Europe Ad Fraud Detection Tools Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Website and Mobile) and End User (E Commerce, Travel, Finance, Gaming, and Others)
The ad fraud detection tools market in Europe is expected to grow from US$ 71.36 million in 2021 to US$ 217.83 million by 2028; it is estimated to grow at a CAGR of 17.3% from 2021 to 2028.
Due to the growing fraudulent activities on advertisements, many companies adopt advertising fraud detection/prevention tools for several benefits, such as optimizing spending on the advertisement, proactive monitoring of campaigns, and maximizing campaign return on investment (ROI).Thus, with an ad fraud detection solution/tools, companies can reclaim the spend that is rightfully their own, ensuring better, more accurate, and lucrative results from their campaigns. Similarly, integrating an ad fraud solution/tools with existing platforms for managing advertising campaigns makes it easier to monitor campaigns proactively. Using an integrated solution, marketers can quickly inspect advertising metrics and check ad fraud detection notifications simultaneously. For instance, Anura Script can collect information about visitors using JavaScript to immediately capture hundreds of data points about a visitor to determine if the visitor is real or fake. Also, better marketing campaigns and optimization on spending on an advertisement helps in maximizing advertising ROI for marketers. For instance, according to the Anura Solutions article of March 2021, past data from other Anura clients indicates that the average rate of ad fraud in affiliate marketing campaigns is about 40%. This means that for every US$ 1 million spent, affiliate marketing campaigns are losing US$ 400,000 with no return on investment. The time wasted on managing fake deals, potential chargebacks, brand reputation issues, and Telephone Consumer Protection Act (TCPA) compliance issues, and the cost of ad fraud can demolish a company’s marketing ROI. Thus, an integrated ad fraud solution can identify fraud in actual time so the company can eliminate it immediately, which helps companies maximize advertising ROI since companies are not spending money on fraudulent impressions, clicks, or actions.
Russia, France, Italy, Germany, Spain, and the UK are among the worst-hit countries in Europe, in terms of the count of COVID-19 cases. Europe witnessed a significant decline in revenue from several industries such as retail, transport & logistics, and manufacturing in 2020 due to stringent containment measures imposed by government authorities. Owing to travel restrictions, the movement of people from one place to another was reduced drastically. The COVID-19 outbreak has heavily impacted the European economy. With the implementation of lockdown in several countries in European region, the trend for digital advertisements increased, and with the growing digital advertisements, the ad fraudulent activities are also increasing. Therefore, to counter these frauds, ad fraud detection and prevention tools are required due to their several benefits, such as prevention from advertisement fraudulent activities, optimization on spending on advertisements, proactive monitoring of campaigns, and maximizing campaign return on investments (ROI). Therefore, with the growth of digital advertisements in Europe, the demand for fraud detection tools is increasing. Moreover, in 2021, with the rise in the number of SMEs and growing online advertisement among them, the adoption of ad fraud activities is increasing.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Europe ad fraud detection tools market. The Europe ad fraud detection tools market is expected to grow at a good CAGR during the forecast period.
Europe Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
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Europe Ad Fraud Detection Tools Market Segmentation
Europe Ad Fraud Detection Tools Market – By Type
- Website
- Mobile
Europe Ad Fraud Detection Tools Market – By End User
- E Commerce
- Travel
- Finance
- Gaming
- Others
Europe Ad Fraud Detection Tools Market, by Country
- France
- Germany
- Italy
- UK
- Russia
- Rest of Europe
Europe Ad Fraud Detection Tools Market - Companies Mentioned
- AppsFlyer Ltd.
- Adjust GmbH
- Branch Metrics, Inc.
- Interceptd (App Samurai Inc.)
- Machine Advertising Limited
- Perform[cb], LLC
- Singular Labs, Inc.
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Europe Ad Fraud Detection Tools Market Landscape
4.1 Market Overview
4.2 Europe PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. Europe Ad Fraud Detection Tools Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Digital Advertisement on Rise
5.1.2 Growth in Managing & Monitoring Advertising Campaigns
5.2 Market Restraints
5.2.1 Problems in Using Ad Fraud Detection Tools
5.3 Market Opportunities
5.3.1 Surging Use of Ad Fraud Detection in SMEs
5.4 Future Trends
5.4.1 Significant Use of AI and ML to boost Ad Fraud Detection
5.5 Impact Analysis of Drivers and Restraints
6. Ad Fraud Detection Tools Market – Europe Analysis
6.1 Europe Ad Fraud Detection Tools Market Overview
6.2 Europe Ad Fraud Detection Tools Market – Revenue and Forecast to 2028 (US$ Million)
7. Europe Ad Fraud Detection Tools Market Analysis – By Type
7.1 Overview
7.2 Europe Ad Fraud Detection Tools Market Breakdown, By Type, 2020 and 2028
7.3 Website
7.3.1 Overview
7.3.2 Website: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
7.4 Mobile
7.4.1 Overview
7.4.2 Mobile: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
8. Europe Ad Fraud Detection Tools Market Analysis – By End User
8.1 Overview
8.2 Europe Ad Fraud Detection Tools Market Breakdown, By End User, 2020 and 2028
8.3 E Commerce
8.3.1 Overview
8.3.2 E Commerce: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
8.4 Travel
8.4.1 Overview
8.4.2 Travel: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
8.5 Finance
8.5.1 Overview
8.5.2 Finance: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
8.6 Gaming
8.6.1 Overview
8.6.2 Gaming: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
8.7 Others
8.7.1 Overview
8.7.2 Others: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
9. Europe Ad Fraud Detection Tools Market – Country Analysis
9.1 Overview
9.1.1 Europe Ad Fraud Detection Tools Market Breakdown, by Country
9.1.1.1 Germany Ad Fraud Detection Tools Market, Revenue and Forecast to 2028
9.1.1.1.1 Germany Ad Fraud Detection Tools Market Breakdown, By Type
9.1.1.1.2 Germany Ad Fraud Detection Tools Market Breakdown, By End User
9.1.1.2 France Ad Fraud Detection Tools Market, Revenue and Forecast to 2028
9.1.1.2.1 France Ad Fraud Detection Tools Market Breakdown, By Type
9.1.1.2.2 France Ad Fraud Detection Tools Market Breakdown, By End User
9.1.1.3 Italy Ad Fraud Detection Tools Market, Revenue and Forecast to 2028
9.1.1.3.1 Italy Ad Fraud Detection Tools Market Breakdown, By Type
9.1.1.3.2 Italy Ad Fraud Detection Tools Market Breakdown, By End User
9.1.1.4 UK Ad Fraud Detection Tools Market, Revenue and Forecast to 2028
9.1.1.4.1 UK Ad Fraud Detection Tools Market Breakdown, By Type
9.1.1.4.2 UK Ad Fraud Detection Tools Market Breakdown, By End User
9.1.1.5 Russia Ad Fraud Detection Tools Market, Revenue and Forecast to 2028
9.1.1.5.1 Russia Ad Fraud Detection Tools Market Breakdown, By Type
9.1.1.5.2 Russia Ad Fraud Detection Tools Market Breakdown, By End User
9.1.1.6 Rest of Europe Ad Fraud Detection Tools Market, Revenue and Forecast to 2028
9.1.1.6.1 Rest of Europe Ad Fraud Detection Tools Market Breakdown, By Type
9.1.1.6.2 Rest of Europe Ad Fraud Detection Tools Market Breakdown, By End User
10. Europe Ad Fraud Detection Tools Market- COVID-19 Impact Analysis
10.1 Europe
11. Ad Fraud Detection Tools Market – Industry Landscape
11.1 Overview
11.2 Market Initiative
11.3 New Product Development
11.4 Merger and Acquisition
12. Company Profiles
12.1 AppsFlyer Ltd.
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Adjust GmbH
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Branch Metrics, Inc.
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Interceptd (App Samurai Inc.)
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Machine Advertising Limited
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Perform[cb], LLC
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Singular Labs, Inc.
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
13. Appendix
13.1 About The Insight Partners
13.2 Word Index
LIST OF TABLES
Table 1. Europe Ad Fraud Detection Tools Market – Revenue and Forecast to 2028 (US$ Million)
Table 2. Europe Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 – By Country (US$ million)
Table 3. Germany Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By Type (US$ million)
Table 4. Germany Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By End User (US$ million)
Table 5. France Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By Type (US$ million)
Table 6. France Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By End User (US$ million)
Table 7. Italy Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By Type (US$ million)
Table 8. Italy Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By End User (US$ million)
Table 9. UK Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By Type (US$ million)
Table 10. UK Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By End User (US$ million)
Table 11. Russia Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By Type (US$ million)
Table 12. Russia Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By End User (US$ million)
Table 13. Rest of Europe Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By Type (US$ million)
Table 14. Rest of Europe Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By End User (US$ million)
Table 15. List of Abbreviation
LIST OF FIGURES
Figure 1. Europe Ad Fraud Detection Tools Market Segmentation
Figure 2. Europe Ad Fraud Detection Tools Market Segmentation – By Country
Figure 3. Europe Ad Fraud Detection Tools Market Overview
Figure 4. Website Type Held the Largest Market Share in 2020
Figure 5. E Commerce Held the Highest CAGR
Figure 6. Germany was the Largest Revenue Contributor in 2020
Figure 7. Europe – PEST Analysis
Figure 8. Ad Fraud Detection Tools Market– Ecosystem Analysis
Figure 9. Expert Opinion
Figure 10. Europe Ad Fraud Detection Tools Market: Impact Analysis of Drivers and Restraints
Figure 11. Europe Ad Fraud Detection Tools Market – Revenue and Forecast to 2028 (US$ Million)
Figure 12. Europe Ad Fraud Detection Tools Market Revenue Share, By Type (2020 and 2028)
Figure 13. Europe Website: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
Figure 14. Europe Mobile: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
Figure 15. Europe Ad Fraud Detection Tools Market Revenue Share, By End User (2020 and 2028)
Figure 16. Europe E Commerce: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
Figure 17. Europe Travel: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
Figure 18. Europe Finance: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
Figure 19. Europe Gaming: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
Figure 20. Europe Others: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
Figure 21. Europe Ad Fraud Detection Tools Market, by Key Country - Revenue and Forecast To 2028 (US$ million)
Figure 22. Europe Ad Fraud Detection Tools Market Breakdown, by Country, 2018 & 2027(%)
Figure 23. Germany Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
Figure 24. France Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
Figure 25. Italy Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
Figure 26. UK Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
Figure 27. Russia Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
Figure 28. Rest of Europe Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
Figure 29. Impact of COVID-19 Pandemic in European Countries
- AppsFlyer Ltd.
- Adjust GmbH
- Branch Metrics, Inc.
- Interceptd (App Samurai Inc.)
- Machine Advertising Limited
- Perform[cb], LLC
- Singular Labs, Inc.
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Europe ad fraud detection tools market
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in the Europe ad fraud detection tools market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the ad fraud detection tools market, as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution