Middle East and Africa Functional Beverages Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Energy Drinks, Sports Drinks, Fortified Juices, Functional Water, and Others) and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others)
The functional beverages market in Middle East & Africa is expected to grow from US$ 4,200.71 million in 2021 to US$ 7,373.42 million by 2028; it is estimated to grow at a CAGR of 8.4% from 2021 to 2028.
Health has become a top priority for people across the region, leading to a boom in demand for functional products. Consumers are willing to pay more for products that offer nutritional health benefits. There has been a massive demand for functional beverages such as fortified juices and functional water over the past few years. Moreover, the vegan trend is rapidly evolving across the market, which has compelled various manufacturers of functional beverages to develop plant-based alternatives. The majority of consumers across the region prefer beverages that offer nutritional benefits. People are increasingly focusing on cutting dairy products while maintaining the nutritional balance in their diets due to the growing influence of veganism and the increasing lactose-intolerant population. This factor has created strong growth for plant-based milk as they offer an array of functional benefits. Plant-based milk such as almond, coconut, and soy milk are low-calorie milk that offer similar nutritional value as animal milk. Furthermore, according to the International Food Information Council's 2021 Food and Health Survey, over 4 out of 10 buyers believe plant-based alternatives are healthier even when two products have similar ingredients and provide similar nutritional benefits. Therefore, functional beverage manufacturers are developing plant-based beverages to cater to the emerging consumer trend in the region.
Middle East & Africa Functional Beverages Market Revenue and Forecast to 2028 (US$ Million)
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Middle East & Africa Functional Beverages Market Segmentation
The Middle East & Africa functional beverages market is segmented into type, distribution channel, and country. Based on type, the Middle East & Africa functional beverages market is segmented into energy drinks, sports drinks, fortified juices, functional water, and others. In 2020, the energy drinks segment held the largest share of the market. Based on distribution channel, the Middle East & Africa functional beverages market is segmented into supermarkets and hypermarkets, online retail, and convenience stores. In 2020, the convenience stores segment held the largest share of the market. Similarly, based on country, the Middle East & Africa IVD contract research organization market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. Furthermore, the Rest of Middle East & Africa contributed a substantial share in 2020.
Danone S.A.; GENERAL MILLS, INC.; KRAFT Foods; Monster Energy Company; Nestlé; PepsiCo; Red Bull; The Coca-Cola Company; and The Wonderful Company LLC are among the leading companies operating in the Middle East & Africa functional beverages market.
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis Formulation:
3.2.4 Macro-economic Factor Analysis:
3.2.5 Developing Base Number:
3.2.6 Data Triangulation:
3.2.7 Country Level Data:
4. MEA Functional Beverages Market Landscape
4.1 Market Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Expert Opinion
4.4 Value Chain Analysis
4.4.1 Raw Material
4.4.2 Manufacturing/Processing
4.4.3 Packaging
5. MEA Functional Beverages Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising Demand for Beverages with Functional Benefits
5.1.2 Increasing Healthcare Expenditure
5.2 Market Restraints
5.2.1 High Costs of Functional Beverages and Stringent Labelling Norms
5.3 Market Opportunities
5.3.1 Hike in Demand for Plant-based Functional Beverages
5.4 Future Trends
5.4.1 Growing Popularity of Nootropic Beverages
5.5 Impact Analysis of Drivers and Restraints
6. Functional Beverages – MEA Market Analysis
6.1 MEA Functional Beverages Market Overview
6.2 MEA Functional Beverages Market –Revenue and Forecast to 2028 (US$ Million)
7. MEA Functional Beverages Market Analysis – By Type
7.1 Overview
7.2 MEA Functional Beverages Market Breakdown, By Type, (2020 & 2028)
7.3 Energy Drinks
7.3.1 Overview
7.3.2 MEA Energy Drinks Market Revenue Forecasts to 2028 (US$ Million)
7.4 Sports Drinks
7.4.1 Overview
7.4.2 MEA Sports Drinks Market Revenue Forecasts to 2028 (US$ Million)
7.5 Fortified Juices
7.5.1 Overview
7.5.2 MEA Fortified Juices Market Revenue Forecasts to 2028 (US$ Million)
7.6 Functional Water
7.6.1 Overview
7.6.2 MEA Functional Water Market Revenue Forecasts to 2028 (US$ Million)
7.7 Others
7.7.1 Overview
7.7.2 MEA Others Market Revenue Forecasts to 2028 (US$ Million)
8. MEA Functional Beverages Market Analysis – By Distribution Channel
8.1 Overview
8.2 MEA Functional Beverages Market Breakdown, By Distribution Channel, (2020 & 2028)
8.3 Supermarkets and Hypermarkets
8.3.1 Overview
8.3.2 MEA Supermarkets and Hypermarkets Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)
8.4 Convenience Stores
8.4.1 Overview
8.4.2 MEA Convenience Stores Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)
8.5 Online Retail
8.5.1 Overview
8.5.2 MEA Online Retail Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)
8.6 Others
8.6.1 Overview
8.6.2 MEA Others Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)
9. MEA Functional Beverages Market – Country Analysis
9.1 Overview
9.1.1 MEA Functional Beverages Market Breakdown, by Key Countries
9.1.1.1 South Africa Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)
9.1.1.1.1 South Africa Functional Beverages Market Breakdown By Type
9.1.1.1.2 South Africa Functional Beverages Market Breakdown by Distribution Channel
9.1.1.2 Saudi Arabia Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)
9.1.1.2.1 Saudi Arabia Functional Beverages Market Breakdown By Type
9.1.1.2.2 Saudi Arabia Functional Beverages Market Breakdown by Distribution Channel
9.1.1.3 UAE Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)
9.1.1.3.1 UAE Functional Beverages Market Breakdown By Type
9.1.1.3.2 UAE Functional Beverages Market Breakdown by Distribution Channel
9.1.1.4 Rest of MEA Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)
9.1.1.4.1 Rest of MEA Functional Beverages Market Breakdown By Type
9.1.1.4.2 Rest of MEA Functional Beverages Market Breakdown by Distribution Channel
10. Industry Landscape
10.1 Overview
10.2 Market Initiative
10.3 New Product Development
10.4 Merger and Acquisition
11. Company Profiles
11.1 PepsiCo
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 The Coca-Cola Company
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Nestlé
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 The Kraft Heinz Company
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 GENERAL MILLS, INC.
