2030년까지의 유럽 오피오이드 시장 전망 - 지역 분석 - 제품별(즉시 방출 단기 작용 오피오이드 및 지속 방출 장기 작용 오피오이드), 응용 분야(통증 관리, 마취, 설사 억제, 기침 억제, 중독 해소 및 기타), 투여 경로(경구, 주사 및 경피 패치), 유통 채널(병원 약국 및 소매 약국)

BMIRE00030996 | Pages: 90 | Pharmaceuticals | Nov 2024 | Type: Regional | Status: Published
유럽 오피오이드 시장은 2022년에 4,553.86백만 달러 규모였으며 2030년까지 5,237.72백만 달러에 도달할 것으로 예상되며 2022년부터 2030년까지 1.8%의 CAGR을 기록할 것으로 추산됩니다.

급증하는 만성 통증 발생률이 유럽 오피오이드 시장을 견인합니다

심혈관 질환, 암, 근골격계 질환, 신경혈관 질환과 같은 만성 질환은 면역력을 저하시켜 사람의 건강에 중대한 영향을 미칩니다. 게다가 이러한 질환을 앓고 있는 많은 환자가 만성 통증을 경험합니다. 위에서 언급한 질환은 성인과 노인 인구에서 가장 흔합니다. 그럼에도 불구하고 이러한 질환의 사례는 어린이에게서도 눈에 띄게 증가하고 있습니다. 만성 통증은 스포츠 선수, 운동 선수 및 과거 부상을 겪은 개인에게도 흔합니다. NCBI(National Center for Biotechnology Information)에 발표된 연구에 따르면 전 세계 성인의 20%가 통증을 겪고 있으며 10%가 매년 만성 통증으로 새로 진단받습니다. 통증은 성별, 인종/민족, 소득, 연령 또는 지리적 위치에 관계없이 모든 인구에 영향을 미치지만 전 세계적으로 균등하게 분포되지는 않습니다. 하이드로코돈, 옥시코돈 및 모르핀을 포함한 처방 오피오이드는 부상, 수술 및 암과 관절염과 같은 건강 상태로 인한 통증을 치료하는 데 사용되는 강력한 통증 감소 약물입니다. 오피오이드 처방 관행의 증가는 대체 통증 치료법보다 오피오이드에 인센티브를 제공하는 보험 환불 프로그램, 보다 효율적인 치료를 장려하는 비용 구조 및 환자 만족과 효과적인 통증 관리를 결합하는 평가에 기인할 수 있습니다. 따라서 통증 관리에 있어서 오피오이드의 이점 덕분에 만성 질환이 있는 환자 사이에서 수요가 증가하고 있습니다.

유럽 오피오이드 시장 개요

유럽 오피오이드 시장은 독일, 영국, 프랑스, 이탈리아, 스페인 및 기타 유럽으로 구분됩니다. 유럽은 유럽 오피오이드 시장에서 중요한 위치를 차지하고 있으며 예측 기간 동안 강력한 시장 성장을 경험할 것으로 예상됩니다. 이 지역의 시장 성장은 주로 만성 통증을 유발하는 질병(예: 관절염, 요통 및 섬유근육통)의 유병률 증가와 오피오이드 약물 중독(예: 헤로인)을 치료하는 약물의 가용성 급증에 기인합니다. 예를 들어, 메타돈은 유럽에서 가장 많이 처방되는 오피오이드 작용제이며 환자의 75%가 오피오이드 작용제 유지 치료에 사용합니다. 부프레노르핀은 이 지역에서 두 번째로 많이 사용되는 오피오이드 작용제입니다. 그러나 크로아티아, 키프로스, 체코, 핀란드, 프랑스 및 스웨덴에서 가장 자주 사용되는 오피오이드 유지 치료 중 하나입니다. 코데인은 키프로스와 독일에서 사용되는 주요 작용제인 반면, 디아세틸모르핀은 벨기에, 덴마크, 독일, 네덜란드, 스페인, 영국, 아일랜드에서 일반적으로 사용됩니다.

2030년까지의 유럽 오피오이드 시장 수익 및 예측(백만 달러)

유럽 오피오이드 시장 세분화

유럽 오피오이드 시장은 제품, 응용 분야, 투여 경로, 유통 채널, 국가로 분류됩니다.

제품을 기준으로 유럽 오피오이드 시장은 즉시 방출 단기 작용 오피오이드와 지속 방출 장기 작용 오피오이드로 세분화됩니다. 즉시 방출 단기 작용 오피오이드 세그먼트는 2022년에 더 큰 시장 점유율을 차지했습니다. 즉시 방출 단기 작용 오피오이드는 옥시코돈, 하이드로코돈, 트라마돌, 코딘, 프로폭시펜 등으로 더 세분화됩니다. 지속 방출형 장기 작용 오피오이드는 옥시코돈, 펜타닐, 모르핀, 메타돈 등으로 세분화됩니다.

적용 측면에서 유럽 오피오이드 시장은 통증 관리, 마취, 설사 억제, 기침 억제, 중독 해소 및 기타로 분류됩니다. 통증 관리 부문은 2022년에 가장 큰 시장 점유율을 차지했습니다.

투여 경로별로 유럽 오피오이드 시장은 경구, 주사 및 경피 패치로 세분화됩니다. 경구 부문은 2022년에 가장 큰 시장 점유율을 차지했습니다.

유통 채널별로 유럽 오피오이드 시장은 병원 약국과 소매 약국으로 나뉩니다. 병원 약국 부문은 2022년에 더 큰 시장 점유율을 차지했습니다.

국가별로 유럽 오피오이드 시장은 영국, 독일, 프랑스, 이탈리아, 스페인 및 기타 유럽 지역으로 세분화됩니다. 영국은 2022년에 유럽 오피오이드 시장 점유율에서 우위를 차지했습니다.

Endo International plc, Mallinckrodt Plc, Neuraxpharm Pharmaceuticals SL, Hikma Pharmaceuticals Plc, Rusan Pharma Ltd, Teva Pharmaceutical Industries Ltd는 유럽 오피오이드 시장에서 활동하는 주요 회사 중 일부입니다.

TABLE OF CONTENTS

 

1. Introduction

1.1 The Insight Partners Research Report Guidance

1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. Europe Opioids Market - Key Market Dynamics

4.1 Market Drivers

4.1.1 Surging Chronic Pain Incidence

4.1.2 Increasing Geriatric Population

4.2 Market Restraints

4.2.1 Increasing Drug Abuse

4.3 Market Opportunities

4.3.1 Strategic Initiatives by Market Players

4.4 Impact of Drivers and Restraints:

5. Opioids Market - Europe Analysis

5.1 Europe Opioids Market Overview

5.2 Europe Opioids Market Revenue (US$ Million), 2020-2030

5.3 Europe Opioids Market Forecast Analysis

6. Europe Opioids Market Analysis - by Product

6.1 Immediate Release Short Acting Opioid

6.1.1 Overview

6.1.2 Immediate Release Short Acting Opioid: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

6.1.2.1 Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Immediate Release Short Acting Opioid

6.2 Extended Release Long-Acting Opioid

6.2.1 Overview

6.2.2 Extended Release Long-Acting Opioid: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

6.2.2.1 Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Extended Release Long-Acting Opioid

7. Europe Opioids Market Analysis - by Application

7.1 Pain Management

7.1.1 Overview

7.1.2 Pain Management: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

7.2 Anesthesia

7.2.1 Overview

7.2.2 Anesthesia: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

7.3 Diarrhea Suppression

7.3.1 Overview

7.3.2 Diarrhea Suppression: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

7.4 Cough Suppression

7.4.1 Overview

7.4.2 Cough Suppression: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

7.5 De-Addiction

7.5.1 Overview

7.5.2 De-Addiction: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

7.6 Others

7.6.1 Overview

7.6.2 Others: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

8. Europe Opioids Market Analysis - by Route of Administration

8.1 Oral

8.1.1 Overview

8.1.2 Oral: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

8.2 Injectable

8.2.1 Overview

8.2.2 Injectable: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

8.3 Transdermal Patch

8.3.1 Overview

8.3.2 Transdermal Patch: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

9. Europe Opioids Market Analysis - by Distribution Channel

9.1 Hospital Pharmacies

9.1.1 Overview

9.1.2 Hospital Pharmacies: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

9.2 Retail Pharmacies

9.2.1 Overview

9.2.2 Retail Pharmacies: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

10. Europe Opioids Market - Country Analysis

10.1 Europe

10.1.1 Europe: Opioids Market Breakdown, by Key Countries, 2022 and 2030 (%)

10.1.1.1 Europe: Opioids Market - Revenue and Forecast Analysis - by Country

10.1.1.2 United Kingdom: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

10.1.1.2.1 United Kingdom: Europe Opioids Market Breakdown, by Product

10.1.1.2.2 United Kingdom: Europe Opioids Market Breakdown, by Immediate Release Short Acting Opioid

10.1.1.2.3 United Kingdom: Europe Opioids Market Breakdown, by Extended Release Long-Acting Opioid

10.1.1.2.4 United Kingdom: Europe Opioids Market Breakdown, by Application

10.1.1.2.5 United Kingdom: Europe Opioids Market Breakdown, by Route of Administration

10.1.1.2.6 United Kingdom: Europe Opioids Market Breakdown, by Distribution Channel

10.1.1.3 Germany: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

10.1.1.3.1 Germany: Europe Opioids Market Breakdown, by Product

10.1.1.3.2 Germany: Europe Opioids Market Breakdown, by Immediate Release Short Acting Opioid

10.1.1.3.3 Germany: Europe Opioids Market Breakdown, by Extended Release Long-Acting Opioid

10.1.1.3.4 Germany: Europe Opioids Market Breakdown, by Application

10.1.1.3.5 Germany: Europe Opioids Market Breakdown, by Route of Administration

10.1.1.3.6 Germany: Europe Opioids Market Breakdown, by Distribution Channel

10.1.1.4 France: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

10.1.1.4.1 France: Europe Opioids Market Breakdown, by Product

10.1.1.4.2 France: Europe Opioids Market Breakdown, by Immediate Release Short Acting Opioid

10.1.1.4.3 France: Europe Opioids Market Breakdown, by Extended Release Long-Acting Opioid

10.1.1.4.4 France: Europe Opioids Market Breakdown, by Application

10.1.1.4.5 France: Europe Opioids Market Breakdown, by Route of Administration

10.1.1.4.6 France: Europe Opioids Market Breakdown, by Distribution Channel

10.1.1.5 Italy: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

10.1.1.5.1 Italy: Europe Opioids Market Breakdown, by Product

10.1.1.5.2 Italy: Europe Opioids Market Breakdown, by Immediate Release Short Acting Opioid

10.1.1.5.3 Italy: Europe Opioids Market Breakdown, by Extended Release Long-Acting Opioid

10.1.1.5.4 Italy: Europe Opioids Market Breakdown, by Application

10.1.1.5.5 Italy: Europe Opioids Market Breakdown, by Route of Administration

10.1.1.5.6 Italy: Europe Opioids Market Breakdown, by Distribution Channel

10.1.1.6 Spain: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

10.1.1.6.1 Spain: Europe Opioids Market Breakdown, by Product

10.1.1.6.2 Spain: Europe Opioids Market Breakdown, by Immediate Release Short Acting Opioid

10.1.1.6.3 Spain: Europe Opioids Market Breakdown, by Extended Release Long-Acting Opioid

10.1.1.6.4 Spain: Europe Opioids Market Breakdown, by Application

10.1.1.6.5 Spain: Europe Opioids Market Breakdown, by Route of Administration

10.1.1.6.6 Spain: Europe Opioids Market Breakdown, by Distribution Channel

10.1.1.7 Rest of Europe: Opioids Market - Revenue and Forecast to 2030 (US$ Million)

10.1.1.7.1 Rest of Europe: Opioids Market Breakdown, by Product

10.1.1.7.2 Rest of Europe: Opioids Market Breakdown, by Immediate Release Short Acting Opioid

10.1.1.7.3 Rest of Europe: Opioids Market Breakdown, by Extended Release Long-Acting Opioid

10.1.1.7.4 Rest of Europe: Opioids Market Breakdown, by Application

10.1.1.7.5 Rest of Europe: Opioids Market Breakdown, by Route of Administration

10.1.1.7.6 Rest of Europe: Opioids Market Breakdown, by Distribution Channel

11. Industry Landscape

11.1 Overview

11.2 Growth Strategies in Opioids Market

11.3 Organic Growth Strategies

11.3.1 Overview

11.4 Inorganic Growth Strategies

11.4.1 Overview

12. Company Profiles

12.1 Endo International plc

12.1.1 Key Facts

12.1.2 Business Description

12.1.3 Products and Services

12.1.4 Financial Overview

12.1.5 SWOT Analysis

12.1.6 Key Developments

12.2 Mallinckrodt Plc

12.2.1 Key Facts

12.2.2 Business Description

12.2.3 Products and Services

12.2.4 Financial Overview

12.2.5 SWOT Analysis

12.2.6 Key Developments

12.3 Neuraxpharm Pharmaceuticals SL

12.3.1 Key Facts

12.3.2 Business Description

12.3.3 Products and Services

12.3.4 Financial Overview

12.3.5 SWOT Analysis

12.3.6 Key Developments

12.4 Hikma Pharmaceuticals Plc

12.4.1 Key Facts

12.4.2 Business Description

12.4.3 Products and Services

12.4.4 Financial Overview

12.4.5 SWOT Analysis

12.4.6 Key Developments

12.5 Rusan Pharma Ltd

12.5.1 Key Facts

12.5.2 Business Description

12.5.3 Products and Services

12.5.4 Financial Overview

12.5.5 SWOT Analysis

12.5.6 Key Developments

12.6 Teva Pharmaceutical Industries Ltd

12.6.1 Key Facts

12.6.2 Business Description

12.6.3 Products and Services

12.6.4 Financial Overview

12.6.5 SWOT Analysis

12.6.6 Key Developments

13. Appendix

13.1 About The Insight Partners

13.2 Glossary of Terms

 

 

 

List of Tables

Table 1. Europe Opioids Market Segmentation

Table 2. Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

Table 3. Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Product

Table 4. Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Immediate Release Short Acting Opioid

Table 5. Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Extended Release Long-Acting Opioid

Table 6. Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Application

Table 7. Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Route of Administration

Table 8. Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Distribution Channel

Table 9. Europe: Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Country

Table 10. United Kingdom: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Product

Table 11. United Kingdom: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Immediate Release Short Acting Opioid

Table 12. United Kingdom: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Extended Release Long-Acting Opioid

Table 13. United Kingdom: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Application

Table 14. United Kingdom: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Route of Administration

Table 15. United Kingdom: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Distribution Channel

Table 16. Germany: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Product

Table 17. Germany: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Immediate Release Short Acting Opioid

Table 18. Germany: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Extended Release Long-Acting Opioid

Table 19. Germany: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Application

Table 20. Germany: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Route of Administration

Table 21. Germany: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Distribution Channel

Table 22. France: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Product

Table 23. France: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Immediate Release Short Acting Opioid

Table 24. France: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Extended Release Long-Acting Opioid

Table 25. France: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Application

Table 26. France: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Route of Administration

Table 27. France: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Distribution Channel

Table 28. Italy: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Product

Table 29. Italy: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Immediate Release Short Acting Opioid

Table 30. Italy: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Extended Release Long-Acting Opioid

Table 31. Italy: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Application

Table 32. Italy: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Route of Administration

Table 33. Italy: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Distribution Channel

Table 34. Spain: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Product

Table 35. Spain: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Immediate Release Short Acting Opioid

Table 36. Spain: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Extended Release Long-Acting Opioid

Table 37. Spain: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Application

Table 38. Spain: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Route of Administration

Table 39. Spain: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Distribution Channel

Table 40. Rest of Europe: Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Product

Table 41. Rest of Europe: Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Immediate Release Short Acting Opioid

Table 42. Rest of Europe: Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Extended Release Long-Acting Opioid

Table 43. Rest of Europe: Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Application

Table 44. Rest of Europe: Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Route of Administration

Table 45. Rest of Europe: Opioids Market - Revenue and Forecast to 2030 (US$ Million) - by Distribution Channel

Table 46. Recent Organic Growth Strategies in Opioids Market

Table 47. Recent Inorganic Growth Strategies in the Opioids Market

Table 48. Glossary of Terms, Opioids Market

 

List of Figures

Figure 1. Europe Opioids Market Segmentation, by Country

Figure 2. Europe Opioids Market - Key Market Dynamics

Figure 3. Impact Analysis of Drivers and Restraints

Figure 4. Europe Opioids Market Revenue (US$ Million), 2020-2030

Figure 5. Europe Opioids Market Share (%) - by Product (2022 and 2030)

Figure 6. Immediate Release Short Acting Opioid: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

Figure 7. Extended Release Long-Acting Opioid: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

Figure 8. Europe Opioids Market Share (%) - by Application (2022 and 2030)

Figure 9. Pain Management: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

Figure 10. Anesthesia: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

Figure 11. Diarrhea Suppression: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

Figure 12. Cough Suppression: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

Figure 13. De-Addiction: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

Figure 14. Others: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

Figure 15. Europe Opioids Market Share (%) - by Route of Administration (2022 and 2030)

Figure 16. Oral: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

Figure 17. Injectable: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

Figure 18. Transdermal Patch: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

Figure 19. Europe Opioids Market Share (%) - by Distribution Channel (2022 and 2030)

Figure 20. Hospital Pharmacies: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

Figure 21. Retail Pharmacies: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

Figure 22. Europe: Opioids Market Breakdown, by Key Countries - Revenue (2022) (US$ Million)

Figure 23. Europe: Opioids Market Breakdown, by Key Countries, 2022 and 2030 (%)

Figure 24. United Kingdom: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

Figure 25. Germany: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

Figure 26. France: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

Figure 27. Italy: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

Figure 28. Spain: Europe Opioids Market - Revenue and Forecast to 2030 (US$ Million)

Figure 29. Rest of Europe: Opioids Market - Revenue and Forecast to 2030 (US$ Million)

Figure 30. Growth Strategies in Opioids Market

  1. Endo International plc
  2. Mallinckrodt Plc
  3. Neuraxpharm Pharmaceuticals SL
  4. Hikma Pharmaceuticals Plc
  5. Rusan Pharma Ltd
  6. Teva Pharmaceutical Industries Ltd
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe opioids market.
  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in the Europe opioids market, thereby allowing players across the value chain to develop effective long-term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the Europe opioids market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.
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