Europe Lead Generation Solution Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Offering (Software and Services) and Enterprise Size (SMEs and Large Enterprises)
Market Introduction
The lead generation solution market in Europe is segmented into France, Germany, Russia, Italy, the UK, and the Rest of Europe. Europe is a diverse market with a group of more than 40 countries in it. Western European countries are more advanced than the Nordic and Eastern European countries, which is a key factor contributing to the high adoption of technological solutions across all industries in the western part of Europe. Economically strong countries such as Germany, Italy, the UK, and Spain have been significantly implementing advanced technology to propel its overall industrial growth. Lead generation solution is one of the highly used methods for the business development in Europe. Automotive, healthcare, and insurance industries are among largest consumers of lead generation solutions in Europe. In automotive sector, dealers of automobile companies in Europe leverages lead generation techniques to find out prospect buyers. Then they target them through the video marketing, pay per click (PPC) campaign on social media and search engine platforms, referral programs, direct mail marketing, and creating landing pages links on blog pages. Automotive is a crucial industry in Europe as it contributes significantly to GDPs of different European countries. Europe is one of the leading producers of motor vehicles. Also, several premium automotive manufacturers are based in European countries. Moreover, ~300 vehicle assembly and manufacturing facilities are located in ~26 European countries. In addition, the region has strong economy with high standard living population that gives high conversion rate of lead generation campaign. For instance, in 2020, new car lead generation website Carwow, accounted that one in every 12 new car sales in the UK is sold through lead generation. Thus, robust presence of manufacturing sector and high spending capacity population are offering lucrative opportunities for the lead generation solution market players in Europe.
In case of COVID-19, Europe is highly affected especially France and Russia. The region witnessed a significant decline in revenue from several industries as the government authorities imposed stringent containment measures. Owing to travel restrictions, movement of people from one place to another was reduced drastically. This hampered the demand for automobiles in Europe. European Automobile Manufacturers’ Association (ACEA) declared temporary closures of manufacturing sites because of supply shortages, collapsing demand, and various safety measures. Also, employees getting infected and staying in quarantine further contributed to less productivity of automobiles. All these developments directly affected the companies providing lead generation software and services for sales of various vehicles. Also, the demand for aftersales services such as vehicle insurance, maintenance, and repairs was reduced. However, people are getting more aware and conscious about health expenses, and thus, the requirement for medical insurance is rising notably. Hence, the demand for software and tools required to generate leads for medical insurance is predicted to grow in the region. Medical insurance companies can acquire qualified leads very quickly with the use of respective lead generation platforms. Post-pandemic, the lead generation solution market across Europe is estimated to grow for numerous applications.
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Market Overview and Dynamics
The Europe lead generation solution market is expected to grow from US$ 853.21 million in 2021 to US$ 2,705.03 million by 2028; it is estimated to grow at a CAGR of 17.9% from 2021 to 2028. Artificial Intelligence (AI) is being utilized in multiple aspects of business management for improved analysis. AI is playing a vital role in sales and marketing applications. In the new era of fueling data, the advent of AI and machine learning will prove to be a game-changer for lead generation solutions. Integration of AI in sale and marketing software helps to classify data and generate quality information for management decision-making. The utilization of AI in lead generation software provides valuable insight for sales and marketing teams to improve customer relationship management. The data analytics performed by AI technology generates a list of potential clients to translate into sales. The corporation's sales representatives are using the generated list to identify and reach out to potential customers. Also, AI's ability to identify customers matching its niche markets within minutes enhances its adoption in lead generation solutions. AI has been recognized as extensively worth for high-volume data management, and quality leads generations more effortlessly and even with a less skilled workforce. AI's ability to provide quick mathematical calculations to augment the vital abilities of human intelligence is anticipated to generate the most significant growth opportunity for the Europe lead generation solution market in the near future.
Key Market Segments
In terms of offering, the software segment accounted for the largest share of the Europe lead generation solution market in 2020. In terms of enterprise size, the large enterprises segment held a larger market share of the Europe lead generation solution market in 2020.
Major Sources and Companies Listed
A few major primary and secondary sources referred to for preparing this report on the Europe lead generation solution market are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are agilecrm.com; Belkins Inc.; Bitrix, Inc.; callboxinc.com; Cience Technologies; HubSpot, Inc.; Leadfeeder; and TechTarget.
Reasons to buy report
- To understand the Europe lead generation solution market landscape and identify market segments that are most likely to guarantee a strong return
- Stay ahead of the race by comprehending the ever-changing competitive landscape for Europe lead generation solution market
- Efficiently plan M&A and partnership deals in Europe lead generation solution market by identifying market segments with the most promising probable sales
- Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form Europe lead generation solution market
- Obtain market revenue forecast for market by various segments from 2021-2028 in Europe region.
Europe Lead Generation Solution Market Segmentation
Europe Lead Generation Solution Market - By Offering
- Software
- Services
Europe Lead Generation Solution Market - By Enterprise Size
- SMEs
- Large Enterprises
Europe Lead Generation Solution Market - By Country
- France
- Germany
- UK
- Italy
- Russia
- Rest of Europe
Europe Lead Generation Solution Market - Company Profiles
- agilecrm.com
- Belkins Inc.
- Bitrix, Inc.
- callboxinc.com
- Cience Technologies
- HubSpot, Inc.
- Leadfeeder
- TechTarget
TABLE OF CONTENTS
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Europe Lead Generation Solution Market Landscape
4.1 Market Overview
4.2 Europe PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinions
5. Europe Lead Generation Solution Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Surging Scope of Education Sector
5.1.2 Escalating Count of Internet Users
5.2 Market Restraints
5.2.1 Dearth of Awareness About Lead Generation Tools
5.3 Market Opportunities
5.3.1 Growth of Finance and Insurance sector
5.4 Future Trends
5.4.1 Combination with Artificial Intelligence and Machine Learning
5.5 Impact Analysis of Drivers and Restraints
6. Lead Generation Solution Market – Europe Analysis
6.1 Europe Lead Generation Solution Market Overview
6.2 Europe Lead Generation Solution Market Revenue Forecast and Analysis
7. Europe Lead Generation Market Analysis – By Offering
7.1 Overview
7.2 Europe Lead Generation Solution Market, By Offering (2020 and 2028)
7.3 Software
7.3.1 Overview
7.3.2 Software: Lead Generation Solution Market – Revenue, and Forecast to 2028 (USD Million)
7.4 Services
7.4.1 Overview
7.4.2 Services: Lead Generation Solution Market – Revenue, and Forecast to 2028 (USD Million)
8. Europe Lead Generation Solution Market Analysis – By Enterprise Size
8.1 Overview
8.2 Europe Lead Generation Solution Market, By Enterprise Size (2020 and 2028)
8.3 SMEs
8.3.1 Overview
8.3.2 SMEs: Lead Generation Solution Market – Revenue, and Forecast to 2028 (USD Million)
8.4 Large Enterprises
8.4.1 Overview
8.4.2 Large Enterprises: Lead Generation Solution Market – Revenue, and Forecast to 2028 (USD Million)
9. Europe Lead Generation Solution Market – Country Analysis
9.1 Overview
9.1.1 Europe: Lead Generation Solution Market, By Country
9.1.1.1 Germany: Lead Generation Solution Market – Revenue and Forecast to 2027 (US$ Million)
9.1.1.1.1 Germany: Lead Generation Solution Market, By Offering
9.1.1.1.2 Germany: Lead Generation Solution Market, By Enterprise Size
9.1.1.2 France: Lead Generation Solution Market – Revenue and Forecast to 2027 (US$ Million)
9.1.1.2.1 France: Lead Generation Solution Market, By Offering
9.1.1.2.2 France: Lead Generation Solution Market, By Enterprise Size
9.1.1.3 Italy: Lead Generation Solution Market – Revenue and Forecast to 2027 (US$ Million)
9.1.1.3.1 Italy: Lead Generation Solution Market, By Offering
9.1.1.3.2 Italy: Lead Generation Solution Market, By Enterprise Size
9.1.1.4 UK: Lead Generation Solution Market – Revenue and Forecast to 2027 (US$ Million)
9.1.1.4.1 UK: Lead Generation Solution Market, By Offering
9.1.1.4.2 UK: Lead Generation Solution Market, By Enterprise Size
9.1.1.5 Russia: Lead Generation Solution Market – Revenue and Forecast to 2027 (US$ Million)
9.1.1.5.1 Russia: Lead Generation Solution Market, By Offering
9.1.1.5.2 Russia: Lead Generation Solution Market, By Enterprise Size
9.1.1.6 Rest of Europe: Lead Generation Solution Market – Revenue and Forecast to 2027 (US$ Million)
9.1.1.6.1 Rest of Europe: Lead Generation Solution Market, By Offering
9.1.1.6.2 Rest of Europe: Lead Generation Solution Market, By Enterprise Size
10. Europe Lead Generation Solution Market - COVID-19 Impact Analysis
10.1 Europe: Impact Assessment of COVID-19 Pandemic
11. Industry Landscape
11.1 Overview
11.2 Market Initiative
12. Company Profiles
12.1 agilecrm.com
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Belkins Inc.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 callboxinc.com
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Cience Technologies
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Bitrix, Inc.
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 HubSpot, Inc.
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Leadfeeder
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 TechTarget
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
13. Appendix
13.1 About The Insight Partners
13.2 Word Index
LIST OF TABLES
Table 1. Europe Lead Generation Solution Market Revenue and Forecast to 2028 (US$ Million)
Table 2. Europe Lead Generation Solution Market, By Country – Revenue and Forecast to 2027 (US$ Million)
Table 3. Germany Lead Generation Solution Market, By Offering– Revenue and Forecast to 2027 (US$ Million)
Table 4. Germany Lead Generation Solution Market, By Enterprise Size – Revenue and Forecast to 2027 (US$ Million)
Table 5. France Lead Generation Solution Market, By Offering– Revenue and Forecast to 2027 (US$ Million)
Table 6. France Lead Generation Solution Market, By Enterprise Size – Revenue and Forecast to 2027 (US$ Million)
Table 7. Italy Lead Generation Solution Market, By Offering– Revenue and Forecast to 2027 (US$ Million)
Table 8. Italy Lead Generation Solution Market, By Enterprise Size – Revenue and Forecast to 2027 (US$ Million)
Table 9. UK Lead Generation Solution Market, By Offering– Revenue and Forecast to 2027 (US$ Million)
Table 10. UK Lead Generation Solution Market, By Enterprise Size– Revenue and Forecast to 2027 (US$ Million)
Table 11. Russia Lead Generation Solution Market, By Offering– Revenue and Forecast to 2027 (US$ Million)
Table 12. Russia Lead Generation Solution Market, By Enterprise Size – Revenue and Forecast to 2027 (US$ Million)
Table 13. Rest of Europe Lead Generation Solution Market, By Offering– Revenue and Forecast to 2027 (US$ Million)
Table 14. Rest of Europe Lead Generation Solution Market, By Enterprise Size – Revenue and Forecast to 2027 (US$ Million)
Table 15. List of Abbreviation
LIST OF FIGURES
Figure 1. Europe Lead Generation Solution Market Segmentation
Figure 2. Europe Lead Generation Solution Market Segmentation – By Country
Figure 3. Europe Lead Generation Solution Market Overview
Figure 4. Europe Lead Generation Solution Market, By Offering
Figure 5. Europe Lead Generation Solution Market, By Enterprise Size
Figure 6. Europe Lead Generation Solution Market, By Country
Figure 7. Europe PEST Analysis
Figure 8. Europe Lead Generation Solution Market- Ecosystem Analysis
Figure 9. Europe Lead Generation Solution Market Impact Analysis of Drivers and Restraints
Figure 10. Europe Lead Generation Solution Market Revenue Forecast and Analysis (US$ Million)
Figure 11. Europe Lead Generation Solution Market Revenue Share, by Product Type (2020 and 2028)
Figure 12. Europe Software: Lead Generation Solution Market – Revenue, and Forecast to 2028 (USD Million)
Figure 13. Europe Services: Lead Generation Solution Market – Revenue, and Forecast to 2028 (USD Million)
Figure 14. Europe Lead Generation Solution Market Revenue Share, by Application (2020 and 2028)
Figure 15. Europe SMEs: Lead Generation Solution Market – Revenue, and Forecast to 2028 (USD Million)
Figure 16. Europe Large Enterprises: Lead Generation Solution Market – Revenue, and Forecast to 2028 (USD Million)
Figure 17. Europe: Lead Generation Solution Market, by Key Country – Revenue (2020) (USD Million)
Figure 18. Europe: Lead Generation Solution Market Revenue Share, By Country (2020 and 2028)
Figure 19. Germany: Lead Generation Solution Market – Revenue and Forecast to 2027 (US$ Million)
Figure 20. France: Lead Generation Solution Market – Revenue and Forecast to 2027 (US$ Million)
Figure 21. Italy: Lead Generation Solution Market – Revenue and Forecast to 2027 (US$ Million)
Figure 22. UK: Lead Generation Solution Market – Revenue and Forecast to 2027 (US$ Million)
Figure 23. Russia: Lead Generation Solution Market – Revenue and Forecast to 2027 (US$ Million)
Figure 24. Rest of Europe: Lead Generation Solution Market – Revenue and Forecast to 2027 (US$ Million)
Figure 25. Impact of COVID-19 Pandemic in Europe Country Markets
- agilecrm.com
- Belkins Inc.
- Bitrix, Inc.
- callboxinc.com
- Cience Technologies
- HubSpot, Inc.
- Leadfeeder
- TechTarget
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