Marketing Automation Market by Component (Software and Services); Deployment (Cloud-based and On-premise); Organization Size (Large Enterprises and Small & Medium-Sized Enterprises); Application (Email Marketing, Social Media Marketing, Campaign Management, Lead Nurturing & Lead Scoring, Analytics & Reporting, Inbound Marketing and Others) and Industry Vertical (BFSI, IT & Telecommunications, Manufacturing, Education, Healthcare & Life Sciences, Retail & Consumer Goods, Media & Entertainment, Others): Global Market Size Estimates and Forecast (2022-2030)

Code: BMIRE00026071 | Pages: 100 | Industry: Technology, Media and Telecommunications | Date: Sep 2022 | Type: Global

The marketing automation market crossed US$ 5.3 billion mark in 2022 and is expected to hit US$ 13.71 billion by 2030, recording a CAGR of 12.5% during the forecast period.

Marketing automation market has been significantly growing with rising internet users globally.

Traditional marketing and sales strategies are becoming obsolete with each passing day. With rising penetration of internet and surging smartphone and social media users, enterprises are adopting technology, to approach potential customers, in this digital age. The number of social media users has also been rising rapidly across the world. Such rising penetration of internet, coupled with social media users, have allowed marketeers to conveniently approach potential customers through electronic media. Customers can be automatically targeted, based on their browsing history or preferences, leading to better lead generation and expenditure optimization. For instance, if any user searches for a specific item multiple time, such data can be easily tracked and utilized for promotion of that item from a different brand. Such factors have been strongly aiding the growth of marketing automation market. Additionally, increased usage of cloud computing solutions has allowed enterprises to reduce their operational expenditure on IT infrastructure, allowing additional budget for promotional activities. Cloud computing offers high scalability, allowing enterprises to allocate budget, based on requirements. Such advantages have also been strongly endorsing the marketing automation market growth.

Within the report, the marketing automation market is segmented into component, deployment, organization size, application, industry vertical and geography. By component, the marketing automation market is segmented into software and services. On the basis of deployment, the marketing automation market is bifurcated into cloud-based and on-premise. By organization size, the marketing automation market is bifurcated into large enterprises and small & medium-sized enterprises. On the basis of application, the marketing automation market is segmented into email marketing, social media marketing, campaign management, lead nurturing & lead scoring, analytics & reporting, inbound marketing and others.  By industry vertical, the marketing automation market is segmented into BFSI, IT & telecommunications, manufacturing, education, healthcare & life sciences, retail & consumer goods, media & entertainment, and others. Geographically, the marketing automation market is sub segmented into North America, Europe, Asia Pacific, South & Central America, and Middle East & Africa.

Artificial Intelligence (AI) is expected to empower the growth of futuristic innovations.

Marketing automation market deals with solutions and services that can perform routine marketing tasks without the requirement for any human involvement. Lead prioritization, email marketing and personalized advertising are certain such tasks which can be performed through marketing automation. Artificial Intelligence (AI) and Machine Learning (ML) are expected to play a crucial role in the future of the marketing automation market. Artificial Intelligence (AI) has been gaining prominence across different fields globally. Marketing automation solutions have also been integrating AI for gathering data faster and extracting meaningful insights with higher accuracy. AI combines social media listening tools to analyze several million conversations and identify patterns from the same. It can also be combined with sentiment analysis, in which natural language processing (NLP) and computational linguistics are utilized to decipher the various comments on internet platforms to gain insights. A combination of AI, social media listening, and sentiment analysis can be used for competition analysis, brand monitoring, customizing ad campaign, trend detection, and predicting consumer purchasing behavior among others. AI can also aid in developing intelligent chatbots and facial recognition for better engagement with a consumer and deliver activity-based customizations. Such innovations are expected to continue driving marketing automation market growth in the future.

Growing interest of marketing automation solutions and services amongst SMEs accelerating the marketing automation market growth.

Digitalization is opening new opportunities for SMEs to adopt advanced solutions, and there is rising adoption of digital transformation amongst SMEs. As SMEs are focused on simplifying operations and reducing operational costs, there is a significant rise in demand for marketing automation. Marketing automation is allowing SMEs to reach a wider audience, in fraction of a cost of traditional marketing channels. Such trends are expected to promote marketing automation market growth.

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Recent strategic developments in marketing automation market

The marketing automation market has undergone several significant developments, and a few of these have been mentioned below:

  • In February 2022, Adobe, Inc. added mobile marketing personalization capabilities to its Journey Optimizer offering. The new feature is expected to allow users of Journey Optimizer to better engage with their customers.
  • In October 2021, Infusion Software, Inc. announced the integration of broadcast texting feature, with built-in compliance builds, on Keap’s SMS capabilities. The new text marketing features are anticipated to reduce chaos, save business time and simplify interactions with customers through automated communication.

The marketing automation market is driven by several players by implementing strategic activities such as investments, new launches, mergers & acquisitions, and partnerships. Adobe, Inc., HubSpot, Inc., IBM Corporation, Infusion Software, Inc., Oracle Corporation, Salesforce, Inc., Sendinblue, Teradata Corporation, The Rocket Science Group, LLC, and Thryv, Inc. are among the prominent players operating in the marketing automation market.

Target audience for the report:

  • Marketing automation software providers
  • Marketing automation-related service providers
  • Email marketing service providers
  • Social media analytic providers
  • Marketing automation-related associations, organizations, forums, and alliances
  • Government bodies, such as regulating authorities and policy makers
  • Venture capitalists, private equity firms, and start-up companies
  • Research institutes, organizations, and consulting companies

Scope of the report:

In this report, the marketing automation market has been segmented on the basis of:

  • Component:
    • Solutions
    • Services
  • Deployment
    • Cloud-based
    • On-premise
  • Organization Size
    • Large Enterprises
    • Small & Medium-Sized Enterprises
  • Application
    • Email Marketing
    • Social Media Marketing
    • Campaign Management
    • Lead Nurturing & Lead Scoring
    • Analytics & Reporting
    • Inbound Marketing
    • Others
  • Industry Vertical
    • BFSI
    • IT & Telecommunications
    • Manufacturing
    • Education
    • Healthcare & Life Sciences
    • Retail & Consumer Goods
    • Media & Entertainment
    • Others
  • Region
    • North America
    • Europe
    • Asia Pacific (APAC)
    • South & Central America
    • Middle East & Africa
  • Companies profiled
    • Adobe, Inc.
    • HubSpot, Inc.
    • IBM Corporation
    • Infusion Software, Inc.
    • Oracle Corporation
    • Salesforce, Inc.
    • Sendinblue
    • Teradata Corporation
    • The Rocket Science Group, LLC
    • Thryv, Inc.

Companies profiled

- Adobe, Inc.
- HubSpot, Inc.
- IBM Corporation
- Infusion Software, Inc.
- Oracle Corporation
- Salesforce, Inc.
- Sendinblue
- Teradata Corporation
- The Rocket Science Group, LLC
- Thryv, Inc.

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