North America Commenting Systems Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Subscription Type (Yearly and Monthly) and Application (SMEs and Large Enterprises)

TIPRE00020061 | Pages: 77 | Technology, Media and Telecommunications | Mar 2021 | Type: Regional | Status: Published

Market Introduction

Commenting systems, also referred to as commenting networks, add commenting features to websites or applications that publish content (such as blogs and news sites) and feature products and services. Commenting capabilities engage an audience, rendering content more memorable and sharing more likely. Comments are also a simple metric from which content producers and enterprises can measure their work's or product’s success and how well it is received among target audiences. Any content creator or brand looking to engage their audience, from writers to artists to journalists and beyond, may introduce comment systems in their social presence. A commenting system offers text comment box where users can create their own comments and leave them on a particular piece of content. Certain comment sites, however, also have "reaction" features. Many commenting mechanisms may be integrated on any website, while others are plug-ins unique to the website. The increase among the North American population in the use of social media sites is motivating brands and companies to follow the same for marketing and selling their brands. For example, according to data, about more than 80 percent of the population in the United States uses one type of social media spending on the same about 3 hours a day. This constantly encourages the region's brands to adopt solutions that will ease the relationship between their clients. In order to engage with customers and provide them with improved customer service, the commenting systems across the region are therefore being highly adopted. Mounting demand for real-time commenting systems and surging investment by industries to gain strong online presence are the major factor driving the growth of the North America commenting systems market.

Furthermore, in case of COVID-19, North America is highly affected specially the US. However, it has been observed that businesses have increased their online marketing initiatives and adopted other online strategies to attract both old and new customers during the pandemic. The close down of all retail outlets by the government authorities coupled with the social distancing norms laid down by them is affecting the investments by retail outlets. For instance, the sales of online grocery segment across the United States, recorded an increase by 210.1% due to the outbreak of the corona virus. This shift in online shopping has also influenced the rise in presence of these online platforms across various social media platforms such as Facebook, Twitter, and Instagram amongst others. Thus, the above mentioned factors are expected to positively impact the commenting systems markets across the region. On the other hand, the high adoption of work home culture across major economies such as United States, and Canada is also influencing the adoption of solutions that assists in simplifying work among teams working remotely. According to studies, more than 67% of enterprises across United States has adopted work home environment due to the pandemic. This high adoption of remote working is influencing the demand for real-time commenting systems in order to enable teams to work and make clear communication regarding a project. Thus, the outbreak of the virus is expected to influence the North America commenting systems market positively.


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Market Overview and Dynamics

The North America commenting systems market is expected to grow from US$ 35.90 million in 2019 to US$ 86.46 million by 2027; it is estimated to grow at a CAGR of 11.8 % from 2020 to 2027. Escalating need to manage comments across social media platforms is expected to upsurge the North America commenting systems market. The major concern faced by brands in social media marketing is handling and managing comments on their post and videos. Thus, it becomes difficult for the enterprises to reply to all queries or suggestions received by old and new customers. Analyzing the comments also becomes necessary for brands to track new potential customers. However, among the large number of comments received from audiences on individual posts also have a significant number of irrelevant comments, due to which feedback from new and potential customers can be missed. This factor is raising the demand for comment management for all social media posts. Commenting systems not only to track new customers, but also allow brands to eliminate any type of comment which promotes racisms, sexism or hurts in particular religion. Thus the growing need for comment management solutions is expected to influence the demand for commenting systems over the years for North America region.

 Key Market Segments

In terms of subscription type, the monthly segment accounted for the largest share of the North America commenting systems market in 2019. In terms of application, the large enterprises segment held a larger market share of the North America commenting systems market in 2019.   

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the North America commenting systems market are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Commento, Inc.; Disqus; HyperComments; IntenseDebate; JLexArt; Muut, Inc.; Viafoura.

Reasons to buy report

  • To understand the North America commenting systems market landscape and identify market segments that are most likely to guarantee a strong return
  • Stay ahead of the race by comprehending the ever-changing competitive landscape for North America commenting systems market
  • Efficiently plan M&A and partnership deals in North America commenting systems market by identifying market segments with the most promising probable sales
  • Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form North America commenting systems market
  • Obtain market revenue forecast for market by various segments from 2020-2027 in North America region.

North America Commenting Systems Market Segmentation 

North America Commenting Systems Market - By Subscription Type

  • Yearly
  • Monthly           

North America Commenting Systems Market - By Application

  • SMEs
  • Large Enterprises

North America Commenting Systems Market - By Country

  • US
  • Canada
  • Mexico 

North America Commenting Systems Market - Company Profiles

  • Commento, Inc.
  • Disqus
  • HyperComments
  • IntenseDebate
  • JLexArt
  • Muut, Inc.         
  • Viafoura

1.           Introduction

1.1         Study Scope

1.2         The Insight Partners Research Report Guidance

1.3         Market Segmentation

1.3.1        North America Commenting Systems Market – By Subscription Type

1.3.2        North America Commenting Systems Market – By Application

1.3.3        North America Commenting Systems Market - By Country

2.           Key Takeaways

3.           Research Methodology

3.1         Coverage

3.2         Secondary Research

3.3         Primary Research

4.           North America Commenting Systems Market Landscape

4.1         Market Overview

4.2         North America PEST Analysis

4.3         Ecosystem Analysis

4.4         Expert Opinion

5.           North America Commenting Systems Market – Key Market Dynamics

5.1         Market Drivers

5.1.1        Mounting Demand for Real-Time Commenting Systems

5.1.2        Surging Investment by Industries to Gain Strong Online Presence

5.2         Market Restraints

5.2.1        Dominance of Freely Available Commenting Systems

5.3         Market Opportunities

5.3.1        Combining Technology such as Artificial Intelligence (AI) with Commenting Systems

5.4         Future Trends

5.4.1        Escalating Need to Manage Comments across Social Media Platforms

5.5         Impact Analysis of Drivers and Restraints

6.           Commenting Systems Market – North America Analysis

6.1         North America Commenting Systems Market Overview

6.2         North America: Commenting Systems Market – Revenue and Forecast to 2027 (US$ Million)

6.3         Market Positioning – Five Key Players

7.           North America Commenting Systems Market Analysis – By Subscription Type

7.1         Overview

7.2         North America Commenting Systems Market, by Subscription Type (2019 and 2027)

7.3         Yearly

7.3.1        Overview

7.3.2        Yearly: Commenting Systems Market – Revenue and Forecast to 2027 (US$ Million)

7.4         Monthly

7.4.1        Overview

7.4.2        Monthly: Commenting Systems Market – Revenue and Forecast to 2027 (US$ Million)

8.           North America Commenting Systems Market Analysis – By Application

8.1         Overview

8.2         North America Commenting Systems Market, by Application (2019 and 2027)

8.3         SMEs

8.3.1        Overview

8.3.2        SMEs: Commenting Systems Market – Revenue and Forecast to 2027 (US$ Million)

8.4         Large Enterprises

8.4.1        Overview

8.4.2        Large Enterprises: Commenting Systems Market – Revenue and Forecast to 2027 (US$ Million)

9.           North America Commenting Systems Market – Country Analysis

9.1         Overview

9.1.1        North America: Commenting Systems Market, by Key Country

9.1.1.1          US: Commenting Systems Market – Revenue and Forecast to 2027 (US$ Million)

9.1.1.1.1          US: Commenting Systems Market, by Subscription Type

9.1.1.1.2          US: Commenting Systems Market, by Application

9.1.1.2          Canada: Commenting Systems Market – Revenue and Forecast to 2027 (US$ Million)

9.1.1.2.1          Canada: Commenting Systems Market, by Subscription Type

9.1.1.2.2          Canada: Commenting Systems Market, by Application

9.1.1.3          Mexico: Commenting Systems Market – Revenue and Forecast to 2027 (US$ Million)

9.1.1.3.1          Mexico: Commenting Systems Market, by Subscription Type

9.1.1.3.2          Mexico: Commenting Systems Market, by Application

10.        Impact of COVID-19 Pandemic on North America Commenting Systems Market

10.1      North America: Impact Assessment of COVID-19 Pandemic

11.        Company Profiles

11.1      Disqus

11.1.1     Key Facts

11.1.2     Business Description

11.1.3     Products and Services

11.1.4     Financial Overview

11.1.5     SWOT Analysis

11.1.6     Key Developments

11.2      IntenseDebate

11.2.1     Key Facts

11.2.2     Business Description

11.2.3     Products and Services

11.2.4     Financial Overview

11.2.5     SWOT Analysis

11.2.6     Key Developments

11.3      JLexArt

11.3.1     Key Facts

11.3.2     Business Description

11.3.3     Products and Services

11.3.4     Financial Overview

11.3.5     SWOT Analysis

11.3.6     Key Developments

11.4      Muut, Inc.

11.4.1     Key Facts

11.4.2     Business Description

11.4.3     Products and Services

11.4.4     Financial Overview

11.4.5     SWOT Analysis

11.4.6     Key Developments

11.5      Viafoura

11.5.1     Key Facts

11.5.2     Business Description

11.5.3     Products and Services

11.5.4     Financial Overview

11.5.5     SWOT Analysis

11.5.6     Key Developments

11.6      Commento, Inc

11.6.1     Key Facts

11.6.2     Business Description

11.6.3     Products and Services

11.6.4     Financial Overview

11.6.5     SWOT Analysis

11.6.6     Key Developments

11.7      HyperComments

11.7.1     Key Facts

11.7.2     Business Description

11.7.3     Products and Services

11.7.4     Financial Overview

11.7.5     SWOT Analysis

11.7.6     Key Developments

12.        Appendix

12.1      About The Insight Partners

12.2      Word Index

LIST OF TABLES

Table 1.             North America Commenting Systems Market – Revenue and Forecast to 2027 (US$ Million)

Table 2.             US: Commenting Systems Market, by Subscription Type Revenue and Forecast to 2027 (US$ Million)

Table 3.             US: Commenting Systems Market, by Application –Revenue and Forecast to 2027 (US$ Million)

Table 4.             Canada: Commenting Systems Market, by Subscription Type –Revenue and Forecast to 2027 (US$ Million)

Table 5.             Canada: Commenting Systems Market, by Application –Revenue and Forecast to 2027 (US$ Million)

Table 6.             Mexico: Commenting Systems Market, by Subscription Type –Revenue and Forecast to 2027 (US$ Million)

Table 7.             Mexico: Commenting Systems Market, by Application –Revenue and Forecast to 2027 (US$ Million)

Table 8.             List of Abbreviation

LIST OF FIGURES

Figure 1.           North America Commenting Systems Market Segmentation

Figure 2.           North America Commenting Systems Market Segmentation – By Country

Figure 3.           North America Commenting Systems Market Overview

Figure 4.           Monthly Segment Held the Largest Market Share Based on Subscription Type

Figure 5.           Large Enterprises Segment Held the Largest Market Share Based on Application

Figure 6.           Canada to Show Great Traction During Forecast Period

Figure 7.           North America – PEST Analysis

Figure 8.           Expert Opinion

Figure 9.           North America Commenting Systems Market Impact Analysis of Drivers and Restraints

Figure 10.        North America Commenting Systems Market – Revenue and Forecast to 2027 (US$ Million)

Figure 11.        North America Commenting Systems Market Revenue Share, by Subscription Type (2019 and 2027)

Figure 12.        North America Yearly: Commenting Systems Market – Revenue and Forecast to 2027 (US$ Million)

Figure 13.        North America Monthly: Commenting Systems Market – Revenue and Forecast to 2027 (US$ Million)

Figure 14.        North America Commenting Systems Market Revenue Share, by Application (2019 and 2027)

Figure 15.        North America SMEs: Commenting Systems – Revenue and Forecast to 2027 (US$ Million)

Figure 16.        North America Large Enterprises: Commenting Systems Market – Revenue and Forecast to 2027 (US$ Million)

Figure 17.        North America: Commenting Systems Market Revenue Share, by Key Country (2019 and 2027)

Figure 18.        US: Commenting Systems Market – Revenue and Forecast to 2027 (US$ Million)

Figure 19.        Canada: Commenting Systems Market – Revenue and Forecast to 2027 (US$ Million)

Figure 20.        Mexico: Commenting Systems Market – Revenue and Forecast to 2027 (US$ Million)

Figure 21.        Impact of COVID-19 Pandemic in North American Country Markets

 

  1. Commento, Inc.
  2. Disqus
  3. HyperComments
  4. IntenseDebate
  5. JLexArt
  6. Muut, Inc.
  7. Viafoura
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the North America commenting systems market.
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • The key findings and recommendations highlight crucial progressive industry trends in the North America commenting systems market, thereby allowing players across the value chain to develop effective long-term strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth North America market trends and outlook coupled with the factors driving the commenting systems market, as well as those hindering it          
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution
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