North America Womens Lingerie Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Type (Brassiere, Knickers or Panties, Shapewear, Others); Material (Cotton, Silk, Satin, Nylon, Others); Distribution Channel (Mass Merchandizers, Specialized Stores, Online, Others), and Country.

The North America Womens lingerie market was valued at US$ 9,504.31 Mn in 2018 and is projected to be worth US$ 22,044.22 Mn by 2027; it is expected to grow at a CAGR of 9.9% during 2019-2027.

The word lingerie is a term taken from the French language, meaning undergarments, and used specifically for more lightweight items of female undergarments. The original French word is derived from the old French word lingerie, meaning linen. Lingerie is a Womens clothing which is made of lightweight, smooth, sheer, stretchy. The Womens lingerie market is characterized into four main types such as brassiere, knickers or panties, shape wear, and others. The Womens lingerie market is characterized by material as satin, cotton, silk, nylon, and others. The Womens lingerie market uses different channel to supply the product to its consumers such as online, specialty stores etc.

The US contributed to the largest share of the North America Womens Lingerie market. The US is the major market for Womens lingerie in North America, followed by Canada. Shifting preferences of women for using shapewear and bras to maintain the physical appearance and enhance the personality is projected to propel the market growth. Along with this, the increasing focus of major industry players such as L Brands, Inc., Hanesbrands Inc., PVH Corp. on the production of aesthetic, comfortable, and appealing lingerie, especially for teenagers and plus size women is expected to accelerate the growth of lingerie market in the US.

Impact of COVID-19 Pandemic on North America Womens Lingerie Market
The COVID-19 pandemic originated in Wuhan (China) in December 2019, and since then, it has spread across the globe at a fast pace. The US, Russia, India, Italy, China, Spain, France and Germany are among the worst-affected countries in terms confirmed cases and reported deaths as of July 2020. The pandemic has affected economies and industries due to enforced lockdowns, travel bans, and business shutdowns. After the spread of the COVID-19 outbreak, demand for Womens lingerie and intimate wear has hampered across various regions due supply chain breaks, disruptions in manufacturing due to lockdown and office shutdowns as a result of this outbreak. The lockdown of various plants and factories in leading countries such as the US and Canada is affecting the manufacturing, delivery schedules, and sales of Womens lingerie thus impacting the market negatively.

North America Womens lingerie Market

Market Insights
Fast Changing Consumer Preferences for Fashionable Apparel Products
Lingerie is a category of Womens clothing, including undergarments (mostly brassieres), sleepwear, and lightweight robes. The lingerie concept is a visually appealing undergarment, which was developed during the late nineteenth century. The word 'lingerie' is often motivated by an intention to imply the garments are alluring and fashionable. The fast development of information technology and globalization is leading the entire world by providing information about the latest and trending products available in the market. On account of this, shoppers associated with lingerie market are aware of the latest global fashion trends. Furthermore, the growing influence of social media is also accelerating the changes in consumer preference of apparel products such as lingerie items. As wide range of customers prefer buying products online to save their time, most of the market players display and sell their products in an online platform to increase their customer base. Branded apparel companies are also focused on introducing innovative lingerie items as per the changing fashion trend and consumer demands. These factors are positively impacting the Womens lingerie market.

Type Based Insights
The North America Womens lingerie market based on type has been segmented into brassiere, knickers or panties, shapewear and others. In 2018, the brassiere segment accounted for the major share of the North America Womens lingerie market while the others segment is expected to grow at a fastest CAGR. The others segment includes babydolls & chemises, camisoles, corsets & bustiers, bodysuits & teddies, etc. Wide availability of these Womens lingerie coupled with the shift in consumer lifestyle and awareness regarding personal physical appearance have been key boosting factors for the growth of others segment in Womens lingerie market.

North America Womens lingerie Market, by Type - 2018 & 2027

Material-Based Insights
Based on application, the North America Womens lingerie market is segmented into cotton, silk, satin, nylon and others and others. In 2018, the cotton segment led the market with highest market followed by silk. Silk charmeuse is known to be the most luxurious fabrics prefer to wear near the skin. It has a satin weave which gives it a high shine and provides almost liquid appearance. It's been popular in lingerie production since the early 20th century, and is still it is used consistently in high-end lingerie. Many designer bras are created using a silk/spandex blend, also known as stretch silk charmeuse. More commonly used lining fabric is china silk can be a relatively inexpensive choice for undergarments, including slips. It's very smooth next to the body and very thin, so it does not add bulk. Silk crepe is used to make luxurious loungewear, pajamas, robes, slips, and nighties.

Distribution Channel-Based Market Insights
Based on distribution channel, the North America Womens lingerie market is segmented into mass merchandizers, specialized stores, online and others. The specialized stores have led the North America Womens lingerie market with a highest market share followed by others which includes the unorganized distribution channels. The other segment of Womens lingerie distribution channels includes departmental stores, variety stores, street markets, etc. These retailers sell multiple products, including brassiere, knickers or panties, shapewear, babydoll, corset, bodysuit, and others from various national and local brands. Low cost is the main factor that attracts the customers to buy from these channels.

Strategic Insights
Product development, merger and acquisition, and business planning are the commonly adopted strategies by companies to expand their product portfolio. MAS Holdings., PVH Corp and Jockey International, Inc. are among the market players implementing this strategy to enlarge the customer base and gain significant market share in North America, which in turn permits them maintain their brand name in the North America market.

North America Womens Lingerie Market - By Type
- Brassiere
- Knickers or Panties
- Shapewear
- Others

North America Womens lingerie Market - By Material
- Cotton
- Satin
- Silk
- Nylon
- Others

North America Womens lingerie Market- By Distribution Channel
- Mass Merchandizers
- Specialized Stores
- Online
- Others

Company Profiles
- Gap Inc.
- Triumph International
- Hanesbrands Inc.
- Jockey International, Inc.
- Hunkemöller International B.V.
- MAS Holdings
- PVH Corp
- L Brands
- Chantelle Group
- Hanky Panky