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Danone S.A.
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 Monster Energy Company
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
11.8 Red Bull
11.8.1 Key Facts
11.8.2 Business Description
11.8.3 Products and Services
11.8.4 Financial Overview
11.8.5 SWOT Analysis
11.8.6 Key Developments
11.9 The Wonderful Company LLC.
11.9.1 Key Facts
11.9.2 Business Description
11.9.3 Products and Services
11.9.4 Financial Overview
11.9.5 SWOT Analysis
11.9.6 Key Developments
12. Appendix
12.1 About The Insight Partners
12.2 Word Index
LIST OF TABLES
Table 1. MEA Functional Beverages Market –Revenue and Forecast to 2028 (US$ Million)
Table 2. South Africa Functional Beverages Market Revenue and Forecasts to 2028 – By Type (US$ Million)
Table 3. South Africa Functional Beverages Market Revenue and Forecasts to 2028 – By Distribution Channel (US$ Million)
Table 4. Saudi Arabia Functional Beverages Market Revenue and Forecasts to 2028 – By Type (US$ Million)
Table 5. Saudi Arabia Functional Beverages Market Revenue and Forecasts to 2028 – By Distribution Channel (US$ Million)
Table 6. UAE Functional Beverages Market Revenue and Forecasts to 2028 – By Type (US$ Million)
Table 7. UAE Functional Beverages Market Revenue and Forecasts to 2028 – By Distribution Channel (US$ Million)
Table 8. Rest of MEA Functional Beverages Market Revenue and Forecasts to 2028 – By Type (US$ Million)
Table 9. Rest of MEA Functional Beverages Market Revenue and Forecasts to 2028 – By Distribution Channel (US$ Million)
Table 10. List of Abbreviation
LIST OF FIGURES
Figure 1. MEA Functional Beverages Market Segmentation
Figure 2. MEA Functional Beverages Market Segmentation – By Country
Figure 3. MEA Functional Beverages Market Overview
Figure 4. MEA Functional Beverages Market: By Type
Figure 5. MEA Functional Beverages Market: By Country
Figure 6. Porter's Five Forces Analysis
Figure 7. Expert Opinion
Figure 8. Value Chain: MEA Functional Beverages Market
Figure 9. MEA Functional Beverages Market Impact Analysis of Drivers and Restraints
Figure 10. MEA Functional Beverages Market – Revenue and Forecast to 2028 (US$ Million)
Figure 11. MEA Functional Beverages Market Breakdown by Type, 2020 & 2028 (%)
Figure 12. MEA Energy Drinks Market Revenue Forecasts to 2028 (US$ Million)
Figure 13. MEA Sports Drinks Market Revenue Forecasts to 2028 (US$ Million)
Figure 14. MEA Fortified Juices Market Revenue Forecasts to 2028 (US$ Million)
Figure 15. MEA Functional Water Market Revenue Forecasts to 2028 (US$ Million)
Figure 16. MEA Others Market Revenue Forecasts to 2028 (US$ Million)
Figure 17. MEA Functional Beverages Market Breakdown by Distribution Channel, 2020 & 2028 (%)
Figure 18. MEA Supermarkets and Hypermarkets Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)
Figure 19. MEA Convenience Stores Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)
Figure 20. MEA Online Retail Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)
Figure 21. MEA Others Functional Beverages Market Revenue Forecasts to 2028 (US$ Million)
Figure 22. MEA Functional Beverages Market, by key Country Revenue (2020) (US$ Million)
Figure 23. MEA Functional Beverages Market Breakdown by Key Countries, 2020 & 2028 (%)
Figure 24. South Africa Functional Beverages Market Forecasts to 2028 (US$ Million)
Figure 25. Saudi Arabia Functional Beverages Market Forecasts to 2028 (US$ Million)
Figure 26. UAE Functional Beverages Market Forecasts to 2028 (US$ Million)
Figure 27. Rest of MEA Functional Beverages Market Forecasts to 2028 (US$ Million)
- Danone S.A.
- GENERAL MILLS, INC.
- KRAFT Foods
- Monster Energy Company
- Nestlé
- PepsiCo
- Red Bull
- The Coca-Cola Company
- The Wonderful Company LLC
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Middle East & Africa Functional Beverages Market.
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in the Middle East & Africa Functional Beverages Market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the Functional Beverages Market, as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution