Asia Pacific Tortilla Market to 2027- Regional Analysis and Forecasts by Nature (Organic, Conventional); Source (Wheat, Corn); Product type (Tortilla chips, Taco shells, Tostadas, Flour tortillas, Corn tortillas, others); Distribution Channel (Hypermarkets/Supermarkets, Convenience stores, Online, Food Service)
The Asia Pacific tortilla market is accounted to US$ 1,995.2 Mn in 2018 and is expected to grow at a CAGR of 4.6% during the forecast period 2019 – 2027, to account to US$ 2,972.2 Mn by 2027.
The tortilla is a thin and flatbread made up of wheat and corn. Different types of tortillas are available in the market, including tortilla chips, taco shells, tostadas, and many more. High nutritive properties associated with a tortilla is expected to fuel the market growth. China is dominating the Asia Pacific tortilla market, followed by Japan. The food industry in China is changing rapidly. As the population continues to grow, foodservice operators have to meet new consumer demands as tastes are changing and becoming westernized. Furthermore, new technology is being introduced to the foodservice industry. The use of modern technology is thriving in the Chinese food industry, with foodservice operators using e-menus, mobile ordering, online reservations, and payment apps. The foodservice industry plays a vital role in the high consumption of tortillas in the Asia Pacific region.
Asia Pacific Tortilla Market
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Market Insights
Growing demand for plant-based products offered by manufacturers
Consumers are educated on the various harmful effects related to health and the environment due to the use of synthetic products. Increasing awareness about the side-effects of antibiotics and hormones that are present in animal-based products is one of the critical factors that has been escalating the demand for plant-based products. Due to this, consumers are more inclined towards the products containing natural ingredients. Food and beverage manufacturers focus on market trends and consumer requirements to develop innovative products and increase the sales of their entire product line. Therefore, in the past few years, several companies have launched innovative tortilla products that offer healthy options to consumers. Manufacturers offer different types of tortilla, such as tortilla chips, taco shells, tostadas, flour tortillas, and corn tortillas, for consumers.
Product Type Insights
Based on product type, the Asia Pacific tortilla market is bifurcated as tortilla chips, taco shells, tostadas, flour tortillas, corn tortillas, and others. In 2018, the flour tortillas segment led the Asia Pacific tortilla market, followed by corn tortillas. A flour tortilla is a type of smooth, thin flat-brown product made out of wheat flour. Initially, the tortillas were created from the corn tortilla, but later on, the flour tortillas were also discovered. These tortillas are usually filled with many stuffing like beef, chopped potatoes, fried beans, cheese, and hot sauces. Flour tortillas used in dishes such as fajitas, big burritos, and chimichangas are somewhat more significant and may also be thicker. The flour tortillas are smoother and softer to roll. They are available in multiple flavors, tastes, types, etc. in the supermarkets, retails, food joints, etc. The flour tortilla comes with many types in the food industry, and its increasing options is making its market significantly high in the Asia Pacific.
Nature Insights
Based on nature, the Asia Pacific tortilla market is bifurcated as conventional and organic. The conventional segment dominated the Asia Pacific tortilla market. The conventional tortillas are produced using raw materials, comprising of pesticidal and chemical products. The conventional form of tortillas is made with the use of synthetic or chemical products during the cultivation and processing of these agricultural crops. Enzymes are catalysts that are natural and biodegradable and can be used in baked goods as alternatives to chemical compounds. They modify and act on various tortilla components that help in extending the shelf life, improve dough handling and machinability properties, enhance mixing tolerance and proofing stability, improve crumb whiteness and structure, produce a more intense crust color, and, as a result of these, allow for the replacement of chemical additives.
Source Insights
Based on the source, the Asia Pacific tortilla market is bifurcated as wheat and corn. The corn segment dominated the Asia Pacific tortilla market. The corn tortilla is the traditional form of the tortilla. Many corn tortillas were developed in stores through an industrial nixtamalization process. Although traditional tortillas are made from 100% maize, they can be made from dehydrated maize flour. Corn tortillas are low in fat, low in sodium, and contain calcium, potassium, and fiber. Nixtamalization is an important step in improving maize tortilla's nutritional profile. The various chemical properties of corn like energy enhancer, folic acid, gluten-free in nature, has favored the product's market on a significant scale.
Distribution Channel Insights
The Asia Pacific Tortilla market is bifurcated based on distribution channel into hypermarkets/supermarkets, convenience stores, online, and food service. The hypermarkets/supermarkets segment was estimated to account for the largest share in the Asia Pacific tortilla market. It is convenient for a manufacturer to sell his product through hypermarket/supermarkets, as in the case of sales through hypermarket/supermarkets, the manufacturer sells his product to a distributor who then provides these products in bulk to the supermarkets depending upon its demand which means no wastage of the product. Tortillas are being widely channeled through the supermarkets/ hypermarkets, and their share is one of the major in the sales of the various tortilla product. The sales of tortillas in supermarkets are increasing day by day due to the increasing footfall of middle-class consumers in the supermarket. The wide availability of tortilla products from various brands at lower price encouraged the consumer to buy tortilla from supermarkets that have ultimately favored the tortilla market in the Asia Pacific region.
Rest of APAC Tortilla Market by Product Type
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ASIA PACIFIC TORTILLA MARKET SEGMENTATION
Asia Pacific Tortilla Market – By Product Type
- Tortilla chips
- Taco shells
- Tostadas
- Flour tortillas
- Corn Tortilla
- Others
Asia Pacific Tortilla Market – By Nature
- Conventional
- Organic
Asia Pacific Tortilla Market – By Source
- Wheat
- Corn
Asia Pacific Tortilla Market – By Distribution Channel
- Hypermarkets and Supermarkets
- Convenience Stores
- Online
- Food Service
Asia Pacific Tortilla Market – By Country
- China
- Australia
- India
- Japan
- Rest of APAC
Company Profiles
- Gruma, S.A.B. de C.V
- PepsiCo Inc.
- Aranda’s Tortilla Company, Inc.
- Conagra Brands Inc.
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 Asia Pacific Tortilla Market – By Product Type
1.3.2 Asia Pacific Tortilla Market – By Nature
1.3.3 Asia Pacific Tortilla Market – By Source
1.3.4 Asia Pacific Tortilla Market – By Distribution Channel
1.3.5 Asia Pacific Tortilla Market – By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Tortilla Market Landscape
4.1 Market Overview
4.1.1 Asia Pacific PEST Analysis
5. Tortilla Market – Key Industry Dynamics
5.1 Key Market Drivers
5.1.1 Growing Demand for Plant-Based Products Offered by Manufacturers
5.1.2 High Nutritive Properties Associated with Tortilla
5.2 Key Market Restraints
5.2.1 Availability of Substitutes
5.3 Key Market Opportunities
5.3.1 Growing Demand for Organic, Non-GMO, and Gluten-Free Food Items
5.3.2 Product Promotion through E-Commerce
5.4 Future Trends
5.4.1 Increasing Inclination Toward Ready-to-Eat and Ready-to-Cook Food Items
5.5 Impact Analysis of Drivers and Restraints
6. Tortilla – Asia Pacific Market Analysis
6.1 Asia Pacific Tortilla Market Overview
6.2 Asia Pacific Tortilla Market Forecast and Analysis
7. Asia Pacific Tortilla Market Analysis – By Product Type
7.1 Overview
7.2 Asia Pacific Tortilla Market Breakdown, By Product Type, 2018 & 2027
7.3 Tortilla Chips
7.3.1 Overview
7.3.2 Asia Pacific Tortilla chips Market Revenue and Forecasts to 2027 (US$ MN)
7.4 Taco shells
7.4.1 Overview
7.4.2 Asia Pacific Tortilla Taco Shells Market Revenue Forecasts to 2027 (US$ Mn)
7.5 Tostadas
7.5.1 Overview
7.5.2 Asia Pacific Tostadas Market Revenue and Forecasts to 2027 (US$ MN)
7.6 Flour Tortilla
7.6.1 Overview
7.6.2 Asia Pacific Flour Tortilla Market Revenue Forecasts to 2027 (US$ Mn)
7.7 Corn Tortilla
7.7.1 Overview
7.7.2 Asia Pacific Corn Tortilla Market Revenue Forecasts to 2027 (US$ Mn)
7.8 Others
7.8.1 Overview
7.8.2 Asia Pacific Others Tortilla Market Revenue Forecasts to 2027 (US$ Mn)
8. Asia Pacific Tortilla Market Analysis – By Nature
8.1 Overview
8.2 Asia Pacific Tortilla Market Breakdown, By Nature, 2018 & 2027
8.3 Conventional
8.3.1 Overview
8.3.2 Asia Pacific Conventional Tortilla Market Revenue and Forecasts to 2027 (US$ MN)
8.4 Organic
8.4.1 Overview
8.4.2 Asia Pacific Organic Tortilla Market Revenue Forecasts to 2027 (US$ Mn)
9. Asia Pacific Tortilla Market Analysis – By Source
9.1 Overview
9.2 Asia Pacific Tortilla Market Breakdown, By Source, 2018 & 2027
9.3 Wheat
9.3.1 Overview
9.3.2 Asia Pacific Wheat Tortilla Market Revenue Forecasts to 2027 (US$ Mn)
9.4 Corn
9.4.1 Overview
9.4.2 Asia Pacific Corn Tortilla Market Revenue Forecasts to 2027 (US$ Mn)
10. Asia Pacific Tortilla Market Analysis – By Distribution Channel
10.1 Overview
10.2 Asia Pacific Tortilla Market Breakdown, By Distribution channel, 2018 & 2027
10.3 Hypermarkets/Supermarkets
10.3.1 Overview
10.3.2 Asia Pacific Hypermarkets/Supermarkets Tortilla Market Revenue Forecasts to 2027 (US$ Mn)
10.4 Convenience Stores
10.4.1 Overview
10.4.2 Asia Pacific Tortilla Market in Convenience Store Revenue Forecasts to 2027 (US$ Mn)
10.5 Online
10.5.1 Overview
10.5.2 Asia Pacific Online Tortilla Market Revenue and Forecasts to 2027 (US$ Mn)
10.6 Food Service
10.6.1 Overview
10.6.2 Asia Pacific Tortilla Market in Food Service Distribution Channels Revenue and Forecasts to 2027 (US$ Mn)
11. Tortilla Market – Country Analysis
11.1 Overview
11.1.1 Asia Pacific Tortilla Market Breakdown, by Key Countries
11.1.1.1 Australia Tortilla Market Revenue and Forecast to 2027 (US$ MN)
11.1.1.1.1 Australia Tortilla Market Breakdown, by Nature
11.1.1.1.2 Australia Tortilla Market Breakdown, by Source
11.1.1.1.3 Australia Tortilla Market Breakdown, by Product Type
11.1.1.1.4 Australia Tortilla Market Breakdown, by Distribution Channel
11.1.1.2 China Tortilla Market Revenue and Forecast to 2027 (US$ MN)
11.1.1.2.1 China Tortilla Market Breakdown, by Nature
11.1.1.2.2 China Tortilla Market Breakdown, by Source
11.1.1.2.3 China Tortilla Market Breakdown, by Product Type
11.1.1.2.4 China Tortilla Market Breakdown, by Distribution Channel
11.1.1.3 India Tortilla Market Revenue and Forecast to 2027 (US$ MN)
11.1.1.3.1 India Tortilla Market Breakdown, by Nature
11.1.1.3.2 India Tortilla Market Breakdown, by Source
11.1.1.3.3 India Tortilla Market Breakdown, by Product Type
11.1.1.3.4 India Tortilla Market Breakdown, by Distribution Channel
11.1.1.4 Japan Tortilla Market Revenue and Forecast to 2027 (US$ MN)
11.1.1.4.1 Japan Tortilla Market Breakdown, by Nature
11.1.1.4.2 Japan Tortilla Market Breakdown, by Source
11.1.1.4.3 Japan Tortilla Market Breakdown, by Product Type
11.1.1.4.4 Japan Tortilla Market Breakdown, by Distribution Channel
11.1.1.5 Rest of Asia Pacific Tortilla Market Revenue and Forecast to 2027 (US$ MN)
11.1.1.5.1 Rest of APAC Tortilla Market Breakdown, by Nature
11.1.1.5.2 Rest of APAC Tortilla Market Breakdown, by Source
11.1.1.5.3 Rest of APAC Tortilla Market Breakdown, by Product Type
11.1.1.5.4 Rest of APAC Tortilla Market Breakdown, by Distribution Channel
12. COMPANY PROFILES
12.1 GRUMA, S.A.B. de C.V
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 PepsiCo Inc.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Aranda’s Tortilla Company, Inc.
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Conagra Brands Inc.
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
13. Appendix
13.1 About the Insight Partners
13.2 Glossary
LIST OF TABLES
Table 1. Asia Pacific Tortilla Market Revenue and Forecasts to 2027 (US$ Mn)
Table 2. Asia Pacific Tortilla Market Revenue and Forecasts to 2027 – By Product Type (US$ Mn)
Table 3. Australia Tortilla Market Revenue And Forecasts To 2027 – By Nature (US$ Mn)
Table 4. Australia Tortilla Market Revenue And Forecasts To 2027 – By Source (US$ Mn)
Table 5. Australia Tortilla Market Revenue And Forecasts To 2027 – By Product Type (US$ Mn)
Table 6. Australia Tortilla Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 7. China Tortilla Market Revenue And Forecasts To 2027 – By Nature (US$ Mn)
Table 8. China Tortilla Market Revenue And Forecasts To 2027 – By Source (US$ Mn)
Table 9. China Tortilla Market Revenue And Forecasts To 2027 – By Product Type (US$ Mn)
Table 10. China Tortilla Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 11. India Tortilla Market Revenue And Forecasts To 2027 – By Nature (US$ Mn)
Table 12. India Tortilla Market Revenue And Forecasts To 2027 – By Source (US$ Mn)
Table 13. India Tortilla Market Revenue And Forecasts To 2027 – By Product Type (US$ Mn)
Table 14. India Tortilla Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 15. Japan Tortilla Market Revenue And Forecasts To 2027 – By Nature (US$ Mn)
Table 16. Japan Tortilla Market Revenue And Forecasts To 2027 – By Source (US$ Mn)
Table 17. Japan Tortilla Market Revenue And Forecasts To 2027 – By Product Type (US$ Mn)
Table 18. Japan Tortilla Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 19. Rest of APAC Tortilla Market Revenue And Forecasts To 2027 – By Nature (US$ Mn)
Table 20. Rest of APAC Tortilla Market Revenue And Forecasts To 2027 – By Source (US$ Mn)
Table 21. Rest of APAC Tortilla Market Revenue And Forecasts To 2027 – By Product Type (US$ Mn)
Table 22. Rest of APAC Tortilla Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 23. Glossary of Terms, Tortilla Market
LIST OF FIGURES
Figure 1. Asia Pacific Tortilla Market Segmentations
Figure 2. Asia Pacific Tortilla Market Segmentation – By Country
Figure 3. Asia Pacific Tortilla Market Overview
Figure 4. Corn Held Largest Share In The Asia Pacific Tortilla Market By Source
Figure 5. US Dominated The Asia Pacific Tortilla Market In 2018
Figure 6. Asia Pacific Tortilla Market, Industry Landscape
Figure 7. Asia Pacific – Pest Analysis
Figure 8. Tortilla market Impact Analysis of Driver and Restraints
Figure 9. Asia Pacific Tortilla Market Forecast And Analysis, (US$ Mn)
Figure 10. Asia Pacific Tortilla Market Breakdown by Product Type, 2018 & 2027 (%)
Figure 11. Asia Pacific Tortilla Chips Market Revenue Forecasts To 2027 (US$ Mn)
Figure 12. Asia Pacific Tortilla Taco Shells Market Revenue Forecasts To 2027 (US$ Mn)
Figure 13. Asia Pacific Tostadas Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 14. Asia Pacific Flour Tortilla Market Revenue Forecasts To 2027 (US$ Mn)
Figure 15. Asia Pacific Corn Tortilla Market Revenue Forecasts To 2027 (US$ Mn)
Figure 16. Asia Pacific Others Tortilla Market Revenue Forecasts To 2027 (US$ Mn)
Figure 17. Asia Pacific Tortilla Market Breakdown by Nature, Value, 2018 & 2027 (%)
Figure 18. Asia Pacific Conventional Tortilla Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 19. Asia Pacific Organic Tortilla Market Revenue Forecasts To 2027 (US$ Mn)
Figure 20. Asia Pacific Tortilla Market Breakdown by Source, Value, 2018 & 2027 (%)
Figure 21. Asia Pacific Wheat Tortilla Market Revenue Forecasts To 2027 (US$ Mn)
Figure 22. Asia Pacific Corn Tortilla Market Revenue Forecasts To 2027 (US$ Mn)
Figure 23. Asia Pacific Tortilla Market Breakdown, By Distribution channel, By value, To 2027 (US$ Mn)
Figure 24. Asia Pacific Hypermarkets/Supermarkets Tortilla Market Revenue Forecasts To 2027 (US$ Mn)
Figure 25. Asia Pacific Tortilla Market in Convenience Store Market Revenue Forecasts To 2027 (US$ Mn)
Figure 26. Asia Pacific Online Tortilla Market Revenue Forecasts to 2027 (US$ Mn)
Figure 27. Asia Pacific Tortilla Market in Food Service Distribution Channels Revenue and Forecasts to 2027 (US$ Mn)
Figure 28. Asia Pacific Tortilla Market Breakdown by Key Countries, 2018 & 2027(%)
Figure 29. Australia Tortilla Market Forecasts To 2027 (US$ Mn)
Figure 30. China Tortilla Market Forecasts To 2027 (US$ Mn)
Figure 31. India Tortilla Market Forecasts To 2027 (US$ Mn)
Figure 32. Japan Tortilla Market Forecasts To 2027 (US$ Mn)
Figure 33. Rest Of Asia Pacific Tortilla Market Forecasts To 2027 (US$ Mn)
The List of Companies - Asia Pacific Tortilla Market
- Gruma, S.A.B. de C.V
- PepsiCo Inc.
- Aranda’s Tortilla Company, Inc.
- Conagra Brands Inc.
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the Asia Pacific tortilla market, thereby allowing players to develop effective long term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.