Middle East & Africa Social Media Management Market Forecast to 2028 – COVID-19 Impact and Regional Analysis- by Component (Solution and Service), Deployment (On-Premise and Cloud-based), Enterprise Size [Small and Medium Enterprises (SMEs) and Large Enterprises], Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, and Risk Management and Fraud Detection), and Vertical (IT and Telecom, BFSI, Healthcare, Media and Entertainment, Retail, and Others)
The Middle East & Africa social media management market is expected to reach US$ 2358.7 million by 2028 from US$ 761.0 million in 2022; it is estimated to grow at a CAGR of 20.7% from 2022 to 2028.
Social media are evolving from a way to communicate with friends to the ultimate channel for information, online shopping through social commerce, and business, news, and marketing. Also, due to the COVID-19 pandemic, consumer habits are changing, with people using social media to connect, be entertained, find information, and shop. In addition, some industry verticals are experienced massive increases in traffic. Social media is having an enormous impact on businesses. Platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube are currently being used to promote brands and advertise new products and are effective media that provide customer service and resolve disputes. While a small business owner does not always need to hire a separate social media team, some staff members should be adept at selecting and using one or more social media platforms.
Further, social media and business come together to provide unparalleled branding opportunities for many companies. New and old brands can establish or reinvent themselves online through social media profiles, content sharing, and platform-based advertising. Several businesses are primarily building their consumer bases and generating revenues through social media posts and ads.
Widespread social media penetration benefits firms in business expansion, greater reach, and resolving disputes, thereby acting as a driving factor for the Middle East & Africa social media management Market. The Middle East & Africa Social Media Management market is expected to grow at a promising CAGR during the forecast period.
Middle East & Africa Social Media Management Market Revenue and Forecast to 2028 (US$ Million)
Middle East & Africa Social Media Management Market Segmentation
The Middle East & Africa social media management market is segmented by component, deployment, organization size, application, vertical, and country. Based on component, the market is bifurcated into solutions and services. The solution segment led the market with a higher market share in 2022.
Based on deployment, the market is bifurcated into cloud-based and on-premise. The cloud-based segment led the market with a higher market share in 2022.
Based on organization size, the market is bifurcated into SMEs and large enterprises. The large enterprises segment led the market with a higher market share in 2022.
Based on application, the market is segmented into sales and marketing management, customer experience management, competitive intelligence, and risk management and fraud detection. The sales and marketing management segment had the highest market share in 2022.
Based on vertical, the market is segmented into BFSI, retail, healthcare, IT and telecommunications, media and entertainment, and others. The BFSI segment led the market with the highest market share in 2022.
Based on Country, the market is segmented into Saudi Arabia, the UAE, South Africa, and the Rest of the MEA. The Saudi Arabi led the Middle East & Africa social media management market with the highest market share in 2022.
The key companies operating in the Middle East & Africa social media management market are Adobe; IBM Corporation; Google LLC; Oracle Corporation; Salesforce.com, Inc.; HubSpot, Inc.; Zoho Corporation Pvt. Ltd.; Meltwater; Brandwatch; and Sprout Social, Inc. These companies are functioning in the market and are contributing substantial revenues toward the growth of the Middle East & Africa social media management market.
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 MEA Social Media Management Market – By Component
1.3.2 MEA Social Media Management Market – By Deployment
1.3.3 MEA Social Media Management Market – By Enterprise Size
1.3.4 MEA Social Media Management Market – By Application
1.3.5 MEA Social Media Management Market – By Vertical
1.3.6 MEA Social Media Management Market – By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. MEA Social Media Management Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 MEA
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. MEA Social Media Management Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising Reach of Social Media
5.1.2 Increasing Focus on Competitive Intelligence
5.2 Market Restraints
5.2.1 Data Privacy Concerns with Social Media
5.3 Market Opportunities
5.3.1 Growing Demand for Social Media Management Among SMEs
5.4 Future Trends
5.4.1 Continuous Improvements in Internet Technology
5.5 Impact Analysis of Drivers and Restraints
6. MEA Social Media Management Market –Market Analysis
6.1 MEA Social Media Management Market Forecast and Analysis
7. MEA Social Media Management Market Analysis – By Component
7.1 Overview
7.2 MEA Social Media Management Market, By Component (2021 and 2028)
7.3 Solution
7.3.1 Overview
7.3.2 Solution: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Service
7.4.1 Service: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
8. MEA Social Media Management Market Analysis – By Deployment
8.1 Overview
8.2 MEA Social Media Management Market, By Deployment (2021 and 2028)
8.3 Cloud-based
8.3.1 Overview
8.3.2 Cloud-based: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
8.4 On-premises
8.4.1 On-premises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
9. MEA Social Media Management Market Analysis – By Enterprise Size
9.1 Overview
9.2 MEA Social Media Management Market, By Enterprise Size (2021 and 2028)
9.3 SMEs
9.3.1 Overview
9.3.2 SMEs: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
9.4 Large Enterprises
9.4.1 Large Enterprises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
10. MEA Social Media Management Market Analysis – By Application
10.1 Overview
10.2 Social Media Management, by Application (2021 and 2028)
10.3 Sales and Marketing Management
10.3.1 Overview
10.3.2 Sales and Marketing Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
10.4 Customer Experience Management
10.4.1 Overview
10.4.2 Customer Experience Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
10.5 Competitive Intelligence
10.5.1 Overview
10.5.2 Competitive Intelligence: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
10.6 Risk Management and Fraud Detection
10.6.1 Overview
10.6.2 Risk Management and Fraud Detection: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
11. MEA Social Media Management Market Analysis – By Vertical
11.1 Overview
11.2 MEA Social Media Management Market, By Vertical (2021 and 2028)
11.3 BFSI
11.3.1 Overview
11.3.2 BFSI: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
11.4 Retail
11.4.1 Retail: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
11.5 Healthcare
11.5.1 Healthcare: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
11.6 IT and Telecommunications
11.6.1 IT and Telecommunications: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
11.7 Media and Entertainment
11.7.1 Media and Entertainment: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
11.8 Others
11.8.1 Others: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
12. MEA Social Media Management Market – Country Analysis
12.1 MEA: MEA Social Media Management Market
12.1.1 Overview
12.1.2 Middle East and Africa: Social Media Management, by Key Country
12.1.2.1 Saudi Arabia MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)
12.1.2.1.1 Saudi Arabia: Social Media Management, By Component
12.1.2.1.2 Saudi Arabia: MEA Social Media Management Market, By Application
12.1.2.1.3 Saudi Arabia: MEA Social Media Management Market, By Vertical
12.1.2.1.4 Saudi Arabia: MEA Social Media Management Market, By Deployment
12.1.2.1.5 Saudi Arabia: MEA Social Media Management Market, By Enterprise Size
12.1.2.2 UAE MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)
12.1.2.2.1 UAE: Social Media Management, By Component
12.1.2.2.2 UAE: MEA Social Media Management Market, By Application
12.1.2.2.3 UAE: MEA Social Media Management Market, By Vertical
12.1.2.2.4 UAE: MEA Social Media Management Market, By Deployment
12.1.2.2.5 UAE: MEA Social Media Management Market, By Enterprise Size
12.1.2.3 South Africa MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)
12.1.2.3.1 South Africa: Social Media Management, By Component
12.1.2.3.2 South Africa: MEA Social Media Management Market, By Application
12.1.2.3.3 South Africa: MEA Social Media Management Market, By Vertical
12.1.2.3.4 South Africa: MEA Social Media Management Market, By Deployment
12.1.2.3.5 South Africa: MEA Social Media Management Market, By Enterprise Size
12.1.2.4 Rest of MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)
12.1.2.4.1 Rest of MEA: Social Media Management, By Component
12.1.2.4.2 Rest of MEA: MEA Social Media Management Market, By Application
12.1.2.4.3 Rest of MEA: MEA Social Media Management Market, By Vertical
12.1.2.4.4 Rest of MEA: MEA Social Media Management Market, By Deployment
12.1.2.4.5 Rest of MEA: MEA Social Media Management Market, By Enterprise Size
13. Industry Landscape
13.1 Market Initiative
13.2 Merger and Acquisition
13.3 New Development
14. Company Profiles
14.1 Adobe
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Products and Services
14.1.4 Financial Overview
14.1.5 SWOT Analysis
14.1.6 Key Developments
14.2 IBM Corporation
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Products and Services
14.2.4 Financial Overview
14.2.5 SWOT Analysis
14.2.6 Key Developments
14.3 Google LLC
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Products and Services
14.3.4 Financial Overview
14.3.5 SWOT Analysis
14.3.6 Key Developments
14.4 Oracle Corporation
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Products and Services
14.4.4 Financial Overview
14.4.5 SWOT Analysis
14.4.6 Key Developments
14.5 Salesforce.com, inc.
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Products and Services
14.5.4 Financial Overview
14.5.5 SWOT Analysis
14.5.6 Key Developments
14.6 HubSpot, Inc.
14.6.1 Key Facts
14.6.2 Business Description
14.6.3 Products and Services
14.6.4 Financial Overview
14.6.5 SWOT Analysis
14.6.6 Key Developments
14.7 Zoho Corporation Pvt. Ltd.
14.7.1 Key Facts
14.7.2 Business Description
14.7.3 Products and Services
14.7.4 Financial Overview
14.7.5 SWOT Analysis
14.7.6 Key Developments
14.8 Meltwater
14.8.1 Key Facts
14.8.2 Business Description
14.8.3 Products and Services
14.8.4 Financial Overview
14.8.5 SWOT Analysis
14.8.6 Key Developments
14.9 Brandwatch
14.9.1 Key Facts
14.9.2 Business Description
14.9.3 Products and Services
14.9.4 Financial Overview
14.9.5 SWOT Analysis
14.9.6 Key Developments
14.10 Sprout Social, Inc.
14.10.1 Key Facts
14.10.2 Business Description
14.10.3 Products and Services
14.10.4 Financial Overview
14.10.5 SWOT Analysis
14.10.6 Key Developments
15. Appendix
15.1 About The Insight Partners
15.2 Glossary
LIST OF TABLES
Table 1. MEA Social Media Management Market, Revenue and Forecast, 2019–2028 (US$ Mn)
Table 2. Saudi Arabia: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)
Table 3. Saudi Arabia: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)
Table 4. Saudi Arabia: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)
Table 5. Saudi Arabia: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)
Table 6. Saudi Arabia: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)
Table 7. UAE: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)
Table 8. UAE: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)
Table 9. UAE: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)
Table 10. UAE: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)
Table 11. UAE: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)
Table 12. South Africa: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)
Table 13. South Africa: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)
Table 14. South Africa: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)
Table 15. South Africa: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)
Table 16. South Africa: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)
Table 17. Rest of MEA: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)
Table 18. Rest of MEA: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)
Table 19. Rest of MEA: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)
Table 20. Rest of MEA: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)
Table 21. Rest of MEA: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)
Table 22. Glossary of Terms, MEA Social Media Management Market
LIST OF FIGURES
Figure 1. MEA Social Media Management Market Segmentation
Figure 2. MEA Social Media Management Market Segmentation – Country
Figure 3. MEA Social Media Management Market Overview
Figure 4. MEA Social Media Management Market, By Component
Figure 5. MEA Social Media Management Market, By Deployment
Figure 6. MEA Social Media Management Market, By Enterprise Size
Figure 7. MEA Social Media Management Market, By Application
Figure 8. MEA Social Media Management Market, By Vertical
Figure 9. MEA Social Media Management Market, By Country
Figure 10. MEA: PEST Analysis
Figure 11. MEA Social Media Management Market Ecosystem Analysis
Figure 12. MEA Expert Opinion
Figure 13. MEA Social Media Management Market Impact Analysis of Drivers and Restraints
Figure 14. MEA Social Media Management Market, Forecast and Analysis (US$ Mn)
Figure 15. MEA Social Media Management Market Revenue Share, by Component (2021 and 2028)
Figure 16. Solution: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 17. Service: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 18. MEA Social Media Management Market Revenue Share, by Deployment (2021 and 2028)
Figure 19. Cloud-based: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 20. On-premises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 21. MEA Social Media Management Market Revenue Share, by Enterprise Size (2021 and 2028)
Figure 22. SMEs: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 23. Large Enterprises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24. MEA Social Media Management Market Revenue Share, by Application (2021 and 2028)
Figure 25. Sales and Marketing Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 26. Customer Experience Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 27. Competitive Intelligence: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 28. Risk Management and Fraud Detection: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 29. MEA Social Media Management Market Revenue Share, by Vertical (2021 and 2028)
Figure 30. BFSI: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 31. Retail: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 32. Healthcare: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 33. IT and Telecommunications: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 34. Media and Entertainment: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 35. Others: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)
Figure 36. Middle East and Africa: Social Media Management Revenue Share, By Key Country (2021 and 2028)
Figure 37. Middle East and Africa: Social Media Management Revenue Share, By Key Country (2021 and 2028)
Figure 38. Saudi Arabia MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)
Figure 39. UAE MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)
Figure 40. South Africa MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)
Figure 41. Rest of MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)
- Adobe.
- IBM Corporation.
- Google LLC.
- Oracle Corporation.
- Salesforce.com,inc.
- HubSpot,Inc.
- Zoho Corporation Pvt.Ltd.
- Meltwater.
- Brandwatch.
- Sprout Social,Inc.
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Middle East & Africa social media management market.
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in Middle East & Africa social media management market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the social media management market as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.