North America Event Apps Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Type (Enterprise Event Apps, Hybrid Apps, Corporate Meeting Apps, Conference Apps, Trade Show Apps, Festival Apps, and Sports Event Apps), Operating System (iOS, Android, and Web-Based), and End User (Event Organizers and Planners, Corporates, Government, Education, and Others)
Market Introduction
North America is a highly mature market that contributes significantly to the global meetings & events industry. The region has significant supplier capabilities to serve complex client requirements, and industry leaders are leveraging advanced technology to gather data for receiving actionable information. Event apps are witnessing a significant demand in North America, owing to the benefits such as real-time analysis, efficient meetings, and event management that fuels organizational progress. Event apps are also facilitating businesses to grab and analyze attendees’ behavior patterns and make efficient business decisions. The North American event industry is further accelerated by economic development, government investment, and initiatives to develop infrastructure and promote new venues for corporate events, propelling the event apps market. Many small to mid-size event management companies have emerged in North America recently, offering superior service capabilities to enhance the regional meetings & events sector. Digitization is gaining rapid importance as an efficient and cost-effective means of improving and streamlining the attendees' experience during live events.
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Market Overview and Dynamics
The North America event apps market is expected to grow from US$ 370.92 million in 2022 to US$ 832.41 million by 2028; it is estimated to register a CAGR of 14.4% from 2022 to 2028.
Hybrid events have gained importance since 2020. The rapidly growing trend of hybrid events as a substitute for in-person events is bolstering the growth of the event apps market in North America. According to a survey conducted by the event professional community, EventMB, in 2021, 71% of event planners stated they would employ a digital strategy, and 67% stated that hybrid is the future of events. The growing demand for a seamless experience in in-person and online events is encouraging start-ups entering the North American event apps market to design and develop technologically advanced solutions for creating and planning hybrid events easily.
In 2021, the International Association of Conference Centres (IACC) hosted their conference in favor of localized “pods” that will operate the in-person event and provide a virtual experience of a full-sized conference. Many companies have adopted strategies to include a longer-term ROI and robust sponsorships to hold a profitable virtual event. The rising demand for virtual event sponsorships is also bolstering the North America event apps market growth. Software Company, Bizzabo offers easy-to-use sponsor profiles that make securing sponsorships easier. Eventtia provides a hybrid event platform with the facility to capture a wider audience that keeps them connected, in-person or remote. Communique Conferencing, Inc., a leading hybrid and virtual event platform provider, launched its all-in-one virtual and hybrid event mobile app in November 2021 for Apple and Android users. The mobile app is an extension to the virtual event platform with features, including in-person attendee check-in, networking, exchange of business cards, and live view sessions. Such factors bolstered the growth of virtual and hybrid events, propelling the North America event apps market growth.
Key Market Segments
Based on type, the North America event apps market is segmented into enterprise event apps, hybrid apps, corporate meeting apps, conference apps, trade show apps, festival apps, and sports event apps. The enterprise event apps segment would hold the largest share in the North America Event Apps market in 2022. The majority of corporate event planning teams focus on a core portfolio of large-scale, high-profile events that need a significant amount of resources. Mobile event applications are becoming more frequent at these events. A mobile event app is a strong tool that is shaking up the traditional meeting model by increasing productivity, promoting participation, and lowering expenses by harnessing technology. For instance, Whova is an all-in-one event management system that makes events more modern and stylish, efficiently attracts and engages attendees, and saves event organizers time on logistical administration. These factors lead to the growth of the North America event apps market.
Based on operating system, the North America event apps market is segmented into iOS, Android, and web-based. The iOS segment led the North America event apps market in 2022. It is anticipated to grow at the highest CAGR during the forecast period.
In terms of end user, the North America event apps market is segmented into event organizers and planners, corporate, government, education, and others. The event organizer and planners segment held the largest share in the North America event apps market in 2021, and it is anticipated to grow at the highest CAGR during the forecast period.
In January 2022, CharliAI announced that it would become a Webex Partner. CharliAI assists organizations in accelerating growth, substantially reducing expenses, streamlining operations, and allowing people to focus on high-value tasks that have tangible and measurable business outcomes. In February 2020, SpotMe introduced Chat and established a new support standard with responses in 20 Seconds. From its locations in Switzerland, Sofia, Singapore, New York, and Chicago, SpotMe is leading the way with a truly global follow-the-sun support approach that strives to provide support replies within a 20-second target response time.
Major Sources and Companies Listed
Company websites, annual reports, financial reports, national government documents, and statistical databases are among the major primary and secondary sources considered for preparing this report on the North America event apps market. Major companies listed in the North America event apps market report include Whova; Cvent Inc.; Evenium; Eventbase Technology Inc.; Livestorm; Meeting Application; On24; Spotme; Webex Events (Formerly Socio); and Yapp Inc.
Reasons to Buy Report
- To understand the North America event apps market landscape and identify market segments that are most likely to guarantee a strong return
- To stay ahead of the race by comprehending the ever-changing competitive market landscape
- To efficiently plan mergers and acquisitions and partnership deals in the North America event apps market by identifying market segments with the most promising probable sales
- To take knowledgeable business decisions from a perceptive and comprehensive analysis of the market performance of various segments in the market.
- To obtain the North America event apps market growth on the basis of various segments for the period 2022–2028.
The report segments the North America event apps market as follows:
The North America event apps market is segmented based on type, operating system, and end user. Based on type, the market is categorized into enterprise event apps, hybrid apps, corporate meeting apps, conference apps, trade show apps, festival apps, and sports event apps. Based on operating system, the North America event apps market is segmented into iOS, Android, and web-based. Based on end user, the market is categorized into event organizer and planners, corporates, government, education, and others.
North America Event Apps Market – Company Profiles
- Whova
- Cvent Inc.
- Evenium
- Eventbase Technology Inc.
- Livestorm
- Meeting Application
- On24
- Spotme
- Webex Events (Formerly Socio)
- Yapp Inc.
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 North America Event Apps Market – By Type
1.3.2 North America Event Apps Market – By Operating system
1.3.3 North America Event Apps Market – By End user
1.3.4 North America Event Apps Market – By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Event Apps Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 North America
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. North America Event Apps Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Government Initiatives and Investments
5.1.2 Impact of Digitalization
5.2 Market Restraints
5.2.1 Complex Regulatory Landscape
5.3 Market Opportunities
5.3.1 Mexico to Host International Events
5.4 Future Trends
5.4.1 Virtual and Hybrid Events
5.5 Impact Analysis of Drivers and Restraints
6. Event Apps Market – North America Market Analysis
6.1 Overview
6.2 North America Event Apps Market Forecast and Analysis
6.3 Market Positioning- Top Five Players
7. North America Event Apps Market Analysis – By Type
7.1 Overview
7.2 North America Event Apps, by Type (2021 and 2028)
7.3 Enterprise Event Apps
7.3.1 Overview
7.3.2 Enterprise Event Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Hybrid Apps
7.4.1 Overview
7.4.2 Hybrid Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
7.5 Corporate Meeting Apps
7.5.1 Overview
7.5.2 Corporate Meeting Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
7.6 Conference Apps
7.6.1 Overview
7.6.2 Conference Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
7.7 Tradeshow Apps
7.7.1 Overview
7.7.2 Tradeshow Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
7.8 Festival Apps
7.8.1 Overview
7.8.2 Festival Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
7.9 Sports Events Apps
7.9.1 Overview
7.9.2 Sports Events Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
8. North America Event Apps Market Revenue and Forecasts To 2028 –Operating System
8.1 Overview
8.2 North America Event Apps Market, By Operating System (2021 and 2028)
8.3 iOS
8.3.1 Overview
8.3.2 iOS: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Android
8.4.1 Overview
8.4.2 Android: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
8.5 Web-Based
8.5.1 Overview
8.5.2 Web-Based: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
9. North America Event Apps Market Revenue and Forecasts To 2028 –End User
9.1 Overview
9.2 North America Event Apps Market, By End User (2021 and 2028)
9.3 Event Organizers and Planners
9.3.1 Overview
9.3.2 Event Organizers and Planners: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
9.4 Corporate
9.4.1 Overview
9.4.2 Corporate: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
9.5 Government
9.5.1 Overview
9.5.2 Government: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
9.6 Education
9.6.1 Overview
9.6.2 Education: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
9.7 Others
9.7.1 Overview
9.7.2 Others: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
10. North America Event Apps Market – Country Analysis
10.1 Overview
10.2 North America Event Apps Market Breakdown, by Country
10.2.1 US Event Apps Market, Revenue and Forecast to 2028 (US$ million)
10.2.1.1 US Event Apps Market Breakdown, By Type
10.2.1.2 US Event Apps Market Breakdown, By Operating System
10.2.1.3 US Event Apps Market Breakdown, By End User
10.2.2 Canada Event Apps Market, Revenue and Forecast to 2028 (US$ million)
10.2.2.1 Canada Event Apps Market Breakdown, By Type
10.2.2.2 Canada Event Apps Market Breakdown, By Operating System
10.2.2.3 Canada Event Apps Market Breakdown, By End User
10.2.3 Mexico Event Apps Market, Revenue and Forecast to 2028 (US$ million)
10.2.3.1 Mexico Event Apps Market Breakdown, By Type
10.2.3.2 Mexico Event Apps Market Breakdown, By Operating System
10.2.3.3 Mexico Event Apps Market Breakdown, By End User
11. North America Event Apps Market - COVID-19 Impact Analysis
11.1 Overview
12. Event Apps Market - Industry Landscape
12.1 Overview
12.2 Market Initiative
12.3 New Development
13. Company Profiles
13.1 Whova
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Cvent Inc.
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Evenium
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Eventbase Technology Inc.
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Livestorm Inc
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Meeting Application
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 ON24, Inc.
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 SpotMe
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 WebEx Events
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Yapp Inc.
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Glossary
LIST OF TABLES
Table 1. North America Event Apps Market, Revenue and Forecast, 2019–2028 (US$ Mn)
Table 2. US Event Apps Market, Revenue and Forecast to 2028 – By Type (US$ million)
Table 3. US Event Apps Market, Revenue and Forecast to 2028 – By Operating System (US$ million)
Table 4. US Event Apps Market, Revenue and Forecast to 2028 – By End User (US$ million)
Table 5. Canada Event Apps Market, Revenue and Forecast to 2028 – By Type (US$ million)
Table 6. Canada Event Apps Market, Revenue and Forecast to 2028 – By Operating System (US$ million)
Table 7. Canada Event Apps Market, Revenue and Forecast to 2028 – By End User (US$ million)
Table 8. Mexico Event Apps Market, Revenue and Forecast to 2028 – By Type (US$ million)
Table 9. Mexico Event Apps Market, Revenue and Forecast to 2028 – By Operating System (US$ million)
Table 10. Mexico Event Apps Market, Revenue and Forecast to 2028 – By End User (US$ million)
Table 11. Glossary of Terms, North America Event Apps Market
LIST OF FIGURES
Figure 1. North America Event Apps Market Segmentation
Figure 2. North America Event Apps Market Overview
Figure 3. North America Event Apps Market, By Type
Figure 4. North America Event Apps Market, By Operating System
Figure 5. North America Event Apps Market, By End User
Figure 6. North America Event Apps Market, By Country
Figure 7. North America – PEST Analysis
Figure 8. North America Event Apps Market Ecosystem Analysis
Figure 9. Expert Opinion
Figure 10. North America Event Apps Market Impact Analysis of Drivers and Restraints
Figure 11. North America Event Apps Market, Forecast and Analysis (US$ Mn)
Figure 12. Market Positioning- Top Five Players
Figure 13. North America Event Apps Market Revenue Share, by Type (2021 and 2028)
Figure 14. Enterprise Event Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 15. Hybrid Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 16. Corporate Meeting Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 17. Conference Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 18. Tradeshow Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 19. Festival Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 20. Sports Events Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 21. North America Event Apps Market, By Operating System (2021 and 2028)
Figure 22. iOS: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 23. Android: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24. Web-Based: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 25. North America Event Apps Market, By End User (2021 and 2028)
Figure 26. Event Organizers and Planners: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 27. Corporate: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 28. Government: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 29. Education: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 30. Others: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 31. North America Event Apps Market Revenue Share, By Country (2021 and 2028)
Figure 32. US Event Apps Market, Revenue and Forecast To 2028 (US$ million)
Figure 33. Canada Event Apps Market, Revenue and Forecast To 2028 (US$ million)
Figure 34. Mexico Event Apps Market, Revenue and Forecast To 2028 (US$ million)
Figure 35. Impact of COVID-19 Pandemic in North America Country Markets
- Whova
- Cvent Inc.
- Evenium
- Eventbase Technology Inc.
- Livestorm
- Meeting Application
- On24
- Spotme
- Webex Events (Formerly Socio)
- Yapp Inc.
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the North America event apps market
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in the North America event apps market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth North America market trends and outlook coupled with the factors driving the market, as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution