South America Artificial Intelligence in Marketing Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Offering (Solution and Services), Application (Social Media Advertising, Search Advertising, Dynamic Pricing, Virtual Assistant, Content Curation, Sales & Marketing Automation, Analytics Platform, and Others), and End- Use Industry (BFSI, Retail, Consumer Goods, Media and Entertainment, and Others)

Market Introduction

The artificial intelligence in marketing market in SAM has been further segmented into Brazil and the rest of South America. The artificial intelligence in marketing market South America is driven by factors such as rising demand for customer-driven marketing and advertisements, increasing use of social media, and demand for digital assistance. Also, with increasing number of mobile subscribers in South America region is another factor that holds a significant position in influencing the market growth. Also, uprising adoption of customer-centric marketing strategies is the major factor driving the growth of the SAM artificial intelligence in marketing market.

Brazil has the highest number of COVID-19 cases, followed by Peru, Chile, Colombia, and Ecuador, among other South American countries. Governments of these countries have taken an array of actions to protect their citizens and contain COVID-19 spread. The governments of various countries in South America are taking several initiatives to protect people and to control COVID-19’s spread in the region through lockdowns, trade bans, and travel restrictions.

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Market Overview and Dynamics

The artificial intelligence in marketing market in SAM is expected to reach US$ 11,291.23 million by 2028 from US$ 1,728.64 million in 2021. The market is estimated to grow at a CAGR of 30.7% from 2021 to 2028. Cloud computing is reducing the entry barrier for smaller companies seeking to profit from compute-intensive business analytics that was previously only open to the large corporations. Smaller companies are increasingly gaining access to AI. These cloud-based AI solutions effectively allow and enhance the adoption of AI. Cloud-based applications and services can provide users with immediate access to hardware services with no upfront capital investments, resulting in a faster time to market in many industries.

Key Market Segments

The SAM artificial intelligence in marketing market is segmented into offering, application, end-use industry, and country. Based on offering, the market is segmented into solution and services. The solution segment dominated the market in the year 2020 and services segment is expected to be the fastest growing during forecast period. Based on application, the market is segmented into social media advertising, search advertising, dynamic pricing, virtual assistant, content curation, sales & marketing automation, analytics platform, and others. The social media advertising segment dominated the market in year 2020 and virtual assistant segment is expected to be the fastest growing during the forecast period. Based on end- use industry, the market is segmented into BFSI, retail, consumer goods, media and entertainment, and others. The BFSI segment dominated the market in year 2020 and retail segment is expected to be the fastest growing during the forecast period.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the artificial intelligence in marketing market in SAM are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Accenture; Adobe; Amazon Web Services; IBM Corporation; Microsoft Corporation; Oracle Corporation; Salesforce.com, inc.; SAP SE; SAS Institute Inc.; and Xilinx, Inc. among others.

Reasons to buy report

To understand the SAM artificial intelligence in marketing market landscape and identify market segments that are most likely to guarantee a strong return
Stay ahead of the race by comprehending the ever-changing competitive landscape for SAM artificial intelligence in marketing market
Efficiently plan M&A and partnership deals in SAM artificial intelligence in marketing market by identifying market segments with the most promising probable sales
Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form SAM artificial intelligence in marketing market
Obtain market revenue forecast for market by various segments from 2021-2028 in SAM region.

SAM ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SEGMENTATION

SAM Artificial Intelligence in Marketing Market -By Offering

Solution
Services

SAM Artificial Intelligence in Marketing Market -By Application

SAM Artificial Intelligence in Marketing Market -By End- Use Industry

BFSI
Retail
Consumer Goods
Media and Entertainment
Others

SAM Artificial Intelligence in Marketing Market -By Country

Brazil
Argentina
Rest of SAM

SAM Artificial Intelligence in Marketing Market -Company Profiles

1. Introduction

1.1 Scope of the Study

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. SAM Artificial Intelligence in Marketing Market Landscape

4.1 Market Overview

4.2 Ecosystem Analysis

4.3 Expert Opinion

4.4 SAM PEST Analysis

5. SAM Artificial Intelligence in Marketing Market – Key Industry Dynamics

5.1 Market Drivers

5.1.1 Uprising Adoption of Customer-Centric Marketing Strategies

5.1.2 Escalating Use of Social Media for Advertising

5.2 Market Restraints

5.2.1 Minimal Number of Artificial Intelligence (AI) Experts

5.3 Market Opportunities

5.3.1 Upsurge in Adoption of Cloud-Based Applications and Services

5.4 Future Trends

5.4.1 Robust Personalized Ad Serving

5.5 Impact Analysis of Drivers and Restraints

6. Artificial Intelligence in Marketing Market – SAM Market Analysis

6.1 SAM Artificial Intelligence in Marketing Market

6.2 SAM Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)

7. SAM Artificial Intelligence in Marketing Market – By Offering

7.1 Overview

7.2 SAM Artificial Intelligence in Marketing Market Breakdown, by Offering (2020 and 2028)

7.3 Solution

7.3.1 Overview

7.3.2 Solution: SAM Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

7.4 Services

7.4.1 Overview

7.4.2 Services: SAM Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8. SAM Artificial Intelligence in Marketing Market – By Application

8.1 Overview

8.2 SAM Artificial Intelligence in Marketing Market Breakdown, by Application (2020 and 2028)

8.3 Search Advertising

8.3.1 Overview

8.3.2 Search Advertising: SAM Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.4 Social Media Advertising

8.4.1 Overview

8.4.2 Social Media Advertising: SAM Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.5 Dynamic Pricing

8.5.1 Overview

8.5.2 Dynamic Pricing: SAM Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.6 Virtual Assistant

8.6.1 Overview

8.6.2 Virtual Assistant: SAM Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.7 Content Curation

8.7.1 Overview

8.7.2 Content Curation: SAM Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.8 Sales and Marketing Automation

8.8.1 Overview

8.8.2 Sales and Marketing Automation: SAM Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.9 Analytics Platform

8.9.1 Overview

8.9.2 Analytics Platform: SAM Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.10 Others

8.10.1 Overview

8.10.2 SAM Others: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

9. SAM Artificial Intelligence in Marketing Market – By End-Use Industry

9.1 Overview

9.2 SAM Artificial Intelligence in Marketing Market Breakdown, by End-Use Industry (2020 and 2028)

9.3 BFSI

9.3.1 Overview

9.3.2 BFSI: SAM Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

9.4 Retail

9.4.1 Overview

9.4.2 Retail: SAM Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

9.5 Consumer Goods

9.5.1 Overview

9.5.2 Consumer Goods: SAM Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

9.6 Media and Entertainment

9.6.1 Overview

9.6.2 Media and Entertainment: SAM Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

9.7 Others

9.7.1 Overview

9.7.2 Others: SAM Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

10. SAM Artificial Intelligence in Marketing Market – Country Analysis

10.1 Overview

10.1.1 South America: Artificial Intelligence in Marketing Market, by Key Country

10.1.1.1 Brazil Artificial Intelligence in Marketing market, Revenue and Forecast to 2028

10.1.1.1.1 Brazil: Artificial Intelligence in Marketing Market, by Offering

10.1.1.1.2 Brazil: Artificial Intelligence in Marketing Market, by Application

10.1.1.1.3 Brazil: Artificial Intelligence in Marketing Market, by End Use Industry

10.1.1.2 Argentina Artificial Intelligence in Marketing market, Revenue and Forecast to 2028

10.1.1.2.1 Argentina: Artificial Intelligence in Marketing Market, by Offering

10.1.1.2.2 Argentina: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

10.1.1.2.3 Argentina: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)

10.1.1.3 Rest of South America: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028

10.1.1.3.1 Rest of South America: Artificial Intelligence in Marketing Market, by Offering

10.1.1.3.2 Rest of South America: Artificial Intelligence in Marketing Market, by Application

10.1.1.3.3 Rest of South America: Artificial Intelligence in Marketing Market, by End Use Industry

11. Impact of COVID-19 Pandemic on SAM Artificial Intelligence in Marketing Market

11.1 Overview

12. Artificial Intelligence in Marketing Market - Industry Landscape

12.1 Overview

Organic Developments

12.1.1 Overview

12.2 Inorganic Developments

12.2.1 Overview

13. Company Profiles

13.1 Affectiva

13.1.1 Key Facts

13.1.2 Business Description

13.1.3 Products and Services

13.1.4 Financial Overview

13.1.5 SWOT Analysis

13.1.6 Key Developments

13.2 Appier Inc.

13.2.1 Key Facts

13.2.2 Business Description

13.2.3 Products and Services

13.2.4 Financial Overview

13.2.5 SWOT Analysis

13.2.6 Key Developments

13.3 Bidalgo

13.3.1 Key Facts

13.3.2 Business Description

13.3.3 Products and Services

13.3.4 Financial Overview

13.3.5 SWOT Analysis

13.3.6 Key Developments

13.4 Novantas (Amplero), Inc.

13.4.1 Key Facts

13.4.2 Business Description

13.4.3 Products and Services

13.4.4 Financial Overview

13.4.5 SWOT Analysis

13.4.6 Key Developments

13.5 CognitiveScale

13.5.1 Key Facts

13.5.2 Business Description

13.5.3 Products and Services

13.5.4 Financial Overview

13.5.5 SWOT Analysis

13.5.6 Key Developments

13.6 SAS Institute Inc.

13.6.1 Key Facts

13.6.2 Business Description

13.6.3 Products and Services

13.6.4 Financial Overview

13.6.5 SWOT Analysis

13.6.6 Key Developments

13.7 SAP SE

13.7.1 Key Facts

13.7.2 Business Description

13.7.3 Products and Services

13.7.4 Financial Overview

13.7.5 SWOT Analysis

13.7.6 Key Developments

13.8 Salesforce.com, inc.

13.8.1 Key Facts

13.8.2 Business Description

13.8.3 Products and Services

13.8.4 Financial Overview

13.8.5 SWOT Analysis

13.8.6 Key Developments

13.9 Oracle Corporation

13.9.1 Key Facts

13.9.2 Business Description

13.9.3 Products and Services

13.9.4 Financial Overview

13.9.5 SWOT Analysis

13.9.6 Key Developments

13.10 IBM Corporation

13.10.1 Key Facts

13.10.2 Business Description

13.10.3 Products and Services

13.10.4 Financial Overview

13.10.5 SWOT Analysis

13.10.6 Key Developments

13.11 Amazon Web Services

13.11.1 Key Facts

13.11.2 Business Description

13.11.3 Products and Services

13.11.4 Financial Overview

13.11.5 SWOT Analysis

13.11.6 Key Developments

13.12 Adobe

13.12.1 Key Facts

13.12.2 Business Description

13.12.3 Products and Services

13.12.4 Financial Overview

13.12.5 SWOT Analysis

13.12.6 Key Developments

13.13 Accenture

13.13.1 Key Facts

13.13.2 Business Description

13.13.3 Products and Services

13.13.4 Financial Overview

13.13.5 SWOT Analysis

13.13.6 Key Developments

13.14 Microsoft Corporation

13.14.1 Key Facts

13.14.2 Business Description

13.14.3 Products and Services

13.14.4 Financial Overview

13.14.5 SWOT Analysis

13.14.6 Key Developments

13.15 Xilinx, Inc.

13.15.1 Key Facts

13.15.2 Business Description

13.15.3 Products and Services

13.15.4 Financial Overview

13.15.5 SWOT Analysis

13.15.6 Key Developments

14. Artificial Intelligence in Marketing Market- Company Profiles

14.1 Glossary of Terms

LIST OF TABLES

Table 1. SAM Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)

Table 2. Brazil: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 3. Brazil: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 4. Brazil: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)

Table 5. Argentina: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 6. Argentina: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 7. Argentina: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)

Table 8. Rest of South America: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 9. Rest of South America: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 10. Rest of South America: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)

Table 11. Organic Developments Done by Companies

Table 12. Inorganic Developments Done by Companies

Table 13. Glossary of Term: Artificial Intelligence in Marketing Market

LIST OF FIGURES

Figure 1. SAM Artificial Intelligence in Marketing Market Segmentation

Figure 2. SAM Artificial Intelligence in Marketing Market Segmentation – By Country

Figure 3. Solution segment to dominate the SAM artificial intelligence in marketing market by offering throughout the forecast period

Figure 4. Virtual assistant segment is expected to witness high growth in SAM artificial intelligence in marketing market by application

Figure 5. BFSI segment is expected to dominate the SAM artificial intelligence in marketing market in terms of end-use industry by 2028

Figure 6. SAM Artificial Intelligence in Marketing Market Overview

Figure 7. Brazil holds a largest share in the SAM artificial intelligence in marketing market

Figure 8. SAM Artificial Intelligence in Marketing Market Ecosystem Analysis

Figure 9. Expert Opinion

Figure 10. SAM - PEST Analysis

Figure 11. SAM Artificial Intelligence in Marketing Market Impact Analysis of Drivers and Restraints

Figure 12. SAM Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)

Figure 13. SAM Artificial Intelligence in Marketing Market Revenue Share, by Offering (2020 and 2028)

Figure 14. SAM Solution: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 15. SAM Services: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 16. SAM Artificial Intelligence in Marketing Market Revenue Share, by Application (2020 and 2028)

Figure 17. SAM Search Advertising: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 18. SAM Social Media Advertising: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 19. SAM Dynamic Pricing: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 20. SAM Virtual Assistant: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 21. SAM Content Curation: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 22. SAM Sales and Marketing Automation: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 23. SAM Analytics Platform: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 24. SAM Others: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 25. SAM Artificial Intelligence in Marketing Market Revenue Share, by End-Use Industry (2020 and 2028)

Figure 26. SAM BFSI: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 27. SAM Retail: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 28. SAM Consumer Goods: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 29. SAM Media and Entertainment: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 30. SAM Others: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 31. South America: Artificial Intelligence in Marketing Market, by Key Country-Revenue 2020 (US$ Million)

Figure 32. South America: Artificial Intelligence in Marketing Market Revenue Share, By Key Country(2020 & 2028 )

Figure 33. Brazil Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)

Figure 34. Argentina Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)

Figure 35. Rest of South America: Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)

Figure 36. Impact of COVID-19 Pandemic in South America Country Markets

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Scrutinize in-depth SAM market trends and outlook coupled with the factors driving Artificial Intelligence in Marketing market, as well as those hindering it
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