Immune Health Supplements Market by Ingredient Type (Minerals, Vitamins, Probiotics, Amino Acids, Others), Form (Tablets, Powder, Capsules, Liquid, Others), Source (Plant-Based, Animal-Based), Nature (Organic, Conventional), Distribution Channel (Retail Pharmacies, Online Pharmacies, Hospital Pharmacies, Others): Global Market Size Estimates and Forecast (2022-2030)

Code: BMIRE00026822 | Pages: 100 | Industry: Pharmaceuticals | Date: Oct 2022 | Type: Global

The market crossed the US$ 16.54 billion mark in 2022 and is expected to hit US$ 29.82 billion by 2030, recording a CAGR of 7.65% during the forecast period.

Growing dependence on supplements will drive the market’s growth.

The global marketplace has witnessed a shift from curative practices to preventive management in healthcare, making it a prime growth factor for the market studied.​The rising preference for health supplements to control the increasing healthcare costs will likely affect the positive market. The Introduction of new delivery formats, scientific evidence to support the claims, and increased consumer awareness are expected to increase the sales of health supplements.​ The changing consumer preferences worldwide have led manufacturers to adopt a personalized approach to healthcare by investing in preventive products and services to deal with gut and other simpler metabolic disorders. Furthermore, healthcare costs are substantially high in countries like the United States due to higher per capita out-of-pocket spending on healthcare. Such trends prompted consumers to opt for an alternative, thus increasing the demand for health supplements.​

Within the report, the market is segmented into ingredient type, form, source, nature, and distribution channel. Based on ingredient type, the market is segmented as minerals, vitamins, probiotics, amino acids, and others. The market is segmented based on form: tablets, powder, capsules, liquid, and others. Based on the source, the market is categorized as plant-based and animal-based. Based on nature, the market is categorized as organic and conventional. The market is categorized as retail pharmacies, online pharmacies, hospital pharmacies, and others based on distribution channels. Geographically, the market is sub-segmented into North America, Europe, Asia Pacific, South & Central America, and Middle East & Africa.

The manufactures focusing on consumer needs and demand will fuel the market’s growth.

The Food and beverage manufacturers are focusing on key market trends about consumer needs to develop innovative products and increase sales across their entire product line. In recent years, several companies launched innovative Immune health supplement products that provide consumers with healthy options. Thus, the increasing preference for plant-based foods and the increasing use of immune health supplements in various products is expected to drive the market.

Furthermore, the surge in lifestyle disorders such as diabetes, obesity, and others, as well as the growing global elderly population, have increased the demand for dietary supplements to assist people in managing their health risks.

The surging prevalence of chronic diseases and other disorders in geriatric patients is expected to drive the immune health supplement market.

The market is expected to increase due to the increasing prevalence of chronic diseases and other disorders among the geriatric population. For instance, in September 2019, according to the WHO, 50 million people across the globe have dementia, and nearly 10 million new cases are recorded every year. Also, Alzheimer’s disease is the most common form of dementia and contributes to 60–70% of the overall cases.

Recent strategic developments in the immune health supplements market

The immune health supplements market has undergone several significant developments, and a few of these have been mentioned below:

  • On 9 Feb 2022,  Amway India launched nutrition supplements in trendy, tasty, convenient and simplified formats like flavourful gummies and mouth-dissolving jelly strips under its flagship brand Nutrilite.


  • On 19 Nov 2020, The Himalaya Drug Company launched Q-DEE Mouth Dissolving Tablets ─ Q-DEE Immunity and Q-DEE Cramps. Q-DEE Immunity helps relieve the early onset of flu and common cold symptoms such as sore throat, cough, sneezing, and nasal congestion. It also helps in strengthening the immune system.

Several players drive the immune health supplements market by implementing strategic investments, new launches, mergers & acquisitions, and partnerships. Amway Corp., Glanbia, Bayer AG, Himalaya Drug Company; NOW Foods; Alticor Inc; Health Sciences;  Pfizer; EuroPharma, Inc; Bio-Tech Pharmacal prominent players operating in the market.

The target audience for the report:

  • Pharmaceutical associations, organizations, forums, and alliances
  • Government bodies, such as regulating authorities and policymakers
  • End users
  • Research institutes, organizations, and consulting companies

Scope of the report:

In this report, the market has been segmented based on:

  • Ingredient Type:
  • Minerals
  • Vitamins
  • Probiotics
  • Amino Acids
  • Others


  • Form:
  • Tablets
  • Powder
  • Capsules
  • Liquid
  • Others
  • Source:
  • Plant-Based
  • Animal-Based
  • Nature:
  • Organic
  • Conventional
  • Distribution Channel:
  • Retail Pharmacies
  • Online Pharmacies
  • Hospital Pharmacies
  • Others
  • Region
    • North America
    • Europe
    • Asia Pacific (APAC)
    • South & Central America
    • Middle East & Africa
  • Companies profiled
  • Amway Corp.
  • Glanbia
  • Bayer AG
  • Himalaya Drug Company
  • NOW Foods
  • Alticor Inc
  • Health Sciences
  • Pfizer
  • EuroPharma, Inc.
  • Bio Tech Pharmacal

The List of Companies
- Amway Corp.
- Glanbia
- Bayer AG
- Himalaya Drug Company
- NOW Foods
- Alticor Inc
- Health Sciences
- Pfizer
- EuroPharma, Inc.
- Bio Tech Pharmacal

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