; and Koninklijke DSM N.V. are among the leading companies in the APAC baking ingredients market.