Europe Biscuits Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Type (Sweet, Savory, Crackers, Filled, Wafers, and Others); Packaging (Pouches/Packets, Boxes, and Jars); Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others), and Country
The Europe biscuits market is accounted to US$ 20,028.5 Mn in 2018 and is expected to grow at a CAGR of 4.4% during 2019–2027, to account to US$ 29,436.0 Mn by 2027.
Biscuit is small bread made from a mixture of flour, sugar or salt, and butter or vegetable shortening, with baking powder as a leavening agent. Biscuits have high nutritional profile, including fats, fibers, and carbohydrates. This makes them a highly preferred breakfast meal consumed in Europe. There is a rising consumer demand for products containing nongenetically modified and natural ingredients owing to growing awareness regarding health and safety concerns. In addition to improving lifestyles, the popularization of easy purchase through online shopping, among other new methods of sales, is keeping the sector alive. Moreover, the biscuit producers have effortlessly storable products on shelf for e-trade; thus, the increasing number of online retailers is boosting biscuit manufacturers business. Moreover, the low-cost local manufacturers are improving and expanding their production capacities. .
Effect of COVID-19 on Europe Biscuits Market
The recent COVID-19 outbreak, which first began in Wuhan (China) in December 2019, has spread at a fast pace all over the world. The food and beverage industry is one of the major industries witnessing operational disturbances due to disrupted supply chains, technology events cancellations, office shutdowns etc. as a result of this outbreak. The lockdown of various plants and factories at prime locations in Europe is affecting the supply chains and negatively impacting the manufacturing, delivery schedules, and sales. Besides this, the global travel bans imposed by countries in Europe, Asia, and North America are affecting the business collaborations and partnerships. In Europe, Italy is the hardest-hit country by this outbreak, and it is expected to suffer an economic hit due to a lack of revenue from various industries. Other European Union member countries have implemented drastic measures and travel restrictions, including partial closing of borders.
Europe Biscuits Market
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Market Insights
Fierce competition between leading biscuit manufacturers favors Europe biscuits market growth. The global biscuits market has several companies producing numerous biscuit products for various regions. In addition to dominant, large-scale production companies, local small-scale bakers focused on innovation are also producing delicious biscuit products with authentic recipes. As a result, rivalry in the international market has become fierce owing to a substantial number of local and international players. Moreover, they are focusing on producing new, healthier biscuit variants using highly nutritional raw materials. Such severe competition compels companies to adopt innovative approaches to enhance their product quality. Growing population and rising disposable income, coupled with busy lifestyles, lead to the growth of the biscuit market in Europe. The biscuit market growth in this region is driven by the rising demand for convenience snacking products with healthy ingredients. The increasing trend of food-on-the-go in developed countries such as Germany, France, Italy, the UK, and Russia is among the fundamental considerations of consumers while purchasing their food products. There is a rising consumer demand for products containing non-genetically modified and natural ingredients owing to mounting health awareness and safety concerns. In addition to improving lifestyles, the popularization of easy purchase through online shopping, among other new methods of sales, is also supporting business expansion of biscuit market players in the region. Further, the biscuit producers have effortlessly storable products on shelf for e-trade; thus, the rising number of online retailers is fueling the biscuits market growth.
Type Insights
The Europe biscuits market, based on type, has been segmented into sweet, savory, crackers, filled, wafers, and others. The sweet biscuit segment hold the dominant share in the Europe biscuits market, whereas the filled segment is estimated to grow at the fastest rate. Sweet biscuits have higher sweetness than ordinary biscuits and can be loaded with nuts, fruits, or bakery chips. They are generally treated as a cousin to scone, which is a baked product that is usually made of wheat or oatmeal.. The savory biscuits are in demand due to consumers raising interest in new tastes and textures, coupled with the inclination toward healthy snacking options. Crackers are rich in fiber and calorie content. The consumption of crackers makes the consumers feel fuller and satisfied. Besides this, crackers reduce the risk of chronic diseases and help in weight loss as they are made from whole grains. The fat and calorie content of filled or coated biscuits differs depending upon the type of filling or coating applied. Filled or coated biscuits are a great treat; however, it is advised to consume this type occasionally. Despite the small size, wafers are rich in calories and serve as a high source of energy. Customers prefer wafers as they are light in weigh and easy to carry. The other biscuit types include rolled biscuits, drop biscuits, scones, and shortcakes.
Packaging Type Insights
The European biscuits market has been segmented on the basis of packaging type into pouches/packets, boxes, and jars. The pouches or packets segment accounts for the largest share of the market, followed by the boxes segment. The plastic packets are made from laminated plastic layers and aluminum to prevent the entry of air and light as well as to increase the shelf life of biscuits. Packing biscuits in pouches or packets adds aesthetic attributes that appeal to the customers; it also facilitates easy recognition of the products. Boxes have been used for biscuit packaging for many years, while cardboard boxes have played an essential role in protecting goods and products filled in. Moreover, the boxes are preferred packaging material as they are easily accessible, affordable, and recyclable. Many companies prefer using boxes for packing biscuits, as they are cheap, lightweight, and handy. Most of the companies, barring the fortune 500 companies, purchase stock bottles or jars, and then use a label or a shrink wrap to brand the goods. The biscuit packaging in jars are available in different styles and sizes depending upon the types of biscuits packed in it.
Distribution Channel Insights
The Europe biscuits market, based on distribution channel, has been segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment is estimated to hold the largest share of the market during the forecast period, whereas the online segment is estimated register the highest CAGR during this period. The producers sell the biscuits directly to dealers or distributors, who further sell them to supermarkets and hypermarkets. The distributors at supermarket and hypermarket keep the assortment of biscuits as per the consumer demand. High footfall in supermarkets and hypermarkets makes it easier for the biscuits producers to target their customer base. Convenience stores are the stores located in a limited area and are small in size compared to hypermarkets and supermarkets. These stores offer a variety of biscuits, thereby eliminating the need for driving to the nearest shopping mall. The availability of convenience stores at petrol pumps, gas stations, and railway stations is one of the major factors expected to drive the growth of the biscuits sales through this segment.. Manufacturers prefer selling biscuits online as it enables them to eliminate the involvement of wholesalers and retailers, thus gaining a larger share in profits. Online sales also help them to strengthen their brand image and control the pricing, and it helps them connect directly with customers. Biscuits belonging to various national and local brands are made available to customers through different distribution channels. Many biscuit manufacturers tie up with local tea shops, kiosks, and special dedicated stores at bus stops and railway stations to sell their products. Different biscuits are also available in smaller packages in corporate canteens. Further, grocery stores, city stores, and bakery stores come under others segment of the biscuits market.
Europe Biscuits Market by Type
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EUROPE BISCUITS MARKET SEGMENTATION
Biscuits Market, by Type
- Sweet
- Savory
- Crackers
- Filled
- Wafers
- Others
- Pouches/Packets
- Boxes
- Jars
- Others
Biscuits Market, by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Store
- Online Retail
- Others
Company Profiles
- Britannia Industries limited
- Burton's Biscuit Company
- ITC Ltd.
- Kellogg Company
- Lotus Bakeries NV
- Mondelez International, Inc.
- Nestlé S.A.
- Parle Products Pvt. Ltd.
- United Biscuits (UK) Limited
- Walkers Shortbread Ltd.
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 Europe biscuits Market – By Type
1.3.2 Europe biscuits Market – By Packaging
1.3.3 Europe biscuits Market – By Distribution Channel
1.3.4 Europe biscuits Market – By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Biscuits Market Landscape
4.1 Market Overview
4.1.1 Europe PEST Analysis
5. Biscuits Market – Key Industry Dynamics
5.1 Key Market Drivers
5.1.1 Fierce competition between leading manufacturers.
5.1.2 Use of good-quality raw materials with growing clean label trend
5.2 Key Market Restraints
5.2.1 Exposure to political, economic and regulatory risks in emerging markets.
5.3 Key Market Opportunities
5.3.1 Innovation and Product Premiumnization
5.4 Key Future Trends
5.4.1 On-to-go foodstuff as snacking options
5.5 Impact Analysis of Drivers and Restraints
6. Biscuits– Europe Market Analysis
6.1 Europe biscuits Market Overview
6.2 Europe biscuits Market Forecast and Analysis
7. Europe biscuits Market Analysis By Type
7.1 Overview
7.2 Sweet Biscuits
7.2.1 Overview
7.2.2 Europe Sweet Biscuits Revenue and Forecasts to 2027 (US$ MN)
7.3 Savory
7.3.1 Overview
7.3.2 Europe Savory Biscuits Market, Revenue Forecast to 2027 (US$ Mn)
7.4 Crackers
7.4.1 Overview
7.4.2 Europe Crackers Biscuits Market, Revenue Forecast to 2027 (US$ Mn)
7.5 Filled
7.5.1 Overview
7.5.2 Europe Filled Biscuits Revenue and Forecasts to 2027 (US$ MN)
7.6 Wafers
7.6.1 Overview
7.6.2 Europe Wafers Biscuits Market, Revenue Forecast to 2027 (US$ Mn)
7.7 Others
7.7.1 Overview
7.7.2 Europe Others Biscuits Market, Revenue Forecast to 2027 (US$ Mn)
8. Europe biscuits Market Analysis – By Packaging
8.1 Overview
8.2 Europe biscuits Market Breakdown, By Packaging, 2018 & 2027
8.3 Pouches / Packets
8.3.1 Overview
8.3.2 Europe Pouches / Packets Biscuits Market Revenue and Forecasts to 2027 (US$ MN)
8.4 Boxes
8.4.1 Overview
8.4.2 Europe Boxes Biscuits Market Revenue and Forecasts to 2027 (US$ MN)
8.5 Jars
8.5.1 Overview
8.5.2 Europe Jars Biscuits Market Revenue and Forecasts to 2027 (US$ MN)
9. Europe biscuits Market Analysis – By Distribution Channel
9.1 Overview
9.2 Europe biscuits Market Breakdown, By Distribution Channel, 2018 & 2027
9.3 Supermarkets & Hypermarkets
9.3.1 Overview
9.3.2 Europe Supermarkets & Hyper markets Biscuits Market, Revenue Forecast to 2027 (US$ Mn)
9.4 Convenience Stores
9.4.1 Overview
9.4.2 Europe Convenience Stores Biscuits Market, Revenue Forecast to 2027 (US$ Mn)
9.5 Online Retail
9.5.1 Overview
9.5.2 Europe Online Retail Biscuits Market, Revenue Forecast to 2027 (US$ Mn)
9.6 Others
9.6.1 Overview
9.6.2 Europe Others Biscuits Market, Revenue Forecast to 2027 (US$ Mn)
10. Europe biscuits Market – Country Analysis
10.1 Overview
10.1.1 Europe biscuits Market Breakdown, by Key Countries
10.1.1.1 Germany: Biscuits Market –Revenue and Forecast to 2027 (US$ Mn)
10.1.1.1.1 Germany: Biscuits Market, by Type
10.1.1.1.2 Germany: Biscuits Market, by Packaging
10.1.1.1.3 Germany: Biscuits Market, by Distribution Channel
10.1.1.2 France: Biscuits Market –Revenue and Forecast to 2027 (US$ Mn)
10.1.1.2.1 France: Biscuits Market, by Type
10.1.1.2.2 France: Biscuits Market, by Packaging
10.1.1.2.3 France: Biscuits Market, by Distribution Channel
10.1.1.3 Italy: Biscuits Market –Revenue and Forecast to 2027 (US$ Mn)
10.1.1.3.1 Italy: Biscuits Market, by Type
10.1.1.3.2 Italy: Biscuits Market, by Packaging
10.1.1.3.3 Italy: Biscuits Market, by Distribution Channel
10.1.1.4 UK: Biscuits Market –Revenue and Forecast to 2027 (US$ Mn)
10.1.1.4.1 UK: Biscuits Market, by Type
10.1.1.4.2 UK: Biscuits Market, by Packaging
10.1.1.4.3 UK: Biscuits Market, by Distribution Channel
10.1.1.5 Russia: Biscuits Market –Revenue and Forecast to 2027 (US$ Mn)
10.1.1.5.1 Russia: Biscuits Market, by Type
10.1.1.5.2 Russia: Biscuits Market, by Packaging
10.1.1.5.3 Russia: Biscuits Market, by Distribution Channel
10.1.1.6 Rest of Europe: Biscuits Market –Revenue and Forecast to 2027 (US$ Mn)
10.1.1.6.1 Rest of Europe: Biscuits Market, by Type
10.1.1.6.2 Rest of Europe: Biscuits Market, by Packaging
10.1.1.6.3 Rest of Europe: Biscuits Market, by Distribution Channel
11. Impact of COVID-19 Pandemic on Europe biscuits Market
11.1 Overview
11.2 Europe: Impact assessment of COVID-19 Pandemic
12. Company Profiles
12.1 Burton's Biscuit Company
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 ITC Ltd.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Kellogg Company
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Lotus Bakeries NV
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Mondelez International, Inc.
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Nestlé S.A
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 United Biscuits (UK) Limited
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Parle Products Pvt. Ltd.
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Walkers Shortbread Ltd.
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Britannia Industries Limited
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
13. Appendix
13.1 About the Insight Partners
13.2 Glossary
LIST OF TABLES
Table 1. Europe biscuits Market Revenue and Forecasts to 2027 (US$ Mn)
Table 2. Germany Biscuits Market, by Type – Revenue and Forecast to 2027 (USD Mn)
Table 3. Germany Biscuits Market, by Packaging – Revenue and Forecast to 2027 (USD Mn)
Table 4. Germany Biscuits Market, by Distribution Channel – Revenue and Forecast to 2027 (USD Mn)
Table 5. France Biscuits Market, by Type – Revenue and Forecast to 2027 (USD Mn)
Table 6. France Biscuits Market, by Packaging – Revenue and Forecast to 2027 (USD Mn)
Table 7. France Biscuits Market, by Distribution Channel – Revenue and Forecast to 2027 (USD Mn)
Table 8. Italy Biscuits Market, by Type – Revenue and Forecast to 2027 (USD Mn)
Table 9. Italy Biscuits Market, by Packaging – Revenue and Forecast to 2027 (USD Mn)
Table 10. Italy Biscuits Market, by Distribution Channel – Revenue and Forecast to 2027 (USD Mn)
Table 11. UK Biscuits Market, by Type – Revenue and Forecast to 2027 (USD Mn)
Table 12. UK Biscuits Market, by Packaging – Revenue and Forecast to 2027 (USD Mn)
Table 13. UK Biscuits Market, by Distribution Channel – Revenue and Forecast to 2027 (USD Mn)
Table 14. Russia Biscuits Market, by Type – Revenue and Forecast to 2027 (USD Mn)
Table 15. Russia Biscuits Market, by Packaging – Revenue and Forecast to 2027 (USD Mn)
Table 16. Russia Biscuits Market, by Distribution Channel – Revenue and Forecast to 2027 (USD Mn)
Table 17. Rest of Europe Biscuits Market, by Type – Revenue and Forecast to 2027 (USD Mn)
Table 18. Rest of Europe Biscuits Market, by Packaging – Revenue and Forecast to 2027 (USD Mn)
Table 19. Rest of Europe Biscuits Market, by Distribution Channel – Revenue and Forecast to 2027 (USD Mn)
Table 20. Glossary of Terms, Europe biscuits Market
LIST OF FIGURES
Figure 1. Europe biscuits Market Segmentations
Figure 2. Europe biscuits Market Segmentation – By Country
Figure 3. Europe biscuits Market Overview
Figure 4. Sweet Biscuits Held Largest Share In The Europe biscuits Market By Type
Figure 5. UK Dominated The Europe biscuits Market In 2018
Figure 6. Europe biscuits Market, Industry Landscape
Figure 7. Europe– Pest Analysis
Figure 8. Biscuits Market Impact Analysis of Driver And Restraints
Figure 9. Europe biscuits Market Forecast and Analysis, (US$ Mn)
Figure 10. Europe biscuits Market Breakdown by Type, 2018 & 2027 (%)
Figure 11. Europe Sweet Biscuits Revenue and Forecasts to 2027 (US$ Mn)
Figure 12. Europe Savory Biscuits Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 13. Europe Crackers Biscuits Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 14. Europe Filled Biscuits Revenue and Forecasts to 2027 (US$ Mn)
Figure 15. Europe Wafers Biscuits Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 16. Europe Others Biscuits Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 17. Europe biscuits Market Breakdown by Packaging, Value, 2018 & 2027 (%)
Figure 18. Europe Pouches / Packets Biscuits Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 19. Europe Boxes Biscuits Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 20. Europe Jars Biscuits Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 21. Europe biscuits Market Breakdown, By Distribution Channel, 2018 & 2027
Figure 22. Europe Supermarkets & Hypermarkets Biscuits Market, Revenue Forecast To 2027 (US$ Mn)
Figure 23. Europe Convenience Stores Biscuits Market, Revenue Forecast To 2027 (US$ Mn)
Figure 24. Europe Online Retail Biscuits Market, Revenue Forecast To 2027 (US$ Mn)
Figure 25. Europe Others Biscuits Market, Revenue Forecast To 2027 (US$ Mn)
Figure 26. Europe biscuits Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 27. Europe biscuits Market Breakdown by Key Countries, 2018 & 2027(%)
Figure 28. Germany: Biscuits Market –Revenue and Forecast to 2027 (US$ Mn)
Figure 29. France: Biscuits Market –Revenue and Forecast to 2027 (US$ Mn)
Figure 30. Italy: Biscuits Market –Revenue and Forecast to 2027 (US$ Mn)
Figure 31. UK: Biscuits Market –Revenue and Forecast to 2027 (US$ Mn)
Figure 32. Russia: Biscuits Market –Revenue and Forecast to 2027 (US$ Mn)
Figure 33. Rest of Europe: Biscuits Market –Revenue and Forecast to 2027 (US$ Mn)
Figure 34. Impact of COVID-19 Pandemic In Europe Country Markets
The List of Companies - Europe Biscuits Market
- Britannia Industries limited
- Burton's Biscuit Company
- ITC Ltd.
- Kellogg Company
- Lotus Bakeries NV
- Mondelez International, Inc.
- Nestlé S.A.
- Parle Products Pvt. Ltd.
- United Biscuits (UK) Limited
- Walkers Shortbread Ltd.
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the Europe biscuits market, thereby allowing players to develop effective long term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.