Asia Pacific Ad Fraud Detection Tools Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Website and Mobile) and End User (E Commerce, Travel, Finance, Gaming, and Others)

Name: Asia Pacific Ad Fraud Detection Tools Market
SKU: Technology, Media and Telecommunications
Rating: 4.7 (30 reviews)

The ad fraud detection tools market in APAC is expected to grow from US$ 68.27 million in 2021 to US$ 218.50 million by 2028; it is estimated to grow at a CAGR of 18.1% from 2021 to 2028.

Ad fraud detection tools are increasingly adopted by SMEs due to the growing number of small and medium businesses are shifting focus toward online marketing, such as social media marketing. Fraudsters are seeing an influx of new and often unaware digital properties as prey, with more small-to-medium enterprises (SMEs) shifting marketing efforts toward digital platforms. Further, the number of start-ups is increasing across the region. In India, the total number of start-ups founded in 2021 stood at 3,476, according to the Times of India news article of December 2021. Therefore, the rising number of SMEs focusing on online marketing creates a lucrative opportunity for ad fraud detection tools market players.

In APAC, India is the worst-hit country by the COVID-19 outbreak. APAC caused a notable decline in several economic activities as the government authorities imposed strict lockdowns, travel bans, and business shutdowns. In 2020, with stringent regulations in APAC, the COVID-19 pandemic propelled the adoption of ad fraud detection solutions among advertisers/marketers because of rising advertisement fraudulent activities. Further, with the increasing number of start-up companies, the use of ad fraud detection and prevention tools is increasing because of shifting focus toward online marketing for small businesses, which creates a huge opportunity for ad fraud detection tools market players, for the prevention of ad fraudulent activities. As per the INTERPOL’s Website data of August 2020, the impact of COVID-19 on cybercrime has shown a significant increase in small businesses. Also, the increased online dependency for people across APAC is also creating new opportunities for adopting online advertising methods, which leads to digital ad frauds. Thus, the demand for ad fraud detections tools is likely to increase in the region during the forecast period.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the APAC ad fraud detection tools market. The APAC ad fraud detection tools market is expected to grow at a good CAGR during the forecast period.

APAC Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

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APAC Ad Fraud Detection Tools Market Segmentation

APAC Ad Fraud Detection Tools Market – By Type

Website
Mobile

APAC Ad Fraud Detection Tools Market – By End User

E Commerce
Travel
Finance
Gaming
Others

APAC Ad Fraud Detection Tools Market, by Country

APAC Ad Fraud Detection Tools Market - Companies Mentioned

1. Introduction

1.1 Study Scope

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. APAC Ad Fraud Detection Tools Market Landscape

4.1 Market Overview

4.2 APAC PEST Analysis

4.3 Ecosystem Analysis

4.4 Expert Opinion

5. APAC Ad Fraud Detection Tools Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Digital Advertisement Growing at Fast Pace

5.1.2 Managing & Monitoring Advertising Campaigns Witnessing Significant Growth

5.2 Market Restraints

5.2.1 Complications in Using Ad Fraud Detection Tools

5.3 Market Opportunities

5.3.1 SMEs Using Ad Fraud Detection at High Pace

5.4 Future Trends

5.4.1 Ad Fraud Detection Being Boosted Using Use of AI and ML to boost

5.5 Impact Analysis of Drivers and Restraints

6. Ad Fraud Detection Tools Market – APAC Analysis

6.1 APAC Ad Fraud Detection Tools Market Overview

6.2 APAC Ad Fraud Detection Tools Market – Revenue and Forecast to 2028 (US$ Million)

7. APAC Ad Fraud Detection Tools Market Analysis – By Type

7.1 Overview

7.2 APAC Ad Fraud Detection Tools Market Breakdown, By Type, 2020 and 2028

7.3 Website

7.3.1 Overview

7.3.2 Website: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

7.4 Mobile

7.4.1 Overview

7.4.2 Mobile: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

8. APAC Ad Fraud Detection Tools Market Analysis – By End User

8.1 Overview

8.2 APAC Ad Fraud Detection Tools Market Breakdown, By End User, 2020 and 2028

8.3 E Commerce

8.3.1 Overview

8.3.2 E Commerce: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

8.4 Travel

8.4.1 Overview

8.4.2 Travel: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

8.5 Finance

8.5.1 Overview

8.5.2 Finance: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

8.6 Gaming

8.6.1 Overview

8.6.2 Gaming: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

8.7 Others

8.7.1 Overview

8.7.2 Others: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

9. APAC Ad Fraud Detection Tools Market – Country Analysis

9.1 Overview

9.1.1 APAC Ad Fraud Detection Tools Market Breakdown, by Country

9.1.1.1 Australia Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)

9.1.1.1.1 Australia Ad Fraud Detection Tools Market Breakdown, By Type

9.1.1.1.2 Australia Ad Fraud Detection Tools Market Breakdown, By End User

9.1.1.2 China Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)

9.1.1.2.1 China Ad Fraud Detection Tools Market Breakdown, By Type

9.1.1.2.2 China Ad Fraud Detection Tools Market Breakdown, By End User

9.1.1.3 India Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)

9.1.1.3.1 India Ad Fraud Detection Tools Market Breakdown, By Type

9.1.1.3.2 India Ad Fraud Detection Tools Market Breakdown, By End User

9.1.1.4 Japan Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)

9.1.1.4.1 Japan Ad Fraud Detection Tools Market Breakdown, By Type

9.1.1.4.2 Japan Ad Fraud Detection Tools Market Breakdown, By End User

9.1.1.5 South Korea Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)

9.1.1.5.1 South Korea Ad Fraud Detection Tools Market Breakdown, By Type

9.1.1.5.2 South Korea Ad Fraud Detection Tools Market Breakdown, By End User

9.1.1.6 Rest of APAC Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)

9.1.1.6.1 Rest of APAC Ad Fraud Detection Tools Market Breakdown, By Type

9.1.1.6.2 Rest of APAC Ad Fraud Detection Tools Market Breakdown, By End User

10. APAC Ad Fraud Detection Tools Market- COVID-19 Impact Analysis

10.1 APAC

11. Ad Fraud Detection Tools Market – Industry Landscape

11.1 Overview

11.2 Market Initiative

11.3 New Product Development

11.4 Merger and Acquisition

12. Company Profiles

12.1 AppsFlyer Ltd.

12.1.1 Key Facts

12.1.2 Business Description

12.1.3 Products and Services

12.1.4 Financial Overview

12.1.5 SWOT Analysis

12.1.6 Key Developments

12.2 Adjust GmbH

12.2.1 Key Facts

12.2.2 Business Description

12.2.3 Products and Services

12.2.4 Financial Overview

12.2.5 SWOT Analysis

12.2.6 Key Developments

12.3 Branch Metrics, Inc.

12.3.1 Key Facts

12.3.2 Business Description

12.3.3 Products and Services

12.3.4 Financial Overview

12.3.5 SWOT Analysis

12.3.6 Key Developments

12.4 Interceptd (App Samurai Inc.)

12.4.1 Key Facts

12.4.2 Business Description

12.4.3 Products and Services

12.4.4 Financial Overview

12.4.5 SWOT Analysis

12.4.6 Key Developments

12.5 Singular Labs, Inc.

12.5.1 Key Facts

12.5.2 Business Description

12.5.3 Products and Services

12.5.4 Financial Overview

12.5.5 SWOT Analysis

12.5.6 Key Developments

12.6 TrafficGuard Pty Ltd

12.6.1 Key Facts

12.6.2 Business Description

12.6.3 Products and Services

12.6.4 Financial Overview

12.6.5 SWOT Analysis

12.6.6 Key Developments

13. Appendix

13.1 About The Insight Partners

13.2 Word Index

LIST OF TABLES

Table 1. APAC Ad Fraud Detection Tools Market – Revenue and Forecast to 2028 (US$ Million)

Table 2. APAC Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 – By Country (US$ million)

Table 3. Australia Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By Type (US$ million)

Table 4. Australia Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By End User (US$ million)

Table 5. China Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By Type (US$ million)

Table 6. China Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By End User (US$ million)

Table 7. India Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By Type (US$ million)

Table 8. India Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By End User (US$ million)

Table 9. Japan Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By Type (US$ million)

Table 10. Japan Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By End User (US$ million)

Table 11. South Korea Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By Type (US$ million)

Table 12. South Korea Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By End User (US$ million)

Table 13. Rest of APAC Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By Type (US$ million)

Table 14. Rest of APAC Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 – By End User (US$ million)

Table 15. List of Abbreviation

LIST OF FIGURES

Figure 1. APAC Ad Fraud Detection Tools Market Segmentation

Figure 2. APAC Ad Fraud Detection Tools Market Segmentation – By Country

Figure 3. APAC Ad Fraud Detection Tools Market Overview

Figure 4. Website Type Held the Largest Market Share in 2020

Figure 5. E Commerce Held the Highest CAGR

Figure 6. APAC was the Largest Revenue Contributor in 2020

Figure 7. APAC – PEST Analysis

Figure 8. Ad Fraud Detection Tools Market– Ecosystem Analysis

Figure 9. Expert Opinion

Figure 10. APAC Ad Fraud Detection Tools Market: Impact Analysis of Drivers and Restraints

Figure 11. APAC Ad Fraud Detection Tools Market – Revenue and Forecast to 2028 (US$ Million)

Figure 12. APAC Ad Fraud Detection Tools Market Revenue Share, By Type (2020 and 2028)

Figure 13. APAC Website: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

Figure 14. APAC Mobile: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

Figure 15. APAC Ad Fraud Detection Tools Market Revenue Share, By End User (2020 and 2028)

Figure 16. APAC E Commerce: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

Figure 17. APAC Travel: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

Figure 18. APAC Finance: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

Figure 19. APAC Gaming: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

Figure 20. APAC Others: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

Figure 21. APAC Ad Fraud Detection Tools Market, by Key Country - Revenue (2020) (US$ million)

Figure 22. APAC Ad Fraud Detection Tools Market Breakdown, by Country, 2020 & 2028 (%)

Figure 23. Australia Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 (US$ million)

Figure 24. China Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 (US$ million)

Figure 25. India Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 (US$ million)

Figure 26. Japan Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 (US$ million)

Figure 27. South Korea Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 (US$ million)

Figure 28. Rest of APAC Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 (US$ million)

Figure 29. Impact of COVID-19 Pandemic in APAC Countries

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the APAC ad fraud detection tools market
Highlights key business priorities in order to assist companies to realign their business strategies
The key findings and recommendations highlight crucial progressive industry trends in the APAC ad fraud detection tools market, thereby allowing players across the value chain to develop effective long-term strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth APAC market trends and outlook coupled with the factors driving the ad fraud detection tools market, as well as those hindering it
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution

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