North America Flatbread Market to 2027 - Regional Analysis and Forecasts by Product (Tortilla, Naan, Pita, Others); Distribution Channel (Supermarket and Hypermarket, Bakeries, Convenience Store, Others), and Country

TIPRE00008905 | Pages: 93 | Food and Beverages | Feb 2020 | Type: Regional | Status: Published

The North America flatbread market is accounted to US$ 40,439.0 Mn in 2018 and is expected to grow at a CAGR of 6.1% during the forecast period 2019 – 2027, to account to US$ 68,617.7 Mn by 2027.


A flatbread is a bread made with water, flour, and salt, and then thoroughly rolled into flattened dough. Traditionally, flatbread is an unleavened bread that is made without yeast. Flour, water, and salt are the main ingredients used for making flatbread. Other ingredients such as corn, rye, millet, and barley are also used for making flatbread. With the growth of the fast-food industry and the rise in disposable income, consumers are inclining toward convenience foods that has impacted the flatbread market in the North American region positively. Currently, convenience foods can sufficiently meet the food requirements of the population in developed countries. Their influence in the modern diet pattern is the result of the urbanization of society and changing the food habits of consumers. As flatbreads are widely used in preparing food products such as flatbread sandwiches, tortillas, and rolls, the flatbread demand is projected to boost during the forecast period. To meet the increasing demand, flatbread companies are coming up with improved varieties of flatbread products and efficient distribution channels to serve a more extensive customer base. Technology and innovative packaging options have widened food choices in the market, which is likely to bolster the flatbread market further.   


North America Flatbread Market

North America Flatbread Market

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Market Insights            

Rising Demand for Healthy Flatbread Products

The consumers in developed countries, such as the US, and Canada, are becoming more health-conscious owing to limitless access to online information. This has positively affected the growth of businesses looking to market flatbread products. Health-conscious consumers are more likely to look for specific information associated with the food products they are purchasing. Rising consumer awareness regarding health is propelling the demand for healthy, flatbread products such as low fat and sugar. Additionally, factors such as consumer awareness of health issues, higher personal incomes, a greater focus on fitness, and rapid urbanization are driving the demand for healthy flatbread products. Major producers in the market are constantly focusing on introducing flatbread products that are rich in nutrients to attract a new consumer segment in developed countries. The surge in demand for healthy flatbread options has subsequently propelled the demand for healthy flatbread products such as tortilla, pita, Lavash, and chapattis. Tortillas are a high source of fiber, calcium, folic acid, vitamin B complex, and energy. The high fiber content in tortillas helps improve gastrointestinal function. The folic acid is an essential vitamin for pregnant women as it helps in the formulation of fetus nervous system. These factors have played a vital role in the expansion and growth of the flatbread market in North America.  
            

Product Insights

The North America flatbread market is segmented on the basis of product type as – tortilla, naan, pita, and others. The tortilla segment in the North America flatbread market is estimated to hold a leading share in the market. Tortilla is a soft, thin, and flat unleavened round bread. It is typically made from wheat and corn flours. Tortillas are baked on griddles called comal. The commercially available tortillas come in 6, 8, 10, and 12 inch sizes. Tortillas can be eaten plain or used as food wraps. They are commonly used in Spanish and Mexican dishes such as fajitas, enchiladas, tacos, tostadas, burritos, and Tex-Mex cuisines. Tortillas compliment most Mexican dishes. They are used in scooping sauced or stewed dishes. The round tortillas are also folded around fillings such as beans, piquant sauces, meat, fishes, cheese, onion rings, tomato slices etc. The mass production of tortilla products and automation in the food and beverage industries has ensured that tortillas are manufactured at low price and are available to customers at low unit cost. The availability of factory produced tortillas with homemade or traditional taste at reasonably low cost is expected to drive the growth of the tortilla market and ultimately favor the flatbread market in North America.
                                                                      

Distribution Channel Insights

The North America flatbread market is segmented on the basis of distribution channel as hypermarkets and supermarkets, bakeries, convenience stores, and others. The hypermarkets and supermarkets segment accounts for the largest share in the North America flatbread market, while the foodservice segment also contributes a significant share in the market. Flatbread manufacturers sell their products through various distribution channels to make their products accessible to a wide range of consumers. Among several distribution channel, supermarket and hypermarket have gained relative importance. Producers sell their product to distributors who provide those products to the hypermarkets and supermarkets, depending upon their demand. This proves to be beneficial as the product would get a good sales image in these stores; moreover, there would be no wastage of these products as the manufacturing would take place only on demand and in specific numbers. The increasing sales of flatbread in the hypermarkets and supermarkets are attributed to the growing attraction of people toward these stores and contributing to the expansion of the flatbread market.


US Flatbread Market by Product Type

US Flatbread Market

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NORTH AMERICA FLATBREAD MARKET SEGMENTATION

North America Flatbread Market - By Product

  • Tortilla
  • Naan
  • Pita
  • Others


North America Flatbread Market - By Distribution Channel

  • Supermarket and Hypermarket
  • Bakeries
  • Convenience Store
  • Others


Company Profiles

  • American Flatbread Company
  • California Lavash
  • Conagra Brands, Inc.
  • Evron Foods Ltd
  • Gruma, S.A.B. DE C.V
  • Klosterman Baking Company
  • Kontos Foods Inc.
  • KRONOS
  • Olé Mexican Foods Inc.
  • Stonefire

 

 

 

1.           Introduction

1.1         Scope of the Study

1.2         The Insight Partners Research Report Guidance

1.3         Market Segmentation

1.3.1        North America Flatbread Market – By Product

1.3.2        North America Flatbread Market – By Distribution Channel

1.3.3        North America Flatbread Market – By Country

2.           Key Takeaways

3.           Research Methodology

3.1         Coverage

3.2         Secondary Research

3.3         Primary Research

4.           Flatbread Market Landscape

4.1         Market Overview

4.1.1        North America PEST Analysis

5.           Flatbread Market – Key Industry Dynamics

5.1.1        Growing Demand for Convenience Food Products

5.1.2        Rising Demand for Healthy Flatbread Products

5.2         Key Market Restraints

5.2.1        Limited Shelf Life of Flatbread

5.3         Key Market Opportunities:

5.3.1        Introduction of Organic, Non-GMO, and Gluten-Free Flatbread Products

5.4         Key Future Trends:

5.4.1        Emergence of New Ingredients for Flatbread Production

5.5         Impact Analysis

6.           Flatbread – North America Market Analysis

6.1         North America Flatbread Market Overview

6.2         North America Flatbread Market Forecast and Analysis

7.           North America Flatbread Market Analysis –  By Product

7.1         Overview

7.2         North America Flatbread Market Breakdown, By Product, 2018 & 2027

7.3         Tortilla

7.3.1        Overview

7.3.2        North America Tortilla Market Revenue and Forecasts to 2027 (US$ MN)

7.4         Naan

7.4.1        Overview

7.4.2        North America Naan Market Revenue and Forecasts to 2027 (US$ MN)

7.5         Pita

7.5.1        Overview

7.5.2        North America Pita Market Revenue and Forecasts to 2027 (US$ MN)

7.6         Others

7.6.1        Overview

7.6.2        Others Market Revenue and Forecasts to 2027 (US$ MN)

8.           North America Flatbread Market Analysis –  By Distribution Channel

8.1         Overview

8.2         North America Flatbread Market Breakdown, By Distribution channel, 2018 & 2027

8.3         Supermarkets and Hypermarkets

8.3.1        North America Supermarkets and Hypermarkets Market Revenue Forecast to 2027 (US$ Mn)

8.4         Bakeries

8.4.1        North America Bakery Market Revenue Forecasts to 2027 (US$ Mn)

8.5         Convenience Store

8.5.1        North America Convenience Stores Market Revenue Forecast to 2027 (US$ Mn)

8.6         Others

8.6.1        North America Others Market Revenue Forecasts to 2027 (US$ Mn)

9.           Flatbread Market – Country Analysis

9.1         Overview

9.1.1        North America Flatbread Market Breakdown, by Key Countries

9.1.1.1          US Flatbread Market Revenue and Forecast to 2027 (US$ MN)

9.1.1.1.1          US Flatbread Market Breakdown, by Product

9.1.1.1.2          US Flatbread Market Breakdown, by Distribution Channel

9.1.1.2          Canada Flatbread Market Revenue and Forecast to 2027 (US$ MN)

9.1.1.2.1          Canada Flatbread Market Breakdown, by Product

9.1.1.2.2          Canada Flatbread Market Breakdown, by Distribution Channel

9.1.1.3          Mexico Flatbread Market Revenue and Forecast to 2027 (US$ MN)

9.1.1.3.1          Mexico Flatbread Market Breakdown, by Product

9.1.1.3.2          Mexico Flatbread Market Breakdown, by Distribution Channel

10.        Industry Landscape

10.1      Merger and Acquisitions

10.2      Product News

11.        Company Profiles

11.1      American Flatbread Company

11.1.1     Key Facts

11.1.2     Business Description

11.1.3     Products and Services

11.1.4     Financial Overview

11.1.5     SWOT Analysis

11.2      California Lavash

11.2.1     Key Facts

11.2.2     Business Description

11.2.3     Products and Services

11.2.4     Financial Overview

11.2.5     SWOT Analysis

11.2.6     Key Developments

11.3      Conagra Brands, Inc.

11.3.1     Key Facts

11.3.2     Business Description

11.3.3     Products and Services

11.3.4     FINANCIAL OVERVIEW

11.3.5     SWOT ANALYSIS

11.3.6     Key Developments

11.4      Evron Foods Ltd

11.4.1     Key Facts

11.4.2     Business Description

11.4.3     Products and Services

11.4.4     Financial Overview

11.4.5     SWOT Analysis

11.5      GRUMA, S.A.B. DE C.V

11.5.1     Key Facts

11.5.2     Business Description

11.5.3     Products and Services

11.5.4     Financial Overview

11.5.5     SWOT Analysis

11.6      Klosterman Baking Company

11.6.1     KEY FACT

11.6.2     Business Description

11.6.3     Products and Services

11.6.4     Financial Overview

11.6.5     SWOT Analysis

11.7      Kontos Foods Inc.

11.7.1     KEY FACTS

11.7.2     Business Description

11.7.3     Products and Services

11.7.4     Financial Overview

11.7.5     SWOT Analysis

11.8      KRONOS

11.8.1     KEY facts

11.8.2     Business Description

11.8.3     Products and Services

11.8.4     Financial Overview

11.8.5     SWOT Analysis

11.9      Ole Mexican Foods Inc.

11.9.1     Key Facts

11.9.2     Business Description

11.9.3     Products and Services

11.9.4     Financial Overview

11.9.5     SWOT Analysis

11.9.6     Key Developments

11.10   Stonefire

11.10.1  Key Facts

11.10.2  Business Description

11.10.3  Products and Services

11.10.4  Financial Overview

11.10.5  SWOT Analysis

12.        Appendix

12.1      About the Insight Partners

12.2      Glossary

LIST OF TABLES

Table 1.             North America Flatbread Market Revenue and Forecasts to 2027 (US$ Mn)

Table 2.             North America Flatbread Market Revenue and Forecasts to 2027 – By Product (US$ Mn)

Table 3.             US Flatbread Market Revenue And Forecasts To 2027 – By Product (US$ Mn)

Table 4.             US Flatbread Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)

Table 5.             Canada Flatbread Market Revenue And Forecasts To 2027 – By Product (US$ Mn)

Table 6.             Canada Flatbread Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)

Table 7.             Mexico Flatbread Market Revenue And Forecasts To 2027 – By Product (US$ Mn)

Table 8.             Mexico Flatbread Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)

Table 9.             Glossary of Terms, Flatbread Market
 

LIST OF FIGURES

Figure 1.           North America Flatbread Market Segmentations

Figure 2.           North America Flatbread Market Segmentation – By Country

Figure 3.           North America Flatbread Market Overview

Figure 4.           Tortilla Held Largest Share In The North America Flatbread Market By Product

Figure 5.           US Dominated The North America Flatbread Market In 2018

Figure 6.           North America Flatbread Market, Industry Landscape

Figure 7.           North America – Pest Analysis

Figure 8.           Flatbread market Impact Analysis of Driver and Restraints

Figure 9.           North America Flatbread Market Forecast And Analysis, (US$ Mn)

Figure 10.        North America Flatbread Market Breakdown by Product, 2018 & 2027 (%)

Figure 11.        North America Tortilla Market Revenue and Forecasts To 2027 (US$ Mn)

Figure 12.        North America Naan Market Revenue and Forecasts To 2027 (US$ Mn)

Figure 13.        North America Pita Market Revenue and Forecasts To 2027 (US$ Mn)

Figure 14.        North America Others Market Revenue and Forecasts To 2027 (US$ Mn)

Figure 15.        North America Flatbread Market Breakdown, By Distribution channel, By value, To 2027 (US$ Mn)

Figure 16.        North America Supermarkets & Hypermarket Sales Market Revenue Forecasts To 2027 (US$ Mn)

Figure 17.        North America Bakery Market Revenue Forecasts To 2027 (US$ Mn)

Figure 18.        North America Convenience Stores Market Revenue Forecasts To 2027 (US$ Mn)

Figure 19.        North America Others Market Revenue Forecasts To 2027 (US$ Mn)

Figure 20.        North America Flatbread Market Breakdown by Key Countries, 2018 & 2027(%)

Figure 21.        US Flatbread Market Forecasts To 2027 (US$ Mn)

Figure 22.        Canada Flatbread Market Forecasts To 2027 (US$ Mn)

Figure 23.        Mexico Flatbread Market Forecasts To 2027 (US$ Mn)

 

List of 10 Companies - North America Flatbread Market

  1. American Flatbread Company
  2. California Lavash
  3. Conagra Brands, Inc.
  4. Evron Foods Ltd
  5. Gruma, S.A.B. DE C.V
  6. Klosterman Baking Company
  7. Kontos Foods Inc.
  8. KRONOS
  9. Olé Mexican Foods Inc.
  10. Stonefire

 

 

  • Highlights key business priorities in order to assist companies to realign their business strategies.

  • The key findings and recommendations highlight crucial progressive industry trends in the North America flatbread market, thereby allowing players to develop effective long term strategies.

  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.

  • Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.

  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.
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