Feminine Wipes Market by Type (Ordinary, Sanitary Wipes), Distribution Channel (Supermarkets and Hypermarkets, Pharmacies and Drugstores, Online, and Others): Global Market Size Estimates and Forecast (2022-2030)

Code: BMIRE00026736 | Pages: 100 | Industry: Chemicals and Materials | Date: Oct 2022 | Type: Global

The market crossed US$ 1.3 billion mark in 2022 and is expected to hit US$ 2 billion by 2030, recording a CAGR of 6.0% during the forecast period.

Rise in consumption of personal hygiene products. 

Feminine wipes are moist cleansing cloths meant to clean the vaginal area. Wipes are made from non-woven fabrics and soaked in a solution of gentle cleansing ingredients. For menstruation or everyday use to protect from infection, these wipes are used. They help to fight disorders like urinary incontinence and bowel incontinence. The reason behind feminine wipes market growth is raising awareness among women about safety and health, particularly during the menstrual cycle. Feminine wipes are a luxurious product because of their high prices. The rise in disposable income and changing lifestyle impacts the development of the feminine wipes market.

Within the report, the market is segmented into type, distribution channel, and geography. By type, the market is further bifurcated into ordinary, and sanitary wipes. Based on distribution channel, the market is further segmented into supermarkets and hypermarkets, pharmacies and drugstores, online, and others. Geographically, the market is sub segmented into North America, Europe, Asia Pacific, South & Central America, and Middle East & Africa.

Rising initiatives by government regarding hygiene products.

In the past few decades, insufficient knowledge regarding feminine problems and negligence about feminine personal & hygiene care products were most common practice in the society. However, in the modern era, for encouraging the penetration of feminine care products, various governments are taking numerous initiatives to increase literacy among female populations and build awareness for the availability & benefits of health and hygiene products available in the industry. The education related to female personal health issues facilitates in shifting the mindset of society and helps eliminate poverty. The association between health and literacy is the reflection of survey and policy deliberations. This, in turn, is driving the market.

Asia Pacific is the largest feminine wipes market in the forecast period.

Asia Pacific emerged as the largest regional market for feminine wipes and also accounted for highest CAGR during the forecast period. China and India are the most prominent markets within Asia Pacific. Various health and hygiene campaigns conducted in workplaces, universities, and schools have also been contributing to the product demand in the region over the years. For instance, the Global Interfaith WASH Alliance (GIWA) in India, initiated by The United Nations Children's Fund (UNICEF) was aimed at creating awareness among women regarding topics, such as menstruation. Such campaigns are expected across the Asia Pacific throughout the forecast period.

Recent strategic developments in feminine wipes market

The feminine wipes market has undergone several significant developments, and a few of these have been mentioned below:

  • In September 2022, P&G has decided to launch a new product under its Downy brand, which officials are billing as one of its biggest innovations in more than three decades.  


The feminine wipes market is driven by several players by implementing strategic activities such as investments, new launches, mergers & acquisitions, and partnerships. Procter & Gamble, Edgewell Personal Care, Johnson & Johnson, Kimberly-Clark, and ALBAAD are among the prominent players operating in the market.

Target audience for the report:

  • Raw material providers
  • Feminine wipes related associations, organizations, forums, and alliances
  • Government bodies, such as regulating authorities and policy makers
  • Venture capitalists, private equity firms, and start-up companies
  • Application industry of feminine wipes industry
  • Research institutes, organizations, and consulting companies

Scope of the report:

In this report, the market has been segmented on the basis of:

  • Type
    • Ordinary
    • Sanitary Wipes
  • Distribution Channel:
    • Supermarkets and Hypermarkets
    • Pharmacies and Drugstores
    • Online
    • Others
  • Region
    • North America
    • Europe
    • Asia Pacific (APAC)
    • South & Central America
    • Middle East & Africa
  • Companies profiled
    • Procter & Gamble
    • Edgewell Personal Care
    • Johnson & Johnson
    • Kimberly-Clark
    • ALBAAD

The List of Companies
- Procter & Gamble
- Edgewell Personal Care
- Johnson & Johnson
- Kimberly-Clark

Report Code
Full Name
Country Name
Email Id
Phone Number
Job Title

Note : Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.

Purchase Options
Single User License
Site License
Enterprise License