Middle East & Africa Garment Steamers Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Product Type (Handheld and Upright), Price Range (Less than US$ 20, US$ 20 to US$ 70, and More than US$ 70), Tank Type (Fixed and Removable), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
Market Introduction
The garment steamer market in the MEA is segmented into South Africa, Saudi Arabia, the UAE, and the rest of the MEA. A few of the MEA countries are facing socio-economic and institutional challenges, such as high unemployment, and low female labor-market penetration rates, whereas some countries are performing financially well. Consumers in the region focus on high-quality products and are price sensitive as they demand garment steamers that provide value for money. Typically, the price of garment steamers ranges from US$ 20 to nearly US$ 250. Different types of garment steamers are available in these price ranges, and the features differ from one to another. For instance, handheld garment steamers are smaller, lighter, and more portable than upright models. However, upright garment steamers are larger and bulkier than handheld models. They have a large water tank in the base, which means they can steam for longer.
South Africa has the highest COVID-19 cases in the MEA, and is followed by Saudi Arabia and the UAE, among others. UAE was the first country in the MEA to report a confirmed case of coronavirus. The impact of lockdown in the MEA countries was that there was disruption in the supply chain along with various manufacturing units being closed down. Along with this, the shutdown of retail outlets led to the reduction in the sale of various household appliances which has negatively impacted the market for garment steamers in the region.
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Market Overview and Dynamics
The garment steamers market in MEA is expected to grow from US$ 28.10 million in 2021 to US$ 41.99 million by 2028; it is estimated to grow at a CAGR of 5.9% from 2021 to 2028. There has been a rising preference for garment steamers over traditional irons among consumers worldwide due to their various benefits. Garment steamers are typically quicker in removing wrinkles than traditional iron. Along with this, garment steamers are versatile and can be used on different fabrics and styles of garments. Iron has metal plates and is needed to be handled carefully as it can burn various materials. In contrast, the garment steamers only use a steamer to relax materials and remove creases. Garment steamers are increasingly used for delicate materials such as silk, chiffon, lace, wedding dresses, and saris, as well as for formal wear like suits and office attire, as they will not cause any burns or damage any fabrics. A standing, vertical steamer will take up less space in the room and eliminate the need for an ironing board as it includes a hangar where the clothes are hung. Along with this, garment steamers can also be used for quickly providing touch-ups to the clothes. People can use portable and travel steamers on the go. Thus, higher efficiency, portability, flexibility, and ease of use offered by steamers have led to an increased preference for garment steamers over traditional irons.
Key Market Segments
MEA garment steamers market is segmented into product type, price range, tank type, distribution channel, and country. Based on product type, the MEA garment steamers market is segmented into handheld and upright. Upright segment held the largest market share in 2020. Based on price range, the MEA garment steamers market is segmented into less than US$ 20, US$ 20 to US$ 70, and more than US$ 70. More than US$ 70 segment held the largest market share in 2020. Based on tank type, the MEA garment steamers market is segmented into fixed and removable. Removable segment held the largest market share in 2020. Based on distribution channel, the MEA garment steamers market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment accounted for the largest market share in 2020. Based on country, the MEA garment steamers market is segmented into Saudi Arabia, South Africa, the UAE, and rest of the MEA. Rest of the MEA held the largest market share in 2020.
Major Sources and Companies Listed
A few major primary and secondary sources referred to for preparing this report on the garment steamers market in MEA are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Conair LLC; Groupe SEB; Jiffy Steamer Company, LLC; Koninklijke Philips N.V.; Panasonic Corporation.
Reasons to buy report
- To understand the MEA garment steamers market landscape and identify market segments that are most likely to guarantee a strong return.
- Stay ahead of the race by comprehending the ever-changing competitive landscape for MEA garment steamers market.
- Efficiently plan M&A and partnership deals in MEA garment steamers market by identifying market segments with the most promising probable sales.
- Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form MEA garment steamers market.
- Obtain market revenue forecast for market by various segments from 2021-2028 in MEA region.
MEA Garment Steamers Market Segmentation
MEA Garment Steamers Market - By Product Type
- Handheld
- Upright
MEA Garment Steamers Market - By Price Range
- Less than US$ 20
- US$ 20 to US$ 70
- More than US$ 70
MEA Garment Steamers Market - By Tank Type
- Fixed
- Removable
MEA Garment Steamers Market - By Distribution Channel
- Supermarkets and Hypermarkets
- Specialty Stores
- Online Retail
- Others
MEA Garment Steamers Market - By Country
- Saudi Arabia
- South Africa
- UAE
- Rest of MEA
MEA Garment Steamers Market - Company Profiles
- Conair LLC
- Groupe SEB
- Jiffy Steamer Company, LLC
- Koninklijke Philips N.V.
- Panasonic Corporation
TABLE OF CONTENTS
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection
3.2.2 Primary Interviews
3.2.3 Hypothesis Formulation
3.2.4 Macro-economic Factor Analysis
3.2.5 Developing Base Number
3.2.6 Data Triangulation
3.2.7 Country Level Data
3.2.8 Limitations & Assumptions
4. MEA Garment Steamers Market Landscape
4.1 Market Overview
4.2 MEA PEST Analysis
4.3 Expert Opinion
5. MEA Garment Steamers Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Spike in Workforce
5.1.2 Garment Steamers Getting More Popular than Conventional Irons
5.2 Market Restraints
5.2.1 High Product Price of Garment Steamers
5.3 Market Opportunities
5.3.1 Use of Garment Steamers Is Increasingly Recognized
5.4 Future Trends
5.4.1 Garment Steamers Witnessing Technological Enhancements
5.5 Impact Analysis of Drivers and Restraints
6. Garment Steamers Market – MEA Analysis
6.1 MEA Garment Steamers Market Overview
6.1.1 MEA Garment Steamers Market –Revenue and Forecast to 2028 (US$ Million)
7. MEA Garment Steamers Market Analysis – By Product Type
7.1 Overview
7.2 MEA Garment Steamers Market, By Category (2020 and 2028)
7.3 Handheld
7.3.1 Overview
7.3.2 Handheld: Garment Steamers Market – Revenue and Forecast To 2028 (US$ Million)
7.4 Upright
7.4.1 Overview
7.4.2 Upright: Garment Steamers Market – Revenue and Forecast To 2028 (US$ Million)
8. MEA Garment Steamers Market Analysis – By Price Range
8.1 Overview
8.2 MEA Garment Steamers Market, By Price Range (2020 and 2028)
8.3 Less than US$ 20
8.3.1 Overview
8.3.2 Less than US$ 20: Garment Steamers Market – Revenue and Forecast To 2028 (US$ Million)
8.4 US$ 20 to US$ 70
8.4.1 Overview
8.4.2 US$ 20 to US$ 70: Garment Steamers Market – Revenue and Forecast To 2028 (US$ Million)
8.5 More than US$ 70
8.5.1 Overview
8.5.2 More than US$ 70: Garment Steamers Market – Revenue and Forecast To 2028 (US$ Million)
9. MEA Garment Steamers Market Analysis – By Tank Type
9.1 Overview
9.2 MEA Garment Steamers Market, By Tank Type (2020 and 2028)
9.3 Fixed
9.3.1 Overview
9.3.2 Fixed: Garment Steamers Market – Revenue and Forecast To 2028 (US$ Million)
9.4 Removable
9.4.1 Overview
9.4.2 Removable: Garment Steamers Market – Revenue and Forecast To 2028 (US$ Million)
10. MEA Garment Steamers Market Analysis – By Distribution Channel
10.1 Overview
10.2 MEA Garment Steamers Market, By Distribution Channel (2020 and 2028)
10.3 Supermarkets and Hypermarkets
10.3.1 Overview
10.3.2 Supermarkets and Hypermarkets: Garment Steamers Market – Revenue and Forecast To 2028 (US$ Million)
10.4 Specialty Stores
10.4.1 Overview
10.4.2 Specialty Stores: Garment Steamers Market – Revenue and Forecast To 2028 (US$ Million)
10.5 Online Retail
10.5.1 Overview
10.5.2 Online Retail: Garment Steamers Market – Revenue and Forecast To 2028 (US$ Million)
10.6 Others
10.6.1 Overview
10.6.2 Others: Garment Steamers Market – Revenue and Forecast To 2028 (US$ Million)
11. MEA Garment Steamers Market – Country Analysis
11.1 Overview
11.1.1 MEA: Garment Steamers Market, by Key Country
11.1.1.1 South Africa: Garment Steamers Market –Analysis and Forecast to 2028 (US$ Million)
11.1.1.1.1 South Africa: Garment Steamers Market, by Product Type
11.1.1.1.2 South Africa: Garment Steamers Market, by Price Range
11.1.1.1.3 South Africa: Garment Steamers Market, by Tank Type
11.1.1.1.4 South Africa: Garment Steamers Market, by Distribution Channel
11.1.1.2 Saudi Arabia: Garment Steamers Market –Analysis and Forecast to 2028 (US$ Million)
11.1.1.2.1 Saudi Arabia: Garment Steamers Market, by Product Type
11.1.1.2.2 Saudi Arabia: Garment Steamers Market, by Price Range
11.1.1.2.3 Saudi Arabia: Garment Steamers Market, by Tank Type
11.1.1.2.4 Saudi Arabia: Garment Steamers Market, by Distribution Channel
11.1.1.3 UAE: Garment Steamers Market –Analysis and Forecast to 2028 (US$ Million)
11.1.1.3.1 UAE: Garment Steamers Market, by Product Type
11.1.1.3.2 UAE: Garment Steamers Market, by Price Range
11.1.1.3.3 UAE: Garment Steamers Market, by Tank Type
11.1.1.3.4 UAE: Garment Steamers Market, by Distribution Channel
11.1.1.4 Rest of the MEA: Garment Steamers Market –Analysis and Forecast to 2028 (US$ Million)
11.1.1.4.1 Rest of the MEA: Garment Steamers Market, by Product Type
11.1.1.4.2 Rest of the MEA: Garment Steamers Market, by Price Range
11.1.1.4.3 Rest of the MEA: Garment Steamers Market, by Tank Type
11.1.1.4.4 Rest of the MEA: Garment Steamers Market, by Distribution Channel
12. Overview- Impact of Coronavirus Outbreak
12.1 MEA: Impact Assessment of COVID-19 Pandemic
13. Company Profiles
13.1 Groupe SEB
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Conair LLC
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Jiffy Steamer Company, LLC
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Koninklijke Philips N.V.
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Panasonic Corporation
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Word Index
LIST OF TABLES
Table 1. MEA Garment Steamers Market –Revenue and Forecast to 2028 (US$ Million)
Table 2. South Africa Garment Steamers Market, by Product Type – Revenue and Forecast to 2028 (US$ Million)
Table 3. South Africa Garment Steamers Market, by Price Range – Revenue and Forecast to 2028 (US$ Million)
Table 4. South Africa Garment Steamers Market, by Tank Type – Revenue and Forecast to 2028 (US$ Million)
Table 5. South Africa Garment Steamers Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)
Table 6. Saudi Arabia Garment Steamers Market, by Product Type – Revenue and Forecast to 2028 (US$ Million)
Table 7. Saudi Arabia Garment Steamers Market, by Price Range – Revenue and Forecast to 2028 (US$ Million)
Table 8. Saudi Arabia Garment Steamers Market, by Tank Type – Revenue and Forecast to 2028 (US$ Million)
Table 9. Saudi Arabia Garment Steamers Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)
Table 10. UAE Garment Steamers Market, by Product Type – Revenue and Forecast to 2028 (US$ Million)
Table 11. UAE Garment Steamers Market, by Price Range – Revenue and Forecast to 2028 (US$ Million)
Table 12. UAE Garment Steamers Market, by Tank Type – Revenue and Forecast to 2028 (US$ Million)
Table 13. UAE Garment Steamers Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)
Table 14. Rest of the MEA Garment Steamers Market, by Product Type – Revenue and Forecast to 2028 (US$ Million)
Table 15. Rest of the MEA Garment Steamers Market, by Price Range – Revenue and Forecast to 2028 (US$ Million)
Table 16. Rest of the MEA Garment Steamers Market, by Tank Type – Revenue and Forecast to 2028 (US$ Million)
Table 17. Rest of the MEA Garment Steamers Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)
Table 18. List of Abbreviation
LIST OF FIGURES
Figure 1. MEA Garment Steamers Market Segmentation
Figure 2. MEA Garment Steamers Market Segmentation – By Country
Figure 3. MEA Garment Steamers Market Overview
Figure 4. MEA Garment Steamers Market, By Tank Type
Figure 5. MEA Garment Steamers Market, By Country
Figure 6. MEA: PEST Analysis
Figure 7. Expert Opinion
Figure 8. MEA Garment Steamers Market Impact Analysis of Drivers and Restraints
Figure 9. MEA: Garment Steamers Market – Revenue and Forecast to 2028 (US$ Million)
Figure 10. MEA Garment Steamers Market Revenue Share, By Product Type (2020 and 2028)
Figure 11. MEA Handheld: Garment Steamers Market – Revenue and Forecast To 2028 (US$ Million)
Figure 12. MEA Upright: Garment Steamers Market – Revenue and Forecast To 2028 (US$ Million)
Figure 13. MEA Garment Steamers Market Revenue Share, By Price Range (2020 and 2028)
Figure 14. MEA Less than US$ 20: Garment Steamers Market – Revenue and Forecast To 2028 (US$ Million)
Figure 15. MEA US$ 20 to US$ 70: Garment Steamers Market – Revenue and Forecast To 2028 (US$ Million)
Figure 16. MEA More than US$ 70: Garment Steamers Market – Revenue and Forecast To 2028 (US$ Million)
Figure 17. MEA Garment Steamers Market Revenue Share, By Tank Type (2020 and 2028)
Figure 18. MEA Fixed: Garment Steamers Market – Revenue and Forecast To 2028 (US$ Million)
Figure 19. MEA Removable: Garment Steamers Market – Revenue and Forecast To 2028 (US$ Million)
Figure 20. MEA Garment Steamers Market Revenue Share, By Distribution Channel (2020 and 2028)
Figure 21. MEA Supermarkets and Hypermarkets: Garment Steamers Market – Revenue and Forecast To 2028 (US$ Million)
Figure 22. MEA Specialty Stores: Garment Steamers Market – Revenue and Forecast To 2028 (US$ Million)
Figure 23. MEA Online Retail: Garment Steamers Market – Revenue and Forecast To 2028 (US$ Million)
Figure 24. MEA Others: Garment Steamers Market – Revenue and Forecast To 2028 (US$ Million)
Figure 25. MEA: Garment Steamers Market, by Key Country – Revenue (2020) (US$ Million)
Figure 26. MEA: Garment Steamers Market Revenue Share, by Key Country (2020 and 2028)
Figure 27. South Africa: Garment Steamers Market –Revenue and Forecast to 2028 (US$ Million)
Figure 28. Saudi Arabia: Garment Steamers Market –Revenue and Forecast to 2028 (US$ Million)
Figure 29. UAE: Garment Steamers Market –Revenue and Forecast to 2028 (US$ Million)
Figure 30. Rest of the MEA: Garment Steamers Market –Revenue and Forecast to 2028 (US$ Million)
Figure 31. Impact of COVID-19 Pandemic on Garment Steamers Market in the MEA- Conair LLC
- Groupe SEB
- Jiffy Steamer Company, LLC
- Koninklijke Philips N.V.
- Panasonic Corporation
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the MEA garment steamers market
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in the MEA garment steamers market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth MEA market trends and outlook coupled with the factors driving the garment steamers market, as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution