Asia-Pacific Artificial Intelligence in Marketing Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Offering (Solution and Services), Application (Social Media Advertising, Search Advertising, Dynamic Pricing, Virtual Assistant, Content Curation, Sales & Marketing Automation, Analytics Platform, and Others), and End- Use Industry (BFSI, Retail, Consumer Goods, Media and Entertainment, and Others)

Market Introduction

Robust economic growth in Asian provinces has meant increased spending ability of the consumers. Over the years, the most prominent countries in the regions that include China, India, Japan, Singapore, South Korea, and Vietnam have witnessed noteworthy growth in their economy, subsequently contributing to the growth of investment in key technologies, including artificial intelligence. According to the 2018 Digital Trends report, published by Econsultancy in association with Adobe, Marketers in the Asia-Pacific region are ahead of their European counterparts in terms of artificial intelligence adoption as well as the amount of investment they put in digital skills training. Also, progress in adoption of cloud-based applications and services is the major factor driving the growth of the APAC artificial intelligence in marketing market.

The COVID-19 outbreak has resulted in a massive financial loss in APAC. The governments in APAC countries are taking possible steps to reduce its effects by announcing lockdown, negatively affecting the manufacturing sector. China, India, South Korea, Taiwan dominates the global manufacturing sector with significantly unprecedented, large numbers of manufacturing units. The COVID-19 emergence and imposition of lockdown across the country have substantially disrupted its manufacturing sector. Since the emergence of the COVID-19 virus, the government has undergone several lockdown phases, which have adversely affected the manufacturing and construction industries. Humans' everyday lives have become increasingly reliant on social media. In the lockdown situation nothing much to do at home; hence there is a spike in online media consumption in the Covid 19 pandemic. Entrepreneurs should link their social media marketing to the current situation. Business owners need to craft engagement techniques that help them communicate with their customers more than ever before. The company's focus is on customized products and other ways to keep the company services running at a good pace.

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Market Overview and Dynamics

The artificial intelligence in marketing market in APAC is expected to reach US$ 26,023.61 million by 2028 from US$ 3,652.85 million in 2021. The market is estimated to grow at a CAGR of 32.4% from 2021 to 2028. Customer-centricity enables companies to better understand their customers and predict as well as satisfy their needs at any time. It is proved that companies that have successfully shifted to customer-centric engagement, enjoy a major competitive advantage and growth in sales and revenue.

Key Market Segments

The APAC artificial intelligence in marketing market is segmented into offering, application, end-use industry, and country. Based on offering, the market is segmented into solution and services. The solution segment dominated the market in the year 2020 and services segment is expected to be the fastest growing during forecast period. Based on application, the market is segmented into social media advertising, search advertising, dynamic pricing, virtual assistant, content curation, sales & marketing automation, analytics platform, and others. The social media advertising segment dominated the market in year 2020 and virtual assistant segment is expected to be the fastest growing during the forecast period. Based on end- use industry, the market is segmented into BFSI, retail, consumer goods, media and entertainment, and others. The BFSI segment dominated the market in year 2020 and retail segment is expected to be the fastest growing during the forecast period.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the artificial intelligence in marketing market in APAC are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Accenture; Adobe; Amazon Web Services; Appier Inc.; Bidalgo; CognitiveScale; IBM Corporation; Microsoft Corporation; Novantas (Amplero), Inc; Oracle Corporation; Salesforce.com, inc.; SAP SE; SAS Institute Inc.; and Xilinx, Inc. among others.

Reasons to buy report

To understand the APAC artificial intelligence in marketing market landscape and identify market segments that are most likely to guarantee a strong return
Stay ahead of the race by comprehending the ever-changing competitive landscape for APAC artificial intelligence in marketing market
Efficiently plan M&A and partnership deals in APAC artificial intelligence in marketing market by identifying market segments with the most promising probable sales
Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form APAC artificial intelligence in marketing market
Obtain market revenue forecast for market by various segments from 2021-2028 in APAC region.

APAC ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SEGMENTATION

APAC Artificial Intelligence in Marketing Market -By Offering

Solution
Services

APAC Artificial Intelligence in Marketing Market -By Application

APAC Artificial Intelligence in Marketing Market -By End- Use Industry

BFSI
Retail
Consumer Goods
Media and Entertainment
Others

APAC Artificial Intelligence in Marketing Market -By Country

APAC Artificial Intelligence in Marketing Market -Company Profiles

1. Introduction

1.1 Scope of the Study

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. APAC Artificial Intelligence in Marketing Market Landscape

4.1 Market Overview

4.2 Ecosystem Analysis

4.3 Expert Opinion

4.4 APAC PEST Analysis

5. APAC Artificial Intelligence in Marketing Market – Key Industry Dynamics

5.1 Market Drivers

5.1.1 Ascent in Adoption of Customer-Centric Marketing Strategies

5.1.2 Rising Use of Social Media for Advertising

5.2 Market Restraints

5.2.1 Confined Number of Artificial Intelligence (AI) Experts

5.3 Market Opportunities

5.3.1 Progress in Adoption of Cloud-Based Applications and Services

5.4 Future Trends

5.4.1 Vivacious Personalized Ad Serving

5.5 Impact Analysis of Drivers and Restraints

6. Artificial Intelligence in Marketing Market – APAC Market Analysis

6.1 APAC Artificial Intelligence in Marketing Market

6.2 APAC Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)

7. APAC Artificial Intelligence in Marketing Market – By Offering

7.1 Overview

7.2 Artificial Intelligence in Marketing Market Breakdown, by Offering (2020 and 2028)

7.3 Solution

7.3.1 Overview

7.3.2 Solution: APAC Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

7.4 Services

7.4.1 Overview

7.4.2 Services: APAC Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8. APAC Artificial Intelligence in Marketing Market – By Application

8.1 Overview

8.2 APAC Artificial Intelligence in Marketing Market Breakdown, by Application (2020 and 2028)

8.3 Search Advertising

8.3.1 Overview

8.3.2 Search Advertising: APAC Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.4 Social Media Advertising

8.4.1 Overview

8.4.2 Social Media Advertising: APAC Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.5 Dynamic Pricing

8.5.1 Overview

8.5.2 Dynamic Pricing: APAC Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.6 Virtual Assistant

8.6.1 Overview

8.6.2 Virtual Assistant: APAC Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.7 Content Curation

8.7.1 Overview

8.7.2 Content Curation: APAC Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.8 Sales and Marketing Automation

8.8.1 Overview

8.8.2 Sales and Marketing Automation: APAC Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.9 Analytics Platform

8.9.1 Overview

8.9.2 Analytics Platform: APAC Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.10 Others

8.10.1 Overview

8.10.2 Others: APAC Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

9. APAC Artificial Intelligence in Marketing Market – By End-Use Industry

9.1 Overview

9.2 APAC Artificial Intelligence in Marketing Market Breakdown, by End-Use Industry (2020 and 2028)

9.3 BFSI

9.3.1 Overview

9.3.2 BFSI: APAC Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

9.4 Retail

9.4.1 Overview

9.4.2 Retail: APAC Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

9.5 Consumer Goods

9.5.1 Overview

9.5.2 Consumer Goods: APAC Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

9.6 Media and Entertainment

9.6.1 Overview

9.6.2 Media and Entertainment: APAC Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

9.7 Others

9.7.1 Overview

9.7.2 Others: APAC Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

10. APAC Artificial Intelligence in Marketing Market – Country Analysis

10.1 Overview

10.1.1 APAC: Artificial Intelligence in Marketing Market, by Key Country

10.1.1.1 China: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

10.1.1.1.1 China: Artificial Intelligence in Marketing Market, by Offering

10.1.1.1.2 China: Artificial Intelligence in Marketing Market, by Application

10.1.1.1.3 China: Artificial Intelligence in Marketing Market, by End Use Industry

10.1.1.2 Japan: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

10.1.1.2.1 Japan: Artificial Intelligence in Marketing Market, by Offering

10.1.1.2.2 Japan: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

10.1.1.2.3 Japan: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)

10.1.1.3 South Korea: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

10.1.1.3.1 South Korea: Artificial Intelligence in Marketing Market, by Offering

10.1.1.3.2 South Korea: Artificial Intelligence in Marketing Market, by Application

10.1.1.3.3 South Korea: Artificial Intelligence in Marketing Market, by End Use Industry

10.1.1.4 Australia: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

10.1.1.4.1 Australia: Artificial Intelligence in Marketing Market, by Offering

10.1.1.4.2 Australia: Artificial Intelligence in Marketing Market, by Application

10.1.1.4.3 Australia: Artificial Intelligence in Marketing Market, by End Use Industry

10.1.1.5 India: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

10.1.1.5.1 India: Artificial Intelligence in Marketing Market, by Offering

10.1.1.5.2 India: Artificial Intelligence in Marketing Market, by Application

10.1.1.5.3 India: Artificial Intelligence in Marketing Market, by End Use Industry

10.1.1.6 Taiwan: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

10.1.1.6.1 Taiwan: Artificial Intelligence in Marketing Market, by Offering

10.1.1.6.2 Taiwan: Artificial Intelligence in Marketing Market, by Application

10.1.1.6.3 Taiwan: Artificial Intelligence in Marketing Market, by End Use Industry

10.1.1.7 Rest of APAC: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

10.1.1.7.1 Rest of APAC: Artificial Intelligence in Marketing Market, by Offering

10.1.1.7.2 Rest of APAC: Artificial Intelligence in Marketing Market, by Application

10.1.1.7.3 Rest of APAC: Artificial Intelligence in Marketing Market, by End Use Industry

11. Impact of COVID-19 Pandemic on APAC Artificial Intelligence in Marketing Market

11.1 Overview

12. Artificial Intelligence in Marketing Market - Industry Landscape

12.1 Overview

12.2 Organic Developments

12.2.1 Overview

12.3 Inorganic Developments

12.3.1 Overview

13. Company Profiles

13.1 Affectiva

13.1.1 Key Facts

13.1.2 Business Description

13.1.3 Products and Services

13.1.4 Financial Overview

13.1.5 SWOT Analysis

13.1.6 Key Developments

13.2 Appier Inc.

13.2.1 Key Facts

13.2.2 Business Description

13.2.3 Products and Services

13.2.4 Financial Overview

13.2.5 SWOT Analysis

13.2.6 Key Developments

13.3 Bidalgo

13.3.1 Key Facts

13.3.2 Business Description

13.3.3 Products and Services

13.3.4 Financial Overview

13.3.5 SWOT Analysis

13.3.6 Key Developments

13.4 Novantas (Amplero), Inc.

13.4.1 Key Facts

13.4.2 Business Description

13.4.3 Products and Services

13.4.4 Financial Overview

13.4.5 SWOT Analysis

13.4.6 Key Developments

13.5 CognitiveScale

13.5.1 Key Facts

13.5.2 Business Description

13.5.3 Products and Services

13.5.4 Financial Overview

13.5.5 SWOT Analysis

13.5.6 Key Developments

13.6 SAS Institute Inc.

13.6.1 Key Facts

13.6.2 Business Description

13.6.3 Products and Services

13.6.4 Financial Overview

13.6.5 SWOT Analysis

13.6.6 Key Developments

13.7 SAP SE

13.7.1 Key Facts

13.7.2 Business Description

13.7.3 Products and Services

13.7.4 Financial Overview

13.7.5 SWOT Analysis

13.7.6 Key Developments

13.8 Salesforce.com, inc.

13.8.1 Key Facts

13.8.2 Business Description

13.8.3 Products and Services

13.8.4 Financial Overview

13.8.5 SWOT Analysis

13.8.6 Key Developments

13.9 Oracle Corporation

13.9.1 Key Facts

13.9.2 Business Description

13.9.3 Products and Services

13.9.4 Financial Overview

13.9.5 SWOT Analysis

13.9.6 Key Developments

13.10 IBM Corporation

13.10.1 Key Facts

13.10.2 Business Description

13.10.3 Products and Services

13.10.4 Financial Overview

13.10.5 SWOT Analysis

13.10.6 Key Developments

13.11 Amazon Web Services

13.11.1 Key Facts

13.11.2 Business Description

13.11.3 Products and Services

13.11.4 Financial Overview

13.11.5 SWOT Analysis

13.11.6 Key Developments

13.12 Adobe

13.12.1 Key Facts

13.12.2 Business Description

13.12.3 Products and Services

13.12.4 Financial Overview

13.12.5 SWOT Analysis

13.12.6 Key Developments

13.13 Accenture

13.13.1 Key Facts

13.13.2 Business Description

13.13.3 Products and Services

13.13.4 Financial Overview

13.13.5 SWOT Analysis

13.13.6 Key Developments

13.14 Microsoft Corporation

13.14.1 Key Facts

13.14.2 Business Description

13.14.3 Products and Services

13.14.4 Financial Overview

13.14.5 SWOT Analysis

13.14.6 Key Developments

13.15 Xilinx, Inc.

13.15.1 Key Facts

13.15.2 Business Description

13.15.3 Products and Services

13.15.4 Financial Overview

13.15.5 SWOT Analysis

13.15.6 Key Developments

14. Artificial Intelligence in Marketing Market- Company Profiles

14.1 Glossary of Terms

LIST OF TABLES

Table 1. APAC Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)

Table 2. China: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 3. China: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 4. China: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)

Table 5. Japan: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 6. Japan: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 7. Japan: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)

Table 8. South Korea: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 9. South Korea: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 10. South Korea: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)

Table 11. Australia: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 12. Australia: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 13. Australia: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)

Table 14. India: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 15. India: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 16. India: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)

Table 17. Taiwan: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 18. Taiwan: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 19. Taiwan: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)

Table 20. Rest of APAC: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 21. Rest of APAC: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 22. Rest of APAC: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)

Table 23. Organic Developments Done by Companies

Table 24. Inorganic Developments Done by Companies

Table 25. Glossary of Term: Artificial Intelligence in Marketing Market

LIST OF FIGURES

Figure 1. APAC Artificial Intelligence in Marketing Market Segmentation

Figure 2. APAC Artificial Intelligence in Marketing Market Segmentation – By Country

Figure 3. Solution segment to dominate the APAC artificial intelligence in marketing market by offering throughout the forecast period

Figure 4. Virtual assistant segment in the APAC artificial intelligence in marketing market is expected to witness high growth by application

Figure 5. BFSI segment is expected to dominate the APAC artificial intelligence in marketing market in terms of end-use industry by 2028

Figure 6. APAC Artificial Intelligence in Marketing Market Overview

Figure 7. China holds a largest share in the APAC artificial intelligence in marketing market

Figure 8. APAC Artificial Intelligence in Marketing Market Ecosystem Analysis

Figure 9. Expert Opinion

Figure 10. APAC – PEST Analysis

Figure 11. APAC Artificial Intelligence in Marketing Market Impact Analysis of Drivers and Restraints

Figure 12. APAC Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)

Figure 13. APAC Artificial Intelligence in Marketing Market Revenue Share, by Offering (2020 and 2028)

Figure 14. APAC Solution: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 15. Services: APAC Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 16. APAC Artificial Intelligence in Marketing Market Revenue Share, by Application (2020 and 2028)

Figure 17. APAC Search Advertising: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 18. APAC Social Media Advertising: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 19. Dynamic Pricing: APAC Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 20. APAC Virtual Assistant: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 21. APAC Content Curation: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 22. APAC Sales and Marketing Automation: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 23. APAC Analytics Platform: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 24. APAC Others: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 25. APAC Artificial Intelligence in Marketing Market Revenue Share, by End-Use Industry (2020 and 2028)

Figure 26. APAC BFSI: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 27. APAC Retail: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 28. APAC Consumer Goods: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 29. APAC Media and Entertainment: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 30. APAC Others: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 31. APAC: Artificial Intelligence in Marketing Market, by Key Country-Revenue 2020 (US$ Million)

Figure 32. APAC: Artificial Intelligence in Marketing Market Revenue Share, by Key Country, (2020 &2028)

Figure 33. China: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

Figure 34. Japan: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

Figure 35. South Korea: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

Figure 36. Australia: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

Figure 37. India: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

Figure 38. Taiwan: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

Figure 39. Rest of APAC: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

Figure 40. Impact of COVID-19 Pandemic in Asia Pacific Country Markets

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