Asia Pacific Social Media Analytics Market Forecast to 2028 - COVID-19 Impact and Regional Analysis by Component [Solutions and Services (Professional Services and Managed Services)], Application (Customer Experience Management, Competitive Intelligence, Sales & Marketing Management, and Others), Deployment (Cloud and On-Premise), Organization Size (Large Enterprises and SMEs), and Vertical (BFSI, IT & Telecommunication, Media & Entertainment, Retail & e-Commerce, and Others)

The social media analytics market in Asia Pacific is expected to grow from US$ 2,222.20 million in 2022 to US$ 7,428.43 million by 2028; it is estimated to grow at a CAGR of 22.3% from 2022 to 2028.

Growing Integration of AI in Social Media Analytics

Artificial Intelligence (AI) has been gaining prominence across different fields in Asia Pacific. Social media analytic solutions have also been integrating AI for gathering data faster and extracting meaningful insights with higher accuracy. AI combines social media listening tools to analyze several million conversations and identify patterns from the same. It can also be combined with sentiment analysis, in which natural language processing (NLP) and computational linguistics are utilized to decipher the various comments on social media to gain insights. A combination of AI, social media listening, and sentiment analysis can be used for competition analysis, brand monitoring, customizing ad campaign, trend detection, predicting consumer purchasing behavior, uncovering viral topics, and performing social media crisis management, among others. AI can also aid in developing intelligent chatbots and facial recognition for better engagement with a consumer and deliver activity-based customizations. Integrating AI into social media analytic solutions is still relatively nascent and can be expected to be a major factor when a business chooses a social media analytics vendor in the near future. Most social media analytics solution providers are expected to integrate AI into their solutions, as the social media platforms have already been doing. Machine learning (ML) and NLP are also expected to play major roles in developing AI-based social media analytic solutions. For instance, Synthesio, Inc. has been combining AI into its social listening platform to provide better customer insights. The company’s Automated Sentiment Analysis, a proprietary ML technology, Signals, the company’s AI-powered insights & trends detector, and social listening platform, has been aiding its customers in accelerating and improving content creation, better audience segmentation, and managing online reputation.

Market Overview

Asia Pacific social media analytics market is sub-segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. Swift developments in technologies, initiatives from governments to enhance various industries, and a rise in disposable income of the middle-income class group are among the factors propelling the overall economic growth in the region. The region comprises various growing economies witnessing high growth in digitalization in several industries. With the constant growth in the e-commerce industry across the region—owing to the rise in foreign investments enhanced internet access, and a favorable regulatory environment—online sales are predicted to grow. The countries present in the Asia Pacific region are booming as a digital economy. Its exciting e-commerce space makes it a good place to create huge opportunities for new business expansion. Additionally, increasing volumes of data must be managed and analyzed appropriately to develop the understanding and make the necessary predictions or analysis. When China banned Facebook and Twitter, they had another social networking site called Sina Weibo, a combination of Facebook and Twitter, which is one of the most popular sites in China. The number of daily Weibo’s users is more than 61 million. India has more than 100 million Facebook users, making it the second largest market in the world; LinkedIn, too, is the second largest market, and Twitter is the third-largest market in terms of the user base. Recognizing these large numbers of active social media users, the companies have begun using social media analytics to place themselves to sell their products or advertise them.

Asia Pacific social media analytics Market Revenue and Forecast to 2028 (US$ Million)

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Asia Pacific Social Media Analytics Market Segmentation

The Asia Pacific social media analytics market is segmented based on component, application, deployment, organization size, vertical, and country.

Based on component, the market is bifurcated into solutions and services. The solutions segment held a larger market share in 2022. Further the component is bifurcated into professional services and managed services.
Based on application, the market is bifurcated into customer experience management, competitive intelligence, sales & marketing management, and others. The competitive intelligence segment held the largest market share in 2022.
Based on deployment, the market is bifurcated into cloud and on-premise. The cloud segment held a larger market share in 2022.
Based on organization size, the market is bifurcated into large enterprises and SMEs. The large enterprises segment held a larger market share in 2022.
Based on vertical, the market is segmented into BFSI, IT & telecommunication, media & entertainment, retail & e-commerce, and others. The retail & e-commerce segment held the largest market share in 2022.
Based on country, the market is segmented into the China, Australia, India, Japan, South Korea, and the Rest of Asia Pacific. China dominated the market share in 2022.

Cision Ltd.; Hootsuite Inc.; IBM Corporation; Meltwater N.V.; Oracle Corporation; Qualtrics International Inc.; Salesforce, Inc.; Sprout Social, Inc.; Talkwalker S.a.r.l; and Zoho Corporation Pvt. Ltd. are the leading companies operating in the Asia Pacific social media analytics market.

1. Introduction

1.1 Study Scope

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 APAC Social Media Analytics Market – By Component

1.3.2 APAC Social Media Analytics Market – By Application

1.3.3 APAC Social Media Analytics Market – By Deployment

1.3.4 APAC Social Media Analytics Market – By Organization Size

1.3.5 APAC Social Media Analytics Market – By Vertical

1.3.6 APAC Social Media Analytics Market- By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. APAC Social Media Analytics Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 APAC

4.3 Ecosystem Analysis

4.4 Expert Opinion

5. APAC Social Media Analytics Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Mounting Importance of Social Media Platforms

5.1.2 Cumulative Demand for Business Intelligence (BI)

5.2 Market Restraints

5.2.1 Data Privacy and Safety Concerns

5.3 Market Opportunities

5.3.1 Rising Number of Social Media Users in Rising Nations

5.3.2 Collective Usage of Social Media Analytics by Law Enforcement Agencies (LEA)

5.4 Future Trends

5.4.1 Growing Integration of AI in Social Media Analytics

5.4.2 Rising Importance of Customer Experience Management

5.5 Impact Analysis of Drivers and Restraints

6. Social Media Analytics Market – APAC Analysis

6.1 APAC Social Media Analytics Market Overview

6.2 APAC Social Media Analytics Market – Revenue and Forecast to 2028 (US$ Million)

7. APAC Social Media Analytics Market Analysis – By Component

7.1 Overview

7.2 Social Media Analytics Market, By Component (2021 and 2028)

7.3 Solutions

7.3.1 Overview

7.3.2 Solutions: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)

7.4 Services

7.4.1 Overview

7.4.2 Services: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)

7.4.2.1 Professional Services

7.4.2.1.1 Overview

7.4.2.1.2 Professional Services Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)

7.4.2.2 Managed Services

7.4.2.2.1 Overview

7.4.2.2.2 Managed Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)

8. APAC Social Media Analytics Market Analysis – By Application

8.1 Overview

8.2 Social Media Analytics Market Breakdown, By Application, 2021 & 2028

8.3 Customer Experience Management

8.3.1 Overview

8.3.2 Customer Experience Management Market Revenue and Forecast to 2028 (US$ Million)

8.4 Competitive Intelligence

8.4.1 Overview

8.4.2 Competitive Intelligence Market Revenue and Forecast to 2028 (US$ Million)

8.5 Sales and Marketing Management

8.5.1 Overview

8.5.2 Sales and Marketing Management Market Revenue and Forecast to 2028 (US$ Million)

8.7 Others

8.7.1 Overview

8.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)

9. APAC Social Media Analytics Market Analysis – By Deployment

9.1 Overview

9.2 Social Media Analytics Market Breakdown, By Deployment, 2021 & 2028

9.3 Cloud

9.3.1 Overview

9.3.2 Cloud Market Revenue and Forecast to 2028 (US$ Million)

9.4 On-Premise

9.4.1 Overview

9.4.2 On-Premise Market Revenue and Forecast to 2028 (US$ Million)

10. APAC Social Media Analytics Market Analysis – By Organization Size

10.1 Overview

10.2 Social Media Analytics Market Breakdown, By Organization Size, 2021 & 2028

10.3 Large Enterprises

10.3.1 Overview

10.3.2 Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)

10.4 SMEs

10.4.1 Overview

10.4.2 SMEs Market Revenue and Forecast to 2028 (US$ Million)

11. APAC Social Media Analytics Market Analysis – By Vertical

11.1 Overview

11.2 Social Media Analytics Market Breakdown, By Vertical, 2021 & 2028

11.3 BFSI

11.3.1 Overview

11.3.2 BFSI Market Revenue and Forecast to 2028 (US$ Million)

11.4 IT & Telecom

11.4.1 Overview

11.4.2 IT & Telecom Market Revenue and Forecast to 2028 (US$ Million)

11.5 Media & Entertainment

11.5.1 Overview

11.5.2 Media & Entertainment Market Revenue and Forecast to 2028 (US$ Million)

11.6 Retail & e-Commerce

11.6.1 Overview

11.6.2 Retail & e-Commerce Market Revenue and Forecast to 2028 (US$ Million)

11.7 Others

11.7.1 Overview

11.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)

12. APAC Social Media Analytics Market – by Country Analysis

12.1 Asia Pacific: Social Media Analytics Market

12.1.1 Overview

12.1.2 APAC Social Media Analytics Market Breakdown, by Country

12.1.2.1 Australia Social Media Analytics Market, Revenue and Forecast to 2028

12.1.2.1.1 Australia Social Media Analytics Market Breakdown, By Component

12.1.2.1.1.1 Australia Social Media Analytics Market Breakdown, By Services

12.1.2.1.2 Australia Social Media Analytics Market Breakdown, By Application

12.1.2.1.3 Australia Social Media Analytics Market Breakdown, By Deployment

12.1.2.1.4 Australia Social Media Analytics Market Breakdown, By Organization Size

12.1.2.1.5 Australia Social Media Analytics Market Breakdown, By Vertical

12.1.2.2 China Social Media Analytics Market, Revenue and Forecast to 2028

12.1.2.2.1 China Social Media Analytics Market Breakdown, By Component

12.1.2.2.1.1 China Social Media Analytics Market Breakdown, By Services

12.1.2.2.2 China Social Media Analytics Market Breakdown, By Application

12.1.2.2.3 China Social Media Analytics Market Breakdown, By Deployment

12.1.2.2.4 China Social Media Analytics Market Breakdown, By Organization Size

12.1.2.2.5 China Social Media Analytics Market Breakdown, By Vertical

12.1.2.3 India Social Media Analytics Market, Revenue and Forecast to 2028

12.1.2.3.1 India Social Media Analytics Market Breakdown, By Component

12.1.2.3.1.1 India Social Media Analytics Market Breakdown, By Services

12.1.2.3.2 India Social Media Analytics Market Breakdown, By Application

12.1.2.3.3 India Social Media Analytics Market Breakdown, By Deployment

12.1.2.3.4 India Social Media Analytics Market Breakdown, By Organization Size

12.1.2.3.5 India Social Media Analytics Market Breakdown, By Vertical

12.1.2.4 Japan Social Media Analytics Market, Revenue and Forecast to 2028

12.1.2.4.1 Japan Social Media Analytics Market Breakdown, By Component

12.1.2.4.1.1 Japan Social Media Analytics Market Breakdown, By Services

12.1.2.4.2 Japan Social Media Analytics Market Breakdown, By Application

12.1.2.4.3 Japan Social Media Analytics Market Breakdown, By Deployment

12.1.2.4.4 Japan Social Media Analytics Market Breakdown, By Organization Size

12.1.2.4.5 Japan Social Media Analytics Market Breakdown, By Vertical

12.1.2.5 South Korea Social Media Analytics Market, Revenue and Forecast to 2028

12.1.2.5.1 South Korea Social Media Analytics Market Breakdown, By Component

12.1.2.5.1.1 South Korea Social Media Analytics Market Breakdown, By Services

12.1.2.5.2 South Korea Social Media Analytics Market Breakdown, By Application

12.1.2.5.3 South Korea Social Media Analytics Market Breakdown, By Deployment

12.1.2.5.4 South Korea Social Media Analytics Market Breakdown, By Organization Size

12.1.2.5.5 South Korea Social Media Analytics Market Breakdown, By Vertical

12.1.2.6 Rest of APAC Social Media Analytics Market, Revenue and Forecast to 2028

12.1.2.6.1 Rest of APAC Social Media Analytics Market Breakdown, By Component

12.1.2.6.1.1 Rest of APAC Social Media Analytics Market Breakdown, By Services

12.1.2.6.2 Rest of APAC Social Media Analytics Market Breakdown, By Application

12.1.2.6.3 Rest of APAC Social Media Analytics Market Breakdown, By Deployment

12.1.2.6.4 Rest of APAC Social Media Analytics Market Breakdown, By Organization Size

12.1.2.6.5 Rest of APAC Social Media Analytics Market Breakdown, By Vertical

13. Industry Landscape

13.1 Overview

13.2 Market Initiative

13.3 Merger and Acquisition

14. Company Profiles

14.1 Cision Ltd.

14.1.1 Key Facts

14.1.2 Business Description

14.1.3 Products and Services

14.1.4 Financial Overview

14.1.5 SWOT Analysis

14.1.6 Key Developments

14.2 Hootsuite Inc.

14.2.1 Key Facts

14.2.2 Business Description

14.2.3 Products and Services

14.2.4 Financial Overview

14.2.5 SWOT Analysis

14.2.6 Key Developments

14.3 IBM Corporation

14.3.1 Key Facts

14.3.2 Business Description

14.3.3 Products and Services

14.3.4 Financial Overview

14.3.5 SWOT Analysis

14.3.6 Key Developments

14.4 Meltwater N. V

14.4.1 Key Facts

14.4.2 Business Description

14.4.3 Products and Services

14.4.4 Financial Overview

14.4.5 SWOT Analysis

14.4.6 Key Developments

14.5 Oracle Corporation

14.5.1 Key Facts

14.5.2 Business Description

14.5.3 Products and Services

14.5.4 Financial Overview

14.5.5 SWOT Analysis

14.5.6 Key Developments

14.6 Qualtrics International Inc.

14.6.1 Key Facts

14.6.2 Business Description

14.6.3 Products and Services

14.6.4 Financial Overview

14.6.5 SWOT Analysis

14.6.6 Key Developments

14.7 Salesforce, Inc.

14.7.1 Key Facts

14.7.2 Business Description

14.7.3 Products and Services

14.7.4 Financial Overview

14.7.5 SWOT Analysis

14.7.6 Key Developments

14.8 Sprout Social, Inc.

14.8.1 Key Facts

14.8.2 Business Description

14.8.3 Products and Services

14.8.4 Financial Overview

14.8.5 SWOT Analysis

14.8.6 Key Developments

14.9 Talkwalker S.à.r.l.

14.9.1 Key Facts

14.9.2 Business Description

14.9.3 Products and Services

14.9.4 Financial Overview

14.9.5 SWOT Analysis

14.9.6 Key Developments

14.10 Zoho Corporation Pvt. Ltd.

14.10.1 Key Facts

14.10.2 Business Description

14.10.3 Products and Services

14.10.4 Financial Overview

14.10.5 SWOT Analysis

14.10.6 Key Developments

15. Appendix

15.1 About The Insight Partners

15.2 Word Index

LIST OF TABLES

Table 1. APAC Social Media Analytics Market – Revenue and Forecast to 2028 (US$ Million)

Table 2. Asia Pacific Social Media Analytics Market, by Country – Revenue and Forecast to 2028 (USD Million)

Table 3. Australia Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 4. Australia Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 5. Australia Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 6. Australia Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 7. Australia Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 8. Australia Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 9. China Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 10. China Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 11. China Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 12. China Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 13. China Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 14. China Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 15. India Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 16. India Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 17. India Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 18. India Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 19. India Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 20. India Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 21. Japan Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 22. Japan Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 23. Japan Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 24. Japan Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 25. Japan Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 26. Japan Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 27. South Korea Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 28. South Korea Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 29. South Korea Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 30. South Korea Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 31. South Korea Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 32. South Korea Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 33. Rest of APAC Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 34. Rest of APAC Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 35. Rest of APAC Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 36. Rest of APAC Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 37. Rest of APAC Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 38. Rest of APAC Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 39. List of Abbreviation

LIST OF FIGURES

Figure 1. APAC Social Media Analytics Market Segmentation

Figure 2. APAC Social Media Analytics Market Segmentation – By Country

Figure 3. APAC Social Media Analytics Market Overview

Figure 4. Solutions Segment held the Largest Share of Social Media Analytics Market

Figure 5. Competitive Intelligence Segment held the Largest Share of Social Media Analytics Market

Figure 6. Cloud Segment held the Largest Share of Social Media Analytics Market

Figure 7. Large Enterprises Segment held the Largest Share of Social Media Analytics Market

Figure 8. Retail & E-Commerce Segment held the Largest Share of Social Media Analytics Market

Figure 9. China to Show Great Traction During Forecast Period

Figure 10. Asia-Pacific: PEST Analysis

Figure 11. APAC Ecosystem Analysis

Figure 12. APAC Expert Opinion

Figure 13. APAC Social Media Analytics Market Impact Analysis of Drivers and Restraints

Figure 14. APAC Social Media Analytics Market – Revenue and Forecast to 2028 (US$ Million)

Figure 15. APAC Social Media Analytics Market Revenue Share, By Component (2021 and 2028)

Figure 16. APAC Solutions: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)

Figure 17. APAC Services: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)

Figure 18. APAC Professional Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)

Figure 19. APAC Managed Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)

Figure 20. APAC Social Media Analytics Market Breakdown, By Application (2021 and 2028)

Figure 21. APAC Customer Experience Management Market Revenue and Forecast to 2028 (US$ Million)

Figure 22. APAC Competitive Intelligence Market Revenue and Forecast to 2028(US$ Million)

Figure 23. APAC Sales and Marketing Management Market Revenue and Forecast to 2028(US$ Million)

Figure 24. APAC Others Market Revenue and Forecast to 2028 (US$ Million)

Figure 25. APAC Social Media Analytics Market Breakdown, By Deployment (2021 and 2028)

Figure 26. APAC Cloud Market Revenue and Forecast to 2028 (US$ Million)

Figure 27. APAC On-Premise Market Revenue and Forecast to 2028(US$ Million)

Figure 28. APAC Social Media Analytics Market Breakdown, By Organization Size (2021 and 2028)

Figure 29. APAC Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)

Figure 30. APAC SMEs Market Revenue and Forecast to 2028 (US$ Million)

Figure 31. APAC Social Media Analytics Market Breakdown, By Vertical (2021 and 2028)

Figure 32. APAC BFSI Market Revenue and Forecast to 2028 (US$ Million)

Figure 33. APAC IT & Telecom Market Revenue and Forecast to 2028 (US$ Million)

Figure 34. APAC Media & Entertainment Market Revenue and Forecast to 2028 (US$ Million)

Figure 35. APAC Retail & e-Commerce Market Revenue and Forecast to 2028 (US$ Million)

Figure 36. APAC Others Market Revenue and Forecast to 2028 (US$ Million)

Figure 37. APAC Social Media Analytics Market, by Country – Revenue (2021) (US$ Million)

Figure 38. APAC Social Media Analytics Market Breakdown, by Country, 2021 & 2028 (%)

Figure 39. Australia Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 40. China Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 41. India Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 42. Japan Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 43. South Korea Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 44. Rest of APAC Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Asia Pacific social media analytics market.
Highlights key business priorities in order to assist companies to realign their business strategies
The key findings and recommendations highlight crucial progressive industry trends in the Asia Pacific social media analytics market, thereby allowing players across the value chain to develop effective long-term strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth Asia Pacific market trends and outlook coupled with the factors driving the Asia Pacific social media analytics market, as well as those hindering it
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution

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