Europe Indoor Cycling Software Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Session Type (Solo and Group), Application (Professional Training and Health & Fitness), and Subscription (Monthly Subscription and Annual Subscription)
The Europe indoor cycling software market is expected to grow from US$ 66.75 million in 2021 to US$ 123.24 million by 2028; it is estimated to grow at a CAGR of 9.2% during 2021–2028.
Indoor cycling is a convenient and effective technique to exercise and train at home or gyms and fitness facilities. People are placing a great emphasis on health and fitness due to various issues such as sedentary lifestyles, poor eating habits, high pollution levels, and an increase in the number of lifestyle diseases. Furthermore, global health issues have been exacerbated by the COVID-19 epidemic. As a result of these considerations, the popularity of indoor workout equipment, such as indoor bikes, has skyrocketed. Individuals, athletes, fitness studios, gyms, and other end-users are increasing their need for indoor bikes, trainers, and other associated equipment, which drives the growth of the Europe indoor cycling software market.
Based on session type, the Europe indoor cycling software market is bifurcated into solo and group. Based on application, the Europe indoor cycling software market is bifurcated into professional training and health and fitness. Based on subscription, the Europe indoor cycling software market is bifurcated into monthly subscriptions and annual subscriptions.
Impact of COVID-19 Pandemic on Europe Indoor Cycling Software Market
The COVID-19 pandemic has prompted people across Europe to rethink their behavior while working, interacting with others, and moving. With numerous major countries such as Germany, the UK, and France, Europe is a critical zone for growth. The region offers lucrative opportunities for the growth of the Europe indoor cycling software market due to the widespread usage of innovative technological solutions across numerous sectors. All of these mentioned countries have a considerable number of businesses, particularly in the healthcare and fitness and training industries. A few of the primary factors driving the growth of the indoor cycling software market in Europe are the large presence of businesses using indoor cycling and the high acceptance of such software among professional trainers. Consequently, despite the COVID 19 outbreak, demand for indoor cycling software is expected to increase in the future. Russia, the UK, Spain, Italy, Germany, Turkey, and France are among the major countries affected by the COVID-19 outbreak. To control the spread of the novel coronavirus, governments in several European nations have implemented lockdowns/movement restrictions in various areas for several weeks. However, numerous European major countries are gradually loosening their limitations. Constraints on people's movement and outdoor activities propel the demand for indoor cycling equipment and software across the region, contributing to the growth of Europe indoor cycling software market.
Europe Indoor Cycling Software Market Insights
Surging Adoption of Indoor Cycling Equipment Amid COVID-19 Boost The Demand For Europe Indoor Cycling Software Market
Indoor cycling dominates the fitness sector. Cycling and workout enthusiasts have been the major consumers of the indoor cycling. People prefer this cardio workout as they don't want an expensive cycling studio membership or a high-priced bike to achieve a rigorous workout session. However, due to the shuttering of gyms amid the COVID-19 pandemic, home workout practices have become increasingly popular. Cyclists are also preferring home workouts as alternatives to their typical fitness regimens. As a result, European businesses have seen a significant increase in sales. For instance, Wattbike reported a 110% rise in web sessions in March 2020, along with a 250% increase in sales activity. In April, it recorded a 300% increase in web sessions and a 350% surge in sales activity. Similarly, several businesses leveraged the COVID-19 situation to persuade individuals to stay active while being at home for prolonged periods. After British Cycling, a national governing body, suspended all sanctioned cycling events and imposed restrictions on club riding, RGT Cycling made all its premium features available for free to all indoor bikers from December 2020, which led to a rise in the adoption of indoor cycling equipment in Europe.
Session Type-Based Europe Indoor Cycling Software Market Insights
Based on session type, the Europe indoor cycling software market is bifurcated into solo and group. The market participants are investing heavily in offering integrated indoor cycling experiences to enhance the experience of individual riders in a solo or group sessions. For example, in 2019, Bkool launched an integrated realistic direct drive indoor smart trainer with a flexible stand that allows the rider to swing up to 6° on the bike, thus providing enhanced overall rider experience.
