Oral Care/Hygiene Market by Product (Toothpastes, Toothbrushes & Accessories, Mouthwashes/Rinses, Dental Accessories/Ancillaries, Dental Products, Dental Prosthesis Cleaning Solutions), and Distribution Channel (Consumer Stores, Retail Pharmacies, Online Distribution, and Dental Dispensaries): Global Market Size Estimates and Forecast (2022-2030)

Code: BMIRE00027067 | Pages: 100 | Industry: Pharmaceuticals | Date: Oct 2022 | Type: Global

The market crossed US$ 45.87 billion mark in 2022 and is expected to hit US$ 65.24 billion by 2030, recording a CAGR of 4.50% during the forecast period.

Oral Care has been significantly growing due to the rising incidence of dental diseases.

Rising incidence of tooth decay and periodontal diseases are the most widespread chronic diseases across the globe and constitute a major global public health challenge. The growing prevalence of dental caries both among adults and children is expected to fuel the market growth. According to the World Health Organization (WHO) data, around 530 million children population are suffer from tooth decay of primary teeth. The toothpaste segment is anticipated to pace up with the rising implementation of Pepsodent and Closeup toothpaste in the gel form. Furthermore, other segments such as toothbrushes & accessories, mouthwashes/rinses, dental accessories/ancillaries, dental products, and dental prosthesis cleaning solutions is also expected to gain traction during the forecasted year.

Within the report, the oral care/hygiene market is segmented into product, distribution channel, and geography. By product type, the market is further segmented into toothpastes, toothbrushes & accessories, mouthwashes/rinses, dental accessories/ancillaries, dental products, and dental prosthesis cleaning solutions. On the basis of distribution channel, the market is categorized into consumer stores, retail pharmacies, online distribution, dental dispensaries. Geographically, the market is subsegmented into North America, Europe, Asia Pacific, South & Central America, and Middle East & Africa.

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Growing Awareness Regarding Oral Hygiene.

Oral hygiene awareness is considered as one of the major drivers to market growth. Dentists and market players conduct several events and programs to increase awareness about dental hygiene. This is further helping the players to showcase their product portfolio, thereby propelling the adoption of oral care products. There has been a marked shift in the commercializing of oral care products across the globe in recent years. Additionally, online retailers are gradually being preferred over local distributors, retailers, and pharmacies. Buying oral care products via e-commerce websites offers various advantages, for instance, the availability of multi-brand oral care products at relatively lower prices, free shipping, and ease of purchasing.


Rising adoption in various distribution channel is one of the major factors accelerating the market growth.

The key market players in the Oral Care/Hygiene Market are highly dependent on retail outlets as they are the instant customers for players. Supermarkets for instance, Wal-Mart, Target, and Costco have high bargaining strength; the continued trend of alliance among outlets could thus create a cost and margin pressure on players. Furthermore, the high bargaining power of customers might negatively impact the overall business of players. For instance, Amazon is considered as one of the leading online retail channels in the country. According to the U.S. Centers for Diseases Control and Prevention, approximately one in every four adults in the U.S. have untreated tooth decay. Moreover, the health concern is rising which in turn has led to the rising demand for oral care products which will continue rising in the U.S. Other distribution channels such as consumer stores and dental dispensaries are also encouraging the selling of oral care products.

Recent strategic developments in oral care hygiene market

The Oral Care/Hygiene Market has undergone several significant developments, and a few of these have been mentioned below:

  • In April 2020, Perrigo Company plc completed the acquisition of the oral care assets of High Ridge Brands, which includes Dr. Fresh, LLC.
  • In April 2020, GlaxoSmithKline Consumer Healthcare Limited merged with Hindustan Unilever Limited, with HUL responsible for the distribution of GSK’s Consumer Healthcare brands in India, including its leading oral healthcare brand, Sensodyne.
  • In January 2020, Perrigo Company plc’s Ranir subsidiary acquired the assets of Steripod, a leading toothbrush accessory brand, and innovator in the toothbrush protector market, from Bonfit America Inc.

The Oral Care/Hygiene Market is driven by several players by implementing strategic activities such as investments, new launches, mergers & acquisitions, and partnerships. Colgate-Palmolive Company, Procter & Gamble Co., Unilever Group, Koninklijke Philips N.V., Johnson & Johnson Limited, GlaxoSmithKline PLC, Amway, Dabur, Splat Global UK Ltd., Kewalraj & Co.are among the prominent players operating in the market.

Target audience for the report:

  • Raw material providers
  • Product manufacturers
  • Product suppliers
  • Product associations, organizations, forums, and alliances
  • Government bodies, such as regulating authorities and policy makers
  • Venture capitalists, private equity firms, and start-up companies
  • Raw material suppliers
  • Product distributors and sales firms
  • End users of product
  • Research institutes, organizations, and consulting companies

Scope of the report:

In this report, the market has been segmented on the basis of:

  • Product:
    • Toothpastes
    • Toothbrushes & Accessories
    • Mouthwashes/Rinses
    • Dental Accessories/Ancillaries
    • Dental Products
    • Dental Prosthesis Cleaning Solutions
  • Distribution Channel
    • Consumer Stores
    • Retail Pharmacies
    • Online Distribution
    • Dental Dispensaries
  • Region
    • North America
    • Europe
    • Asia Pacific (APAC)
    • South & Central America
    • Middle East & Africa
  • Companies profiled
    • Colgate-Palmolive Company
    • Procter & Gamble Co.
    • Unilever Group
    • Koninklijke Philips N.V.
    • Johnson & Johnson Limited
    • GlaxoSmithKline PLC
    • Amway
    • Dabur
    • Splat Global UK Ltd.
    • Kewalraj & Co.

The List of Companies
- Colgate-Palmolive Company
- Procter & Gamble Co.
- Unilever Group
- Koninklijke Philips N.V.
- Johnson & Johnson Limited
- GlaxoSmithKline PLC
- Amway
- Dabur
- Splat Global UK Ltd.
- Kewalraj & Co.

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