Middle East and Africa Ad Fraud Detection Tools Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Website and Mobile) and End User (E Commerce, Travel, Finance, Gaming, and Others)

TIPRE00028023 | Pages: 94 | Technology, Media and Telecommunications | Mar 2022 | Type: Regional | Status: Published

The ad fraud detection tools market in the MEA is expected to grow from US$ 15.96 million in 2021 to US$ 44.54 million by 2028; it is estimated to grow at a CAGR of 15.8% from 2021 to 2028.

 

The usage of artificial intelligence (AI) and machine learning (ML) helps tackle the latest kinds of ad frauds due to self-learning capabilities. AI-powered fraud detection system follows a ML algorithm that helps the system learn from suspicious activities (clicks, ad placements) and builds layers of protection. This type of system not only improves and adapts itself to tackle the latest kinds of ad frauds, but it can also recognize patterns in a much more extensive set of data points than traditional systems. On average, an AI (ML)-based fraud detection system can analyse more than 80 dimensions at a time and can detect even the most sophisticated ad frauds, such as the Methbot ad fraud. Moreover, AI helps in saving fraud expenditure and time. Further, according to Cap Gemini data, AI reduces the fraud investigation period by 70% and improves detection precision by 90%. In this way, artificial intelligence optimizes the fraud detection and prevention process. Moreover, several companies, such as Adjust GmbH, AppsFlyer Ltd., and Scalarr Inc. are adopting AI(ML)-based technologies in their ad fraud detection system. Also, many other companies are looking for the implementation of AI(ML)-based fraud detection technology due to its numerous benefits, which is likely to influence the market growth in coming years.

 

In the MEA, South Africa has recorded the highest number of COVID-19 cases, followed by Saudi Arabia and the UAE. With the increase in internet usage during the pandemic, the demand for digital advertisement has also surged in the region. According to a survey by Deloitte, 48% of participants saw more fraudulent instances in 2020 than in previous years, and 35% believe it has increased since the COVID-19 pandemic began. Dependence on technology and remote working was regarded as the main factor resulting in the fraud cases. Hence, fraud risk assessment and fraud-related training are essential components of a fraud prevention strategy. However, over two-thirds of Middle Eastern companies have conducted fraud risk assessments and fraud-related training over the period. Hence, the COVID-19 pandemic has boosted the ad fraud detection tools market in the MEA.

 

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the MEA ad fraud detection tools market. The MEA ad fraud detection tools market is expected to grow at a good CAGR during the forecast period.

 

MEA Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

MEA Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

Get more information on this report :


 

MEA Ad Fraud Detection Tools Market Segmentation

 

MEA Ad Fraud Detection Tools Market – By Type

  • Website
  • Mobile

MEA Ad Fraud Detection Tools Market – By End User

  • E Commerce
  • Travel
  • Finance
  • Gaming
  • Others

MEA Ad Fraud Detection Tools Market, by Country

  • Saudi Arabia
  • South Africa
  • UAE
  • Rest of MEA

MEA Ad Fraud Detection Tools Market - Companies Mentioned

  • ADEX (Samoukale Enterprises Limited)
  • Adjust GmbH
  • AppsFlyer Ltd.
  • FraudScore
  • Interceptd (App Samurai Inc.)
  • Singular Labs, Inc

1.           Introduction

1.1         Study Scope

1.2         The Insight Partners Research Report Guidance

1.3         Market Segmentation

2.           Key Takeaways

3.        Research Methodology

3.1         Coverage

3.2         Secondary Research

3.3         Primary Research

4.           MEA Ad Fraud Detection Tools Market Landscape

4.1         Market Overview

4.2         MEA PEST Analysis

4.3         Ecosystem Analysis

4.4         Expert Opinion

5.           MEA Ad Fraud Detection Tools Market – Key Market Dynamics

5.1         Market Drivers

5.1.1        Digital Advertisement Getting Popular

5.1.2        Managing & Monitoring Advertising Campaigns Growing

5.2         Market Restraints

5.2.1        Various Complexities in Using Ad Fraud Detection Tools

5.3         Market Opportunities

5.3.1        Ad Fraud Detection in SMEs Getting Popular

5.4         Future Trends

5.4.1        Increase in Use of AI and ML to boost Ad Fraud Detection

5.5         Impact Analysis of Drivers and Restraints

6.           Ad Fraud Detection Tools Market – MEA Analysis

6.1         MEA Ad Fraud Detection Tools Market Overview

6.2         MEA Ad Fraud Detection Tools Market – Revenue and Forecast to 2028 (US$ Million)

7.           MEA Ad Fraud Detection Tools Market Analysis – By Type

7.1         Overview

7.2         MEA Ad Fraud Detection Tools Market Breakdown, By Type, 2020 and 2028

7.3         Website

7.3.1        Overview

7.3.2        Website: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

7.4         Mobile

7.4.1        Overview

7.4.2        Mobile: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

8.           MEA Ad Fraud Detection Tools Market Analysis – By End User

8.1         Overview

8.2         MEA Ad Fraud Detection Tools Market Breakdown, By End User, 2020 and 2028

8.3         E Commerce

8.3.1        Overview

8.3.2        E Commerce: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

8.4         Travel

8.4.1        Overview

8.4.2        Travel: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

8.5         Finance

8.5.1        Overview

8.5.2        Finance: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

8.6         Gaming

8.6.1        Overview

8.6.2        Gaming: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

8.7         Others

8.7.1        Overview

8.7.2        Others: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

9.           MEA Ad Fraud Detection Tools Market – Country Analysis

9.1         Overview

9.1.1        MEA Ad Fraud Detection Tools Market Breakdown, By Country

9.1.1.1          Saudi Arabia Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)

9.1.1.1.1          Saudi Arabia Ad Fraud Detection Tools Market Breakdown, By Type

9.1.1.1.2          Saudi Arabia Ad Fraud Detection Tools Market Breakdown, By End User

9.1.1.2          UAE Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)

9.1.1.2.1          UAE Ad Fraud Detection Tools Market Breakdown, By Type

9.1.1.2.2          UAE Ad Fraud Detection Tools Market Breakdown, By End User

9.1.1.3          South Africa Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)

9.1.1.3.1          South Africa Ad Fraud Detection Tools Market Breakdown, By Type

9.1.1.3.2          South Africa Ad Fraud Detection Tools Market Breakdown, By End User

9.1.1.4          Rest of MEA Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)

9.1.1.4.1          Rest of MEA Ad Fraud Detection Tools Market Breakdown, By Type

9.1.1.4.2          Rest of MEA Ad Fraud Detection Tools Market Breakdown, By End User

10.        MEA Ad Fraud Detection Tools Market- COVID-19 Impact Analysis

10.1      MEA

11.        Ad Fraud Detection Tools Market – Industry Landscape

11.1      Overview

11.2      Market Initiative

11.3      New Product Development

11.4      Merger and Acquisition

12.        Company Profiles

12.1      AppsFlyer Ltd.

12.1.1     Key Facts

12.1.2     Business Description

12.1.3     Products and Services

12.1.4     Financial Overview

12.1.5     SWOT Analysis

12.1.6     Key Developments

12.2      Adjust GmbH

12.2.1     Key Facts

12.2.2     Business Description

12.2.3     Products and Services

12.2.4     Financial Overview

12.2.5     SWOT Analysis

12.2.6     Key Developments

12.3      FraudScore

12.3.1     Key Facts

12.3.2     Business Description

12.3.3     Products and Services

12.3.4     Financial Overview

12.3.5     SWOT Analysis

12.3.6     Key Developments

12.4      Interceptd (App Samurai Inc.)

12.4.1     Key Facts

12.4.2     Business Description

12.4.3     Products and Services

12.4.4     Financial Overview

12.4.5     SWOT Analysis

12.4.6     Key Developments

12.5      Singular Labs, Inc.

12.5.1     Key Facts

12.5.2     Business Description

12.5.3     Products and Services

12.5.4     Financial Overview

12.5.5     SWOT Analysis

12.5.6     Key Developments

12.6      ADEX (Samoukale Enterprises Limited)

12.6.1     Key Facts

12.6.2     Business Description

12.6.3     Products and Services

12.6.4     Financial Overview

12.6.5     SWOT Analysis

12.6.6     Key Developments

13.        Appendix

13.1      About The Insight Partners

13.2      Word Index

 


LIST OF TABLES

Table 1.             MEA Ad Fraud Detection Tools Market – Revenue and Forecast to 2028 (US$ Million)

Table 2.             MEA Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By Country (US$ million)

Table 3.             Saudi Arabia Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By Type (US$ million)

Table 4.             Saudi Arabia Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By End User (US$ million)

Table 5.             UAE Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By Type (US$ million)

Table 6.             UAE Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By End User (US$ million)

Table 7.             South Africa Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By Type (US$ million)

Table 8.             South Africa Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By End User (US$ million)

Table 9.             Rest of MEA Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By Type (US$ million)

Table 10.          Rest of MEA Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By End User (US$ million)

Table 11.          List of Abbreviation

 


LIST OF FIGURES

Figure 1.           MEA Ad Fraud Detection Tools Market Segmentation

Figure 2.           MEA Ad Fraud Detection Tools Market Segmentation – By Country

Figure 3.           MEA Ad Fraud Detection Tools Market Overview

Figure 4.           Website Type Held the Largest Market Share in 2020

Figure 5.           E Commerce Held the Highest CAGR

Figure 6.           APAC was the Largest Revenue Contributor in 2020

Figure 7.           MEA – PEST Analysis

Figure 8.           Ad Fraud Detection Tools Market– Ecosystem Analysis

Figure 9.           Expert Opinion

Figure 10.        MEA Ad Fraud Detection Tools Market: Impact Analysis of Drivers and Restraints

Figure 11.        MEA Ad Fraud Detection Tools Market – Revenue and Forecast to 2028 (US$ Million)

Figure 12.        MEA Ad Fraud Detection Tools Market Revenue Share, By Type (2020 and 2028)

Figure 13.        MEA Website: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

Figure 14.        MEA Mobile: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

Figure 15.        MEA Ad Fraud Detection Tools Market Revenue Share, By End User (2020 and 2028)

Figure 16.        MEA E Commerce: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

Figure 17.        MEA Travel: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

Figure 18.        MEA Finance: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

Figure 19.        MEA Gaming: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

Figure 20.        MEA Others: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

Figure 21.        MEA Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)

Figure 22.        MEA Ad Fraud Detection Tools Market Breakdown, By Country, 2020 & 2028 (%)

Figure 23.        Saudi Arabia Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 (US$ million)

Figure 24.        UAE Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 (US$ million)

Figure 25.        South Africa Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 (US$ million)

Figure 26.        Rest of MEA Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 (US$ million)

Figure 27.        Impact of COVID-19 Pandemic in MEA Countries

  1. ADEX (Samoukale Enterprises Limited)
  2. Adjust GmbH
  3. AppsFlyer Ltd.
  4. FraudScore
  5. Interceptd (App Samurai Inc.)
  6. Singular Labs, Inc.
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the MEA ad fraud detection tools market
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • The key findings and recommendations highlight crucial progressive industry trends in the MEA ad fraud detection tools market, thereby allowing players across the value chain to develop effective long-term strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth MEA market trends and outlook coupled with the factors driving the ad fraud detection tools market, as well as those hindering it
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution 
Report Code
Full Name
Country Name
Email Id
Phone Number
Job Title
Company
Requirement

Note : Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.


Purchase Options
Single User License
$3000
$1800
Site License
$4000
$2400
Enterprise License
$5000
$3000