Application-Based Europe Indoor Cycling Software Market Insights
Based on application, the Europe indoor cycling software is bifurcated into professional training and health and fitness. The vendors of indoor cycling software are continually upgrading their solutions to deliver via apps and provide an explicit training goal for personalized workout classes. It allows riders to do workouts by subscribing to a training plan tailored to the target events for the rider. The indoor cycling software is majorly adopted by professional trainers and health & fitness centers to conduct group and solo sessions.
Subscription -Based Europe Indoor Cycling Software Market Insights
Based on subscription, the Europe indoor cycling software market is bifurcated into monthly subscription and annual subscription. Customer billing offers many benefits on a recurring basis. Therefore, many organizations that used the pay-once, use-for-forever model earlier, now switch to the subscription business model. With a recurring billing model and high revenues and customer lifetime values (CLVs), the business could see substantial and continued growth in the coming years.
Strategic Insights
Players operating in the Europe indoor cycling software market adopt various strategies such as mergers, acquisitions, and market initiatives to maintain their positions in the market. A few developments by key market players are listed below:
- In 2020, IRONSTAR partnered with Rouvy to add a few unique bike courses to the digital cycling platform.
- In 2020, Tour des Stations announced a multi-year partnership with Rouvy. As an official training partner, Rouvy will offer up to 11 main climbs of the Tour des Stations on its platform.
The Europe indoor cycling software market has been segmented as mentioned below:
By Session Type
- Solo
- Group
By Application
- Professional Training
- Health and Fitness
By Subscription
- Monthly Subscription
- Annual Subscription
Company Profiles
- BKOOL, S.L.
- Body Bike International A/S
- Garmin Ltd.
- Kinomap
- Wahoo Fitness
- Strava, Inc.
- SpiviTech Ltd.
- VirtualTraining s.r.o.
- Stages Indoor Cycling LLC
- Zwift Inc
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 Europe Indoor Cycling Software Market – By Session Type
1.3.2 Europe Indoor Cycling Software Market – By Application
1.3.3 Europe Indoor Cycling Software Market – By Subscription
1.3.4 Europe Indoor Cycling Software Market – By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Europe Indoor Cycling Software Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 Europe
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. Europe Indoor Cycling Software Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Surging Adoption of Indoor Cycling Equipment Amid COVID-19
5.1.2 Growing Number of Patients with Chronic Diseases
5.2 Market Restraints
5.2.1 Hesitation in Adopting Indoor Fitness Regime
5.3 Market Opportunities
5.3.1 Increasing Awareness About Benefits of Cycling
5.4 Future Trends
5.4.1 Advanced Technology Integration for Enhanced Capabilities
5.5 Impact Analysis of Drivers and Restraints
6. Europe Indoor Cycling Software Market – Europe Market Analysis
6.1 Overview
6.2 Europe Indoor Cycling Software Market Forecast and Analysis
6.3 Market Positioning- Top Five Players
7. Europe Indoor Cycling Software Market Analysis – By Session Type
7.1 Overview
7.2 Europe Indoor Cycling Software, by Session Type (2020 and 2028)
7.3 Solo
7.3.1 Overview
7.3.2 Solo: Europe Indoor Cycling Software Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Group
7.4.1 Overview
7.4.2 Group: Europe Indoor Cycling Software Market – Revenue and Forecast to 2028 (US$ Million)
8. Europe Indoor Cycling Software Market – By Application
8.1 Overview
8.2 Europe Indoor Cycling Software, by Application (2020 and 2028)
8.3 Professional Training
8.3.1 Overview
8.3.2 Professional Training: Europe Indoor Cycling Software Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Health and Fitness
8.4.1 Overview
8.4.2 Health and Fitness: Europe Indoor Cycling Software Market – Revenue and Forecast to 2028 (US$ Million)
9. Europe Indoor Cycling Software Market – By Subscription
9.1 Overview
9.2 Europe Indoor Cycling Software, by Subscription (2020 and 2028)
9.3 Monthly Subscription
9.3.1 Overview
9.3.2 Monthly Subscription: Europe Indoor Cycling Software Market – Revenue and Forecast to 2028 (US$ Million)
9.4 Annual Subscription
9.4.1 Overview
9.4.2 Annual Subscription: Europe Indoor Cycling Software Market – Revenue and Forecast to 2028 (US$ Million)
10. Europe Indoor Cycling Software Market – Country Analysis
10.1 Overview
10.2 Europe Indoor Cycling Software Market Breakdown, by Country
10.2.1 Germany: Indoor Cycling Software Market – Revenue and Forecast to 2028 (US$ Million)
10.2.1.1 Germany: Indoor Cycling Software Market, by Session Type
10.2.1.2 Germany: Indoor Cycling Software Market, by Application
10.2.1.3 Germany: Indoor Cycling Software Market, by Subscription
10.2.2 France: Indoor Cycling Software Market – Revenue and Forecast to 2028 (US$ Million)
10.2.2.1 France: Indoor Cycling Software Market, by Session Type
10.2.2.2 France: Indoor Cycling Software Market, by Application
10.2.2.3 France: Indoor Cycling Software Market, by Subscription
10.2.3 Italy: Indoor Cycling Software Market – Revenue and Forecast to 2028 (US$ Million)
10.2.3.1 Italy: Indoor Cycling Software Market, by Session Type
10.2.3.2 Italy: Indoor Cycling Software Market, by Application
10.2.3.3 Italy: Indoor Cycling Software Market, by Subscription
10.2.4 UK: Indoor Cycling Software Market – Revenue and Forecast to 2028 (US$ Million)
10.2.4.1 UK: Indoor Cycling Software Market, by Session Type
10.2.4.2 UK: Indoor Cycling Software Market, by Application
10.2.4.3 UK: Indoor Cycling Software Market, by Subscription
10.2.5 Russia: Indoor Cycling Software Market – Revenue and Forecast to 2028 (US$ Million)
10.2.5.1 Russia: Indoor Cycling Software Market, by Session Type
10.2.5.2 Russia: Indoor Cycling Software Market, by Application
10.2.5.3 Russia: Indoor Cycling Software Market, by Subscription
10.2.6 Rest of Europe: Indoor Cycling Software Market – Revenue and Forecast to 2028 (US$ Million)
10.2.6.1 Rest of Europe: Indoor Cycling Software Market, by Session Type
10.2.6.2 Rest of Europe: Indoor Cycling Software Market, by Application
10.2.6.3 Rest of Europe: Indoor Cycling Software Market, by Subscription
11. Europe Indoor Cycling Software Market - COVID-19 Impact Analysis
11.1 Overview
12. Europe Indoor Cycling Software Market-Industry Landscape
12.1 Overview
12.2 Market Initiative
13. Company Profiles
13.1 BKOOL, S.L.
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Body Bike International A/S
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Garmin Ltd.
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Kinomap
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Wahoo Fitness
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Strava, Inc.
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 SpiviTech Ltd.
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 VirtualTraining s.r.o.
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Stages Indoor Cycling LLC
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Zwift Inc.
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Glossary
LIST OF TABLES
Table 1. Europe Indoor Cycling Software Market, Revenue and Forecast, 2019–2028 (US$ Mn)
Table 2. Germany: Indoor Cycling Software Market, by Session Type –Revenue and Forecast to 2028 (US$ Million)
Table 3. Germany: Indoor Cycling Software Market, by Application –Revenue and Forecast to 2028 (US$ Million)
Table 4. Germany: Indoor Cycling Software Market, by Subscription–Revenue and Forecast to 2028 (US$ Million)
Table 5. France: Indoor Cycling Software Market, by Session Type –Revenue and Forecast to 2028 (US$ Million)
Table 6. France: Indoor Cycling Software Market, by Application –Revenue and Forecast to 2028 (US$ Million)
Table 7. France: Indoor Cycling Software Market, by Subscription–Revenue and Forecast to 2028 (US$ Million)
Table 8. Italy: Indoor Cycling Software Market, by Session Type –Revenue and Forecast to 2028 (US$ Million)
Table 9. Italy: Indoor Cycling Software Market, by Application –Revenue and Forecast to 2028 (US$ Million)
Table 10. Italy: Indoor Cycling Software Market, by Subscription–Revenue and Forecast to 2028 (US$ Million)
Table 11. UK: Indoor Cycling Software Market, by Session Type –Revenue and Forecast to 2028 (US$ Million)
Table 12. UK: Indoor Cycling Software Market, by Application –Revenue and Forecast to 2028 (US$ Million)
Table 13. UK: Indoor Cycling Software Market, by Subscription–Revenue and Forecast to 2028 (US$ Million)
Table 14. Russia: Indoor Cycling Software Market, by Session Type –Revenue and Forecast to 2028 (US$ Million)
Table 15. Russia: Indoor Cycling Software Market, by Application –Revenue and Forecast to 2028 (US$ Million)
Table 16. Russia: Indoor Cycling Software Market, by Subscription–Revenue and Forecast to 2028 (US$ Million)
Table 17. Rest of Europe: Indoor Cycling Software Market, by Session Type –Revenue and Forecast to 2028 (US$ Million)
Table 18. Rest of Europe: Indoor Cycling Software Market, by Application –Revenue and Forecast to 2028 (US$ Million)
Table 19. Rest of Europe: Indoor Cycling Software Market, by Subscription–Revenue and Forecast to 2028 (US$ Million)
Table 20. Glossary of Terms, Europe Indoor Cycling Software Market
LIST OF FIGURES
Figure 1. Europe Indoor Cycling Software Market Segmentation
Figure 2. Europe Indoor Cycling Software Market Overview
Figure 3. Europe Indoor Cycling Software Market, By Session Type
Figure 4. Europe Indoor Cycling Software Market, By Application
Figure 5. Europe Indoor Cycling Software Market, By Subscription
Figure 6. Europe Indoor Cycling Software Market, By Country
Figure 7. Europe – PEST Analysis
Figure 8. Europe Indoor Cycling Software Market: Ecosystem Analysis
Figure 9. Expert Opinion
Figure 10. Europe Indoor Cycling Software Market Impact Analysis of Drivers and Restraints
Figure 11. Europe Indoor Cycling Software Market, Forecast and Analysis (US$ Mn)
Figure 12. Market Positioning- Top Five Players
Figure 13. Europe Indoor Cycling Software Market Revenue Share, by Session Type (2020 and 2028)
Figure 14. Solo: Europe Indoor Cycling Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 15. Group: Europe Indoor Cycling Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 16. Europe Indoor Cycling Software Market Revenue Share, by Application (2020 and 2028)
Figure 17. Professional Training: Europe Indoor Cycling Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 18. Health and Fitness: Europe Indoor Cycling Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 19. Europe Indoor Cycling Software Market Revenue Share, by Subscription (2020 and 2028)
Figure 20. Monthly Subscription: Europe Indoor Cycling Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 21. Annual Subscription: Europe Indoor Cycling Software Market– Revenue and Forecast to 2028 (US$ Million)
Figure 22. Europe Indoor Cycling Software Market Revenue Share, By Country (2020 and 2028)
Figure 23. Germany: Indoor Cycling Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24. France: Indoor Cycling Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 25. Italy: Indoor Cycling Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 26. UK: Indoor Cycling Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 27. Russia: Indoor Cycling Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 28. Rest of Europe: Indoor Cycling Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 29. Impact of COVID-19 Pandemic in Europe Country Markets
The List of Companies - Europe Indoor Cycling Software Market
- BKOOL, S.L.
- Body Bike International A/S
- Garmin Ltd.
- Kinomap
- Wahoo Fitness
- Strava, Inc.
- SpiviTech Ltd.
- VirtualTraining s.r.o.
- Stages Indoor Cycling LLC
- Zwift Inc.
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Europe indoor cycling software market
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in the Europe indoor cycling software market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the market, as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution