Beard Care Products Market by Product Type (Oil, Wax, Shampoo & Conditioner, Others), Category (Organic, Conventional), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, Others): Global Market Size Estimates and Forecast (2022-2030)
The market crossed US$ 3.4 billion mark in 2022 and is expected to hit US$ 5.9 billion by 2030, recording a CAGR of 7.5% during the forecast period.
Consumer’s increasing interest in personal grooming
Men's growing interest in personal grooming, lifestyle changes, and rapid urbanization are some of the key factors driving the bread care products market growth. The rising trend of keeping a well-groomed beard and concerns about appearance and image are the crucial factors anticipated to further drive product demand over the forecast period. Moreover, the growing influence of social media influencers and celebrities is expected to contribute to market growth in the forthcoming years. Manufacturers are launching various bread care products to cater to changing needs of the consumer segment, which is projected to create lucrative growth opportunities soon. The organic segment is expected to pace with the rising adoption of natural and organic products due to a shift from conventional to natural products. Further, other segments, such as the conventional segment, is also expected to gain traction during the forecasted year.
Within the report, the market is segmented into product type, category, distribution channel and geography. By product type, the market is further segmented into oil, wax, shampoo & conditioner, others. On the basis of category, the market is bifurcated into organic, and conventional. By distribution channel, the market is categorized into supermarkets and hypermarkets, convenience stores, online retail, others. Geographically, the market is sub segmented into North America, Europe, Asia Pacific, South & Central America, and Middle East & Africa.
Constant innovations and increasing investment in R&D activities by the manufacturers
Rising demand for specific ingredients in the product encourages product innovation by the manufacturers. Thus, constant inventions will also positively impact product demand and industry growth. For instance, Beard Wax from The Man Company is a 100% natural product made of argan and geranium. L’Oreal launched BarberClub Long Beard & Skin Oil, which is made of organic ingredients and does not include silicone, colorants, or parabens.
Growing demand for nourishes products
The Beard care products are used to maintain and groom different bread styles. They are specially manufactured for facial hair and offer deep nourishment. Moreover, they prevent itching of beard hair and dandruff formation. Keeping well-groomed bread requires high maintenance and patience. Therefore, bread care products help keep them manageable and enhance their appearance. Furthermore, they provide hair conditioning, making them soft and lustrous. The supermarkets and hypermarkets is encouraging the sales of beard care products due to their ready availability in the stores. Other distribution channels such as specialty stores and online retail are also encouraging the use of these beard care products.
Recent strategic developments in beard care products market
The beard care products market has undergone several significant developments, and a few of these have been mentioned below:
- In February 2019, Wahl launched beard care products such as oils to treat skin dryness, itchiness, irritation, and hair loss.
The beard care products market is driven by several players by implementing strategic activities such as investments, new launches, mergers & acquisitions, and partnerships. L'Oréal S.A., Unilever, Edgewell Personal Care, The Estée Lauder Companies, Inc., and Proctor & Gamble are among the prominent players operating in the market.
Target audience for the report:
- Raw material providers
- Essential oils providers
- Fragrances providers
- Beard care products-related service providers
- Cosmetics-related associations, organizations, forums, and alliances
- Government bodies, such as regulating authorities and policy makers
- Venture capitalists, private equity firms, and start-up companies
- Beard care products distributors and sales firms
- End users of beard care products
- Research institutes, organizations, and consulting companies
Scope of the report:
In this report, the market has been segmented on the basis of:
- Product Type:
- Shampoo & Conditioner
- Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Retail
- North America
- Asia Pacific (APAC)
- South & Central America
- Middle East & Africa
- Companies profiled
- L'Oréal S.A.
- Edgewell Personal Care
- The Estée Lauder Companies, Inc.
- Proctor & Gamble
The List of Companies
- L\'Or?al S.A.
- Edgewell Personal Care
- The Est?e Lauder Companies, Inc.
- Proctor & Gamble