Automotive Wrap Films Market by Film Type (Window Films, Decorative Films, and Paint Protection Films), Vehicle Type (Passenger Cars, Light Commercial Vehicles (LCVs), and Heavy Commercial Vehicles (HCVs)): Global Market Size Estimates and Forecast (2022-2030)

Code: BMIRE00026717 | Pages: 100 | Industry: Chemicals and Materials | Date: Oct 2022 | Type: Global

The market crossed US$ 5.7 billion mark in 2022 and is expected to hit US$ 24.2 billion by 2030, recording a CAGR of 19.7% during the forecast period.

Automotive wrap films market has been significantly increasing with the growing automotive industry. 

The growth of the automotive wrap films market is attributed to major factors such as increasing demand to change or enhance the appearance of vehicles, growth in the automotive industry, and surging demand to safeguard vehicle paints from dust and corrosion. The passenger car segment is expected to hold a significant share in the automotive wrap films markets. The demand for the segment is attributed to rising demand for luxury cars and increased demand for paint protection from scratches and heat damage. In addition, light commercial vehicles (LCVs) and heavy commercial vehicles (HCVs) segments are also expected to grow at a substantial rate during the forecast period.

Within the report, the market is segmented into film type, vehicle type, and geography. The market is further segmented by film type into window, decorative, and paint protection films. The market is categorized by vehicle type into passenger cars, light commercial vehicles (LCVs), and heavy commercial vehicles (HCVs). Geographically, the market is sub-segmented into North America, Europe, Asia Pacific, South & Central America, and Middle East & Africa.

Consumer inclination to enhance the appearance of vehicles has surged demand for the automotive wrap films market.

Automotive wrap films are vinyl films used over vehicles to make to more attractive and to protect the paint surface of the vehicle. The demand for automotive wrap films has surged owing to consumer inclination to enhance vehicle appearance. In addition, continuous growth in the pre-owned car markets has also led to increased demand for wrap films as significant scratches, improper paint, and other defects can be made unnoticeable with the help of the wrap films.

Growing automotive industry in emerging economies is one of the factors accelerating the market growth.

Growth in the automotive industry in emerging economies, including the Asia Pacific and Middle East & Africa region, has contributed to growth in the automotive wrap films market. Rising demand for passenger vehicles in emerging economies owing to increasing working population, rapid industrialization, and rising disposable income has contributed to the market's demand. In addition, heavy vehicles used for tourism purposes increase the promotions of the automotive wrap film market.

Recent strategic developments in automotive wrap films market

The automotive wrap films market has undergone several significant developments, and a few of these have been mentioned below:

  • In June 2021, Alsa Corporation announced the launch of automotive wrap films to enter the film market. The launch aimed to enter the untapped automotive wrap films market and cater to growing consumer demand.

The automotive wrap film market is driven by several players by implementing strategic activities such as investments, new launches, mergers & acquisitions, and partnerships. Avery Dennison Corporation, Arlon Graphics, LLC, 3M, Ritrama S.p.A., and Hexis S.A. are among the prominent players operating in the market.

Target audience for the report:

  • Raw material providers
  • Automotive wrap films-related associations, organizations, forums, and alliances
  • Government bodies, such as regulating authorities and policy makers
  • Venture capitalists, private equity firms, and start-up companies
  • Automotive wrap films distributors and sales firms
  • Research institutes, organizations, and consulting companies

Scope of the report:

In this report, the market has been segmented on the basis of:

  • Film Type:
    • Window Films
    • Decorative Films
    • Paint Protection Films
  • Vehicle Type:
    • Passenger Cars
    • Light Commercial Vehicles (LCVs)
    • Heavy Commercial Vehicles (HCVs)
  • Region
    • North America
    • Europe
    • Asia Pacific (APAC)
    • South & Central America
    • Middle East & Africa
  • Companies profiled
    • Avery Dennison Corporation
    • Arlon Graphics, LLC
    • 3M
    • Ritrama S.p.A.
    • Hexis S.A.

The List of Companies
- Avery Dennison Corporation
- Arlon Graphics, LLC
- 3M
- Ritrama S.p.A.
- Hexis S.A.

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