North America Set Top Box (STB) Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Product (Cable, Satellite, IPTV, and Others) and Content Quality (Standard Definition (SD), High-Definition (HD), and 4K)
Market Introduction
A set-top box (STB), also referred to colloquially as a cable box, is an information system that typically includes a TV tuner input and shows the output of a TV set and an external signal source, converting the source signal into material in a format that can then be shown on a TV screen or other display device. They are found in, among other applications of, cable television, satellite television, and over-the-air television networks. A device that connects to your TV makes it possible for you to use a telephone line or cable to access the Internet and exchange electronic mail on your TV. Increase in digital entertainment penetration among rural and urban populations across the region is one of the main factors influencing the market growth positively. Increased consumer knowledge of rapid technological developments and the comparison between quality, features, pricing, and benefits has been seen in the region, especially among the urban population. Regional development has been positively impacted by the emergence of major set-top box vendors in countries such as the US and Canada. In addition, in developing countries, rising prominence of global Over-the-top service providers—such as Netflix, and Amazon Prime Video—is expected to accelerate growth exponentially. Technical transformations in set-top box and strict government initiatives for mandating digitalization of cable TV are among the other major factors driving the growth of the North America set top box (STB) market.
Furthermore, in case of COVID-19, North America is highly affected specially the US. Favorable government policies to boost innovation and reinforce infrastructure capabilities, North America have the highest acceptance and development rate of emerging technologies. Any impact on industries is therefore projected to have a negative influence on the region's economic development. Millions of Americans sit at home in the midst of the COVID-19 crisis and turn to their TVs as a primary source of news, information and entertainment. Cable news network viewing rose by 73 percent versus the same week in 2019. This rise tends to be powered by viewing, with increases of 102 percent and nearly 82 percent compared to the same week in 2019. Thus, this has created a huge demand on the set-top box market across the region. However, owing the nation-wide lockdown across major economies such as United States and Canada in the North America the region, the manufacturing of the same has being negatively impacted. Moreover, the supply chain of the set-top box market has also been adversely affected from both local and international players. Thus, owing to the above-mentioned factors set-top market is said to be negatively affected owing to the outbreak of the corona virus across the region.
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Market Overview and Dynamics
The North America set top box (STB) market is expected to grow from US$ 4,556.5 million in 2019 to US$ 5,112.1 million by 2027; it is estimated to grow at a CAGR of 1.6 % from 2020 to 2027. Growing penetration of HD channels and growing adoption of satellite cable and smart TVs is expected to upsurge the North America set top box (STB) market. Satellite TVs are among most significant applications of set-top boxes. The implementation of show-recording facility that allows viewers to record their shows in real-time and view them later, depending on their convenience is one of the key developments brought in satellite TVs. Further, the high demand for high-definition (HD) picture quality is also influencing the growth of the set-top box market in the North America. HD set-top boxes are equipped with both HD channels and standard (SD) channels. Thus, the launch of smart TVs and HD channels has led to a rise in digital TV watching, which, in turn, would fuel the growth of the North America set-top box market in the coming years.
Key Market Segments
In terms of product, the cable segment accounted for the largest share of the North America set top box (STB) market in 2019. In terms of content quality, the high-definition (HD) segment held a larger market share of the North America set top box (STB) market in 2019.
Major Sources and Companies Listed
A few major primary and secondary sources referred to for preparing this report on the North America set top box (STB) market are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Advanced Digital Broadcast SA; Altech UEC; CommScope; COSHIP; Huawei Technologies Co., Ltd; Humax; Kaonmedia Co., Ltd.; Sagemcom; Skyworth Group Co., Ltd.; Technicolor SA.
Reasons to buy report
- To understand the North America set top box (STB) market landscape and identify market segments that are most likely to guarantee a strong return
- Stay ahead of the race by comprehending the ever-changing competitive landscape for North America set top box (STB) market
- Efficiently plan M&A and partnership deals in North America set top box (STB) market by identifying market segments with the most promising probable sales
- Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form North America set top box (STB) market
- Obtain market revenue forecast for market by various segments from 2020-2027 in North America region.
North America Set Top Box (STB) Market Segmentation
North America Set Top Box (STB) Market - By Product
- Cable
- Satellite
- IPTV
- Others
North America Set Top Box (STB) Market - By Content Quality
- Standard Definition (SD)
- High-Definition (HD)
- 4K
North America Set Top Box (STB) Market - By Country
- US
- Canada
- Mexico
North America Set Top Box (STB) Market - Company Profiles
- Advanced Digital Broadcast SA
- Altech UEC
- CommScope
- COSHIP
- Huawei Technologies Co., Ltd
- Humax
- Kaonmedia Co., Ltd.
- Sagemcom
- Skyworth Group Co., Ltd.
- Technicolor SA
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 North America Set Top Box (STB) Market – By Product
1.3.2 North America Set Top Box (STB) Market – By Content Quality
1.3.3 North America Set Top Box (STB) Market – By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Set Top Box (STB) Market Landscape
4.1 Market Overview
4.2 North America PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. North America Set-Top Box Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Technical Transformations in Set-Top Box
5.1.2 Strict Government Initiatives for Mandating Digitalization of Cable TV
5.2 Market Restraints
5.2.1 Rising Demand for OTT Platforms
5.3 Market Opportunities
5.3.1 Growing Penetration of HD Channels and Growing Adoption of Satellite Cable and Smart TVs
5.4 Future Trends
5.4.1 Collaboration of OTT Platforms with Set-Top Box
5.5 Impact Analysis of Drivers and Restraints
6. Set Top Box (STB) Market – North America Analysis
6.1 North America Set Top Box (STB) Market Overview
6.2 North America Set Top Box (STB) Market – Revenue and Forecast to 2027 (US$ Million)
6.3 Market Positioning – Market Players Ranking
7. North America Set Top Box (STB) Market Analysis – By Product
7.1 Overview
7.2 North America Set Top Box (STB) Market Breakdown, By Product, 2019 & 2027 (%)
7.3 Cable
7.3.1 Overview
7.3.2 Cable Market Forecast and Analysis
7.4 Satellite
7.4.1 Overview
7.4.2 Satellite Market Forecast and Analysis
7.5 IPTV
7.5.1 Overview
7.5.2 IPTV Market Forecast and Analysis
7.6 Others
7.6.1 Overview
7.6.2 Others Market Forecast and Analysis
8. North America Set Top Box (STB) Market Analysis – By Content Quality
8.1 Overview
8.2 North America Set Top Box (STB) Market Breakdown, By Content Quality, 2019 & 2027 (%)
8.3 Standard Definition (SD)
8.3.1 Overview
8.3.2 Standard Definition (SD) Market Forecast and Analysis
8.4 High-Definition (HD)
8.4.1 Overview
8.4.2 High-Definition (HD) Market Forecast and Analysis
8.5 4K
8.5.1 Overview
8.5.2 4K Market Forecast and Analysis
9. North America Set Top Box (STB) Market – Country Analysis
9.1 Overview
9.1.1 North America: Set Top Box (STB) Market, By Country
9.1.1.1 US: Set Top Box (STB) Market – Revenue and Forecast to 2027 (US$ Million)
9.1.1.1.1 US: Set Top Box (STB) Market, By Product
9.1.1.1.2 US: Set Top Box (STB) Market, By Content Quality
9.1.1.2 Canada: Set Top Box (STB) Market – Revenue and Forecast to 2027 (US$ Million)
9.1.1.2.1 Canada: Set Top Box (STB) Market, By Product
9.1.1.2.2 Canada: Set Top Box (STB) Market, By Content Quality
9.1.1.3 Mexico: Set Top Box (STB) Market – Revenue and Forecast to 2027 (US$ Million)
9.1.1.3.1 Mexico: Set Top Box (STB) Market, By Product
9.1.1.3.2 Mexico: Set Top Box (STB) Market, By Content Quality
10. Impact of COVID-19 Pandemic on North America Set-Top Box Market
10.1 North America: Impact Assessment of COVID-19 Pandemic
11. Industry Landscape
11.1 Overview
11.2 Market Initiative
11.3 New Product Development
11.4 Merger and Acquisition
12. COMPANY PROFILES
12.1 Technicolor SA
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Advanced Digital Broadcast SA
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.3 Altech UEC
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.4 COSHIP
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products And Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.5 CommScope
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Huawei Technologies Co., Ltd
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Humax
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.8 Kaonmedia Co., Ltd.
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.9 Sagemcom
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Skyworth Group Co., Ltd.
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
13. Appendix
13.1 About The Insight Partners
13.2 Word Index
LIST OF TABLES
Table 1. North America Set Top Box (STB) Market – Revenue and Forecast to 2027 US$ Mn)
Table 2. US Set Top Box (STB) Market, By Product– Revenue and Forecast to 2027 (US$ Million)
Table 3. US Set Top Box (STB) Market, By Content Quality – Revenue and Forecast to 2027 (US$ Million)
Table 4. Canada Set Top Box (STB) Market, By Product– Revenue and Forecast to 2027 (US$ Million)
Table 5. Canada Set Top Box (STB) Market, By Content Quality– Revenue and Forecast to 2027 (US$ Million)
Table 6. Mexico Set Top Box (STB) Market, By Product– Revenue and Forecast to 2027 (US$ Million)
Table 7. Mexico Set Top Box (STB) Market, By Content Quality– Revenue and Forecast to 2027 (US$ Million)
LIST OF FIGURES
Figure 1. North America Set Top Box (STB) Market Segmentation
Figure 2. North America Set Top Box (STB) Market Segmentation – By Country
Figure 3. North America Set Top Box (STB) Market - Country Analysis
Figure 4. North America Set Top Box (STB) Market - Market Overview
Figure 5. North America Set Top Box (STB) Market by Product
Figure 6. North America Set Top Box (STB) Market by Content Quality
Figure 7. North America Set Top Box (STB) Market by Country
Figure 8. North America: PEST Analysis
Figure 9. Expert Opinion
Figure 10. North America Set-Top Box Market Impact Analysis of Drivers and Restraints
Figure 11. North America: Set Top Box (STB) Market – Revenue and Forecast to 2027 (US$ Million)
Figure 12. North America Set Top Box (STB) Market Breakdown, Product, 2019 & 2027 (%)
Figure 13. North America Cable Market Revenue and Forecast to 2027 (US$ Mn)
Figure 14. North America Satellite Market Revenue and Forecast to 2027 (US$ Mn)
Figure 15. North America IPTV Market Revenue and Forecast to 2027 (US$ Mn)
Figure 16. North America Others Market Revenue and Forecast to 2027 (US$ Mn)
Figure 17. North America Set Top Box (STB) Market Breakdown, Content Quality, 2019 & 2027 (%)
Figure 18. North America Standard Definition (SD) Market Revenue and Forecast to 2027 (US$ Mn)
Figure 19. North America High-Definition (HD) Market Revenue and Forecast to 2027 (US$ Mn)
Figure 20. North America 4K Market Revenue and Forecast to 2027 (US$ Mn)
Figure 21. North America Set Top Box (STB) Market Revenue Share, By Country (2019 and 2027)
Figure 22. US: Set Top Box (STB) Market – Revenue and Forecast to 2027 (US$ Million)
Figure 23. Canada: Set Top Box (STB) Market – Revenue and Forecast to 2027 (US$ Million)
Figure 24. Mexico: Set Top Box (STB) Market – Revenue and Forecast to 2027 (US$ Million)
Figure 25. Impact of COVID-19 Pandemic in North American Country Markets
- Advanced Digital Broadcast SA
- Altech UEC
- CommScope
- COSHIP
- Huawei Technologies Co., Ltd
- Humax
- Kaonmedia Co., Ltd.
- Sagemcom
- Skyworth Group Co., Ltd.
- Technicolor SA
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the North America set top box (STB) market.
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- Scrutinize in-depth North America market trends and outlook coupled with the factors driving the set top box (STB) market, as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution