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Consumer Goods Vietnam Household Fans Market...

越南家用风扇市场规模及预测（2021 - 2031 年）、国家份额、趋势及增长机会分析报告范围：按产品类型（吊扇、落地扇、台扇、排气扇、壁扇等）和分销渠道（超市和大卖场、专卖店、网上零售等）

BMIRE00030707 | Pages: 88 | Consumer Goods | Aug 2024 | Type: Regional | Status: Published
预计到 2031 年，越南家用风扇市场将从 2023 年的 2.0846 亿美元增长到 3.1117 亿美元。预计 2023 年至 2031 年的复合年增长率为 5.1%。



越南城乡对家用风扇的需求各不相同，且受季节变化影响，尤其是在夏季会出现增长。炎热和阳光充足的气候使家用风扇成为该国降温解决方案的良好选择。制造商和分销商通过不同的分销渠道销售家用风扇，包括超市、大卖场、在线零售和专卖店。产品还通过直接 B2B 销售或通过其在不同地区运营的独立经销商网络供应给零售商。此外，零售商是与消费者的直接接触点，因为零售商从分销商处购买家用风扇，并通过商店或在线平台将产品销售给客户。



越南家用风扇的主要制造商正在大力投资战略发展计划，例如产品创新、研发、并购和业务扩展，以吸引大量客户群并提升其市场地位。主要市场参与者设计的风扇既具有功能性，又能增强房间的美感。先进的产品型号通常具有风格、创新和多功能性。凭借这些型号，公司扩大了其产品组合，包括吊扇、台扇、壁挂式风扇和落地扇。产品多样化有助于公司满足不同消费者的需求和偏好。通过合作伙伴关系在越南建立强大的生产和零售业务，可以提高产品在全国的供应量。此外，越南电子商务的兴起为市场参与者开辟了新的收入来源，覆盖了广泛的受众。与在线零售商和销售渠道的合作可能会增加他们的销售额并扩大客户群。



建立研发中心和创新中心可以不断改进和开发与家用风扇相关的产品。主要市场参与者专注于投资新技术以及增加农村和半城市地区的零售足迹，以挖掘广泛的客户群。 2021 年，松下公司在越南平阳省完成了生产工厂的建设，并开始生产和出货吊扇和通风扇。 2023 年，Ziehl-Abegg 宣布计划在越南胡志明市开设家电生产工厂。 因此，主要市场参与者的战略举措预计将在预测期内为越南家用风扇市场的增长创造新的机会。



根据产品类型，越南家用风扇市场细分为吊扇、落地扇、台扇、排气扇、壁扇等。 2023 年，吊扇部分在预测期内占据了相当大的市场份额。 吊扇通常配备多种速度设置，可以朝不同的方向旋转；夏季逆时针旋转可产生凉风，而冬季顺时针旋转有助于重新分配困在天花板附近的暖空气。其他产品类型包括塔扇、喷雾风扇、窗扇和无叶风扇。塔扇是一种高而细长的冷却设备，旨在实现家庭和办公室的高效空气循环。与传统叶片风扇不同，塔扇采用垂直圆柱形状，可更均匀地将空气分布在房间内。它们通常具有多种速度设置、振荡功能，有时还具有空气净化或定时器等附加功能。



Brilltech Vayu、东芝、Asiavina Fans、Tefal VN、松下、TAN TIEN SENKO Co Ltd、Hatari、Vinawind、Benny 和夏普是越南家用风扇市场的领先企业。这些公司正在采用并购和产品发布来扩大其地理覆盖范围和消费者基础。



越南家用风扇的整体市场规模是通过一手资料和二手资料得出的。在开始研究过程之前，我们利用内部和外部资源进行了详尽的二手研究，以获取与市场相关的定性和定量信息。此外，我们还对行业参与者进行了多次初步访谈，以验证数据并获得更多分析见解。这一过程的参与者包括行业专家，如副总裁、业务发展经理、市场情报经理和全国销售经理，以及外部顾问，包括估值专家、研究分析师和关键意见领袖，专门研究越南家用风扇市场。

1.        Introduction

1.1      The Insight Partners Research Report Guidance

1.2      Market Segmentation

2.        Executive Summary

2.1      Key Insights

2.2      Market Attractiveness

3.        Research Methodology

3.1      Secondary Research

3.2      Primary Research

3.2.1       Hypothesis formulation:

3.2.2       Macro-economic factor analysis:

3.2.3       Developing base number:

3.2.4       Data Triangulation:

3.2.5       Country level data:

4.        Vietnam Household Fans Market Landscape

4.1      Overview

4.2      Porter's Five Forces Analysis

4.2.1       Bargaining Power of Suppliers

4.2.2       Bargaining Power of Buyers

4.2.3       Threat of New Entrants

4.2.4       Competitive Rivalry

4.2.5       Threat of Substitutes

4.3      Ecosystem Analysis

4.3.1       Raw Material Suppliers

4.3.2       Household Fan Manufacturers

4.3.3       Distributors

4.3.4       Distribution Channel

4.3.5       List of Vendors in the Value Chain

5.        Vietnam Household Fans Market – Key Market Dynamics

5.1      Vietnam Household Fans Market – Key Market Dynamics

5.2      Market Drivers

5.2.1       Rising Urbanization with Increasing Number of Households

5.2.2       Increasing Consumer Preference for Energy-Efficient Household Fans

5.3      Market Restraints

5.3.1       Competition from Substitute Cooling Solutions

5.4      Market Opportunities

5.4.1       Strategic Initiatives by Key Market Players

5.5      Future Trends

5.5.1       Development and Adoption of Smart Ceiling Fans

5.6      Impact of Drivers and Restraints:

6.        Vietnam Household Fans Market Analysis

6.1      Vietnam Household Fans Market Volume (Million Units), 2021–2031

6.2      Vietnam Household Fans Market Volume Forecast and Analysis (Million Units)

6.3      Vietnam Household Fans Market Revenue (US$ Million), 2023–2031

6.4      Vietnam Household Fans Market Forecast and Analysis

7.        Vietnam Household Fans Market Volume and Revenue Analysis – by Product Type

7.1      Ceiling Fan

7.1.1       Overview

7.1.2       Ceiling Fan: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)

7.1.3       Ceiling Fan: Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)

7.2      Pedestal Fan

7.2.1       Overview

7.2.2       Pedestal Fan: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)

7.2.3       Pedestal Fan: Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)

7.3      Table Fan

7.3.1       Overview

7.3.2       Table Fan: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)

7.3.3       Table Fan: Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)

7.4      Exhaust Fan

7.4.1       Overview

7.4.2       Exhaust Fan: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)

7.4.3       Exhaust Fan: Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)

7.5      Wall Fan

7.5.1       Overview

7.5.2       Wall Fan: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)

7.5.3       Wall Fan: Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)

7.6      Others

7.6.1       Overview

7.6.2       Others: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)

7.6.3       Others: Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)

8.        Vietnam Household Fans Market Volume and Revenue Analysis – by Distribution Channel

8.1      Supermarkets and Hypermarkets

8.1.1       Overview

8.1.2       Supermarkets and Hypermarkets: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)

8.1.3       Supermarkets and Hypermarkets: Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)

8.2      Specialty Stores

8.2.1       Overview

8.2.2       Specialty Stores: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)

8.2.3       Specialty Stores: Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)

8.3      Online Retail

8.3.1       Overview

8.3.2       Online Retail: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)

8.3.3       Online Retail: Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)

8.4      Others

8.4.1       Overview

8.4.2       Others: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)

8.4.3       Others: Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)

9.        Competitive Landscape

9.1      Heat Map Analysis by Key Market Players

9.2      Company Positioning & Concentration

10.      Industry Landscape

10.1    Overview

10.2    Expansion

10.3    New Product Launch

11.      Company Profiles

11.1    Brilltech Vayu

11.1.1     Key Facts

11.1.2     Business Description

11.1.3     Products and Services

11.1.4     Financial Overview

11.1.5     SWOT Analysis

11.1.6     Key Developments

11.2    TOSHIBA CORPORATION

11.2.1     Key Facts

11.2.2     Business Description

11.2.3     Products and Services

11.2.4     Financial Overview

11.2.5     SWOT Analysis

11.2.6     Key Developments

11.3    Panasonic Holdings Corp

11.3.1     Key Facts

11.3.2     Business Description

11.3.3     Products and Services

11.3.4     Financial Overview

11.3.5     SWOT Analysis

11.3.6     Key Developments

11.4    THONG NHAT ELECTRICAL AND MECHANICAL JOINT STOCK COMPANY

11.4.1     Key Facts

11.4.2     Business Description

11.4.3     Products and Services

11.4.4     Financial Overview

11.4.5     SWOT Analysis

11.4.6     Key Developments

11.5    Asiavina Fans

11.5.1     Key Facts

11.5.2     Business Description

11.5.3     Products and Services

11.5.4     Financial Overview

11.5.5     SWOT Analysis

11.5.6     Key Developments

11.6    Hatari

11.6.1     Key Facts

11.6.2     Business Description

11.6.3     Products and Services

11.6.4     Financial Overview

11.6.5     SWOT Analysis

11.6.6     Key Developments

11.7    TAN TIEN SENKO COMPANY LIMITED

11.7.1     Key Facts

11.7.2     Business Description

11.7.3     Products and Services

11.7.4     Financial Overview

11.7.5     SWOT Analysis

11.7.6     Key Developments

11.8    Benny

11.8.1     Key Facts

11.8.2     Business Description

11.8.3     Products and Services

11.8.4     Financial Overview

11.8.5     SWOT Analysis

11.8.6     Key Developments

11.9    SHARP CORPORATION

11.9.1     Key Facts

11.9.2     Business Description

11.9.3     Products and Services

11.9.4     Financial Overview

11.9.5     SWOT Analysis

11.9.6     Key Developments

11.10  Tefal

11.10.1   Key Facts

11.10.2   Business Description

11.10.3   Products and Services

11.10.4   Financial Overview

11.10.5   SWOT Analysis

11.10.6   Key Developments

12.      Appendix

12.1    About The Insight Partners

 

 

 

 

List of Tables

Table 1.           Vietnam Household Fans Market Segmentation

Table 2.           List of Vendors

Table 3.           Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)

Table 4.           Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)

Table 5.           Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units) – by Product Type

Table 6.           Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million) – by Product Type

Table 7.           Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units) – by Distribution Channel

Table 8.           Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel

 

 

List of Figures

Figure 1.         Vietnam Household Fans Market Segmentation, by Geography

Figure 2.         Porter's Five Forces Analysis

Figure 3.         Ecosystem: Vietnam Household Fans Market

Figure 4.         Impact Analysis of Drivers and Restraints

Figure 5.         Vietnam Household Fans Market Volume (Million Units), 2021–2031

Figure 6.         Vietnam Household Fans Market Revenue (US$ Million), 2023–2031

Figure 7.         Vietnam Household Fans Market Share (%) – Product Type, 2023 and 2031

Figure 8.         Ceiling Fan: Vietnam Household Fans Market – Volume and Forecast to 2031(Million Units)

Figure 9.         Ceiling Fan: Vietnam Household Fans Market – Revenue and Forecast to2031 (US$ Million)

Figure 10.        Pedestal Fan: Vietnam Household Fans Market – Volume and Forecast to 2031(Million Units)

Figure 11.        Pedestal Fan: Vietnam Household Fans Market – Revenue and Forecast to2031 (US$ Million)

Figure 12.        Table Fan: Vietnam Household Fans Market – Volume and Forecast to 2031(Million Units)

Figure 13.        Table Fan: Vietnam Household Fans Market – Revenue and Forecast to2031 (US$ Million)

Figure 14.        Exhaust Fan: Vietnam Household Fans Market – Volume and Forecast to 2031(Million Units)

Figure 15.        Exhaust Fan: Vietnam Household Fans Market – Revenue and Forecast to2031 (US$ Million)

Figure 16.        Wall Fan: Vietnam Household Fans Market – Volume and Forecast to 2031(Million Units)

Figure 17.        Wall Fan: Vietnam Household Fans Market – Revenue and Forecast to2031 (US$ Million)

Figure 18.        Others: Vietnam Household Fans Market – Volume and Forecast to 2031(Million Units)

Figure 19.        Others: Vietnam Household Fans Market – Revenue and Forecast to2031 (US$ Million)

Figure 20.        Vietnam Household Fans Market Share (%) – Distribution Channel, 2023 and 2031

Figure 21.        Supermarkets and Hypermarkets: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)

Figure 22.        Supermarkets and Hypermarkets: Vietnam Household Fans Market – Revenue and Forecast to2031  (US$ Million)

Figure 23.        Specialty Stores: Vietnam Household Fans Market – Volume and Forecast to 2031(Million Units)

Figure 24.        Specialty Stores: Vietnam Household Fans Market – Revenue and Forecast to2031 (US$ Million)

Figure 25.        Online Retail: Vietnam Household Fans Market – Volume and Forecast to 2031(Million Units)

Figure 26.        Online Retail: Vietnam Household Fans Market – Revenue and Forecast to2031 (US$ Million)

Figure 27.        Others: Vietnam Household Fans Market – Volume and Forecast to 2031(Million Units)

Figure 28.        Others: Vietnam Household Fans Market – Revenue and Forecast to2031 (US$ Million)

Figure 29.        Heat Map Analysis by Key Players

Figure 30.        Company Positioning & Concentration

 

 

  1. Brilltech Vayu
  2. Toshiba Corporation
  3. Panasonic Holdings Corp
  4. Thong Nhat Electrical and Mechanical Joint Stock Company
  5. Asiavina Fans
  6. Hatari
  7. Tan Tien Senko Company Limited
  8. Benny
  9. SHARP Corporation
  10. Tefal
  • Progressive industry trends in the Vietnam household fans market to help players develop effective long-term strategies
  • Business growth strategies adopted by developed and developing markets
  • Quantitative analysis of the household fans market from 2021 to 2031
  • Estimation of the demand for household fans across various industries
  • Porter's Five Forces analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict the market growth
  • Recent developments to understand the competitive market scenario and the demand for household fans across the Vietnam
  • Market trends and outlook coupled with factors driving and restraining the growth of the household fans market
  • Decision-making process by understanding strategies that underpin commercial interest concerning the Vietnam household fans market growth
  • The Vietnam household fans market size at various nodes of market
  • Detailed overview and segmentation of the household fans market as well as its dynamics in the industry
  • The household fans market size in different regions with promising growth opportunities
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