Europe Athleisure Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Topwear, Bottomwear, Footwear, and Others), Category (Men, Women, Unisex, and Kids), and Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Retail, and Others)
The athleisure market in Europe is expected to grow from US$ 114.26 million in 2021 to US$ 224.63 million by 2028. it is estimated to grow at a CAGR of 10.1% from 2021 to 2028.
There has been a growing preference of the consumers during the COVID-19 pandemic wanting fashion players to act responsibly and consider the social and environmental impacts of their businesses. According to a survey conducted by McKinsey and Company in April 2020 across more than 2,000 UK and German consumers, 67% consider the use of sustainable materials an important purchasing factor, and 63% consider a brand’s promotion of sustainability an important purchasing factor as well. Thus, due to the rise in the sustainability trend in the fashion industry, more and more consumers are demanding athleisure, which is sustainable, durable, and made up of high-quality materials.
Manufacturers are also focusing on bridging the gap between fashion and innovative functional designs and providing sustainable athleisure to consumers. For instance, HanesBrands, an athleisure manufacturing company, has initiated a wide-ranging 2030 global sustainability goal, under which the company will focus on eliminating all single-use plastics and reducing packaging weight by 25% while also moving to 100% recycled polyester and sustainably sourced cotton for their apparels. Along with this, Nike Inc. initiated a movement to zero carbon and zero waste. The movement includes the usage of sustainable materials to manufacture footwear and athletic wear. Thus, in the coming years, the demand for sustainable athleisure is expected to grow, which will lead to an increase in the development of sustainable athleisure from manufacturers.
With new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Europe athleisure market at a substantial CAGR during the forecast period.
Europe Athleisure Market Revenue and Forecast to 2028 (US$ Million)
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Europe Athleisure market Segmentation
The Europe athleisure market is analyzed on the basis of type, category, distribution channel, and country. Based on type, the market is segmented into topwear, bottomwear, footwear, and others. In 2020, the bottomwear segment held the largest share of the market, and the footwear segment is expected to register a higher CAGR during the forecast period. Based on category, the market is segmented into men, women, unisex, and kids. In 2020, the men segment held the largest market share; and the women segment is expected to register the highest CAGR in the market during the forecast period.
Based on distribution channel, the market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. In 2020, the supermarkets & hypermarkets segment held the largest share of the market, and the online retail segment is expected to register a higher CAGR during the forecast period.
Based on country, the Europe athleisure market is segmented into Germany, the UK, France, Italy, Russia, and the Rest of Europe. In 2020, the Rest of Europe held the largest market share. France is expected to grow at the fastest CAGR during the forecast period.
Adidas AG; ASICS India Pvt. Ltd.; Athleta LLC; Authentic Brands Group LLC; Columbia Sportswear Company; H & M Hennes & Mauritz AB; lululemon athletica; Nike, Inc.; PUMA SE; and Under Armour, Inc. are the leading companies in the Europe athleisure market.
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection
3.2.2 Primary Interviews
3.2.3 Hypothesis Formulation
3.2.4 Macro-economic Factor Analysis
3.2.5 Developing Base Number
3.2.6 Data Triangulation
3.2.7 Country Level Data
4. Europe Athleisure Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.3 Expert Opinion
5. Europe Athleisure Market — Key Market Dynamics
5.1 Key Market Drivers
5.1.1 Raising Health Consciousness and Consumer Fitness
5.1.2 Growing Demand from Millennials
5.2 Key Market Restraints
5.2.1 Accessibility of Counterfeit Brands
5.3 Key Market Opportunities
5.3.1 Fostering Penetration of E-Commerce
5.4 Future Trends
5.4.1 Burgeoning trend of Sustainable Athleisure
5.5 Impact Analysis of Drivers and Restraint
6. Europe Athleisure Market Analysis
6.1 Europe Athleisure Market Overview
6.2 Europe Athleisure Market –Revenue and Forecast to 2028
7. Europe Athleisure Market Analysis – By Type
7.1 Overview
7.2 Europe Athleisure Market, by Type
7.3 Topwear
7.3.1 Overview
7.3.2 Topwear: Athleisure Market – Revenue and Forecast to 2028 (US$ Billion)
7.4 Bottomwear
7.4.1 Overview
7.4.2 Bottomwear: Athleisure Market – Revenue and Forecast to 2028 (US$ Billion)
7.5 Footwear
7.5.1 Overview
7.5.2 Footwear: Athleisure Market – Revenue and Forecast to 2028 (US$ Billion)
7.6 Others
7.6.1 Overview
7.6.2 Others: Athleisure Market – Revenue and Forecast to 2028 (US$ Billion)
8. Europe Athleisure Market Analysis – By Category
8.1 Overview
8.2 Europe Athleisure Market, by Category
8.3 Men
8.3.1 Overview
8.3.2 Men: Athleisure Market – Revenue and Forecast to 2028 (US$ Billion)
8.4 Women
8.4.1 Overview
8.4.2 Women: Athleisure Market – Revenue and Forecast to 2028 (US$ Billion)
8.5 Unisex
8.5.1 Overview
8.5.2 Unisex: Athleisure Market – Revenue and Forecast to 2028 (US$ Billion)
8.6 Kids
8.6.1 Overview
8.6.2 Kids: Athleisure Market – Revenue and Forecast to 2028 (US$ Billion)
9. Europe Athleisure Market Analysis – By Distribution Channel
9.1 Overview
9.2 Europe Athleisure Market, by Distribution Channel
9.3 Supermarkets and Hypermarkets
9.3.1 Overview
9.3.2 Supermarkets and Hypermarkets: Athleisure Market – Revenue and Forecast to 2028 (US$ Billion)
9.4 Specialty Stores
9.4.1 Overview
9.4.2 Specialty Stores: Athleisure Market – Revenue and Forecast to 2028 (US$ Billion)
9.5 Online Retail
9.5.1 Overview
9.5.2 Online Retail: Athleisure Market – Revenue and Forecast to 2028 (US$ Billion)
9.6 Others
9.6.1 Overview
9.6.2 Others: Athleisure Market – Revenue and Forecast to 2028 (US$ Billion)
10. Europe Athleisure Market – Country Analysis
10.1 Overview
10.1.1 Europe: Athleisure Market, by Key Country
10.1.1.1 Germany: Athleisure Market –Revenue and Forecast to 2028 (US$ Billion)
10.1.1.1.1 Germany: Athleisure Market, by Type
10.1.1.1.2 Germany: Athleisure Market, by Category
10.1.1.1.3 Germany: Athleisure Market, by Distribution Channel
10.1.1.2 UK: Athleisure Market –Revenue and Forecast to 2028 (US$ Billion)
10.1.1.2.1 UK: Athleisure Market, by Type
10.1.1.2.2 UK: Athleisure Market, by Category
10.1.1.2.3 UK: Athleisure Market, by Distribution Channel
10.1.1.3 France Athleisure: Athleisure Market –Revenue and Forecast to 2028 (US$ Billion)
10.1.1.3.1 France: Athleisure Market, by Type
10.1.1.3.2 France: Athleisure Market, by Category
10.1.1.3.3 France: Athleisure Market, by Distribution Channel
10.1.1.4 Italy Athleisure: Athleisure Market –Revenue and Forecast to 2028 (US$ Billion)
10.1.1.4.1 Italy: Athleisure Market, by Type
10.1.1.4.2 Italy: Athleisure Market, by Category
10.1.1.4.3 Italy: Athleisure Market, by Distribution Channel
10.1.1.5 Russia Athleisure: Athleisure Market –Revenue and Forecast to 2028 (US$ Billion)
10.1.1.5.1 Russia: Athleisure Market, by Type
10.1.1.5.2 Russia: Athleisure Market, by Category
10.1.1.5.3 Russia: Athleisure Market, by Distribution Channel
10.1.1.6 Rest of Europe Athleisure: Athleisure Market –Revenue and Forecast to 2028 (US$ Billion)
10.1.1.6.1 Rest of Europe: Athleisure Market, by Type
10.1.1.6.2 Rest of Europe: Athleisure Market, by Category
10.1.1.6.3 Rest of Europe: Athleisure Market, by Distribution Channel
11. Company Profiles
11.1 Adidas AG
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Financial Overview
11.1.4 SWOT Analysis
11.1.5 Key Developments
11.2 Columbia Sportswear Company
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Financial Overview
11.2.4 SWOT Analysis
11.2.5 Key Developments
11.3 Gap Inc.
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Financial Overview
11.3.4 SWOT Analysis
11.3.5 Key Developments
11.4 Hennes & Mauritz AB
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Financial Overview
11.4.4 SWOT Analysis
11.4.5 Key Developments
11.5 ASICS Corporation
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Financial Overview
11.5.4 SWOT Analysis
11.5.5 Key Developments
11.6 Lululemon Athletica Inc.
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Financial Overview
11.6.4 SWOT Analysis
11.6.5 Key Developments
11.7 Nike, Inc.
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Financial Overview
11.7.4 SWOT Analysis
11.7.5 Key Developments
11.8 Puma SE
11.8.1 Key Facts
11.8.2 Business Description
11.8.3 Financial Overview
11.8.4 SWOT Analysis
11.8.5 Key Developments
11.9 Under Armour, Inc.
11.9.1 Key Facts
11.9.2 Business Description
11.9.3 Financial Overview
11.9.4 SWOT Analysis
11.9.5 Key Developments
11.10 Authentic Brands Group LLC
11.10.1 Key Facts
11.10.2 Business Description
11.10.3 Financial Overview
11.10.4 SWOT Analysis
11.10.5 Key Developments
12. Appendix
12.1 About The Insight Partners
12.2 Glossary of Terms
LIST OF TABLES
Table 1. Europe Athleisure Market –Revenue and Forecast to 2028 (US$ Billion)
Table 2. Germany Athleisure Market, by Type– Revenue and Forecast to 2028 (US$ Billion)
Table 3. Germany Athleisure Market, by Category – Revenue and Forecast to 2028 (US$ Billion)
Table 4. Germany Athleisure Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Billion)
Table 5. UK: Athleisure Market, by Type – Revenue and Forecast to 2028 (US$ Billion)
Table 6. UK Athleisure Market, by Category – Revenue and Forecast to 2028 (US$ Billion)
Table 7. UK Athleisure Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Billion)
Table 8. France Athleisure Market, by Type – Revenue and Forecast to 2028 (US$ Billion)
Table 9. France Athleisure Market, by Category – Revenue and Forecast to 2028 (US$ Billion)
Table 10. France Athleisure Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Billion)
Table 11. Italy Athleisure Market, by Type – Revenue and Forecast to 2028 (US$ Billion)
Table 12. Italy Athleisure Market, by Category – Revenue and Forecast to 2028 (US$ Billion)
Table 13. Italy Athleisure Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Billion)
Table 14. Russia Athleisure Market, by Type – Revenue and Forecast to 2028 (US$ Billion)
Table 15. Russia Athleisure Market, by Category – Revenue and Forecast to 2028 (US$ Billion)
Table 16. Russia Athleisure Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Billion)
Table 17. Rest of Europe Athleisure Market, by Type – Revenue and Forecast to 2028 (US$ Billion)
Table 18. Rest of Europe Athleisure Market, by Category – Revenue and Forecast to 2028 (US$ Billion)
Table 19. Rest of Europe Athleisure Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Billion)
Table 20. Glossary of Terms, Europe Athleisure Market
LIST OF FIGURES
Figure 1. Europe Athleisure Market Segmentation
Figure 2. Europe Athleisure Market Segmentation – By Country
Figure 3. Europe Athleisure Market Overview
Figure 4. Europe Athleisure Market, By Category
Figure 5. Athleisure Market, By Country
Figure 6. Europe Athleisure Market, Industry Landscape
Figure 7. Europe: PEST Analysis
Figure 8. Expert Opinion
Figure 9. Europe Athleisure Market Impact Analysis of Drivers and Restraints
Figure 10. Europe Athleisure Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 11. Europe: Athleisure Market Revenue Share, by Type (2020 and 2028)
Figure 12. Topwear: Athleisure Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 13. Bottomwear: Athleisure Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 14. Footwear: Athleisure Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 15. Others: Athleisure Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 16. Europe Athleisure Market Revenue Share, by Category (2020 and 2028)
Figure 17. Men: Athleisure Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 18. Women: Athleisure Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 19. Unisex: Athleisure Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 20. Kids: Athleisure Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 21. Europe Athleisure Market Revenue Share, by Distribution Channel (2020 and 2028)
Figure 22. Supermarkets and Hypermarkets: Athleisure Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 23. Specialty Stores: Athleisure Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 24. Online Retail: Athleisure Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 25. Others: Athleisure Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 26. Geographic Overview of Europe Athleisure Market
Figure 27. Europe: Athleisure Market Revenue Share, by Key Country (2020 and 2028)
Figure 28. Germany: Athleisure Market –Revenue and Forecast to 2028 (US$ Billion)
Figure 29. UK: Athleisure Market –Revenue and Forecast to 2028 (US$ Billion)
Figure 30. France: Athleisure Market –Revenue and Forecast to 2028 (US$ Billion)
Figure 31. Italy: Athleisure Market –Revenue and Forecast to 2028 (US$ Billion)
Figure 32. Russia Athleisure Market –Revenue and Forecast to 2028 (US$ Billion)
Figure 33. Rest of Europe Athleisure Market –Revenue and Forecast to 2028 (US$ Billion)
- ADIDAS AG
- ASICS
- ATHLETA LLC
- AUTHENTIC BRANDS GROUP
- COLUMBIA SPORTSWEAR COMPANY
- HENNES AND MAURITZ AB
- LULULEMON ATHLETICA
- NIKE, INC.
- PUMA SE
- UNDER ARMOUR, INC
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Europe athleisure market.
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in the Europe athleisure market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the athleisure market, as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution