Middle East & Africa Artificial Intelligence in Marketing Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Offering (Solution and Services), Application (Social Media Advertising, Search Advertising, Dynamic Pricing, Virtual Assistant, Content Curation, Sales & Marketing Automation, Analytics Platform, and Others), and End- Use Industry (BFSI, Retail, Consumer Goods, Media and Entertainment, and Others)

TIPRE00022956 | Pages: 180 | Technology, Media and Telecommunications | Jun 2021 | Type: Regional | Status: Published

Market Introduction

The artificial intelligence in the marketing market in the MEA consists of Saudi Arabia, the UAE, South Africa, and the rest of MEA. The Gulf countries are economically developed, whereas several African countries are yet to match up to the economic conditions of these countries. The high economy of the Middle East countries is set to favor higher infrastructural investments by the Government for the development of the telecommunication sector. Besides, the rising penetration of smartphones that would relate to the network efficiently and quickly allows for faster and larger deployments of 5G as well as Artificial Intelligence in Marketing networks in the Middle East African countries. The Middle East and African region are known to be a region with two halves of economies. The Middle East and Africa, a region incorporating more than 70 countries, faces exciting market variations in terms of Information and Communication Technology (ICT) maturity. Machine Learning Methods, Applied Propensity Models, and ARTIFICIAL INTELLIGENCE Applications are all 'ARTIFICIAL INTELLIGENCE' in the sense that they include computer intelligence, but we've broken them down into three distinct forms of technology. Also, vivid personalized Ad serving is the major factor driving the growth of the MEA artificial intelligence in marketing market.

Among the MEA countries, Turkey, Iran, and South Africa have faced the highest number of COVID-19 cases. Other major countries facing the economic impact of COVID-19 include Iraq, Israel, Morocco, Saudi Arabia, and UAE. The region comprises many growing economies such as UAE and Saudi Arabia, which are prospective markets for Artificial Intelligence in Marketing market. The global COVID-19 pandemic would have significant effects on global economies, because the COVID-19 pandemic has highlighted the vast applications of data science and artificial intelligence-driven tools in the marketing sector. Yet as countries continue to integrate the use of these technologies. The UAE is the first state to create a minister of state dedicated to artificial intelligence. Technologies allowing business continuity in the ICT industry. In social distancing scenario the technology is playing crucial role in virtual assistance, with offices being closed and travel being restricted, video meetings have enabled companies to stay in touch with clients & partners which helps in minimizing the impact on business. Thus, the factor is likely to boost the growth of market.


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Market Overview and Dynamics

The artificial intelligence in marketing market in MEA, is expected to reach US$ 7,312.42 million by 2028 from US$ 1,159.26 million in 2021. The market is estimated to grow at a CAGR of 30.1% from 2021 to 2028. Many companies have realized the platform's tremendous potential and are using it for ecommerce, customer support, marketing, and public relations, among other things. Artificial intelligence is a crucial component of today's social media networks. Many social networks, including the most popular social networks like Facebook, LinkedIn, Instagram, and Snapchat, give marketers the ability to run paid advertising to platform users based on demographic and behavioural targeting.

Key Market Segments

The MEA artificial intelligence in marketing market is segmented into offering, application, end-use industry, and country. Based on offering, the market is segmented into solution and services. The solution segment dominated the market in the year 2020 and services segment is expected to be the fastest growing during forecast period. Based on application, the market is segmented into social media advertising, search advertising, dynamic pricing, virtual assistant, content curation, sales & marketing automation, analytics platform, and others. The social media advertising segment dominated the market in year 2020 and virtual assistant segment is expected to be the fastest growing during the forecast period. Based on end- use industry, the market is segmented into BFSI, retail, consumer goods, media and entertainment, and others. The BFSI segment dominated the market in year 2020 and retail segment is expected to be the fastest growing during the forecast period.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the artificial intelligence in marketing market in MEA are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Accenture; Adobe; Affectiva; Amazon Web Services; Bidalgo; IBM Corporation; Microsoft Corporation; Oracle Corporation; Salesforce.com, inc.; SAP SE; SAS Institute Inc.; and Xilinx, Inc.  among others.

Reasons to buy report

  • To understand the MEA artificial intelligence in marketing market landscape and identify market segments that are most likely to guarantee a strong return
  • Stay ahead of the race by comprehending the ever-changing competitive landscape for MEA artificial intelligence in marketing market
  • Efficiently plan M&A and partnership deals in MEA artificial intelligence in marketing market by identifying market segments with the most promising probable sales
  • Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form MEA artificial intelligence in marketing market
  • Obtain market revenue forecast for market by various segments from 2021-2028 in MEA region.

 

MEA ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SEGMENTATION

MEA Artificial Intelligence in Marketing Market -By Offering

  • Solution
  • Services

MEA Artificial Intelligence in Marketing Market -By Application

  • Social Media Advertising
  • Search Advertising
  • Dynamic Pricing
  • Virtual Assistant
  • Content Curation
  • Sales & Marketing Automation
  • Analytics Platform
  • Others

 

MEA Artificial Intelligence in Marketing Market -By End- Use Industry

  • BFSI
  • Retail
  • Consumer Goods
  • Media and Entertainment
  • Others

 

MEA Artificial Intelligence in Marketing Market -By Country

  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA

MEA Artificial Intelligence in Marketing Market -Company Profiles

  • Accenture
  • Adobe
  • Affectiva
  • Amazon Web Services
  • Bidalgo
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com, inc.
  • SAP SE
  • SAS Institute Inc.
  • Xilinx, Inc.
 

1.           Introduction

1.1         Scope of the Study

1.2         The Insight Partners Research Report Guidance

1.3         Market Segmentation

2.           Key Takeaways

3.           Research Methodology

3.1         Coverage

3.2         Secondary Research

3.3         Primary Research

4.           MEA Artificial Intelligence in Marketing Market Landscape

4.1         Market Overview

4.2         Ecosystem Analysis

4.3         Expert Opinion

4.4         Middle East & Africa PEST Analysis

5.           MEA Artificial Intelligence in Marketing Market – Key Industry Dynamics

5.1         Market Drivers

5.1.1        Increased Adoption of Customer-Centric Marketing Strategies

5.1.2        Expansion in Use of Social Media for Advertising

5.2         Market Restraints

5.2.1        Bounded Number of Artificial Intelligence (AI) Experts

5.3         Market Opportunities

5.3.1        Development in Adoption of Cloud-Based Applications and Services

5.4         Future Trends

5.4.1        Vivid Personalized Ad Serving

5.5         Impact Analysis of Drivers and Restraints

6.           Artificial Intelligence in Marketing Market – MEA Market Analysis

6.1         MEA Artificial Intelligence in Marketing Market

6.2         MEA Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)

7.           MEA Artificial Intelligence in Marketing Market – By Offering

7.1         Overview

7.2         MEA Artificial Intelligence in Marketing Market Breakdown, by Offering (2020 and 2028)

7.3         Solution

7.3.1        Overview

7.3.2        Solution: MEA Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

7.4         Services

7.4.1        Overview

7.4.2        Services: MEA Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.           MEA Artificial Intelligence in Marketing Market – By Application

8.1         Overview

8.2         MEA Artificial Intelligence in Marketing Market Breakdown, by Application (2020 and 2028)

8.3         Search Advertising

8.3.1        Overview

8.3.2        Search Advertising: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.4         Social Media Advertising

8.4.1        Overview

8.4.2        Social Media Advertising: MEA Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.5         Dynamic Pricing

8.5.1        Overview

8.5.2        Dynamic Pricing: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.6         Virtual Assistant

8.6.1        Overview

8.6.2        Virtual Assistant: MEA Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.7         Content Curation

8.7.1        Overview

8.7.2        Content Curation: MEA Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.8         Sales and Marketing Automation

8.8.1        Overview

8.8.2        Sales and Marketing Automation: MEA Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.9         Analytics Platform

8.9.1        Overview

8.9.2        Analytics Platform: MEA Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.10      Others

8.10.1     Overview

8.10.2     Others: MEA Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

9.           MEA Artificial Intelligence in Marketing Market – By End-Use Industry

9.1         Overview

9.2         MEA Artificial Intelligence in Marketing Market Breakdown, by End-Use Industry (2020 and 2028)

9.3         BFSI

9.3.1        Overview

9.3.2        BFSI: MEA Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

9.4         Retail

9.4.1        Overview

9.4.2        Retail: MEA Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

9.5         Consumer Goods

9.5.1        Overview

9.5.2        Consumer Goods: MEA Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

9.6         Media and Entertainment

9.6.1        Overview

9.6.2        Media and Entertainment: MEA Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

9.7         Others

9.7.1        Overview

9.7.2        Others: MEA Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

10.        MEA Artificial Intelligence in Marketing Market – Country Analysis

10.1      Overview

10.1.1     MEA: Artificial Intelligence in Marketing Market Revenue Share, By Key Country (2020 & 2028)

10.1.28 (%)

10.1.2.1       South Africa: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

10.1.2.1.1       South Africa: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

10.1.2.1.2       South Africa: Artificial Intelligence in Marketing Market, by Application

10.1.2.1.3       South Africa: Artificial Intelligence in Marketing Market, by End-User

10.1.2.2       Saudi Arabia: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

10.1.2.2.1       Saudi Arabia: Artificial Intelligence in Marketing Market, by Offering

10.1.2.2.2       Saudi Arabia: Artificial Intelligence in Marketing Market, by Application

10.1.2.2.3       Saudi Arabia: Artificial Intelligence in Marketing Market, by End-User

10.1.2.3       UAE: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

10.1.2.3.1       UAE: Artificial Intelligence in Marketing Market, by Offering

10.1.2.3.2       UAE: Artificial Intelligence in Marketing Market, by Application

10.1.2.3.3       UAE: Artificial Intelligence in Marketing Market, by End-User

10.1.2.4       Rest of MEA: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

10.1.2.4.1       Rest of MEA: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

10.1.2.4.2       Rest of MEA: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

10.1.2.4.3       Rest of MEA: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)

11.        Impact of COVID-19 Pandemic on MEA Artificial Intelligence in Marketing Market

11.1      Overview

12.        Artificial Intelligence in Marketing Market - Industry Landscape

12.1      Overview

12.2      Organic Developments

12.2.1     Overview

12.3      Inorganic Developments

12.3.1     Overview

13.        Company Profiles

13.1      Affectiva

13.1.1     Key Facts

13.1.2     Business Description

13.1.3     Products and Services

13.1.4     Financial Overview

13.1.5     SWOT Analysis

13.1.6     Key Developments

13.2      Appier Inc.

13.2.1     Key Facts

13.2.2     Business Description

13.2.3     Products and Services

13.2.4     Financial Overview

13.2.5     SWOT Analysis

13.2.6     Key Developments

13.3      Bidalgo

13.3.1     Key Facts

13.3.2     Business Description

13.3.3     Products and Services

13.3.4     Financial Overview

13.3.5     SWOT Analysis

13.3.6     Key Developments

13.4      Novantas (Amplero), Inc.

13.4.1     Key Facts

13.4.2     Business Description

13.4.3     Products and Services

13.4.4     Financial Overview

13.4.5     SWOT Analysis

13.4.6     Key Developments

13.5      CognitiveScale

13.5.1     Key Facts

13.5.2     Business Description

13.5.3     Products and Services

13.5.4     Financial Overview

13.5.5     SWOT Analysis

13.5.6     Key Developments

13.6      SAS Institute Inc.

13.6.1     Key Facts

13.6.2     Business Description

13.6.3     Products and Services

13.6.4     Financial Overview

13.6.5     SWOT Analysis

13.6.6     Key Developments

13.7      SAP SE

13.7.1     Key Facts

13.7.2     Business Description

13.7.3     Products and Services

13.7.4     Financial Overview

13.7.5     SWOT Analysis

13.7.6     Key Developments

13.8      Salesforce.com, inc.

13.8.1     Key Facts

13.8.2     Business Description

13.8.3     Products and Services

13.8.4     Financial Overview

13.8.5     SWOT Analysis

13.8.6     Key Developments

13.9      Oracle Corporation

13.9.1     Key Facts

13.9.2     Business Description

13.9.3     Products and Services

13.9.4     Financial Overview

13.9.5     SWOT Analysis

13.9.6     Key Developments

13.10   IBM Corporation

13.10.1  Key Facts

13.10.2  Business Description

13.10.3  Products and Services

13.10.4  Financial Overview

13.10.5  SWOT Analysis

13.10.6  Key Developments

13.11   Amazon Web Services

13.11.1  Key Facts

13.11.2  Business Description

13.11.3  Products and Services

13.11.4  Financial Overview

13.11.5  SWOT Analysis

13.11.6  Key Developments

13.12   Adobe

13.12.1  Key Facts

13.12.2  Business Description

13.12.3  Products and Services

13.12.4  Financial Overview

13.12.5  SWOT Analysis

13.12.6  Key Developments

13.13   Accenture

13.13.1  Key Facts

13.13.2  Business Description

13.13.3  Products and Services

13.13.4  Financial Overview

13.13.5  SWOT Analysis

13.13.6  Key Developments

13.14   Microsoft Corporation

13.14.1  Key Facts

13.14.2  Business Description

13.14.3  Products and Services

13.14.4  Financial Overview

13.14.5  SWOT Analysis

13.14.6  Key Developments

13.15   Xilinx, Inc.

13.15.1  Key Facts

13.15.2  Business Description

13.15.3  Products and Services

13.15.4  Financial Overview

13.15.5  SWOT Analysis

13.15.6  Key Developments

14.        Artificial Intelligence in Marketing Market- Company Profiles

14.1      Glossary of Terms

LIST OF TABLES

Table 1.             MEA Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)

Table 2.             South Africa: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 3.             South Africa: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 4.             South Africa: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)

Table 5.             Saudi Arabia: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 6.             Saudi Arabia: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 7.             Saudi Arabia: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)

Table 8.             UAE: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 9.             UAE: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 10.          UAE: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)

Table 11.          Report of Islamic Republic of Iran

Table 12.          Rest of MEA: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 13.          Rest of MEA: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 14.          Rest of MEA: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)

Table 15.          Organic Developments Done by Companies

Table 16.          Inorganic Developments Done by Companies

Table 17.          Glossary of Term: Artificial Intelligence in Marketing Market

LIST OF FIGURES

Figure 1.           MEA Artificial Intelligence in Marketing Market Segmentation

Figure 2.           MEA Artificial Intelligence in Marketing Market Segmentation – By Country

Figure 3.           Solution segment to dominate the MEA artificial intelligence in marketing market by offering throughout the forecast period

Figure 4.           Virtual assistant segment is expected to witness high growth in MEA artificial intelligence in marketing by application

Figure 5.           BFSI segment is expected to dominate the MEA artificial intelligence in marketing market in terms of end-use industry by 2028

Figure 6.           MEA Artificial Intelligence in Marketing Market Overview

Figure 7.           UAE holds a largest share in the MEA artificial intelligence in marketing market

Figure 8.           MEA Artificial Intelligence in Marketing Market Ecosystem Analysis

Figure 9.           Expert Opinion

Figure 10.        MEA – PEST Analysis

Figure 11.        MEA Artificial Intelligence in Marketing Market Impact Analysis of Drivers and Restraints

Figure 12.        MEA Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)

Figure 13.        MEA Artificial Intelligence in Marketing Market Revenue Share, by Offering (2020 and 2028)

Figure 14.        MEA Solution: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 15.        MEA Services: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 16.        MEA Artificial Intelligence in Marketing Market Revenue Share, by Application (2020 and 2028)

Figure 17.        MEA Search Advertising: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 18.        MEA Social Media Advertising: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 19.        Dynamic Pricing: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 20.        Virtual Assistant: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 21.        MEA Content Curation: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 22.        MEA Sales and Marketing Automation: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 23.        MEA Analytics Platform: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 24.        MEA Others: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 25.        Artificial Intelligence in Marketing Market Revenue Share, by End-Use Industry (2020 and 2028)

Figure 26.        MEA BFSI: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 27.        MEA Retail: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 28.        MEA Consumer Goods: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 29.        MEA Media and Entertainment: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 30.        MEA Others: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 31.        MEA: Artificial Intelligence in Marketing Market, by Key Country- Revenue 2020 (US$ Million)

Figure 32.        MEA: Artificial Intelligence in Marketing market Breakdown, by End-User, 2020 and 2028 (%)

Figure 33.        South Africa: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

Figure 34.        Saudi Arabia: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

Figure 35.        UAE: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

Figure 36.        Rest of MEA: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

Figure 37.        Impact of COVID-19 Pandemic in Middle East and Africa Country Markets

 

  1. Accenture
  2. Adobe
  3. Affectiva
  4. Amazon Web Services
  5. Bidalgo
  6. IBM Corporation
  7. Microsoft Corporation
  8. Oracle Corporation
  9. Salesforce.com, inc.
  10. SAP SE
  11. SAS Institute Inc.
  12. Xilinx, Inc.
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the MEA Artificial Intelligence in Marketing market.
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • The key findings and recommendations highlight crucial progressive industry trends in the MEA Artificial Intelligence in Marketing market, thereby allowing players across the value chain to develop effective long-term strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth MEA market trends and outlook coupled with the factors driving Artificial Intelligence in Marketing market, as well as those hindering it
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution

 

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