North America Machine Condition Monitoring Market Forecast to 2027 - Covid-19 Impact and Regional Analysis by Monitoring Technique (Vibration Monitoring, Thermography, Oil Analysis, Corrosion Monitoring, Ultrasound Emission, and Motor Current Analysis); Offering (Hardware and Software); Deployment (On-Premises and Cloud); Monitoring Process (Online Condition Monitoring and Portable Condition Monitoring); and Industry (Oil & Gas, Power Generation, Automotive, Aerospace & Defense, Food & Beverages, Manufacturing, and Others)
Market Introduction
Modern machinery operates with the help of numerous smaller parts and components, which wear down, get damaged, and even fail to function over a period. Rotating parts of motors, fans, engines, and several bearing types are common causes of failure; these constantly move as their persistent motion is essential for the machines to be operational. However, continuous movement and external contaminants such as dirt or moisture result in the slowing down of these machines, which sometimes result in failure. The machine condition monitoring products keep a check on the disturbed functioning of parts, followed by detecting the possibilities of failure in future. This generates high demand for these products as their implementation allows the operators to avoid factory downtime caused by machine failure.
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Market Overview and Dynamics
The North Americamachine condition monitoring market is expected to reach US$ 1380.9Mn by 2027 from US$ 1004.3 Mn in 2019; the market is anticipated to grow at a CAGR of 4.1 % from 2019 to2027.The increasing demand for automated solutions in manufacturing facilities is among the prime factors driving the market growth. However, the igh cost of maintenance and lifespan of machine condition monitoring systemsis likely to have a negative impact on the market growth.
Key Market Segments
In terms of monitoring techniques, the vibration monitoring segment accounted for the largest share of the North American machine condition monitoring market in 2018. In terms of offerings, the hardwaresegment held a larger share of the market in this region in 2019In terms of deployment, the cloud segment held a larger share of the machine condition monitoring market in North America in 2019 In terms of monitoring process, the portable condition monitoring held a larger share of the North America machine condition monitoring market in 2019In terms of industry, the aerospace & defense segment held the most significant share of the North America machine condition monitoring marketin 2018.
Major Sources and Companies Listed
A few of the major primary and secondary sources referred to while preparing this report on the North America machine condition monitoringmarket are theAssociation of Electrical and Mechanical Trades, Machinery Vibration Specialists, Canadian Machinery Vibration Association, European Association of the Machine Tool Industries (CECIMO), and Association of Electrical and Mechanical Trades.
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NORTH AMERICA MACHINE CONDITION MONITORING MARKET SEGMENTATION
By Monitoring Technique
- Vibration Monitoring
- Thermography
- Oil Analysis
- Corrosion Monitoring
- Ultrasound Emission
- Motor Current Analysis
By Offerings
- Hardware
- Vibration Sensor
- Proximity Probes
- Tachometer
- Infrared Sensors
- Spectrometer
- Ultrasound Detectors
- Corrosion Probe
- Others
- Software
By Deployment Type
- On-Premises
- Cloud
By Monitoring Process
- Online Condition Monitoring
- Portable Condition Monitoring
By Industry
- Oil & Gas
- Power Generation
- Automotive
- Aerospace & Defense
- Food & Beverages
- Manufacturing
- Others
By Country
- US
- Canada
- Mexico
Company Profiles
- Emerson Electric
- General Electric.
- SKF
- National Instruments
- Honeywell International Inc.
- Als Ltd.
- Meggitt
- Parker Hannifin
- Rockwell Automation
- Schaeffler
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Machine Condition Monitoring Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 North America – PEST Analysis
4.3 Ecosystem Analysis
5. North America Machine Condition Monitoring Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Increasing Demand for Automated Solutions in Manufacturing Facilities
5.2 Market Restraints
5.2.1 High Cost of Maintenance and Lifespan of Machine Condition Monitoring Systems
5.3 Market Opportunities
5.3.1 Rising Adoption of Wireless Technologies
5.4 Future Trends
5.4.1 Revolutionization of Embedded Sensors and Smart Wireless Communication in the Market
5.5 Impact Analysis of Drivers and Restraints
6. North America Machine Condition Monitoring Market Analysis
6.1 Machine Condition Monitoring Market Overview
6.2 North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
6.3 Market Positioning – Global Market Players Ranking
7. North America Machine Condition Monitoring Market Analysis – By Monitoring Technique
7.1 Overview
7.2 North America Machine Condition Monitoring Market, By Monitoring Technique (2019 and 2027)
7.3 Vibration Monitoring
7.3.1 Overview
7.3.2 Vibration Monitoring: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
7.4 Thermography
7.4.1 Thermography: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
7.5 Oil Analysis
7.5.1 Oil Analysis: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
7.6 Corrosion Monitoring
7.6.1 Corrosion Monitoring: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
7.7 Ultrasound Emission
7.7.1 Ultrasound Emission: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
7.8 Motor Current Analysis
7.8.1 Motor Current Analysis: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
8. North America Machine Condition Monitoring Market Analysis – By Offering
8.1 Overview
8.2 North America Machine Condition Monitoring Market, By Offering (2019 and 2027)
8.3 Hardware
8.3.1 Overview
8.3.2 Hardware: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
8.3.3 Vibration Sensors
8.3.3.1 Vibration Sensors: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
8.3.4 Proximity Probes
8.3.4.1 Proximity Probes: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
8.3.5 Tachometer
8.3.5.1 Tachometer: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
8.3.6 Infrared Sensors
8.3.6.1 Infrared Sensors: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
8.3.7 Spectrometer
8.3.7.1 Spectrometer: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
8.3.8 Ultrasound Detectors
8.3.8.1 Ultrasound Detectors: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
8.3.9 Corrosion Probes
8.3.9.1 Corrosion Probes: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
8.3.10 Other
8.3.10.1 Other: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
8.4 Software
8.4.1 Software: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
8.4.2 Data Integrator
8.4.3 Diagnosis Reporting
8.4.4 Order Tracking Analysis
8.4.5 Parameter Calculation
9. North America Machine Condition Monitoring Market Analysis – By Deployment Type
9.1 Overview
9.2 North America Machine Condition Monitoring Market, By Deployment Type (2019 and 2027)
9.3 Cloud
9.3.1 Overview
9.3.2 Cloud: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
9.4 On-Premise
9.4.1 Overview
9.4.2 On-Premise: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
10. North America Machine Condition Monitoring Market Analysis – By Monitoring Process
10.1 Overview
10.2 North America Machine Condition Monitoring Market, By Monitoring Process (2019 and 2027)
10.3 Online Condition Monitoring
10.3.1 Overview
10.3.2 Online Condition Monitoring: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
10.4 Portable Condition Monitoring
10.4.1 Overview
10.4.2 Portable Condition Monitoring: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
11. North America Machine Condition Monitoring Market Analysis – By End User
11.1 Overview
11.2 North America Machine Condition Monitoring Market, By End User (2019 and 2027)
11.3 Oil & Gas
11.3.1 Overview
11.3.2 Oil & Gas: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
11.4 Power Generation
11.4.1 Overview
11.4.2 Power Generation: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
11.5 Automotive
11.5.1 Overview
11.5.2 Automotive: North America Machine Condition Monitoring Market –Revenue and Forecast to 2027 (US$ Million)
11.6 Aerospace & Defense
11.6.1 Overview
11.6.2 Aerospace & Defense: North America Machine Condition Monitoring Market –Revenue and Forecast to 2027 (US$ Million)
11.7 Food & Beverage
11.7.1 Overview
11.7.2 Food & Beverage: North America Machine Condition Monitoring Market –Revenue and Forecast to 2027 (US$ Million)
11.8 Manufacturing
11.8.1 Overview
11.8.2 Manufacturing: North America Machine Condition Monitoring Market –Revenue and Forecast to 2027 (US$ Million)
11.9 Other
11.9.1 Overview
11.9.2 Other: North America Machine Condition Monitoring Market –Revenue and Forecast to 2027 (US$ Million)
12. North America Machine Condition Monitoring Market –Country Analysis
12.1 Overview
12.1.1 North America: Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
12.1.2 North America: Machine Condition Monitoring Market, By Monitoring Technique
12.1.3 North America: Machine Condition Monitoring Market, By Offering
12.1.3.1 North America: Machine Condition Monitoring Market, By Hardware
12.1.4 North America: Machine Condition Monitoring Market, By Deployment Type
12.1.5 North America: Machine Condition Monitoring Market, By Monitoring Process
12.1.6 North America: Machine Condition Monitoring Market, By End User
12.1.7 North America: Machine Condition Monitoring Market, By Country
12.1.7.1 US: Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
12.1.7.1.1 US: Machine Condition Monitoring Market, by Monitoring Technique
12.1.7.1.2 US: Machine Condition Monitoring Market, by Offering
12.1.7.1.2.1 US: Machine Condition Monitoring Market, by Hardware
12.1.7.1.3 US: Machine Condition Monitoring Market, by Deployment Type
12.1.7.1.4 US: Machine Condition Monitoring Market, by Monitoring Process
12.1.7.1.5 US: Machine Condition Monitoring Market, by End User
12.1.7.2 Canada: Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
12.1.7.2.1 Canada: Machine Condition Monitoring Market, by Monitoring Technique
12.1.7.2.2 Canada: Machine Condition Monitoring Market, by Offering
12.1.7.2.2.1 Canada: Machine Condition Monitoring Market, by Hardware
12.1.7.2.3 Canada: Machine Condition Monitoring Market, by Deployment Type
12.1.7.2.4 Canada: Machine Condition Monitoring Market, by Monitoring Process
12.1.7.2.5 Canada: Machine Condition Monitoring Market, by End User
12.1.7.3 Mexico: Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
12.1.7.3.1 Mexico: Machine Condition Monitoring Market, by Monitoring Technique
12.1.7.3.2 Mexico: Machine Condition Monitoring Market, by Offering
12.1.7.3.2.1 Mexico: Machine Condition Monitoring Market, by Hardware
12.1.7.3.3 Mexico: Machine Condition Monitoring Market, by Deployment Type
12.1.7.3.4 Mexico: Machine Condition Monitoring Market, by Monitoring Process
12.1.7.3.5 Mexico: Machine Condition Monitoring Market, by End User
13. Impact of Coronavirus Outbreak
13.1 North America: Impact Assessment of COVID-19 Pandemic
14. Industry Landscape
14.1 Overview
14.2 Market Initiative
14.3 New Development
15. Company Profiles
15.1 Honeywell International Inc.
15.1.1 Key Facts
15.1.2 Business Description
15.1.3 Products and Services
15.1.4 Financial Overview
15.1.5 SWOT Analysis
15.1.6 Key Developments
15.2 Schaeffler Technologies AG & Co. KG
15.2.1 Key Facts
15.2.2 Business Description
15.2.3 Products and Services
15.2.4 Financial Overview
15.2.5 SWOT Analysis
15.2.6 Key Developments
15.3 General Electric Company
15.3.1 Key Facts
15.3.2 Business Description
15.3.3 Products and Services
15.3.4 Financial Overview
15.3.5 SWOT Analysis
15.3.6 Key Developments
15.4 Emerson Electric Co.
15.4.1 Key Facts
15.4.2 Business Description
15.4.3 Products and Services
15.4.4 Financial Overview
15.4.5 SWOT Analysis
15.4.6 Key Developments
15.5 Parker Hannifin Corporation
15.5.1 Key Facts
15.5.2 Business Description
15.5.3 Products and Services
15.5.4 Financial Overview
15.5.5 SWOT Analysis
15.5.6 Key Developments
15.6 Rockwell Automation, Inc.
15.6.1 Key Facts
15.6.2 Business Description
15.6.3 Products and Services
15.6.4 Financial Overview
15.6.5 SWOT Analysis
15.6.6 Key Developments
15.7 SKF
15.7.1 Key Facts
15.7.2 Business Description
15.7.3 Products and Services
15.7.4 Financial Overview
15.7.5 SWOT Analysis
15.7.6 Key Developments
15.8 Wilcoxon Sensing Technologies
15.8.1 Key Facts
15.8.2 Business Description
15.8.3 Products and Services
15.8.4 Financial Overview
15.8.5 SWOT Analysis
15.8.6 Key Developments
15.9 ALS Limited
15.9.1 Key Facts
15.9.2 Business Description
15.9.3 Products and Services
15.9.4 Financial Overview
15.9.5 SWOT Analysis
15.9.6 Key Developments
15.10 National Instruments Corporation
15.10.1 Key Facts
15.10.2 Business Description
15.10.3 Products and Services
15.10.4 Financial Overview
15.10.5 SWOT Analysis
15.10.6 Key Developments
16. Appendix
16.1 About The Insight Partners
16.2 Word Index
LIST OF TABLES
Table 1. North America Machine Condition Monitoring Market – Revenue, and Forecast to 2027 (US$ Million)
Table 2. North America Machine Condition Monitoring Market, By Monitoring Technique – Revenue and Forecast to 2027 (US$ Million)
Table 3. North America Machine Condition Monitoring Market, By Offering – Revenue and Forecast to 2027 (US$ Million)
Table 4. America Machine Condition Monitoring Market, By Hardware – Revenue and Forecast to 2027 (US$ Million)
Table 5. North America Machine Condition Monitoring Market, By Deployment Type – Revenue and Forecast to 2027 (US$ Million)
Table 6. North America Machine Condition Monitoring Market, By Monitoring Process – Revenue and Forecast to 2027 (US$ Million)
Table 7. North America Machine Condition Monitoring Market, By End User – Revenue and Forecast to 2027 (US$ Million)
Table 8. North America Machine Condition Monitoring Market, By Country – Revenue and Forecast to 2027 (US$ Million)
Table 9. US Machine Condition Monitoring Market, By Monitoring Technique – Revenue and Forecast to 2027 (US$ Million)
Table 10. US Machine Condition Monitoring Market, By Offering – Revenue and Forecast to 2027 (US$ Million)
Table 11. US Machine Condition Monitoring Market, By Hardware – Revenue and Forecast to 2027 (US$ Million)
Table 12. US Machine Condition Monitoring Market, By Deployment Type – Revenue and Forecast to 2027 (US$ Million)
Table 13. US Machine Condition Monitoring Market, By Monitoring Process – Revenue and Forecast to 2027 (US$ Million)
Table 14. US Machine Condition Monitoring Market, By End User – Revenue and Forecast to 2027 (US$ Million)
Table 15. Canada Machine Condition Monitoring Market, By Monitoring Technique – Revenue and Forecast to 2027 (US$ Million)
Table 16. Canada Machine Condition Monitoring Market, By Offering – Revenue and Forecast to 2027 (US$ Million)
Table 17. Canada Machine Condition Monitoring Market, By Hardware – Revenue and Forecast to 2027 (US$ Million)
Table 18. Canada Machine Condition Monitoring Market, By Deployment Type – Revenue and Forecast to 2027 (US$ Million)
Table 19. Canada Machine Condition Monitoring Market, By Monitoring Process – Revenue and Forecast to 2027 (US$ Million)
Table 20. Canada Machine Condition Monitoring Market, By End User – Revenue and Forecast to 2027 (US$ Million)
Table 21. Mexico Machine Condition Monitoring Market, By Monitoring Technique – Revenue and Forecast to 2027 (US$ Million)
Table 22. Mexico Machine Condition Monitoring Market, By Offering – Revenue and Forecast to 2027 (US$ Million)
Table 23. Mexico Machine Condition Monitoring Market, By Hardware – Revenue and Forecast to 2027 (US$ Million)
Table 24. Mexico Machine Condition Monitoring Market, By Deployment Type – Revenue and Forecast to 2027 (US$ Million)
Table 25. Mexico Machine Condition Monitoring Market, By Monitoring Process – Revenue and Forecast to 2027 (US$ Million)
Table 26. Mexico Machine Condition Monitoring Market, By End User – Revenue and Forecast to 2027 (US$ Million)
Table 27. List of Abbreviation
LIST OF FIGURES
Figure 1. Machine Condition Monitoring Market Segmentation
Figure 2. Machine Condition Monitoring Market Segmentation – By Country
Figure 3. Global Machine Condition Monitoring Market Overview
Figure 4. Machine Condition Monitoring Market, by Country
Figure 5. Machine Condition Monitoring Market, By Monitoring Technique
Figure 6. North America – PEST Analysis
Figure 7. Machine Condition Monitoring Market – Ecosystem Analysis
Figure 8. Machine Condition Monitoring Market: Impact Analysis of Drivers and Restraints
Figure 9. North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
Figure 10. North America Machine Condition Monitoring Market Revenue Share, by Monitoring Technique (2019 and 2027)
Figure 11. Vibration Monitoring: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
Figure 12. Thermography: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
Figure 13. Oil Analysis: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
Figure 14. Corrosion Monitoring: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
Figure 15. Ultrasound Emission: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
Figure 16. Motor Current Analysis: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
Figure 17. North America Machine Condition Monitoring Market Revenue Share, by Offering (2019 and 2027)
Figure 18. Hardware: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
Figure 19. Vibration Sensors: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
Figure 20. Proximity Probes: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
Figure 21. Tachometer: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
Figure 22. Infrared Sensors: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
Figure 23. Spectrometer: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
Figure 24. Ultrasound Detectors: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
Figure 25. Corrosion Probes: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
Figure 26. Other: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
Figure 27. Software: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
Figure 28. North America Machine Condition Monitoring Market Revenue Share, by Deployment Type (2019 and 2027)
Figure 29. Cloud: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
Figure 30. On-Premise: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
Figure 31. North America Machine Condition Monitoring Market Revenue Share, by Monitoring Process (2019 and 2027)
Figure 32. Online Condition Monitoring: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
Figure 33. Portable Condition Monitoring: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
Figure 34. North America Machine Condition Monitoring Market Revenue Share, by End User (2019 and 2027)
Figure 35. Oil & Gas: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
Figure 36. Power Generation: North America Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
Figure 37. Automotive: North America Machine Condition Monitoring Market –Revenue and Forecast to 2027 (US$ Million)
Figure 38. Aerospace & Defense: North America Machine Condition Monitoring Market –Revenue and Forecast to 2027 (US$ Million)
Figure 39. Food & Beverage: North America Machine Condition Monitoring Market –Revenue and Forecast to 2027 (US$ Million)
Figure 40. Manufacturing: North America Machine Condition Monitoring Market –Revenue and Forecast to 2027 (US$ Million)
Figure 41. Other: North America Machine Condition Monitoring Market –Revenue and Forecast to 2027 (US$ Million)
Figure 42. North America: Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
Figure 43. North America Machine Condition Monitoring Market Revenue Share, By Monitoring Technique (2019 and 2027)
Figure 44. North America Machine Condition Monitoring Market Revenue Share, By Offering (2019 and 2027)
Figure 45. North America Machine Condition Monitoring Market Revenue Share, By Hardware (2019 and 2027)
Figure 46. North America Machine Condition Monitoring Market Revenue Share, By Deployment Type (2019 and 2027)
Figure 47. North America Machine Condition Monitoring Market Revenue Share, By Monitoring Process (2019 and 2027)
Figure 48. North America Machine Condition Monitoring Market Revenue Share, By End User (2019 and 2027)
Figure 49. North America Machine Condition Monitoring Market Revenue Share, By Country (2019 and 2027)
Figure 50. US: Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
Figure 51. Canada: Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
Figure 52. Mexico: Machine Condition Monitoring Market – Revenue and Forecast to 2027 (US$ Million)
Figure 53. Impact of COVID-19 Pandemic in North American Country Markets
The List of Companies - North America Machine Condition Monitoring Market
- Emerson Electric
- General Electric.
- SKF
- National Instruments
- Honeywell International Inc.
- Als Ltd.
- Meggitt
- Parker Hannifin
- Rockwell Automation
- Schaeffler
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the North Americamachine condition monitoringmarket.
- Highlights key business priorities in order to assist companies to realign their business strategies.
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- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth North Americamarket trends and outlook coupled with the factors driving the market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution