Asia Pacific Plant Protein Market to 2027 - Regional Analysis and Forecasts by Source (Soy, Wheat, Pea, and Others); Type (Isolates, Concentrates, and Protein Flour); Application (Protein Beverages, Dairy Alternatives, Meat Alternatives and Meat Extenders, Protein Bars, Bakery, and Others), and Countries
The Asia Pacific plant protein market accounted for US$ 3,445.9 Mn in 2018 and is predicted to grow at a CAGR of 7.2% during the forecast period 2019 – 2027, to account for US$ 6,292.3 Mn by 2027.
Plant protein is a natural protein derived from plant sources such as soy, wheat, pea, and others. Plant protein provides building blocks for healthy muscles and tissues in the human body and is also beneficial for weight loss. Plant-based proteins tend to be lower in calories and fat as compared to animal proteins but higher in fiber and essential nutrients.
In 2018, China dominated the Asia Pacific plant protein market, followed by rest of Asia Pacific. The plant protein market in China is characterized by the presence of many small and large-scale players operating in the country. The Chinese economy is flooded with manufacturing and assembly units of a few major manufacturers of food and beverages, cosmetics, and personal care products. Rising production capacities of these products is creating a strong demand for plant protein. Additionally, China has the largest population in APAC, and this leads to the growing demands for food and beverages, cosmetics and personal care products, which, in turn, will lead to the growth of the plant protein market in China. The low manufacturing and capital costs in China attract new investment and better opportunities for food and beverage businesses in the region. It is considered to be the second-largest economy in the world and exhibits potential growth for the market in the forthcoming years. According to the China Cuisine Association, the food & beverages industry of China was valued at ~US$ 636 billion in 2018. Thus, growing food & beverages industry is expected to boost the plant protein market in the upcoming years.
Asia Pacific Plant Protein Market
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Market Insights
Rising consumer awareness about protein-rich food
Proteins are building blocks to maintain the structure and functions of the human body. Proteins are made up of amino acids that are attached by peptide bonds in long chains. There are 20 different kinds of amino acids linked together that determines the role of protein in the human body. Proteins play a key role in transporting molecules throughout the body by helping in cell repair and protecting the body from viruses and bacteria. It also promotes proper growth and development in children, teenagers, and pregnant women. People consuming more protein tend to maintain bone mass better and have a much lower risk of osteoporosis and fractures. High protein intake has resulted in boosting metabolism that results in the burning of a high amount of calories. This further helps in proper weight management and weight loss. These benefits of protein are attracting consumers towards protein-rich food and beverages available in the market. This further creates a huge demand for plant proteins across Asia Pacific.
Source Insights
Based on source, the Asia Pacific plant protein market is bifurcated as soy, wheat, pea, and others. The soy segment led the Asia Pacific plant protein market by source. Soy protein isolate is a highly refined form of soy protein, with a protein content of minimum 90%. It is made from defatted soy flour from which most of the non-protein components, including fats and carbohydrates, are removed. Soy protein powder is made from defatted soybean flakes washed in either alcohol or water to remove the sugars and dietary fibers. They are then dehydrated and ground into powder. Soy protein powder is used to make infant soy formulae, as well as a variety of meat and dairy alternatives. Soy protein concentrates typically contain 70% soy protein and is basically defatted soy flour without the water-soluble carbohydrates. This form of protein is made by removing part of the carbohydrates from dehulled and defatted soybeans. Soy flour is made by grinding soybeans into a fine powder.
Type Insights
The Asia Pacific plant protein market is bifurcated based on type into isolates, concentrates, and protein flour. The isolates segment held a significantly large share of the Asia Pacific plant protein market in 2018. Plant protein isolates include an additional filtering process that removes more fat and carbs, further concentrating the protein. Plant protein isolate powders contain about 90–95% protein. It is a type of protein powder that has undergone more processing as compared to protein concentrate. The processing of this type of protein isolate includes cooking and decanting of fat and other low protein portions to separate and collect the purest protein. The additional processing help to isolate the protein from sources such as soy, wheat, and pea and separating it from the fat, lactose, and gluten. As a result, plant protein isolates deliver more protein with fewer calories. Furthermore, plant protein isolates are easy to digest because common troublemakers like gluten and lactose are removed as the protein is highly purified.
Application Insights
The Asia Pacific plant protein market is bifurcated based on application into protein beverages, dairy alternatives, meat alternatives and meat extenders, protein bars, bakery, and others. The meat alternatives and meat extenders segment accounted for a major share in the Asia Pacific plant protein market. Beans and legumes are affordable sources of plant protein that serve as a meat substitute. Soy is also among the major source for producing meat alternatives. Pea protein isolates are mainly used by meat-alternative manufacturers such as Daiya, Gardein, Ben & Jerry's, Beyond Meat, Just Mayo, and Ripple Foods, among others. Therefore, surge in demand and production for meat alternatives results in higher demand for plant proteins. The demand for meat alternatives is increasing due to growing health concerns among consumers and growing preference for vegan food. Further, rising obesity levels due to the consumption of meat and meat products have led to an increasing consumer preference for meat substitutes.
Asia Pacific Plant Protein Market by Type
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Strategic Insights
New product development, market initiatives and merger and acquisition were observed as the most adopted strategies in Asia Pacific plant protein market. Few of the recent developments in the Asia Pacific plant protein market are listed below:
2019: DuPont Nutrition & Biosciences expanded its plant protein range under the brand DuPont Danisco which features pea and soy protein options and adds crunchy texture and higher protein content to snacks, cereals, nutritional bars and more.
2019: Roquette announced the expansion of its range of premium plant-based proteins for the meat alternative which could support the development of new opportunities for plant-based food innovators.
2019: DSM partnered with Avril, so as to work together to meet the growing consumer demand for plant-based proteins. Together, both the companies are aiming to launch canola protein food ingredient.
ASIA PACIFIC PLANT PROTEIN MARKET SEGMENTATION
By Source
- Soy,
- Wheat
- Pea
- Others
By Type
- Isolates
- Concentrates
- Protein Flour
By Application
- Protein Beverages
- Dairy Alternatives
- Meat Alternatives and Meat Extenders
- Protein Bars
- Bakery
- Others
By Country
- Australia
- China
- India
- Japan
- South Korea
- Rest of APAC
Company Profiles
- E. I. Du Pont De Nemours and Company
- Archer Daniels Midland Company
- Kerry Group
- Koninklijke DSM N.V.
- Axiom Foods, Inc
- Cargill, Incorporated
- Roquette Frères
- Ingredion Incorporated
- Glanbia plc
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 Asia Pacific Plant Protein Market – By Source
1.3.2 Asia Pacific Plant Protein Market – By Type
1.3.3 Asia Pacific Plant Protein Market – By Application
1.3.4 Asia Pacific Plant Protein Market – By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Plant Protein Market Landscape
4.1 Market Overview
4.1.1 Asia Pacific PEST Analysis
5. Plant Protein Market – Key Industry Dynamics
5.1 Market Drivers
5.1.1 Health Benefits Associated with Plant Protein Consumption
5.1.2 Rising Consumer Awareness About Protein-Rich Food
5.2 Key Market Restraints
5.2.1 Volatility in the Prices of Plant Protein Sources
5.3 Key Market Opportunities
5.3.1 Emerging Use of Plant Protein in Sports Nutrition and Cosmetic Application
5.4 Future Trends
5.4.1 Rising Inclination Toward Vegan Diet and Plant-Based Protein
6. Plant Protein – Asia Pacific Market Analysis
6.1 Asia Pacific Plant Protein Market Overview
6.2 Asia Pacific Plant Protein Market Analysis, in Terms of Volume and Value, Forecast to 2027 (kiloton and US$)
7. Asia Pacific Plant Protein Market Analysis – By Source
7.1 Overview
7.2 Asia Pacific Plant Protein Market Breakdown, By Source, 2018 & 2027
7.3 Soy
7.3.1 Overview
7.3.2 Asia Pacific Soy Protein Market, in terms of Volume and Value, Forecasts To 2027 (Kiloton and US$ Mn)
7.4 Wheat
7.4.1 Asia Pacific Wheat Protein Market, in Terms of Volume and Value, Forecast to 2027 (Kiloton and US$ Mn)
7.5 Pea
7.5.1 Overview
7.5.2 Asia Pacific Pea Protein Market, in Terms of Volume and Value, Forecast to 2027 (Kiloton and US$ Mn)
7.6 Other Sources
7.6.1 Overview
7.6.2 Asia Pacific Others Source Protein Market, in Terms of Volume, Forecast to 2027 (Kiloton and US$ Mn)
8. Asia Pacific Plant Protein Market Analysis – By Type
8.1 Overview
8.2 Asia Pacific Plant Protein Market Breakdown, By Type, 2018 & 2027
8.3 Isolates
8.3.1 Overview
8.3.2 Asia Pacific Plant Protein Isolates Market, In Terms of Volume and Value, Forecasts To 2027 (kiloton and US$ Mn)
8.4 Concentrates
8.4.1 Overview
8.4.2 Asia Pacific Plant Protein Concentrates Market, in Terms of Volume and Value, Forecasts To 2027 (kiloton and US$ Mn)
8.5 Protein Flour
8.5.1 Overview
8.5.2 Asia Pacific Protein Flour Type Market, In Terms of Volume and Value, Forecast to 2027 (Kiloton and US$ Mn)
9. Asia Pacific Plant Protein Market Analysis – By Application
9.1 Overview
9.2 Asia Pacific Plant Protein Market Breakdown, By Application, 2018 & 2027
9.3 Protein Beverages
9.3.1 Overview
9.3.2 Asia Pacific Plant Protein Market for Protein Beverages, in Terms of Volume and Value, Forecast To 2027 (kiloton and US$ Mn)
9.4 Dairy Alternatives
9.4.1 Overview
9.4.2 Asia Pacific Plant Protein Market for Dairy Alternatives, In Terms of Volume and Value, Forecasts To 2027 (kiloton and US$ Mn)
9.5 Meat Alternatives and Meat Extenders
9.5.1 Overview
9.5.2 Asia Pacific Plant Protein Market for Meat Alternatives and Meat Extenders, in Terms of Volume and Value, Forecasts To 2027 (kiloton and US$ Mn)
9.6 Protein Bars
9.6.1 Overview
9.6.2 Asia Pacific Plant Protein Market for Protein Bars, in Terms of Volume and Value, Forecast To 2027 (kiloton and US$ Mn)
9.7 Bakery
9.7.1 Overview
9.7.2 Asia Pacific Bakery Application Market, Volume and Revenue Forecasts To 2027 (kiloton and US$ Mn)
9.8 Other Applications
9.8.1 Overview
9.8.2 Asia Pacific Plant Protein Market for Other Applications, in Terms of Volume and Value, Forecasts To 2027 (kiloton and US$ Mn)
10. Plant Protein Market – Country Analysis
10.1 Overview
10.1.1 Asia Pacific Plant Protein Market Breakdown, by Country
10.1.1.1 Australia Plant Protein Market, in Terms of Volume and Value, Forecast to 2027 (Kiloton and US$ Mn)
10.1.1.1.1 Australia Plant Protein Market Breakdown, by Source
10.1.1.1.2 Australia Plant Protein Market Breakdown, by Type
10.1.1.1.3 Australia Plant Protein Market Breakdown, by Application
10.1.1.2 China Plant Protein Market, in Terms of Volume and Value, Forecast to 2027 (Kiloton and US$ Mn)
10.1.1.2.1 China Plant Protein Market Breakdown, by Source
10.1.1.2.2 China Plant Protein Market Breakdown, by Type
10.1.1.2.3 China Plant Protein Market Breakdown, by Application
10.1.1.3 India Plant Protein Market, in Terms of Volume and Value, Forecast to 2027 (Kiloton and US$ Mn)
10.1.1.3.1 India Plant Protein Market Breakdown, by Source
10.1.1.3.2 India Plant Protein Market Breakdown, by Type
10.1.1.3.3 India Plant Protein Market Breakdown, by Application
10.1.1.4 Japan Plant Protein Market, in Terms of Volume and Value, Forecast to 2027 (Kiloton and US$ Mn)
10.1.1.4.1 Japan Plant Protein Market Breakdown, by Source
10.1.1.4.2 Japan Plant Protein Market Breakdown, by Type
10.1.1.4.3 Japan Plant Protein Market Breakdown, by Application
10.1.1.5 South Korea Plant Protein Market, in Terms of Volume and Value, Forecast to 2027 (Kiloton and US$ Mn)
10.1.1.5.1 South Korea Plant Protein Market Breakdown, by Source
10.1.1.5.2 South Korea Plant Protein Market Breakdown, by Type
10.1.1.5.3 South Korea Plant Protein Market Breakdown, by Application
10.1.1.6 Rest of APAC Plant Protein Market, in Terms of Volume and Value, Forecast to 2027 (Kiloton and US$ Mn)
10.1.1.6.1 Rest of APAC Plant Protein Market Breakdown, by Source
10.1.1.6.2 Rest of APAC Plant Protein Market Breakdown, by Type
10.1.1.6.3 Rest of APAC Plant Protein Market Breakdown, by Application
11. Company Profiles
11.1 E. I. Du Pont De Nemours and Company
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Archer Daniels Midland Company
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Kerry Group
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Koninklijke DSM N.V.
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Axiom Foods, Inc.
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Cargill, Incorporated
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 Roquette Frères
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
11.8 Ingredion Incorporated
11.8.1 Key Facts
11.8.2 Business Description
11.8.3 Products and Services
11.8.4 Financial Overview
11.8.5 SWOT Analysis
11.8.6 Key Developments
11.9 Glanbia plc
11.9.1 Key Facts
11.9.2 Business Description
11.9.3 Products and Services
11.9.4 Financial Overview
11.9.5 SWOT Analysis
11.9.6 Key Developments
12. Appendix
12.1 About The Insight Partners
12.2 Glossary
LIST OF TABLES
Table 1. Asia Pacific Plant Protein Market Revenue and Forecasts to 2027 (Kiloton)
Table 2. Asia Pacific Plant Protein Market Revenue and Forecasts to 2027 (US$ Mn)
Table 3. APAC Plant Protein Market, in Terms of Volume, Forecast to 2027 – By Source (Kiloton)
Table 4. APAC Plant Protein Market, Revenue and Forecast to 2027 – By Source (US$ Mn)
Table 5. APAC Plant Protein Market, in Terms of Volume, Forecast to 2027 – By Type (Kiloton)
Table 6. APAC Plant Protein Market, Revenue and Forecast to 2027 – By Type (US$ Mn)
Table 7. APAC Plant Protein Market, in Terms of Volume, Forecast to 2027 – By Application (Kiloton)
Table 8. APAC Plant Protein Market, Revenue and Forecast to 2027 – By Application (US$ Mn)
Table 9. Australia Plant Protein Market, in Terms of Volume, Forecast to 2027 – By Source (Kiloton)
Table 10. Australia Plant Protein Market, Revenue and Forecast to 2027 – By Source (US$ Mn)
Table 11. Australia Plant Protein Market, in Terms of Volume, Forecast to 2027 – By Type (Kiloton)
Table 12. Australia Plant Protein Market, Revenue and Forecast to 2027 – By Type (US$ Mn)
Table 13. Australia Plant Protein Market, in Terms of Volume, Forecast to 2027 – By Application (Kiloton)
Table 14. Australia Plant Protein Market, Revenue and Forecast to 2027 – By Application (US$ Mn)
Table 15. China Plant Protein Market, in Terms of Volume, Forecast to 2027 – By Source (Kiloton)
Table 16. China Plant Protein Market, Revenue and Forecast to 2027 – By Source (US$ Mn)
Table 17. China Plant Protein Market, in Terms of Volume, Forecast to 2027 – By Type (Kiloton)
Table 18. China Plant Protein Market, Revenue and Forecast to 2027 – By Type (US$ Mn)
Table 19. China Plant Protein Market, in Terms of Volume, Forecast to 2027 – By Application (Kiloton)
Table 20. China Plant Protein Market, Revenue and Forecast to 2027 – By Application (US$ Mn)
Table 21. India Plant Protein Market, in Terms of Volume, Forecast to 2027 – By Source (Kiloton)
Table 22. India Plant Protein Market, Revenue and Forecast to 2027 – By Source (US$ Mn)
Table 23. India Plant Protein Market, in Terms of Volume, Forecast to 2027 – By Type (Kiloton)
Table 24. India Plant Protein Market, Revenue and Forecast to 2027 – By Type (US$ Mn)
Table 25. India Plant Protein Market, in Terms of Volume, Forecast to 2027 – By Application (Kiloton)
Table 26. India Plant Protein Market, Revenue and Forecast to 2027 – By Application (US$ Mn)
Table 27. Japan Plant Protein Market, in Terms of Volume, Forecast to 2027 – By Source (Kiloton)
Table 28. Japan Plant Protein Market, Revenue and Forecast to 2027 – By Source (US$ Mn)
Table 29. Japan Plant Protein Market, in Terms of Volume, Forecast to 2027 – By Type (Kiloton)
Table 30. Japan Plant Protein Market, Revenue and Forecast to 2027 – By Type (US$ Mn)
Table 31. Japan Plant Protein Market, in Terms of Volume, Forecast to 2027 – By Application (Kiloton)
Table 32. Japan Plant Protein Market, Revenue and Forecast to 2027 – By Application (US$ Mn)
Table 33. South Korea Plant Protein Market, in Terms of Volume, Forecast to 2027 – By Source (Kiloton)
Table 34. South Korea Plant Protein Market, Revenue and Forecast to 2027 – By Source (US$ Mn)
Table 35. South Korea Plant Protein Market, in Terms of Volume, Forecast to 2027 – By Type (Kiloton)
Table 36. South Korea Plant Protein Market, Revenue and Forecast to 2027 – By Type (US$ Mn)
Table 37. South Korea Plant Protein Market, in Terms of Volume, Forecast to 2027 – By Application (Kiloton)
Table 38. South Korea Plant Protein Market, Revenue and Forecast to 2027 – By Application (US$ Mn)
Table 39. Rest of APAC Plant Protein Market, in Terms of Volume, Forecast to 2027 – By Source (Kiloton)
Table 40. Rest of APAC Plant Protein Market, Revenue and Forecast to 2027 – By Source (US$ Mn)
Table 41. Rest of APAC Plant Protein Market, in Terms of Volume, Forecast to 2027 – By Type (Kiloton)
Table 42. Rest of APAC Plant Protein Market, Revenue and Forecast to 2027 – By Type (US$ Mn)
Table 43. Rest of APAC Plant Protein Market, in Terms of Volume, Forecast to 2027 – By Application (Kiloton)
Table 44. Rest of APAC Plant Protein Market, Revenue and Forecast to 2027 – By Application (US$ Mn)
Table 45. Glossary of Terms, Asia Pacific Plant Protein Market
LIST OF FIGURES
Figure 1. Asia Pacific Plant Protein Market Segmentations
Figure 2. Asia Pacific Plant Protein Market Segmentation – By Country
Figure 3. Asia Pacific Plant Protein Market Overview
Figure 4. The Soy Segment Held The Largest Share In The Asia Pacific Plant Protein Market
Figure 5. China Dominated The Asia Pacific Plant Protein Market In 2018
Figure 6. Asia Pacific Plant Protein Market, Industry Landscape
Figure 7. Asia Pacific - PEST Analysis
Figure 8. Asia Pacific Plant Protein Market Impact Analysis of Driver and Restraints
Figure 9. Asia Pacific Plant Protein Market, in Terms of Volume, Forecast to 2027 (Kiloton)
Figure 10. Asia Pacific Plant Protein Market, Revenue and Forecast to 2027 (US$ Mn)
Figure 11. Asia Pacific Plant Protein Market Breakdown by Source, by Value 2018 and 2027 (%)
Figure 12. Asia Pacific Soy Protein Market, in Terms of Volume and Value, Forecast to 2027 (kiloton and US$ Mn)
Figure 13. Asia Pacific Wheat Protein Market, in Terms of Volume and Value, Forecast to 2027 (Kiloton and US$ Mn)
Figure 14. Asia Pacific Pea Protein Market, in Terms of Volume and Value, Forecast to 2027 (Kiloton and US$ Mn)
Figure 15. Asia Pacific Others Source Protein Market, in Terms of Volume, Forecast to 2027 (Kiloton and US$ Mn)
Figure 16. Asia Pacific Plant Protein Market Breakdown by Type, in Terms of Value, 2018 & 2027 (%)
Figure 17. Asia Pacific Plant Protein Isolates Market, in Terms of Volume and Value, 2027 (kiloton and US$ Mn)
Figure 18. Asia Pacific Plant Protein Concentrates Market, In Terms of Volume and Value, 2027 (kiloton and US$ Mn)
Figure 19. Asia Pacific Protein Flour Type Market, in Terms of Volume and Value, 2027 (Kiloton and US$ Mn)
Figure 20. Asia Pacific Plant Protein Market Breakdown by Application, in Terms of Value 2018 & 2027 (%)
Figure 21. Asia Pacific Plant Protein Market for Protein Beverages, In Terms of Volume and Value, Forecasts To 2027 (kiloton and US$ Mn)
Figure 22. Asia Pacific Plant Protein Market for Dairy Alternatives, in Terms of Volume and Value, Forecasts To 2027 (kiloton and US$ Mn)
Figure 23. Asia Pacific Plant Protein Market for Meat Alternatives and Meat Extenders, in Terms of Volume and Value, Forecast To 2027 (kiloton and US$ Mn)
Figure 24. Asia Pacific Plant protein Market for Protein Bars, In Terms of Volume and Value, Forecasts To 2027 (kiloton and US$ Mn)
Figure 25. Asia Pacific Bakery Application Market, Volume and Revenue Forecasts To 2027 (kiloton and US$ Mn)
Figure 26. Asia Pacific Plant Protein Market for Other Applications, in Terms of Volume and Value, Forecast To 2027 (kiloton and US$ Mn)
Figure 27. Asia Pacific Plant Protein Market Breakdown by Country, by Value 2018 & 2027(%)
Figure 28. Australia Plant Protein Market, in Terms of Volume and Value, Forecast to 2027 (Kiloton and US$ Mn)
Figure 29. China Plant Protein Market, in Terms of Volume and Value, Forecast to 2027 (Kiloton and US$ Mn)
Figure 30. India Plant Protein Market, in Terms of Volume and Value, Forecast to 2027 (Kiloton and US$ Mn)
Figure 31. Japan Plant Protein Market, in Terms of Volume and Value, Forecast to 2027 (Kiloton and US$ Mn)
Figure 32. South Korea Plant Protein Market, in Terms of Volume and Value, Forecast to 2027 (Kiloton and US$ Mn)
Figure 33. Rest of APAC Plant Protein Market, in Terms of Volume and Value, Forecast to 2027 (Kiloton and US$ Mn)
List of Companies – Asia Pacific Plant Protein Market
- E. I. Du Pont De Nemours and Company
- Archer Daniels Midland Company
- Kerry Group
- Koninklijke DSM N.V.
- Axiom Foods, Inc
- Cargill, Incorporated
- Roquette Frères
- Ingredion Incorporated
- Glanbia plc
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the Asia Pacific plant protein market, thereby allowing players to develop effective long term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.