North America and Europe Canes & Crutches Market to 2025 - Regional Analysis and Forecasts by Medical Mobility Aids (Canes and Crutches) and Geography

TIPMD00002680 | Pages: 82 | Medical Device | Jan 2019 | Type: Country | Status: Published

The canes & crutches market is expected to reach US$ 11,164.5 Mn in 2025 from US$ 5,358.0 Mn in 2017. The market is estimated to grow with a CAGR of 9.6% from 2018-2025, owing to factors such as growing awareness about canes & crutches and rising prevalence of orthopedic disabilities. North America is the largest geographic market and it is expected to be the largest revenue generator during the forecast period.

 

The North America canes & crutches market is expected to grow with CAGR of 9.9% to US$ 4,714.8 Mn 2025 from US$ 2,223.6 Mn in 2017. Factors such as, advancements of healthcare system, increasing number of people with orthopedic disabilities, increasing technological developments done in US and Canada, are likely to grow the market in the forecast period.

 

Lucrative Regional Markets

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Market Insights

Increase in the Number of Orthopaedic Surgeries

The rise in the orthopedic surgeries is majorly driven by the surgeries done for the replacements of knee and hip. The surgeries are also been done for the amputations of the limbs due to the damages and injuries caused in the accidents or due to the various diseases. The number of the surgeries for the amputation is observed for the patients suffering from diabetes and have developed condition of gangrene. For instance, according to the U.S. Agency for Healthcare Research and Quality, in United States approximately 600,000 knee replacement surgeries are performed per year.

 

The knee replacement surgeries are being performed in the geriatric population for their deteriorating joints. Knee replacement, is among the most commonly performed orthopedic procedures. The rise in the conditions such as rheumatoid arthritis (RA) and ankylosing spondylitis (AS) and osteoporosis are driving to the number of the surgeries. For instance, according to a report published in 2018 of Healthline Media, rheumatoid arthritis (RA) affects 41 in every 100,000 people per year and near round 1.3 million Americans have RA. Likewise, data published by Spondylitis Association of America, states that in America, spondyloarthritis is found in approximately in 2.7million people which is 1 in 100 population. Similarly according to the International Osteoporosis Foundation, in 2018, osteoporosis is estimated to affect 200 million women across the world, among which near around one-tenth of women are above the age of 60, one-fifth of women aged more than 70, two-fifths of women aged above 80 and two-thirds of women aged more than 90.

Moreover, the number of surgeries are expected to be rising to the musculoskeletal disorders that are associated with sports, occupational injuries and age-related dysfunction. For instance, according to Arthritis Foundation, in 2017, approximately 54 million adults have been diagnosed with arthritis. In addition, approximately 300,000 babies and children have arthritis or a rheumatic condition. Also the common type of arthritis diagnosed is osteoarthritis, which affects approximately 31 million Americans. Therefore, according to the data and figures, the demand for canes and crutches as an aid for recovery post an orthopedic surgery is anticipated to increase during the forecast period.

 

Social Stigma Associated with the Use of Walking Canes and Crutches

In recent years, social stigma has been associated with the use of mobility aids such as, walkers, canes and crutches. In certain cultures, disability has been associated with curses, disease, dependence, and helplessness. Despite an increase in the number of people publicly using mobility aids such as sticks, frames and scooters, people still feel uneasy when they are faced with the prospect of using mobility equipment themselves. Assistive devices have been considered as a markers of incapacity to perform particular physical activities.

 

In some individuals, the use of canes and crutches have been associated with the loss of confidence, particularly in young people as well as the elder population. Since, the use of walking aids has been observed to be more in the young and elder people. Due to the stigma associated, the growth of the market is anticipated to witness challenges in its growth during the forecast period.

 

High Market Potential in Developing Nations

With increasing costs of manufacturing against their practices, the medical device manufacturers are struggling to generate enough revenue. The emerging markets in the developing economies are expected to be the crucial factor offering better and lucrative growth opportunities for the major players to expand their business and geographic reach.

 

The treatment of the orthopedic conditions and musculoskeletal diseases have become simpler due to the help of the advancement in the technologies. As compared to consuming heavy dose medicines and hectic therapies, the use of canes & crutches have helped the patients to regain their mobility. The advantages of canes & crutches has helped various patients to move along with the other normal people. Also the healthcare expenditure have created lots of opportunities for the developing nations to provides better and more services and facilities to their people.

Shiro Studio, situated in London manufactured the world's first fully 3D-printed walking stick in August, 2017. The company is an architecture practice, which has manufactured the ENEA walking stick to develop an innovative product for those who have difficulty moving around without support.

 

The regions are also witnessing rise in the start-up companies investing more on the healthcare sectors. In addition, the introduction of innovative products by startup companies is anticipated to offer significant growth opportunities in the canes & crutches market during the future years.

 

Medical Mobility Aids Insights

The medical mobility aids segment of the canes & crutches market is segmented into canes and crutches market. The crutches is the largest segment among the medical mobility aids segment in the canes & crutches market in 2017 and is also anticipated to hold the largest market in the year 2025. The crutches segment is the fastest growing segment and is accounted to grow at the CAGR of 9.6% over the forecast years.

 

Canes & crutches Market, by medical mobility aids

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Strategic Insights

Partnership/acquisition, and product launch & approvals were observed as the most adopted strategy in global canes & crutches industry. Few of the acquisition, partnership, product launches and approval made by the players in the market are listed below:

2018:Mobility Designed, LLC designed elbow crutch which provides users with offset handles and adjustable pivots for better control and movement.
2017:GF Health Products, Inc. established the new global headquarters in Atlanta, Georgia. The new facility stretches into two counties in the Atlanta region. The new headquarter unites customer showroom, and regional distribution center.
2016:Medline moved its corporate headquarters to Three Lakes Drive, US. The new space has helped the company to strengthen its ability in the healthcare environment in the nature.
2015:Ossenberg GmbH signed a distribution agreement with the Mobility Choices Ltd. for the distribution of Ossenberg crutches in UK. The Ossenberg crutches will be available for supplying through the Mobility Choices distributorship.

 

CANES & CRUTCHES – MARKET SEGMENTATION

By Medical Mobility Aids

  • Canes
  • Folding Canes
  • Quad Canes
  • Offset Canes

  • Crutches
    • Axillary Crutches
    • Forearm/ Elbow Crutches

By Geography

  • North America
    • U.S.
    • Canada
  • Europe
    • South Europe
    • North Europe

 

Company Profiles

  • Carex Health Brands (Compass Health Brands)
  • DRIVE MEDICAL
  • mikirad
  • Ottobock
  • Cardinal Health, Inc.
  • Mobility+Designed, LLC
  • GF Health Products, Inc.
  • Medline Industries, Inc.
  • BESCO Medical Co., Ltd.
  • Ossenberg GmbH

TABLE OF CONTENTS

1. INTRODUCTION 13
1.1 SCOPE OF THE STUDY 13
1.2 THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE 13

2. NORTH AMERICA AND EUROPE CANES & CRUTCHES MARKET - KEY TAKEAWAYS 14

3. NORTH AMERICA AND EUROPE CANES & CRUTCHES MARKET - MARKET LANDSCAPE 16
3.1 OVERVIEW 16
3.2 MARKET SEGMENTATION 16
3.2.1 North America and Europe Canes & Crutches Market - By Medical Mobility Aids 17
3.2.2 North America and Europe Canes & Crutches Market - By Geography 18

4. NORTH AMERICA AND EUROPE CANES AND CRUTCHES MARKET - KEY MARKET DYNAMICS 19
4.1 KEY MARKET DRIVERS 19
4.1.1 Increase In The Number of Orthopaedic Surgeries 19
4.1.2 Rise In The Geriatric Population 20
4.1.3 Growing Incidents Of Road Accidents 21
4.2 KEY MARKET CHALLENGE 21
4.2.1 Social Stigma Associated with the Use of Walking Canes and Crutches 21
4.3 KEY MARKET OPPORTUNITIES 22
4.3.1 High Market Potential In Developing Nations 22
4.4 IMPACT ANALYSIS 23

5. NORTH AMERICA AND EUROPE CANES & CRUTCHES MARKET - ANALYSIS 24
5.1 NORTH AMERICA AND EUROPE CANES & CRUTCHES MARKET REVENUE FORECASTS AND ANALYSIS (US$ MN) 24
5.2 NORTH AMERICA AND EUROPE CANES & CRUTCHES MARKET, BY GEOGRAPHY - FORECASTS AND ANALYSIS 25
5.3 PERFORMANCE OF KEY PLAYERS 26
5.3.1 Carex Health Brands (Compass Health Brands) 26
5.3.2 DRIVE MEDICAL 26
5.4 EXPERT OPINIONS 26

6. NORTH AMERICA AND EUROPE CANES & CRUTCHES MARKET ANALYSIS - BY MEDICAL MOBILITY AIDS 27
6.1 OVERVIEW 27
6.2 NORTH AMERICA AND EUROPE CANES & CRUTCHES MARKET, BY MEDICAL MOBILITY AIDS, 2017 & 2025 (%) 27
6.3 CRUTCHES MARKET 28
6.3.1 Overview 28
6.3.2 North America and Europe Crutches Market Revenue and Forecasts to 2025 (US$ Mn) 28
6.3.3 Axillary Crutches Market 29
6.3.3.1 Overview 29
6.3.3.2 North America and Europe Axillary Crutches Market Revenue and Forecasts to 2025 (US$ Mn) 29
6.3.4 Forearm/ Elbow Crutches Market 30
6.3.4.1 Overview 30
6.3.4.2 North America and Europe Forearm/ Elbow Crutches Market Revenue and Forecasts to 2025 (US$ Mn) 30
6.4 CANES MARKET 31
6.4.1 Overview 31
6.4.2 Canes Pricing Analysis , 2017 31
6.4.3 North America and Europe Canes Market Revenue and Forecasts to 2025 (US$ Mn) 32
6.4.4 Folding Canes Market 33
6.4.4.1 Overview 33
6.4.4.2 North America and Europe Folding Canes Market Revenue and Forecasts to 2025 (US$ Mn) 33
6.4.5 Quad Canes Market 34
6.4.5.1 Overview 34
6.4.5.2 North America and Europe Quad Canes Market Revenue and Forecasts to 2025 (US$ Mn) 34
6.4.6 Offset Canes Market 35
6.4.6.1 Overview 35
6.4.6.2 North America and Europe Offset Canes Market Revenue and Forecasts to 2025 (US$ Mn) 35

7. NORTH AMERICA CANES & CRUTCHES MARKET REVENUE AND FORECASTS TO 2025 36
7.1 OVERVIEW 36
7.2 NORTH AMERICA CANES & CRUTCHES MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 37
7.3 NORTH AMERICA CANES & CRUTCHES MARKET REVENUE AND FORECASTS TO 2025, BY MEDICAL MOBILITY AIDS (US$ MN) 37
7.3.1 North America Crutches Market Revenue And Forecasts to 2025, By Type (US$ Mn) 38
7.3.2 North America Canes Market Revenue And Forecasts to 2025, By Type (US$ Mn) 38
7.4 NORTH AMERICA CANES & CRUTCHES MARKET REVENUE AND FORECASTS TO 2025, BY COUNTRY, (2017 & 2025) (%) 38
7.5 US CANES & CRUTCHES MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 39
7.5.1 US Canes & Crutches Market Revenue and Forecasts to 2025 (US$ Mn) 40
7.5.2 US Canes & Crutches Market Revenue And Forecasts to 2025, By Medical Mobility Aids (US$ Mn) 40
7.5.2.1 US Crutches Market Revenue And Forecasts to 2025, By Type (US$ Mn) 40
7.5.2.2 US Canes Market Revenue And Forecasts to 2025, By Type (US$ Mn) 41
7.6 CANADA CANES & CRUTCHES MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 42
7.6.1 Canada Canes & Crutches Market Revenue and Forecasts to 2025 (US$ Mn) 42
7.6.2 Canada Canes & Crutches Market Revenue And Forecasts to 2025, By Medical Mobility Aids (US$ Mn) 43
7.6.2.1 Canada Crutches Market Revenue And Forecasts to 2025, By Type (US$ Mn) 43
7.6.2.2 Canada Canes Market Revenue And Forecasts to 2025, By Type (US$ Mn) 43

8. EUROPE CANES & CRUTCHES MARKET REVENUE AND FORECASTS TO 2025 44
8.1 OVERVIEW 44
8.2 EUROPE CANES & CRUTCHES MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 45
8.3 EUROPE CANES & CRUTCHES MARKET REVENUE AND FORECASTS TO 2025, BY MEDICAL MOBILITY AIDS (US$ MN) 45
8.3.1 Europe Crutches Market Revenue And Forecasts to 2025, By Type (US$ Mn) 46
8.3.2 Europe Canes Market Revenue And Forecasts to 2025, By Type (US$ Mn) 46
8.4 EUROPE CANES & CRUTCHES MARKET REVENUE AND FORECASTS TO 2025, BY GEOGRAPHY, (2017 & 2025) (%) 46
8.5 NORTH EUROPE CANES & CRUTCHES MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 47
8.5.1 North Europe Canes & Crutches Market Revenue and Forecasts to 2025 (US$ Mn) 48
8.5.2 North Europe Canes & Crutches Market Revenue And Forecasts to 2025, By Medical Mobility Aids (US$ Mn) 48
8.5.2.1 North Europe Crutches Market Revenue And Forecasts to 2025, By Type (US$ Mn) 49
8.5.2.2 North Europe Canes Market Revenue And Forecasts to 2025, By Type (US$ Mn) 49
8.6 SOUTH EUROPE CANES & CRUTCHES MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 50
8.6.1 South Europe Canes & Crutches Market Revenue and Forecasts to 2025 (US$ Mn) 51
8.6.2 South Europe Canes & Crutches Market Revenue And Forecasts to 2025, By Medical Mobility Aids (US$ Mn) 51
8.6.2.1 South Europe Crutches Market Revenue And Forecasts to 2025, By Type (US$ Mn) 52
8.6.2.2 South Europe Canes Market Revenue And Forecasts to 2025, By Type (US$ Mn) 52

9. NORTH AMERICA AND EUROPE CANES & CRUTCHES MARKET -KEY COMPANY PROFILES 53
9.1 CAREX HEALTH BRANDS (COMPASS HEALTH BRANDS) 53
9.1.1 Key Facts 53
9.1.2 Business Description 53
9.1.3 Financial Overview 53
9.1.4 Product Portfolio 53
9.1.5 SWOT Analysis 54
9.1.6 Key Developments 54
9.2 DRIVE MEDICAL 55
9.2.1 Key Facts 55
9.2.2 Business Description 55
9.2.3 Financial Overview 55
9.2.4 Product Portfolio 55
9.2.5 SWOT Analysis 56
9.2.6 Key Developments 56
9.3 MIKIRAD 57
9.3.1 Key Facts 57
9.3.2 Business Description 57
9.3.3 Financial Overview 57
9.3.4 Product Portfolio 57
9.3.5 SWOT Analysis 58
9.3.6 Key Developments 58
9.4 OTTOBOCK 59
9.4.1 Key Facts 59
9.4.2 Business Description 59
9.4.3 Financial Overview 59
9.4.4 Product Portfolio 59
9.4.5 SWOT Analysis 60
9.4.6 Key Developments 60
9.5 CARDINAL HEALTH, INC. 61
9.5.1 Key Facts 61
9.5.2 Business Description 61
9.5.3 Financial Overview 62
9.5.4 Product Portfolio 62
9.5.5 SWOT Analysis 63
9.5.6 Key Developments 63
9.6 MOBILITY+DESIGNED LLC 64
9.6.1 Key Facts 64
9.6.2 Business Description 64
9.6.3 Financial Information 64
9.6.4 Product Portfolio 64
9.6.5 SWOT Analysis 65
9.6.6 Key Developments 65
9.7 GF HEALTH PRODUCTS, INC. 66
9.7.1 Key Facts 66
9.7.2 Business Description 66
9.7.3 Financial Overview 66
9.7.4 Product Portfolio 67
9.7.5 SWOT Analysis 67
9.7.6 Key Developments 68
9.8 MEDLINE INDUSTRIES, INC. 69
9.8.1 Key Facts 69
9.8.2 Business Description 69
9.8.3 Financial Overview 70
9.8.4 Product Portfolio 70
9.8.5 SWOT Analysis 71
9.8.6 Key Developments 71
9.9 BESCO MEDICAL CO., LTD. 72
9.9.1 Key Facts 72
9.9.2 Business Description 72
9.9.3 Financial Overview 72
9.9.4 Product Portfolio 72
9.9.5 SWOT Analysis 72
9.9.6 Key Developments 73
9.10 OSSENBERG GMBH 74
9.10.1 Key Facts 74
9.10.2 Business Description 74
9.10.3 Financial Information 74
9.10.4 Product Portfolio 75
9.10.5 SWOT Analysis 76
9.10.6 Key Developments 76

10. APPENDIX 77
10.1 ABOUT THE INSIGHT PARTNERS 77
10.2 GLOSSARY OF TERMS 78
10.3 METHODOLOGY 79
10.3.1 Coverage 80
10.3.2 Secondary Research 81
10.3.3 Primary Research 81

LIST OF TABLES

TABLE 1. CANES PRICING ANALYSIS, 2017 31
TABLE 2. NORTH AMERICA CANES & CRUTCHES MARKET REVENUE AND FORECASTS TO 2025, BY MEDICAL MOBILITY AIDS (US$ MN) 37
TABLE 3. NORTH AMERICA CRUTCHES MARKET REVENUE AND FORECASTS TO 2025, BY TYPE (US$ MN) 38
TABLE 4. NORTH AMERICA CANES MARKET REVENUE AND FORECASTS TO 2025, BY TYPE (US$ MN) 38
TABLE 5. US CANES & CRUTCHES MARKET REVENUE AND FORECASTS TO 2025, BY MEDICAL MOBILITY AIDS (US$ MN) 40
TABLE 6. US CRUTCHES MARKET REVENUE AND FORECASTS TO 2025, BY TYPE (US$ MN) 40
TABLE 7. US CANES MARKET REVENUE AND FORECASTS TO 2025, BY TYPE (US$ MN) 41
TABLE 8. CANADA CANES & CRUTCHES MARKET REVENUE AND FORECASTS TO 2025, BY MEDICAL MOBILITY AIDS (US$ MN) 43
TABLE 9. CANADA CRUTCHES MARKET REVENUE AND FORECASTS TO 2025, BY TYPE (US$ MN) 43
TABLE 10. CANADA CANES MARKET REVENUE AND FORECASTS TO 2025, BY TYPE (US$ MN) 43
TABLE 11. EUROPE CANES & CRUTCHES MARKET REVENUE AND FORECASTS TO 2025, BY MEDICAL MOBILITY AIDS (US$ MN) 45
TABLE 12. EUROPE CRUTCHES MARKET REVENUE AND FORECASTS TO 2025, BY TYPE (US$ MN) 46
TABLE 13. EUROPE CANES MARKET REVENUE AND FORECASTS TO 2025, BY TYPE (US$ MN) 46
TABLE 14. NORTH EUROPE CANES & CRUTCHES MARKET REVENUE AND FORECASTS TO 2025, BY MEDICAL MOBILITY AIDS (US$ MN) 48
TABLE 15. NORTH EUROPE CRUTCHES MARKET REVENUE AND FORECASTS TO 2025, BY TYPE (US$ MN) 49
TABLE 16. NORTH EUROPE CANES MARKET REVENUE AND FORECASTS TO 2025, BY TYPE (US$ MN) 49
TABLE 17. SOUTH EUROPE CANES & CRUTCHES MARKET REVENUE AND FORECASTS TO 2025, BY MEDICAL MOBILITY AIDS (US$ MN) 51
TABLE 18. SOUTH EUROPE CRUTCHES MARKET REVENUE AND FORECASTS TO 2025, BY TYPE (US$ MN) 52
TABLE 19. SOUTH EUROPE CANES MARKET REVENUE AND FORECASTS TO 2025, BY TYPE (US$ MN) 52
TABLE 20. GLOSSARY OF TERMS, CANES & CRUTCHES MARKET 78

LIST OF FIGURES

FIGURE 1. NORTH AMERICA CANES & CRUTCHES MARKET, REVENUE (US$ MN), BY GEOGRAPHY 2018 & 2025 14
FIGURE 2. NORTH AMERICA AND EUROPE CANES & CRUTCHES MARKET BY MEDICAL MOBILITY AIDS, MARKET SHARE (%), 2017 15
FIGURE 3. NORTH AMERICA AND EUROPE CANES & CRUTCHES MARKET SEGMENTATION 16
FIGURE 4. NORTH AMERICA AND EUROPE CANES & CRUTCHES MARKET SEGMENTATION, BY REGION 17
FIGURE 5. NORTH AMERICA AND EUROPE CANES & CRUTCHES MARKET IMPACT ANALYSIS OF DRIVERS AND CHALLENGES 23
FIGURE 6. NORTH AMERICA AND EUROPE CANES & CRUTCHES MARKET- REVENUE FORECASTS AND ANALYSIS - 2017- 2025 (US$ MN) 24
FIGURE 7. NORTH AMERICA AND EUROPE CANES & CRUTCHES MARKET- BY GEOGRAPHY FORECASTS AND ANALYSIS - 2017- 2025 25
FIGURE 8. NORTH AMERICA AND EUROPE CANES & CRUTCHES MARKET, BY MEDICAL MOBILITY AIDS, 2017 & 2025 (%) 27
FIGURE 9. NORTH AMERICA AND EUROPE CRUTCHES MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 28
FIGURE 10. NORTH AMERICA AND EUROPE AXILLARY CRUTCHES MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 29
FIGURE 11. NORTH AMERICA AND EUROPE FOREARM/ ELBOW CRUTCHES MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 30
FIGURE 12. NORTH AMERICA AND EUROPE CANES MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 32
FIGURE 13. NORTH AMERICA AND EUROPE FOLDING CANES MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 33
FIGURE 14. NORTH AMERICA AND EUROPE QUAD CANES MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 34
FIGURE 15. NORTH AMERICA AND EUROPE OFFSET CANES MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 35
FIGURE 16. NORTH AMERICA CANES & CRUTCHES MARKET REVENUE OVERVIEW, BY COUNTRY (2017) (US$ MN) 36
FIGURE 17. NORTH AMERICA CANES & CRUTCHES MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 37
FIGURE 18. NORTH AMERICA CANES & CRUTCHES MARKET REVENUE AND FORECASTS TO 2025, BY COUNTRY, (2017 & 2025) (%) 38
FIGURE 19. US CANES & CRUTCHES MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 40
FIGURE 20. CANADA CANES & CRUTCHES MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 42
FIGURE 21. EUROPE CANES & CRUTCHES MARKET REVENUE OVERVIEW, BY GEOGRAPHY (2017) (US$ MN) 44
FIGURE 22. EUROPE CANES & CRUTCHES MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 45
FIGURE 23. EUROPE CANES & CRUTCHES MARKET REVENUE AND FORECASTS TO 2025, BY GEOGRAPHY, (2017 & 2025) (%) 46
FIGURE 24. NORTH EUROPE CANES & CRUTCHES MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 48
FIGURE 25. SOUTH EUROPE CANES & CRUTCHES MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 51

The List of Companies

1. Carex Health Brands (Compass Health Brands)
2. DRIVE MEDICAL
3. mikirad
4. Ottobock
5. Cardinal Health, Inc.
6. Mobility+Designed, LLC
7. GF Health Products, Inc.
8. Medline Industries, Inc.
9. BESCO Medical Co., Ltd.
10. Ossenberg GmbH

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  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth North America and Europe market trends and outlook coupled with the factors driving the market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing and distribution.
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